Prezentacja Blake'a Chandlee (VP & Commercial Director, EMEA, Facebook) z konferencji Facebook NOW (Warszawa, styczeń 2010)/ Blake Chandlee's (VP & Commercial Director, EMEA, Facebook) presentation from Facebook NOW (Warsaw, January 2010)

3. Evolution of discovery
How consumers find information
Directory Digital Search UGC + UGC + Social
Phonebooks, Directory Search engine Directory Context
local ads, Yahoo marketing Yelp Facebook
newspapers eBay

4. Opinion of friends is most influential
When considering purchasing a product or service, which of the following
two are your most trusted and valuable sources of information?
00% 10% 20% 30% 40% 50% 60% 70%
13-17 18-24 25-34 35-44 45-54 55+
Word of Mouth
Online Product Reviews
Company Website
Print Product Reviews
Catalogs
TV ads
Print Ads
Radio Ads
Source: Facebook segment, self-reported survey data conducted on Facebook, Mar.08, US only, n = 3,169

6. The social graph is the network of real
connections through which people
communicate and share information

7. Shifting from what a few think we should want…

8. ….to asking our friends and family…in real time

9. If people didn't want
to share and
communicate

10. The Facebook Story

12. Facebook is real people sharing and connecting

13. Over 350m Active Users Globally
400M
350M
300M
250M
200M
150M
100M
50M
0M
2007 2008 2009
Source: Facebook internal data, Dec 2009
Note: Active users are registered users who have logged on to Facebook at least once in the last 30 days.

14. #2 property on the Internet (time on site)
Over250 billion monthly page views
Over 250platform apps with over 1m active users
Over70,000websites use Facebook Connect
Over 350 million active users
Over1.7 million photos served per second
Over1.8 billion chat messages a day
150 million search queries per day
Over6 billion minutes spent online every day
Over 2 billion pieces of content uploaded every week

15. Over 110m Active Users in Europe
Norway Netherlands
2.3m 1.5m
Russia
Sweden 700k
Switzerland
1.5m 3m
UK Romania
23m Finland
300k
Ireland 1.2m
1m
France Germany Denmark
15m 5m 2.2m
USA Czech
100m Hungary
Poland 1.4m
Belgium 2m
2.8m 500k Turkey
Spain 16m Egypt
7m Italy
1.9m
12.5m
Portugal
800k Austria
Swiss 1m Greece
1.6m 1.9m

16. The Facebook Platform

17. Facebook serves as a utility or platform for 3 distinct
audiences…..a single global platform providing
efficiency, effectiveness and scale
Developer
s
Users Advertisers

18. Customization at massive scale – Translation Services
Profile example
ProfilBeispiel
Facebookin English
▪Facebook auf Deutsch

19. Customization at massive scale – Translation Services
*Facebook in Hebrew

20. Filter Stream Publisher Highlights

21. Consumer Choice is implicit in user experience
Facebook users are prolific inter-actors with platform
Photo’s Events Video Comments Messages Groups Pages Applications

22. People are only one dimension of the social graph

23. A global developer community
USA Around the world

26. Social Widgets in Sport events
Moto GP with Rtve ( National Public TV )
More than 200.000 comments accumulated.

27. Social Widgets in Sport events
Football: Cup of Confederations, Champions League and many others……
Users can participate from home ,and interact with other people

28. Social Widgets in Music events
Concert “La Noche de los Números 1” de cadena 100
More than 10.000 people watched and commented online

29. The power of Connections:
From Advertising to Marketing

32. The Evolution of “Marketing”
“Performance”
Customer
Type “Brand”
Consideration Engagement
Customer
Objective Awareness Long-term Single
Relationship Transaction
Buying Impressions
Behavior Clicks
New
Opportunity Connections

33. Opinion of friends is most influential
When considering purchasing a product or service, which of the following
two are your most trusted and valuable sources of information?
00% 10% 20% 30% 40% 50% 60% 70%
13-17 18-24 25-34 35-44 45-54 55+
Word of Mouth
Online Product Reviews
Company Website
Print Product Reviews
Catalogs
TV ads
Print Ads
Radio Ads
Source: Facebook segment, self-reported survey data conducted on Facebook, Mar.08, US only, n = 3,169

34. How we think about our commercial business

35. Brands can focus in 3 key areas
Pages & Events
Facebook Ads
Innovations
1 2 3
Standard Ads Hub for brands Applications
Engagement Ads Drive Social Actions Facebook Connect
Reach Blocks Promote using Ads Mobile

36. The Facebook Future

37. Connect - From the web to desktop and mobile
Portability of Social Graphs across platform
Web Desktop Mobile
(e.g. Facebook Connect) (e.g. Open Stream) (e.g. Connect for iPhone)

38. Facebook Connect extends social tools to Publishers
A real identity and all of their friends... in one click
The user’s real identity
Easy access to friends
and their content

39. Publishers increase distribution
Content from your site gets shared on Facebook
Traffic to your site

40. Connect is revolutionizing the web
Over 70,000 websites have adopted Facebook Connect
What Sites Are Seeing:
“It is an ingenious stab at solving several ▪Registrations:
nagging problems at once.”
+30 to 100%
User-generated content:
▪
“...chatter among friends will infiltrate even +15 to 60%
sites that have been entirely unsociable thus
far.”
▪Increased page traffic:
~0.5 to 2 clicks per story published
“...not just a registration system, but also a marketing channel...”

41. Connect - Live Stream / Feed Box
▪ On client’s site
On Facebook:
Hosted in an application linked from a Page

42. Connect - Stream Box: Obama Inauguration
A world record event
• 600,000 status updates posted through the
CNN.com Live Facebook feed
• Facebook averaged 4,000 status updates
per minute during the broadcast
• 8,500 status updates were posted during
the first minute of Obama’s speech
• “Millions” of people logged into Facebook
during the broadcast
• Over 18.8 million individuals viewed the
speech and recorded 1.3 million status
updates during the speech.
• Obama’s Facebook fan page now has over 6
million fans and over 5,000,000 wall
posts.

43. Connect - Stream Box: Michael Jackson
Another world record event
Michael Jackson
• 1 million users logged in to Facebook “Live Stream”
widgets on partner sites
• 800,000 status updates were made by those users
Facebook’s Live Stream widget was
integrated by CNN, E! Online, MTV, and ABC:
CNN:
* 733,000 status updates
* 759,000 Facebook users viewing broadcast
* 6,000 updates/minute at the peak
E! Online:
* 9,000 status updates
* 87,000 Facebook users viewing broadcast
ABC:
* 48,000 status updates
* 97,000 Facebook users viewing broadcast
MTV:
* 5,000 status updates
Michael Jackson now has the most popular page on Facebook, with over 7m fans. * 21,000 Facebook users viewing broadcast
The free Michael Jackson glove virtual gift is the most popular in Facebook history,
with over 800,000 given away so far.

44. Connect - Fan + Wall Box
“Become a Fan”
Widget has 3 configurations:
• Become a Fan + Wall Posts (example shown)
• Become a Fan only
• Wall Posts only
Client can add to their official website to
get more fans and share latest updates.
Easy to implement – paste one line of
code.
Scroll for Wall Posts

45. Facebook Open Stream API enable Desktop Apps
▪Third-partyapps will allow users to engage with their Facebook activity
feed outside of Facebook
Example: Seesmic Desktop App
Facebook
Open Stream

46. Facebook Connect for iPhone: Mobile Social Media
▪Add social context to mobiles via the Facebook Platform
Example: Social Gaming on the
move
Facebook
Connect

47. To win in today’s world
requires
A different mindset
different approaches
different ways of working

48. (c) 2007 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0