This document provides an overview of the digital marketing industry and advice for digital agencies. It discusses key industry trends agencies should know, such as the importance of social media, SEO, and marketing automation. It also covers the typical organizational structure of agencies and common roles. The document recommends agencies focus on 10 areas to drive explosive growth, such as increasing efficiencies, conversions, and upsells. Finally, it describes how the presenter's company can help agencies with white-label fulfillment and software.
We are an agency of digital marketing as integrated, proud of our technical expertise, creativity and the ability to draw lines of reflection from the Data.
Digital Marketing Nation has built an enviable reputation for the design of Web sites and the success of digital marketing and all types of marketing services over the last 15 years, thanks to our internal team of Digital Marketing curious and creativity
Our common approach is issued by the project teams and disciplinary measures Campaigns, including each of the specialists of the foresight and the analysis, the strategy and planning, business research and strategy content, the design and web development, social media and mobile.
Our deep technical knowledge - combined with our extensive experience of digital marketing - means that we can give you perfect advice on what can be achieved within your budget Resources. Our objective is to outperform expectations at every possible opportunity.
If you cannot wait so long, why not give us a call 0n +923236660008 Or email: info@digitalmarketingnation.com. We will share winning strategies of our research for the next year with you today.
Digital Marketing Training Institute in Bangaloreapponix123
Digital Marketing Course Trained by Industry Expert Certified Trainers at lowest fees, World Class Online Lab access, Certification and Placement, Flexible timings, Bangalore, Rajajinagar.
Asten's Success Story in Digital Marketing - Codelattice & Identiti Ads's strategy has helped Asten become one of the best realty brand on Social Media. 100 million expressions and still growing strong...
Vibescom is one of India's leading digital marketing agency, offering web design, development and digital marketing services in India & abroad. Specializing in E-Commerce, Mobile Apps,websites, SEO, PPC,Email marketing and social media strategy.
Click here to Know more about us: http://www.vibescom.in/
Blackfish Digital Marketing Blueprint For Small BusinessRob Johnson
Learn the latest digital marketing trends as a small business owner to market your company online, find new customers and grow your business with this digital marketing blueprint.
About Blackfish Digital Studio, we are a digital marketing agency focused on connecting small business owners and customers using digital marketing and technology.
We are an agency of digital marketing as integrated, proud of our technical expertise, creativity and the ability to draw lines of reflection from the Data.
Digital Marketing Nation has built an enviable reputation for the design of Web sites and the success of digital marketing and all types of marketing services over the last 15 years, thanks to our internal team of Digital Marketing curious and creativity
Our common approach is issued by the project teams and disciplinary measures Campaigns, including each of the specialists of the foresight and the analysis, the strategy and planning, business research and strategy content, the design and web development, social media and mobile.
Our deep technical knowledge - combined with our extensive experience of digital marketing - means that we can give you perfect advice on what can be achieved within your budget Resources. Our objective is to outperform expectations at every possible opportunity.
If you cannot wait so long, why not give us a call 0n +923236660008 Or email: info@digitalmarketingnation.com. We will share winning strategies of our research for the next year with you today.
Digital Marketing Training Institute in Bangaloreapponix123
Digital Marketing Course Trained by Industry Expert Certified Trainers at lowest fees, World Class Online Lab access, Certification and Placement, Flexible timings, Bangalore, Rajajinagar.
Asten's Success Story in Digital Marketing - Codelattice & Identiti Ads's strategy has helped Asten become one of the best realty brand on Social Media. 100 million expressions and still growing strong...
Vibescom is one of India's leading digital marketing agency, offering web design, development and digital marketing services in India & abroad. Specializing in E-Commerce, Mobile Apps,websites, SEO, PPC,Email marketing and social media strategy.
Click here to Know more about us: http://www.vibescom.in/
Blackfish Digital Marketing Blueprint For Small BusinessRob Johnson
Learn the latest digital marketing trends as a small business owner to market your company online, find new customers and grow your business with this digital marketing blueprint.
About Blackfish Digital Studio, we are a digital marketing agency focused on connecting small business owners and customers using digital marketing and technology.
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
We are providing Digital Solutions to clients spread across the globe. Our services provide ethical Digital Marketing Services which offers innovative solutions – Search Engine Optimization Services, Search Engine Marketing Services, Social Media Marketing Services, Content Marketing Services, Email Marketing Services, Web Designing Services.
Google Knowledge Graph SEO: Optimizing these special Google SERPS. With the new Knowledge Graph technology, Google redefines the world of searches by understanding users needs and wishes.
Charm your audience, benefit from the domino effect to build & maintain reputation, stamp your brand as thought leader and reap SMO benefits & conversion.
Go On Digitals is one of the top Digital Marketing agencies in India based in Delhi. Run by Vikas Kumar (Digital Marketing Expert). We are a perfect digital marketing agency that discusses and expertly applies all your plan. Also, get here Online Digital Marketing Course with live projects.
Tend in Digital Marketing !! Why you should opt for it, an all-new data-drive...Avishek Adhikary
This ppt will help you to take further decisions on the digital marketing investment front.
1. You can find data-driven charts
2. Curent Market Study
3. Approach and sample study papers.
Hope you will love it.
Thanks.
Avishek Adhikary.
Digital Marketing Manager
Vap Technology Pvt Ltd.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Vibes work on Search Engine Optimization, take care of Social Media Pages and Postings, Invest in google and other relevant channels for your brand's visibility and work on lead generation.
Here’s your digital marketing playbook for the professional service industry ...Jeremy Mays
Modern-day Main Street looks quite different from the storefronts and sidewalk sales of old. Phone and business directories no longer lay on your doorsteps. Current trends show that most clients do their buying research on the internet. In lieu of print ads and bold street signs, professional services firms and consultants are flocking to the digital realm to perfect their online presence and find new customers.
Professional services companies face a unique challenge in the new digital world. Because the marketing efforts of attorneys, accountants, architects, and similar professions have relied so long on personal connections, they must find a way to translate that trust through digital messaging and that’s why we’ve built a digital marketing strategy playbook for professional services firms to give you the tools and techniques to grow your brand.
2021 digital marketing playbook home servicesJeremy Mays
Home service businesses need sales to survive and need to maximize their return on marketing spend in order to thrive, grow, and own your market as a leader customers turn to over and over again. For the home services industry, the digital marketing game has changed. Today, digital advertising and marketing are leveling the playing field for local home service companies to compete on a larger scale.
Online marketing strategies to attract, engage, and convert customers have grown to dominate the market, meeting customers where they already are. But when you consider the digital landscape, the competition can be fierce and be hard to keep up if you’re not a marketing expert or have a full time marketer on staff.
We’ve built a digital marketing strategy playbook for the home services industry to give you the tools and techniques to grow your brand.
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
We are providing Digital Solutions to clients spread across the globe. Our services provide ethical Digital Marketing Services which offers innovative solutions – Search Engine Optimization Services, Search Engine Marketing Services, Social Media Marketing Services, Content Marketing Services, Email Marketing Services, Web Designing Services.
Google Knowledge Graph SEO: Optimizing these special Google SERPS. With the new Knowledge Graph technology, Google redefines the world of searches by understanding users needs and wishes.
Charm your audience, benefit from the domino effect to build & maintain reputation, stamp your brand as thought leader and reap SMO benefits & conversion.
Go On Digitals is one of the top Digital Marketing agencies in India based in Delhi. Run by Vikas Kumar (Digital Marketing Expert). We are a perfect digital marketing agency that discusses and expertly applies all your plan. Also, get here Online Digital Marketing Course with live projects.
Tend in Digital Marketing !! Why you should opt for it, an all-new data-drive...Avishek Adhikary
This ppt will help you to take further decisions on the digital marketing investment front.
1. You can find data-driven charts
2. Curent Market Study
3. Approach and sample study papers.
Hope you will love it.
Thanks.
Avishek Adhikary.
Digital Marketing Manager
Vap Technology Pvt Ltd.
At our company, it has been our legacy to raise the bar of excellence several notches higher with every new creation.
Our vision is to create residential and work spaces with modern amenities at affordable prices.
Vibes work on Search Engine Optimization, take care of Social Media Pages and Postings, Invest in google and other relevant channels for your brand's visibility and work on lead generation.
Here’s your digital marketing playbook for the professional service industry ...Jeremy Mays
Modern-day Main Street looks quite different from the storefronts and sidewalk sales of old. Phone and business directories no longer lay on your doorsteps. Current trends show that most clients do their buying research on the internet. In lieu of print ads and bold street signs, professional services firms and consultants are flocking to the digital realm to perfect their online presence and find new customers.
Professional services companies face a unique challenge in the new digital world. Because the marketing efforts of attorneys, accountants, architects, and similar professions have relied so long on personal connections, they must find a way to translate that trust through digital messaging and that’s why we’ve built a digital marketing strategy playbook for professional services firms to give you the tools and techniques to grow your brand.
2021 digital marketing playbook home servicesJeremy Mays
Home service businesses need sales to survive and need to maximize their return on marketing spend in order to thrive, grow, and own your market as a leader customers turn to over and over again. For the home services industry, the digital marketing game has changed. Today, digital advertising and marketing are leveling the playing field for local home service companies to compete on a larger scale.
Online marketing strategies to attract, engage, and convert customers have grown to dominate the market, meeting customers where they already are. But when you consider the digital landscape, the competition can be fierce and be hard to keep up if you’re not a marketing expert or have a full time marketer on staff.
We’ve built a digital marketing strategy playbook for the home services industry to give you the tools and techniques to grow your brand.
Here’s your digital marketing playbook for the retail industry in 2021Jeremy Mays
One of the biggest mistakes that brick-and-mortar retailers can make is to dismiss online marketing. In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organizations like never before. It’s no longer good enough to rely solely on word-of-mouth for increased business and new customers. Retailers must now provide an omnichannel shopping experience that brings people in and brings people back.
What does this have to do with online marketing? More or less, everything. If you want to achieve retail success, you need to have a strategy that leverages not only social media and email, but one that also gets creative and makes good use of new forms of marketing.
We’ve built a digital marketing strategy playbook for the retail industry to give you the tools and techniques to grow your brand.
Strategic Marketing Services is a 360 Degree Marketing Agency & Marketing Services Outsourcing expert. Our clients value our relentless focus on results and Return on Marketing Investment. Our approach is, first and foremost, anchored around your pain points and objectives. Secondly – tools and channels – always with a clear objective and ROMI focus in mind. To that end, our Strategic Marketing Consulting Unit and our Client Performance Units are instrumental in meeting and exceeding our clients' expectations. Since its inception in 1999, Strategic Marketing Services is committed to providing result oriented digital marketing. Strategic has grown to be an 1800+ strong company. Spread across US and India, we have catered to over 40% of Fortune 500 companies in both B2B and B2C.
Strategic Marketing Services is a one-stop shop for the entire range of marketing services and solutions. We create marketing concepts, develop strategies, execute and help companies' market services and solutions on a global scale.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
2021 digital marketing playbook for consultantsJeremy Mays
The internet has revolutionized the way that people interact, and by extension their businesses too. For this reason, we believe that it’s never been more important for consulting firms to explore digital marketing.
Marketing consulting firms is both imperative and difficult. In a saturated marketplace, it’s essential to stand out from the crowd, but it’s difficult to find the time to maintain your digital presence and give your clients the attention that they deserve – and pay for. You wouldn’t leave your phone unattended, and sometimes off the hook altogether; the same should be true of your digital channels. After all, that’s how the modern customer will contact you. If they can’t contact you, they’ll simply contact someone else – someone with a well-maintained site, good Google reviews and active social channels.
We’ve built a digital marketing strategy playbook for the consulting industry to give you the tools and techniques to grow your brand.
Here’s your digital marketing playbook for the real estate industry in 2021Jeremy Mays
It is true that people will make a final decision after seeing the property in person. But investors, buyers and even sellers are likely to conduct thorough research online before stepping through the doors and viewing the properties. That said, it is ideal that you, as a realtor, broker and agency have a strong online presence and active digital marketing activities to attract customers, boost your brand exposure and increase your revenue.
We’ve built a digital marketing strategy playbook for the real estate industry to give you the tools and techniques to grow your brand.
Strategic, no-BS, engaged, articulate, and dynamic Chief Revenue Officer that drives and leads sales and marketing, managing and building highly effective teams to acquire new business. Strong foundation and experience working in small dynamic companies and start-ups.
Experienced building pre-IPO, SaaS, and Cloud technology teams, confident serial business developer skilled in leadership and team dynamics -with over 15 years experience in growth, startup, and early-stage Software & SaaS, spread across multiple technology disciplines including mobile, wireless, cloud-based software tools, broadband, visual workflows, emerging technologies AI and ML, video, IT, analytics, and software serving multiple verticals in transportation, enterprise, logistics, renewable energy, financial services, media & entertainment and more.
With my years of experience aligning sales, marketing, product, and technology, I focus on revenue acquisition, integrating and optimizing product development, sales, marketing, and CRM teams to create the best possible experience leveraging my team-based work dynamic that utilizes a “been there done that DNA” systems-oriented approach to facilitate operational improvement with efficient and effective solutions driving revenue.
It is enjoyable working with CEOs, founders, and teams navigating the complex challenges of Go-To-Market strategies, account mapping including sales and marketing playbooks that drive new revenue, and bringing together solutions that effectively address all areas of the organization.
Qualifications
• Extensive experience in SaaS sales.
• Demonstrated success in building and leading metrics-driven sales organizations.
• Proficiency in managing remote teams and navigating remote work environments.
• Strong communication and time management skills.
• Proven track record in recruiting and developing sales talent.
• Comfortable in high-complexity and rapidly changing environments.
• Experience with both direct and channel sales organizations.
In summary, my tenure as a sales leader has been marked by a relentless pursuit of excellence, a commitment to team growth, and a strategic approach to driving revenue. With a comprehensive understanding of the intricacies of sales leadership and a proven ability to navigate complex landscapes, I am poised to deliver exceptional results and contribute to the success of any organization.
The 10 best enterprise CRM solution providers 2018Merry D'souza
Insights Success has listed “The 10 Best Enterprise CRM Solution Providers, 2018” which are changing the market with their innovative products and service offerings. Featuring as the cover story is Targetbase, which is a part of Diversified Agency Services, a division of Omnicom Group Inc., a leading global marketing and corporate communications company.
An Anatomy of a Digital Audit (Digital Marketing Audit)Tim Bourgeois
Digital operations are complex and sprawling ecosystems that have grown disproportionately over the past decade. To ensure digital investments are optimized, companies are increasingly turning to digital audits to assess digital performance. This presentation summarizes key themes and takeaways from the "Anatomy of a Digital Audit" workshop at the Gilbane Conference by Tim Bourgeois, digital strategist at East Coast Catalyst.
Introduction to TechSoup’s Digital Marketing Services and Use CasesTechSoup
In this webinar, Joe DiGiovanni, Co-Founder of Tapp Network, and
Lisa Quigley, Director of Account Strategy at Tapp Network share the power of digital marketing for your nonprofit offered thru TechSoup's Digital Marketing Services. This session touch on full funnel marketing strategies, offering insights on enhancing your digital presence and engage donors to maximize impact in the digital fundraising landscape.
DigitalsetGo is the best digital marketing agency in Dubai. No matter where you are, what size is your company, what industry you belong to, or what digital marketing service you need we are here to handle it with no less exceptionality.
Similar to State of the Digital Marketing Industry for 2022 - By Lane A. Houk | Quantum Agency (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
State of the Digital Marketing Industry for 2022 - By Lane A. Houk | Quantum Agency
1. State of the Digital
Marketing Industry
For 2021-2022
Lane Houk
Co-Founder
Quantum Agency & Signal Genesys
2. About Your Presenter
● Former Army Combat Medic
● Banking industry for 10 years
● Launched my digital agency in 2010
● Partnered in 2015 with Matt, our CTO
● Created software development division in 2016
● Launched Quantum Newswire late 2018 (now Signal Genesys)
● White-label niche, Quantum Agency, in early 2019
● Launched v2 software in July 2021 - now Signal Genesys
About Quantum Agency
Quantum Agency is a USA-Based white-label agency for agencies providing agency-branded
(white-label) fulfillment and white-label marketing technology stack solutions.
Lane A. Houk
https://qr.businesscenter.app/lane-houk
3. Organizational Makeup of a Digital Agency
These are the 3 major components of the 21st Century Digital Marketing Agency
This department handles
marketing, advertising,
business development
and sales.
This department handles
all fulfillment and
delivery of the solutions
sold to all clients.
This department handles
all HR, finance,
accounting and
administrative functions.
Agency
Brand
Sales Fulfillment Operations
4. Organizational Roles in a Digital Agency
Detailed Descriptions: https://link.businesscenter.app/agency-roles
Marketing Manager,
Marketing Assistant,
Appt Setters, Sales
Manager, Salesperson,
Account Manager
SEO specialist, PPC
specialist, Website
specialist, Social Media
specialist, Content
Writer, Project Manager
Operations Manager,
Director of Operations,
Finance and Accounting
specialist, Executive
Assistants
Agency
Ownership
Sales Fulfillment Operations
5. Key Industry Trends Every Digital Marketer Should Know
● Social Media & SEO are the big focus right now
● Marketing budgets overall are increasing
● Marketing automation is a key technology to
understand and leverage
● Google loves “brands” because consumers love
“brands”
● Think in terms of the “customer journey” and the
“customer experience” in your marketing
strategies and execution
● Content marketing is growing in demand and in
the marketing budgets of 82% of all companies
● Usage of video continues to grow in all forms of
marketing
6.
7.
8.
9. What is the MarTech Stack?
● Marketing technology (MarTech for short) runs the
21st century digital marketing agency/department
● Reputation, social, directories, listings, GMB, email,
SMS, CRM, inbound, outbound, ads, etc.
● There are almost 10,000 marketing software
technologies in the marketplace (Beware of SOS)
● Getting the marketing technology stack right is
critical to scaling and profitability
● Get it wrong and you’ll spend years wallowing in
“Martech Fatigue”
● The MarTech stack should be 2nd most valuable
asset the Agency owns (besides the client
relationship; the Martech stack is the glue to the
client relationship.
13. 10 - 20%
20 - 30%
Approximate Calls/Clicks by Area:
You are losing business to
competitors if you aren’t
showing up when customers
are searching.
60 - 70%
(in most niches)
Why Google Maps Is So Important
14. ● MRR - Monthly Recurring Revenue
● PPC is MUCH easier to get competent in and deliver as
a solution (more commoditized)
● PPC only drives 10-20% of page 1 leads
● Google Map Pack drives 60-70% of page 1 leads
● Organic rankings drive 20-30% of page 1 leads
● Lesson to absorb: Map Pack Rankings + Organic
Rankings drive 80-90% of all page 1 leads to SMBs
● Client retention rate soars when you can drive
map/organic rankings
● Why? The client’s phone is ringing more and they are
closing more business.
Why SEO is the #1 Solution We Offer
15. #1 - Developing deep competencies in social media and SEO is critical.
#2 - Learn how to use marketing automation and technology tools.
#3 - Understand the concepts of “positioning” and “branding.”
#4 - The customer journey is a funnel. Visualize this...
#5 - Customize key points in the journey to optimize the experience and thus
your results.
#6 - Work video into everything you possibly can. It is simply the best for
engagement. There is no equal.
6 Key Takeaways
16. #1 - Increase Efficiencies in the Prospecting & Sales Process by 10%
#2 - Increase Your Conversion Rate by 10%
#3 - Increase YoY Sales by 10%
#4 - Increase Your Referrals & Lead Generation by 10%
#5 - Increase Upsells to Current Customers by 10%
#6 - Increase Your Fees/Prices by 10%
#7 - Increase Customer Retention by 10%
#8 - Increase Efficiencies in Operations by 10%
#9 - Increase Efficiencies in Fulfillment by 10%
#10 - Strategy, Technology, Systems and Automation to achieve the above
10 Swimlanes to Focus On For Explosive Growth & Profits
17. How we help digital agencies...
● White Label Fulfillment (websites, hosting, SEO, PPC, social, branding and creative design)
● White Label Software (reputation, listings, social, reporting, SEO, CRM)
● Technology Stack Consulting/Deployments
○ Strategize - audit, assess, acquire
○ Systemize - people, processes, products
○ Scale - execute, expand, scale
Want to start your own digital agency? We can help.
Book a strategy session here: https://book.quantumagency.io
Presentation Slides
Download this slide deck: https://link.businesscenter.app/2021
18. Digital Agencies That May Be Hiring
● Plumbing & HVAC SEO - Miami, FL
Josh Nelson - (866) 610-4647 - https://www.plumberseo.net/
● Davis Construction Marketing - Phoenix, AZ
Ryan Davis - (480) 571-2592 -
https://coatingandpaintingleads.com/
● ChiroCandy Marketing - Lumberton, TX
Billy Sticker - (800) 662-1745 -
https://www.chirocandymarketing.com/
● Digital Shift - Alberta, CA
Matt Miciula - https://careers.digitalshiftmedia.com/
● Relentless Digital - Oconomowoc, WI
Joshua Crouch - 262-720-5739 - jcrouch@relentless-digital.com
● Top Results Consulting - Reno, NV
Shawn Tiberio - shawn@topresultsconsulting.com
● Crimson Media Group - Fishers, IN
Shane Simmons - https://www.crimsonmediagroup.com
(765) 437-4554
● Kickstart Dental Marketing
Chris Pistorius - https://indeedhi.re/3Ecc2Oi
● Atilus Marketing - Ft. Myers, FL
Harry Casimir - harry@atilus.com - 239-362-1271