Aruba_Mobile_Engagement for Developer Partners

Diana Laboy-Rush, App Developer
Evangelist

Meridian Engage Developer
Community

2CONFIDENTIAL © Copyright 2015. Aruba – a Hewlett Packard Enterprise Company. All rights reserved.
Mobile Engagement Trends
80% of the world
owns a mobile phone.
And we’re using them
in the venues we visit.
52% of companies worldwide
intend to implement location-
based mobile marketing by
2017 (up from 27% in 2013).

Enterprises Take Control with Aruba Mobile Engagement
CARRIER 8:30 AM 100%
Transportation
Retail
Hospitals
Hotels
Campus

Improve patient
satisfaction & free up staff
for critical needsHealthcare
Increase revenue from
concession stands &
improve fan experienceStadium /
Arena
Challenges & Opportunities Across Verticals
Avoid frustration for
wayfinding & increase
advertising revenueAirports /
Malls
Avoid shopper
abandonment & increase
sales per visitRetail
Prevent poor online
reviews & improve loyal
customer satisfactionHospitality
Differentiate against other
venues & offer value
added servicesConvention
Centers

How can a mobile app help on your campus?
Friend Finder
Advertising /
Push Notification
Location Sharing
Time & location
relevant messaging
Wayfinding
Indoor turn-by-turn
directions

Indoor Wayfinding & BluDot Function

•  “Find My Friends” feature
available in Meridian
AppMaker Apps and
Meridian SDK
•  Reciprocal sharing (both
users must share to work)
•  Sharing constrained to
venue location and users
can turn on/off.
Friend Finder - Permission Based Location Sharing

Notifications and Messaging

Mobile Engagement Toolkit
- White-label or custom
- Active Wi-Fi
Connection Not Needed
Meridian-Powered
Mobile App
Self-registration, app delivery,
personalized advertising in
the browser
ClearPass Guest
Aruba Wi-Fi
Meridian App Platform
Location-based
and personalized
content for apps
Aruba Beacons
Blue dot directions &
notifications based on
real-time position.
ClearPass Guest
prompts download of
Meridian-powered app

•  Works well for iOS and Android devices
•  Less expensive than other hardware approaches
•  Better user-experience:
no need to associate to the Wi-Fi network
•  Low latency, optimal accuracy and performance for
real-time wayfinding/indoor positioning
Location by BLE Beacons Advantages

How Does Aruba Wi-Fi Help Manage Beacons?

Easily Deploy and Configure Aruba Beacons
Deploy using one
of the two options
•  Battery powered
& wall mounted
•  USB powered
Configure beacons on location using
the Aruba Beacons mobile app

Scale Deployments with Remote Beacons Management
•  Cloud-based
•  Centralized location
for beacon status
•  Battery life, power
levels, campaigns

14CONFIDENTIAL © Copyright 2015. Aruba, a Hewlett Packard Enterprise company. All rights reserved.
What’s New?
Partnership program
Streamline GTM with custom app
development agencies (CADA) and
independent software vendors (ISV)
NavKit
BluDotKit
CAMPAIGNKit
Beacon & app analytics
Store and access data on
app usage and mobile device
presence indoors
Aruba Sensor
Remote management of Aruba
Beacons with Meridian Platform
– on any Wi-Fi network

NEW: Partnership Program
NavKit
BluDotKit
CAMPAIGNKit

Initial Use Cases for Aruba Mobile Engagement
Increase retail sales
Enable shoppers to locate
individual products in-store
Improve fan engagement
Bring indoor venue services
to where the fans are
Increase visitor satisfaction
Personal tour guides with
turn-by-turn directions

SDK: NavKit for Adding Self-Guided Mapping
NavKit

Add Directions & Points of Interest

SDK: BluDot Kit for Adding “Blue Dot” Mapping
BluDotKit

Add Location Services for BluDot location

SDK: CampaignKit for Proximity-Based Notifications
CAMPAIGNKit

Add Location Services for proximity-push

Personalize the Mobile Experience

LOCATION SERVICES POWERED
BY ARUBA BEACONS

Bluetooth vs. Wi-Fi
• 
• 
• 
•

•  Works well for iOS and new Android devices
•  Apple makes a move, and other handset
manufacturers will follow.
•  Less expensive than other hardware approaches
•  Better user-experience:
no need to associate to the Wi-Fi network
Location by BLE Beacons Advantages

Aruba Improves on the Beacon Concept
•  Compatible with newer Android and
iOS devices supporting iBeacon spec
(iOS7+)
•  Possible to achieve low latency
(<2sec) and excellent accuracy
(<1m for push-notifications and
<3m for wayfinding)
•  Aruba Networks: first publicly traded
company to manufacture beacons

Easily Deploy and Configure Aruba Beacons
Deploy using one
of the two options
•  Battery powered
& wall mounted
•  USB powered
Configure beacons on location using
the Aruba Beacons mobile app

Scale Deployments with Remote Beacons Management
•  Cloud-based
•  Centralized location
for beacon status
•  Battery life, power
levels, campaigns

CONFIDENTIAL © Copyright 2015. Aruba – a Hewlett Packard Enterprise Company. All rights reserved. 31
Two Ways to Remotely Manage Beacons Over Aruba Wi-Fi
1. Aruba APs with
USB Port
Aruba USB beacon
plugs into USB port
2. Wave 2 Aruba APs
with BLE built in
(AP325)

How Does Aruba Wi-Fi Help Manage Beacons?

No Aruba Wi-Fi? No Problem.
Manage Beacons
over any Wi-Fi network with
ARUBA SENSOR (AS-100)
•  Dual band 802.11n 1x1 client radio
•  Bluetooth Low-Energy (BLE) radio
•  Advanced Cellular Coexistence (ACC)
•  Also acts as a normal Beacon with
direct AC power plug-in, with option to
power over USB

How Does Aruba Sensor Help Manage Beacons?

Multiple Engagement Touch Points
Incorporates both mobile app, guest Wi-Fi portal,
and browser-based platforms
Aruba Mobile Engagement Differentiators
Indoor positioning for iOS and Android
Aruba Beacons deliver precise indoor navigation
and push-notifications for mobile engagement
Enterprise-Grade Solution Management Tools
Enterprise-grade backend management tools for
mobile apps and beacon hardware that scale
Complete, In-House Solution
Less vendors, less headache. Aruba products
compliment instead of complicate.

Aruba Mobile Engagement Summary
Ø  Easily and instantly update app and map content in-house
without delays or having to email software support teams
Meridian Editor
Cloud-CMS
Ø  Works on iOS and Android
Ø  One-login for repeat visitors, minimizing connectivity hurdles
Accessible
Platform
Ø  ClearPass Guest captive-portal and browser advertising
Ø  Proximity-based, personalized push-notifications
Ø  Mobile tools: wayfinding, search, BluDot navigation
Engage visitors
Ø  Add features to existing mobile app with the Meridian SDK
Ø  Create branded and downloadable app with Meridian platform
App Integration
Options
Ø  Meridian Platform exists to support venues, not to collect
information for other corporate ventures
Venues own data

Aruba Sensor AS-100
• Enables management for Aruba
Beacons on any network
• Provisioned with Beacons app
• Also acts as a normal beacon

Improve Campaigns with Beacon and App Analytics
•  Aggregate analytics data
•  Smaller sample size, but
more precise data
•  See devices type, OS version
•  Measure campaign success
•  Understand user-behavior
•  Privacy friendly, user must
download app and opt-in

Improve Campaigns with Beacon and App Analytics
Custom Date Range
Number of Times the
Campaign Triggered
Average Dwell Times
Hourly or Daily Data

SDK: Improve Existing Apps with Meridian SDK

Aruba_Mobile_Engagement for Developer Partners

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