Roblox is an online gaming platform where kids can build and play in a virtual world. It allows children to use their imagination and creativity to design their own games using a simple block-based system. With over 120,000 games created by users, it offers a huge variety of content for kids to explore. Roblox has become the largest platform for online gaming among kids, surpassing websites like Disney Channel and Nickelodeon.

2. There‟s no greater
power in the world than
the ability to create the
world yourself…

3. Welcome to the new sandbox

4. is where
Imagination
Creativity
and
Exploration
come to play

5. The biggest entertainment website for
kids isn’t the Disney Channel or
Nickelodeon. It’s ROBLOX.
“With ROBLOX, kids are the “…a staggering array of
architects of their own content that would take
games and learn software years to explore fully.”
coding abilities that can
help them later in life.”
“…Offers a chance to be
unlimited with your creativity.”

6. ROBLOX is like the doorway
between the real world and
your imagination, simply
anything is possible. Just
spotting things while walking
to school or going somewhere
makes me think, „I wonder if I
could build that on ROBLOX.‟

7. We have a lot more games than….
6.9M 120,000 18,000
ROBLOX AppStore Facebook

8. In 2012
• The four top places drew 10+ million plays
– The creators included teenagers from
Illinois, Massachusetts, and Hong Kong
• 149 places had at least 1 million plays
• The top 1000 places all had at least
123,000 plays
• There are nearly 10 million places on
ROBLOX

9. ROBLOX is #1 in Kids for:
Average Daily Visitors
Total Visits
Total Minutes
Total Page Views
ComScore

10. 40 million play hours
11 million unique visitors
1.8 billion page views
…every month

11. Building is like a key put into
the lock that holds my ideas.

12. Since 2003…
• Every toy supercategory except construction is flat or in decline
SUPERCATEGORY 2011 2003
Action Figures, Accessories & Role Play $1.3 B $1.3 B
Arts & Crafts $2.7 B $2.6 B
Building Sets $1.6 B $0.6 B
Dolls $2.7 B $2.9 B
Games/Puzzles $2.1 B $2.9 B
Infant/Preschool Toys $3.2 B $3.1 B
Youth Electronics $525 MM $0.8 B
Outdoor & Sports Toys $2.8 B $2.9 B
Plush $1.3 B $1.7 B
Vehicles $1.6 B $2.2 B
All Other Toys $1.3 B $2.1 B
TOTAL TRADITIONAL TOY INDUSTRY* $21.2 B $22.9 B
Copyright 2012. The NPD Group, Inc. All rights Reserved.

13. What‟s so great about building?
• Kids want to create worlds, not just
pictures
• Imagination will not be constrained
• Digital building also taps into cooperative
play, engineering, physics, and broad
creativity in a way not possible with “real
world” construction

14. Digital play is outpacing physical
• Building toys +23%
• ROBLOX +60%

15. Digital play is (broad) social play
• Physical building is “micro-social”
• Digital building is “macro-social”
• Digital play moves expands the borders of
imagination

16. Worldwide Playtime per Month
(millions of hours)
Only 10x to go…
400M 40M
LEGO Bricks ROBLOX

17. … and we‟re getting there fast
• “Convergence play” is growing fast --
online branded properties, mobile gaming,
online/console videogames, and home
entertainment subscription services
• Almost 4X the traditional toy market @
$80 billion (2011)

18. We‟re creating the best virtual
building toy…
• Collaborative, multiplayer, multiplatform
• Hybrid voxel/distributed physics game engine –
what you build is what you get
• ROBLOX.com is a social network and user asset
marketplace
• Fully moderated

19. …together.
• We give our community the tools… they
bring the inspiration and imagination.
Together, we‟re building something
incredible.