The document discusses the importance of a mobile strategy for businesses in the dynamic market of enterprise mobility, highlighting that over 60% of online sales now occur via mobile commerce. It emphasizes the need for user-centric design and employee engagement through personalized tools accessible from any device. The message culminates in the assertion that without a mobile strategy, a business risks losing its relevance.

1. Always on!
Apps in Business
Arthur van den Boom
20 November 2013
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |

2. Enterprise Mobility - a highly dynamic market
just some sample of events from past week..
Mobile Only
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |

3. ?
3

4. We never
look up

5. Obama is
Always On

6. Just some trends that drive Enterprises
to execute a mobile strategy
"
Digital
Mobile Native
"
Mobile commerce:
23%
of all online sales
july 2013
&
Adoption
"
"
"
"
"
"
>60%
"

7. I want an
APP!

8. So what?
How to stay relevant for your customers and to continue
to excite, surprise and delight them.
How to keep your employees satisfied and productive by
bringing the workplace to their devices.
How to drive your mobility innovation agenda, fast whilst
ensuring integration, security and lower TCO
Use
Buy
Make
Let them
build!
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |

9. Just some practices that work…
User Centric
Superior design
First Time Right
Mobile Ready Landscape
Mobile Office
Security
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |

10. Paperless meeting management
"
★
★
★
★
Start straight away
Personalized notes
Content Management
Secured data container
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |

11. Engaged employees
★
★
★
★
★
★
Personalized news
Accessible from any location
Accessible from your own device
Easy to deploy
Corporate identity
Secured access
Inloggen
Inloggen
opening nieuw filiaal Amsterdam
Opening nieuw
filiaal Amsterdam
"
"
Het nieuwe breien
Kip en ei
2 uur geleden
2 uur geleden
"Hoe werken jullie nou?" Het is
de vraag die ik de afgelopen
"Hoe werken jullie nou?" Het is
de vraag die ik de afgelopen
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |

12. Employee Self Service
2
1
3
4
★ Personalized toolkit
★ Accessible from any
location
★ Accessible from your
company enabled device
★ Enterprise AppStore
★ Secured container
★ Plugin any service
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |

13. End user, end producer
★ 10.374 registered API’s
★ Telco’s, retailers, utilities,
and even Financials
★ But, mind the gap
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |

14. Your next store?
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |

15. If you don’t have a mobile strategy, you’re no long relevant
[Eric Schmidt, former CEO Google]
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |

16. Always on!
"
"
"
"
"
Thank you
"
"
"
"
"
"
@: arthur.vanden.boom@capgemini.com
t: arthurvdboom
www.nl.capgemini.com/mobile-solutions
Service Line Mobile Solutions | Netherlands
Arthur van den Boom
© 2013 Capgemini. All rights reserved |