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Unlock the brand potential of your email campaigns by @delaquist

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Unlock the brand potential of your email campaigns! Dela Quist keynote presentation for Fusion Marketing Experience Brussels. #fusionmex

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Unlock the brand potential of your email campaigns! Presented By: Dela Quist, CEO Alchemy Worx
Alchemy Worx Clients
What difference? ,[object Object],[object Object]
Disclaimer: Permission is everything ,[object Object],[object Object],[object Object]
Attracting eyeballs is hard work!
It help to look through this end!
Reaching People costs £ $ €! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO Success or Email Failure?
[object Object],THE FIRST LAW OF EMAIL MARKETING IN A MULTI-CHANNEL WORLD
What are you trying to achieve? Higher open rates? Higher click rates? Relevance?
[object Object],[object Object],[object Object],[object Object],Current thinking dominated by DM techniques - RFM
In effect what we are trying to do is get everyone to open click and buy from every email they get from us by sending fewer and fewer messages!
[object Object]
 
 
 
 
 
Send More!
[object Object],[object Object]
Opens and Clicks?
Basic Metrics
 
 
Weekly Open & Click Reach
Open and Click Rates/ Open and Click Reach
Open and Click Rates/ Open and Click Reach
 
 
 
 
2008 2009 2010
Email – The Nudge Effect
Impact of Unopened Email on sales and traffic via other channels ,[object Object],[object Object],[object Object],[object Object]
Spent over €20 000 in last 12 months
Frequency
Reach & Frequency
Questions? Email-Worx: Weekly newsletter for email marketers Archive Subscribe Articles and blog posts by Dela Quist What to do about inactive subscribers Maximising ROI without overmailing – how to determine the right send frequency for your email campaigns Lies, Damn Lies and Statistics relating to Email The Nudge Effect in Email Marketing Forget Relevance it’s about value!

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