The document discusses Oracle Mobility and how it can provide intelligent user experiences. It focuses on always providing the right content to users on the right device by delivering digital experiences across multiple touchpoints. It provides demonstrations of how beacons, location services and push notifications can be used to deliver targeted content and advertisements to users.

2. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Intelligent User Experience with Oracle Mobility
Oracle Mobility in Action
Amr Elnasser
Senior Technology Consultant
ECEMEA Innovation Center

3. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
3
Behaviors have evolved
Always on, always sharing, always aware.

4. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
User Convenience in a Mobile Moment
Deliver convenience with right content at the right time
4
Digital Experiences across Multiple Touchpoints

5. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
The New Frontier . . .
5

6. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Confidential – Internal/Restricted/Highly Restricted
6

7. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Confidential – Internal/Restricted/Highly Restricted
7

8. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Confidential – Internal/Restricted/Highly Restricted
8

9. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Confidential – Internal/Restricted/Highly Restricted
9

10. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Confidential – Internal/Restricted/Highly Restricted
10

11. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Confidential – Internal/Restricted/Highly Restricted
11

12. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
12

13. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Demo
13
Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |

14. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Registration
Oracle Confidential – Internal/Restricted/Highly Restricted
14

15. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Profile Creation
Oracle Confidential – Internal/Restricted/Highly Restricted
15
Select Zones user is interested in

16. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Start Location Monitoring
Oracle Confidential – Internal/Restricted/Highly Restricted
16
GPS for
Outdoor
Beacons for
Indoor

17. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Confidential – Internal/Restricted/Highly Restricted
17
Receive Targeted Content
Native Push Notifications, Tap through for more info…
Current Beacon Region
Zone Name
Advertisement

18. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Beacons Administration
Oracle Confidential – Internal/Restricted/Highly Restricted
18

19. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Map Beacons to Regions/Zones
Oracle Confidential – Internal/Restricted/Highly Restricted
19

20. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Add Shops/Products to Regions/Zones
Specify category for Shop/Zone
Oracle Confidential – Internal/Restricted/Highly Restricted
20

21. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Create Advertisements for every Shop/Zone
Oracle Confidential – Internal/Restricted/Highly Restricted
21

22. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Coherence Enterprise Data
OEP
APN / GCM
Push Notifications
iBeacons
Oracle MAF
Oracle OEP / CAF

23. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
•Bluetooth Low Energy ‘BLE’
•Optimized for small bursts of data.
•Impressive battery Life
•Ideal for sensors
•Identity
–UUID: B9407F30-F5F8-466E-AFF9-25556B57FE6D
–Major: 15987
–Minor: 49849
iBeacons
23

24. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
iBeacons
What’s Inside?
24

25. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Confidential – Internal/Restricted/Highly Restricted
25

26. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
iBeacons Ranging & Monitoring
26

27. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Market Trends and Business Drivers
Mobile Geo-spatial Applications Must process data with low latency
Big Data Advantages
Real-time analysis of Big Data
Explosion of Social Media Data
Opportunity to listen to customers
IoT: Internet of Things
Tremendous increase in connected devices

28. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Event Processing Use Cases
Transportation & Logistics
Container Tracking
Vehicle Management
Passenger Alerts
Financial Services
Algorithmic Trading
Fraud Detection
Risk Management
Telecommunications
Location-based Temporal Mobile Billboard
Video Analytics
Network Management
Manufacturing & Retail
Smart Mall
Quality Control
Building Management
Outage Intelligence
Workforce Management
Real-time Drilling Analysis
Utilities & Oil and Gas
Safe Cities
Medical Device Monitoring
Military Asset Allocation
Public Sector & Healthcare

29. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Solution Overview
Solution involves one or more of the following:
•High Volume
•Continuous Streaming
•Sub-Millisecond Latency
•Disparate Sources
•Time-Window Processing
•Pattern Matching
•Business Event Visualization
Oracle Event Processing
OEP
Streaming Event Data
Alerts, Actions
Filtering, Pattern Matching, Missing Events, Aggregations, Correlations, Calculations, Geo-Spatial

30. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
 Processors
•Set of queries applied to the streams
 Channels
•Simplify event- handling
•Enable performance tuning
 Enriched Streams
•From any source: data streams, JMS, HTTP, TCP/IP, Web Services, etc.
 Adapters
•Translate external data for processing
Oracle Event Processing
Incoming Data Streams
Continuous Queries Aggregate, correlate, pattern match, filter data
Output relevant events to systems that take action
Low Latency
Near Real-Time Responses (Microseconds)
Optimized Performance & Scalability
Data/Msg. Feeds
Listener/SINK:
User Code (Plain Java)
Data Feed
Adapters
Process
Events
(CQL)
Java-based Stream Processing Server
Low Latency, Extreme High Throughput, OSGi-based Java Application Server

31. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Event Processing Network (EPN)
Adapter
Channel
 Adapters: Receive Data From Input Sources -> Convert To Event
 Channels: Buffer and Control Flow of Events (Sync/Async & Number of Threads)
 Processors: Perform Complex Time and/or Pattern Matching Logic
 Cache: Low-Latency, Fault-Tolerant Data Store / Perform Any Grid Operation
 Event-Beans/Sinks: Perform Any Java Logic
Processor
Cache
Event Bean
Event Sink

32. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Oracle Coherence
Scaling applications to support growth
Offloading and protection of shared services
Delivery of information in real time
Batch
Processing App App Coherence In-Memory Data Grid
App
App
App
Middleware

33. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |
Partitioned, Fault Tolerant, Self-Healing Cache
Coherence Clustered Caching Explained
•Cluster of nodes holding % of primary data locally
•Back-up of primary data is distributed across all other nodes
•Logical view of all data from any node
•All nodes verify health of each other
•In the event a node is unhealthy, other nodes diagnose state
•Unhealthy node isolated from cluster
•Remaining nodes redistribute primary and back-up responsibilities to healthy nodes
?

34. Copyright © 2014, Oracle and/or its affiliates. All rights reserved. |