This document discusses how the internet is changing our understanding of value. It argues that true value lies not in superficial things like lectures or CD sales, but in the experiences, inspiration, networks and communication that are formed. The internet allows people to create and share based on love by connecting public viewings of livestreams and enabling new social projects in industries like music.

1. ( Chiaki Hayashi
)

2. ( Chiaki Hayashi
)
New Value model
in the Internet era

3. ( Philip Kotler
)
“Marketing Principle”

4. ( “Primary value is
behind the scene.” )

5. (
meat
)

6. (
meat
)
Why?

7. ( love raw meat?
)

8. No, love to see
children’s smiles!
( )

9. ( run
)

10. ( run
)
Why?

11. ( compulsory like a dog?
)

12. No, stay slim and be loved!
( )

13. (
we often overlook,
misunderstand “primary value” )

14. ( Now, Internet is provoking
us to rethink the value )

15. ( )
http://www.flickr.com/people/urbanoasis/
MIT

16. ( )
http://www.flickr.com/people/urbanoasis/
tuition is $50,000 a year

17. What is worth it?
( )
http://www.flickr.com/people/urbanoasis/
tuition is $50,000 a year

18. receive famous professor’s lecture?
( )

19. ( lecture movies, notes, assignments
are available for free! )

21. ( Value lies in “experience”
)
inspiration, network, communication

22. ( skmt Social project )

23. ( ailing
music market )
CD sales shrank
from ¥600 billion
to ¥260 billion
in decade

24. ( Ryuichi Sakamoto + his team
)

25. ( Nov. 2010
started at his US tour )

26. ( Ustreamed high quality sound
to 100,000 people )

27. on 2011/1/9
( next challenge
- use social media
- connect public viewings
)
- use theater for viewing
- sell supporters item

31. TOHO cinemas at Roppongi

33. ( no.1&no.2 @iTunes store
190,000 @USTREAM )
45,872,404 @twitter
... more projects are following!

34. ( Used to be a consumer
transaction based on money )

35. ( )
We create and share

36. ( )
We create and share based on love!

37. ( Internet enables us
to make “We” with “love” )

38. ( Internet enables us
to make “We” with “love” )
thank you!