How To Use Video As An Effective Sales And Marketing Tool was a talk delivered by Sunjay Singh, Creative Director at Life Media UK at Digital Gaggle in Bristol.

1. Sunjay Singh

4. Build Trust
Educate
Block Objections
Prove it
Ask for the Sale

6. 1)Your Stories
2)Your Customer’s Stories
3)Your Employee’s Stories

7. (Dissatisfaction x Vision) + First Steps >
Resistance to Change

11. FOCUS
‘What do I want the viewer to
think and feel?’
‘Why on earth will they care?’
This should be your one goal

12. Low cost = Tolerable Quality
What can you tolerate as a
reflection of your brand?
Lights, Mic, Tripod, Adobe Clip

13. Shock
Benefit
Intrigue
Beauty
Problem
Question