The document discusses various digital file formats used for graphics including raster graphics (JPEG, TIFF), vector graphics (AI, 3DS), and Photoshop files (PSD). It explains what each file type is used for, advantages like file size and quality, and disadvantages. Key graphics programs like Photoshop and Illustrator are also summarized.

1. Digital Graphics
By Haris Shaikh

2. File Formats

3. Raster Graphics
• Raster graphics are made up of bitmaps which are normally made up of
small cubes of colour data called pixels. A picture is made up of lots of
these tiny cubes. The downside about raster graphics is that every time
they are edited they deteriorate in terms of quality.
• This is because this type of graphic is compressed and recompressed each
time its opened and closed, so that it doesn’t take up much memory. Each
time it is compressed it loses a bit of quality and multiple edits can cause a
problem due to this.

4. Vector Graphics
• Vector graphics are made up of what's called vectors instead of pixels,
they have no loss in definition meaning they can be scaled smaller or
larger without diminishing quality. They are useful for things such as logos
which may need to be resized while retaining quality. There are 2 types of
vector graphics AI and 3DS.
• Vector graphics are better quality and make resizing easy and effective,
but they take up large amounts of memory which can be a problem for
some tasks

5. JPEG
Stands For Joint photographic experts group
Used For Photographs and web formats
Advantage •Doesn’t take up much memory
•Compatible with a lot of different
programs
•Uploading images is quick
•They are not limited to a certain amount
of colour
Disadvantage •Loses quality every time the file is open,
closed, saved or edited due to
decompression and recompression
•No use of transparent backgrounds

6. TIFF
Stands For Tagged image file format
Used For Desktop publishing
Advantage •Doesn’t lose any quality in the file due to
lossless compression
•Many pages can be saved in the same file
•It is supported by a lot of operating
systems
Disadvantage •The files are large and take up a lot of
memory
•Not as many photos will be able to be
saved if using a digital camera while in TIFF
format

7. PSD
Stands For Photoshop Document
Used For Image manipulation and also largely used
for things such as front covers of
magazines. It can also be used for
correcting colours and adding text to an
image. Another use would be creating web
pages and logos.
Advantage •Saves layers
•Page formatting information
•Swatches
•Supports transparency
Disadvantage •Large files
•Only useful with Photoshop
•Can be difficult to use due to updates that
make it more advanced

8. AI
Stands For Adobe illustrator
Used For It is used for creating logos and web
graphics for a wide variety of things such
as advertisements, billboards, brochures,
business cards and more
Advantage • Vectors have no loss in definition so
images can be scaled large and small.
Disadvantage •Software is needed in order to use
•Quite expensive
•It is complex and can be difficult to
master

9. 3DS
Stands For 3D Studio
Used For It is used for 3D modelling, animation and
rendering. Also used for the creation of 3D
characters, environments and animation.
It is used in film and TV and video games
Advantage • It can be used in a range of
programmes
Disadvantage •Large files
•Software expensive

10. Digital Graphics
Images

11. Shape Task

12. Evaluation
What did you like about your image?
I like how you can make an image just by using shapes and warping them.
What would you improve if you did it again?
I would add more detail and maybe use multiple tones to create a 3D feel.

13. Rotoscope

14. Evaluation
What did you like about your image?
I like how realistic it looks and was surprised by this fact. I thought because it
was quite a formal image that by rotoscoping it would produce a strange,
mixed emotion sort of image, that seems unsure on its purpose and it would
lose the effect that the original image purveyed. Instead it retained its
ferocious vibe and I am pleased with the final outcome.
What would you improve if you did it again?
I would add even more detail and texture to the fur, further enhancing the
power and formality of the image.

15. Text Based

16. Evaluation
What did you like about your image?
I like the simple font as I think it makes it more effective.
What would you improve if you did it again?
I would like to find a bolder font so that you can see more of the skyline
image detail.

17. Logo Creation

18. Evaluation
What did you like about your image?
In both images I like how the letters are
presented.
What would you improve if you did it again?
I would like to add more detail such as making it
2 tones.

19. T-Shirt Designs

20. Mood board of designs you like

21. Idea Generation

22. Mood board of chosen idea

23. Proposal
Dimensions
2400 by 3200 pixels
Content
A T-shirt design mainly featuring animals
Export Format
PNG
Advantages; Compatible with redbubble
Disadvantages; The file sizes are large taking up space

24. Proposal
Deadline
Monday Wednesday Friday
Research existing t-shirt
designs
_____________________
Begin Final design
Begin creating design
ideas
_____________________
Continue final design
Continue creating design
ideas
_____________________
Write an evaluation
Schedule
Audience
Young people who like cool art

25. Digital Flat Plan

26. Final Design 1

27. Peer Evaluation
What are the strengths of the final image?
• The strengths of the design are that it is quite unique in that there will not be
many designs like it, the lighting on the meerkats body is also very good and I
like the 3D effect. Also just from the image of the meerkat as well it has a
slightly humorous aspect in that it may appeal to a wider audience than say a
specific topical niche such as a TV show or such.
What could be developed if the image was
repeated?
• To improve the image could be developed on the bottom so as that it does not
just cut off, also some text could have been added.

28. T-Shirt Evaluation

29. Does your final product reflect your
original intentions?
• My final design has more detail than the digital flat plan. I have also added
a 3d effect which was not featured in any of the original design ideas.
• When I started my intention was to focus on animals, but I began veering
towards the use of 3D images, and wonder if I would have been better off
focusing on 3D prints instead of prints of animals, as it would give me
more options as I would not be limited to just animals, and I could instead
explore a much wider variety of symbols and images.
• This would also allow me to create designs that may have been more
suitable for text to be incorporated into, allowing me to explore another
area of design other than just images, as text can be just as eye-catching
and (arguably more so) meaningful (although I believe a combination of
both to be the most effective).

30. Is your product suitable for your
audience?
• My final design is aimed mostly at, but not restricted to, younger people.
It is cartoony and has a humorous element to it which supports this. The
way the meerkat is stood also supports this as it has a hint of
personification, in the way it is protecting its eyes from the glare, making it
feel less serious. The 3D effect adds an interesting twist and makes the
simple image stand out more.

31. What do you like/dislike about the
techniques you have used?
• To create this image I have used the rotoscoping technique. I like this
technique as it means you can use any image and create your own version
of it, giving you a lot of chance to be creative. The way the image looks is
down to the blending options used. The colours are all there for a reason
and can give it a more sinister or joyful overall feel. With this image I have
stuck to realistic colours but colour manipulation could be used to create a
completely different feeling end product.
• Something I dislike about it is it is hard to get a serious image out of this
technique, for example, if you were designing an image of a lions head
mid-roar it might not be the best technique to use as it will give a cartoon
effect, taking away some of the serious element in the image.

32. What do you like/dislike about how
your final product looks?
• I like how it is a fairly simple image, in that it is not intricate. I believe this
makes it more bold and eye-catching. I also like the 3D effect as I think it
makes it a great deal more interesting. Another thing I like is the way I
have shaded the image, giving it more depth and making it look more
realistic. Something I have thought about the image is that it doesn’t
include any text.
• If I were to elaborate on the image then I would certainly look at adding
some text but I am unsure if the image needs it, as it is effective on its
own. If I were to add text I would most likely add a pun or quote that
would suit the body language of the meerkat making it more comical.
• Something I would like to do to this image is to actually add 3D glasses to
the meerkat, as I think it would complement the image well and make the
3D effect more relevent

33. Why did you include the content you
used?
• I included the image of the meerkat because it is very strange and
interesting. The way it is shading its eyes from the glare of the sun is very
human-like and makes it quite funny, while at the same time slightly
mysterious in the way it is looking out for something, or keeping guard.
• I created the 3D effect as I think this is a really effective way to make a
simple image more interesting and I like the way it gives a hazy feel, like
your looking at it in the wrong way.

34. What style have you employed in
your products?
• My final design has a cartoon-like visual style. The way the shading is done
is similar to that of pop art, and the whole image is made up essentially of
sections of colour. The different tones add texture and depth. I chose this
because I believe it is suitable for the target audience and I like the way it
final product looks.
• It is influenced by 3D imaging, in that it has the stereotypical 3D image
format, having a blue and red shadow on either side. There is art out there
that also use this and I just thought it was a good idea and would suit my
piece of work well.

35. What were the strengths and weaknesses
of the pre-production and planning
• The planning and research helped hugely by giving me insight into what is
already available on the market, what is popular, and where there is a gap
in the market. I think I could have looked at a wider range of designs
though, instead of limiting myself solely to animals.
• I could have focused on using the 3D effect instead of focusing on animals
and created a wider range of design ideas featuring other things such as
vehicles, symbols, people or objects, such as trees, plants, planets,
galaxies, mountains etc.

36. Analyse each of your final print products commenting
on the strengths, weaknesses and aspects you would
do differently if you were to repeat the project
I have used shading to add depth
and a more realistic, 3D feel, so
you really get a feeling of what is
going on with the image and the
direction of light. I believe this
gives you more of a sense of
what is going on outside of the
image.
I have duplicated the image twice,
changing the opacity to 50% for the top
two layers, leaving the bottom one
opaque and making one of the top
layers a blue and the other red and
shifting one slightly to the left and the
other slightly to the right. This creates
the 3D effect.

37. Peer Feedback
• I agree with the fact that it is quite a unique design, and that the
shading plays a huge role in the image. I also agree with the
statement that the image being humorous makes it appeal to a
wider range of people than something more specific like a music
artist, movie or TV show. I also agree with the fact that the bottom
could have been developed more instead of ending abruptly.
• In terms of the feedback that I have been given, I do not disagree
with any of the comments made and believe it to be an fair and
appropriate evaluation.