Tykoon is a financial services platform that aims to empower kids to make smart money decisions through real-world experiences. It works by setting up family accounts where kids can earn money from chores, save towards goals, and be encouraged by parents. Key features include a mobile app, social sharing abilities, a kid-safe online store, and educational games/quizzes to teach financial literacy in a fun way. The company hopes to partner with banks and retailers to help kids learn skills like spending, saving, giving, and delayed gratification through a virtual currency system combined with parental praise and oversight.

1. Stuart Drexler
Chief Product Officer
stuart@tykoon.com

2. What is Tykoon?
A Financial Services Platform for Kids
Empowering the next generation to make money smart decisions
Through real-world experiences.
How does it work?
Family account… chores… earnings… savings goals… encouragement… success!
S et Goals Collaboratively between Kids and their Parents
T rack Progress Keep Goals in close sight, and to garner parent encouragement
A chieve Parents praise their kids, kids are proud, make ‘money smart’ choices
R edeem Kids transact – buy items, donate to charities, transfer to savings accounts

3. Tykoon 2.0
Mobile First (Handheld)
Kid Centric
Social

4. Kid’s Chore Checklist:
• Easy to use
• Helpful suggestions
• Partner integration
opportunities

5. Kid Wish-list:
• Kid-safe Tykoon shop
• Request-a-product
• Progress bars for clear feedback
• One click ‘Buy’, ‘Give’ and ‘Save’
• One click ‘Share’
• ‘Auto Share’ new items to your
connections

6. Kid Wish-list Share:
• Family address book - parents
load contacts
• Incentive to share – Tykoins
• Family and friends can easily
praise kids from emails received
• Streamlines social

7. Milestone Moments
• Encouraging money smarts
• Recognizing accomplishment
• Win – Win, no fuss
• Empowering

8. Tykoon follower model:
• Immediate social connection –
introduced at sign up
• Helps introduce product
features
• Easy to connect with and follow
friends in fully COPPA
compliant manner
• Familiar social construct for
kids and teens
• Can inspire and be inspired by
your choices

9. Social Feed:
• Most kid actions and activities
are auto-shared
• News prioritized by social
connection
• One click ‘like’ or add to wish-list

10. Educational Strategies:
• Features that structure the money conversation: Spend, Save, Give
• Goal setting
• Rewards: Money, Tykoins, Praise (as per family’s values and choices)
• Primary currency = Dollars to enable the money-conversation
• Kid social currency = Tykoins to level the playing field
• ‘Famification’ – makes taken-for-granted family responsibilities into fun, interactive
celebrations
• Stealth learning through real life experiences – habitualizing good behavior
• Teachers and schools included - connect household and school environments on
financial literacy efforts

11. Business Strategies:
• Family MoneySmart Score™:
• Parent and child activity drives monthly calculation - encourages ‘famification’
• Child: actions that demonstrate money smart decisions (e.g. delayed gratification,
goal setting and achievement) are encouraged and up-weighted
• Parents: consistent praise and goal setting is recognized
• Business model (Freemium with subscription)
• Premium service offers family a cash back rewards program
• Top 20% of families by Money Smart Score receive cash back credits each month
• When your family hits $25.00 in rewards they redeem cash value
• Customer Acquisition
• Align with larger enterprise partners to drive scale and monetization (Banks,
Retail, Alternative Payments, Kids Media and Entertainment)

12. Stuart Drexler
Chief Product Officer
stuart@tykoon.com