The document discusses how digital disruption is transforming industries and forcing companies to become digital leaders. It describes the characteristics of digital leaders as converting data into value, combining digital forces like cloud, mobile and data, and building open ecosystems. The document advocates that to support a digital business strategy and close the gap between strategy and execution, companies need a digital business platform to provide functions like marketing cloud, mobile development tools, analytics services, and big data solutions.

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DIGITAL TRANSFORMATION
Digital Platforms and Eco-Systems
Isabel
F.
Peñuelas
–ORACLE
EMEA
4
de
Junio,
CTECNO

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Market
DisrupOon
Since
2000,
52
percent
of
the
companies
in
the
Fortune
500
have
gone
bankrupt,
been
acquired,
or
ceased
to
exist.
IDC,
predicts
than
one-­‐third
of
leaders
in
virtually
every
industry
will
be
disrupted
by
compeOtors
by
2018.
Oracle
ConfidenOal
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3
Music
Media

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4
IoT
Cloud
Mobile
Social
Data
The
Digital
Forces
DisrupOve
Technologies
Are
Transforming
The
Experience
Adj.
dig·∙it·∙al
dis·∙rup·∙Oon
Change
that
occurs
as
new
digital
technologies
or
business
models
affect
the
value
proposiOon
of
exisOng
goods
and
services.

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5
Six
Business
Era
Models
in
the
Digital
Business
Devt
Path
When a company reaches maturity of a digital business, it starts to think about
technology in a fundamentally different way as a source of innovation.
GARTNER.

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CharacterisOcs
of
Digital
Leaders
They
Convert
Data
Into
Value
They
Combine
Digital
Forces
They
Build
Open
Eco-­‐
Systems
Nexus
of
Forces

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7
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7
Real-­‐Time
Pictures
served
to
customers´
devices
1
M
daily
alarm
signal
and
events
from
Smart
Devices

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Oracle
ConfidenOal
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8
+
1
K
Data
ScienOsts
500
M
£
Invested
in
Data
science

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Nike
–
Make
Shoes
Don’t
They?
Nike
+
API
Developer
Portal
30
M
Community
members
Partnerships
Tomtom
+
FitStar
+
Garmin
…

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Oracle
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10
GAP
BETWEEN
STRATEGY
&
EXECUTION
10
DIGITAL
STRATEGY
TECHNOLOGY
PROCESS
CAPABILITY
EXECUTION
YOU
NEED
A
DIGITAL
BUSINESS
PLATFORM
TO
SUPPORT
YOUR
DIGITAL
BUSINESS

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FuncOons
of
A
Digital
Business
Plamorm
(Not
an
exhausOve
list)
MarkeJng
Cloud
for
Extreme
Content
PersonalizaOon
and
Data
AcOvaOon
Mobile
Development
tools
Mobile
Cloud
Services
and
Mobile
Security
Internet
Of
Things
Cloud
Services
and
Gateways
connecOng
sensor
data
with
enterprise
data
API
Services
to
securely
transform
back-­‐end
services
into
easily
consumable
APIs
End-­‐to-­‐end
business
&
user
web
channel
management
with
OperaOonal
Visibility
Carrier-­‐grade
cloud
and
on-­‐premises
deployment
Enterprise-­‐grade
security
to
protect
sensiOve
data
AnalyJcs
Services
to
provide
end-­‐to-­‐end
visibility
across
the
enOre
digital
value
chain
Big
Data
end-­‐to-­‐end
data
soluOons
that
are
scalable,
secure
and
guarantee
privacy
from
the
inside
out

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12
BE
at
the
Center
of
Your
Digital
Ecosystem