This is my presentation the The Incentive Show in Australia. It highlights some consumer insights into the Loyalty and Rewards Market and some tips from Perkler.com about how brands should engage with consumers through their loyalty programs.
Would you like season tickets with that? The Art of the UpgradeTRG Arts
For cultural institutions, the box office is not just the place where ticket orders are passively taken. It plays an active role in growing revenue by developing loyalty. Every time a patron logs in, calls, or visits to buy a ticket, the opportunity exists for them to upgrade and deepen their relationship with the organization. With the right training, the box office can become experts on how to cultivate patron relationships and keep audiences coming back for more.
TRG President & CEO Jill Robinson presented this session at the 2015 InTix conference in Denver with Jeremy Scott of Seattle Repertory Theatre and Molly Riddle Wink of Denver Art Museum.
Consumers plan to spend more on gifts this holiday season, with the average spend being $421, up 9% from 2012. Most plan to do their shopping at internet sites, discount stores, and department stores. Many also plan to support local retailers, citing reasons like supporting the local economy and finding unique gifts. Mobile devices like smartphones and tablets are also heavily influencing shopping, with over 60% of smartphone owners and 63% of tablet owners planning to use their devices for holiday shopping.
Where there's not a will: legacy marketing from scratchDanielle Atkinson
This document discusses strategies for legacy marketing and fundraising from wills and estates. It notes that donor needs, not charity needs, should be the focus. Effective strategies include using data to identify the best legacy prospects, conducting targeted outreach, expressing gratitude, and following up with donors who express an intention to leave a gift. Testing different approaches can provide feedback to improve future legacy fundraising efforts.
This document provides an overview and business case for a service called SendOut Cards. It discusses how the service helps people build relationships through appreciation by sending cards and gifts. It then outlines the opportunity, compensation model, and strategy for using the service to generate passive income through retail profits and commissions. The strategy involves signing up 10 customers per month who each send one card, which would allow the user to break even within a year through points accumulated.
It may be August, but the end of the year will be here before you know it. With 31% of donations typically coming in during the last month of the year, is your organization ready to soar past your goal or run into a wall of solicitation Kryptonite?
Join NeonCRM, Hawaii Alliance of Nonprofit Organizations, and the Patsy T. Mink Center for Business and Leadership for a free lunch and learn session to tackle the villains in your end of year giving campaign and how to leverage digital fundraising to leap tall goals in a single bound. With great data comes great responsibility!
The death of the subscription has been greatly exaggeratedTRG Arts
Let’s face it; the subscription has been uncool for years. While disruptive technologies and changing arts consumer behavior have transformed the way arts managers see their business model, the subscription has declined and stagnated. “Subscriptions are dead” is now conventional wisdom in our industry.
But, if subscriptions were truly dead, wouldn’t they have just disappeared by now? Inconveniently, subscriptions incentivize loyalty and provide sustainable revenue that's difficult to find elsewhere in any audience-centered business model. Many organizations that have tried to innovate in this area have found themselves in a state of subscription emergency.
The fact is, subscriptions are still viable, but selling them today requires a different mindset than it did 5, 10, or 20 years ago. While it takes work to rescue and resuscitate your subscription program, it's achievable and you already have many of the tools you need to do it. In this webinar, CEO & President Jill Robinson presented:
- Evidence that subscription survives and, yes, even thrives at arts organizations today
- How subscription can build loyalty among audiences
- What it takes in 2015 to rescue your subscription program
This document outlines a proposal for a statewide raffle in Minnesota called the "Minnesota Ultimate Raffle" that would benefit hundreds of nonprofit organizations. Tickets would be sold by local nonprofits across the state. There would be 200 prizes total, including two grand prizes of $49,999 each. Ticket sales would run from April 1, 2009 to September 2009, when the drawings would take place. The raffle aims to provide major exposure and branding for its sponsor.
Would you like season tickets with that? The Art of the UpgradeTRG Arts
For cultural institutions, the box office is not just the place where ticket orders are passively taken. It plays an active role in growing revenue by developing loyalty. Every time a patron logs in, calls, or visits to buy a ticket, the opportunity exists for them to upgrade and deepen their relationship with the organization. With the right training, the box office can become experts on how to cultivate patron relationships and keep audiences coming back for more.
TRG President & CEO Jill Robinson presented this session at the 2015 InTix conference in Denver with Jeremy Scott of Seattle Repertory Theatre and Molly Riddle Wink of Denver Art Museum.
Consumers plan to spend more on gifts this holiday season, with the average spend being $421, up 9% from 2012. Most plan to do their shopping at internet sites, discount stores, and department stores. Many also plan to support local retailers, citing reasons like supporting the local economy and finding unique gifts. Mobile devices like smartphones and tablets are also heavily influencing shopping, with over 60% of smartphone owners and 63% of tablet owners planning to use their devices for holiday shopping.
Where there's not a will: legacy marketing from scratchDanielle Atkinson
This document discusses strategies for legacy marketing and fundraising from wills and estates. It notes that donor needs, not charity needs, should be the focus. Effective strategies include using data to identify the best legacy prospects, conducting targeted outreach, expressing gratitude, and following up with donors who express an intention to leave a gift. Testing different approaches can provide feedback to improve future legacy fundraising efforts.
This document provides an overview and business case for a service called SendOut Cards. It discusses how the service helps people build relationships through appreciation by sending cards and gifts. It then outlines the opportunity, compensation model, and strategy for using the service to generate passive income through retail profits and commissions. The strategy involves signing up 10 customers per month who each send one card, which would allow the user to break even within a year through points accumulated.
It may be August, but the end of the year will be here before you know it. With 31% of donations typically coming in during the last month of the year, is your organization ready to soar past your goal or run into a wall of solicitation Kryptonite?
Join NeonCRM, Hawaii Alliance of Nonprofit Organizations, and the Patsy T. Mink Center for Business and Leadership for a free lunch and learn session to tackle the villains in your end of year giving campaign and how to leverage digital fundraising to leap tall goals in a single bound. With great data comes great responsibility!
The death of the subscription has been greatly exaggeratedTRG Arts
Let’s face it; the subscription has been uncool for years. While disruptive technologies and changing arts consumer behavior have transformed the way arts managers see their business model, the subscription has declined and stagnated. “Subscriptions are dead” is now conventional wisdom in our industry.
But, if subscriptions were truly dead, wouldn’t they have just disappeared by now? Inconveniently, subscriptions incentivize loyalty and provide sustainable revenue that's difficult to find elsewhere in any audience-centered business model. Many organizations that have tried to innovate in this area have found themselves in a state of subscription emergency.
The fact is, subscriptions are still viable, but selling them today requires a different mindset than it did 5, 10, or 20 years ago. While it takes work to rescue and resuscitate your subscription program, it's achievable and you already have many of the tools you need to do it. In this webinar, CEO & President Jill Robinson presented:
- Evidence that subscription survives and, yes, even thrives at arts organizations today
- How subscription can build loyalty among audiences
- What it takes in 2015 to rescue your subscription program
This document outlines a proposal for a statewide raffle in Minnesota called the "Minnesota Ultimate Raffle" that would benefit hundreds of nonprofit organizations. Tickets would be sold by local nonprofits across the state. There would be 200 prizes total, including two grand prizes of $49,999 each. Ticket sales would run from April 1, 2009 to September 2009, when the drawings would take place. The raffle aims to provide major exposure and branding for its sponsor.
Affordable Special Events Data Tracking and Analysis4Good.org
Special events can be complex and in the process of planning a perfect event, details can be missed. Using data to track the ways in which people participated in the event can help you determine what worked, what didn't work and what people are responding to about your event.
These free give away gift cards have saved a lot of jobless people all over the United States. With the economic situation, they can help you raise some money, vouchers, gifts cards are items you can resell .
Watch Out for Money links that will help you make money without hard work
https://sites.google.com/view/freegive-away-giftcards-vouche/home
https://bit.ly/2ZfdU9T
WORLD NO.1 2021 FREEGIVE AWAY GIFTCARDS, VOUCHERS, IPHONES, MONEY
Sweepstakes a Month - $1000 Gas Card
https://bit.ly/3nRd9y6
Get a $100 Starbucks Gift Card
https://bit.ly/2XHcc0y
Get a $100 Walmart Gift Card
https://bit.ly/2XAIfi4
Get a Pizza Gift Card - One Field
https://bit.ly/3kpasl1
Get a $100 Target Gift Card
https://bit.ly/3AxF6i0
Get a $500 Visa Gift Card
https://bit.ly/3CvQo6G
Get a $100 Petco Gift Card - One
https://bit.ly/3nOWICh
Is Donald Trump Doing a Good Job? Get a VISA Gift Card - One Field
https://bit.ly/3zs480i
Amazon Gift Card - Consumer Survey
https://bit.ly/3tUJrsU
$1000 AMEX Gift Card
https://bit.ly/3nOsPBY
$1000 in Huggies Diapers
https://bit.ly/3kpc1j3
$100 Gift Card to See Captain
https://bit.ly/3hPG3ed
Get your Copy of FIFA 19 (US)
https://bit.ly/3zB6kD7
Receive a Years Worth of Starbucks (US)
https://bit.ly/2VTPPUE
Coke vs. Pepsi - Email Submit
https://bit.ly/3hQb29U
$500 Grocery Gift Card
https://bit.ly/2VTQJR2
$200 Target Gift Card
https://bit.ly/3knyj4v
Win a Fitbit - Email Submit
https://bit.ly/3tUS9aw
Get the new PS5 - SOI (US)
https://bit.ly/39ntPEY
Wendys Gift Card (US)
https://bit.ly/3nQKwkk
$500 Sams Club - Gift Card
https://bit.ly/3nMGRUQ
$150 Amazon Prime - Gift Card (US)
https://bit.ly/2XG234d
$1000 GSC Aldi - Grocery GiftCard (US)
https://bit.ly/3hSpJZZ
S&P - Ikea $1000 Gift Card
https://bit.ly/3zkl4WI
Retail Rewards Club - $1000 Visa Gift Card
https://bit.ly/3CteJKr
GSC Aldi - Grocery GiftCard (US)
https://bit.ly/39np7qM
YOUSWEEPS - Win a PlayStation 5 (US)
https://bit.ly/3lG11gH
BEST HOME MEAL DELIVERY
https://bit.ly/2XFc5T2
Win a $250 Uber Eats Voucher - AU
https://bit.ly/39lP4a7
CryptoCash - DE, SE, UK
https://bit.ly/3nKB4z8
Survey Voices - Work From Home
https://bit.ly/3lDVM0Z
Don't stop believin' 4 journeys to engage supporters faithfullyBrandonFuller18
You can design a marketing automation Anyway You Want It. But to keep those supporters turning to you with Open Arms, make sure you’ve setup these four Journeys. Raise the Roots’ Brandon Fuller will walk you through the different ways Humane Society International has successfully configured four categories of automations to welcome and re-engage supporters, while growing monthly giving and birthday peer-to-peer campaigns. See the stats, emails, and automation designs, then learn how to setup your own.
The Art of the Upgrade: A TRG Master Class for BlackbaudBlackbaud
This document discusses strategies for increasing patron loyalty and donations through targeted "upgrades." It defines upgrades as asking patrons to take the next step, such as renewing a membership at a higher level, adding an additional donation, or attending more events. The document outlines how upgrades can be identified through data analysis to recognize patterns. It provides examples of increasing yields from single ticket buyers to renewing subscriber-donors. The key is engaging patrons at multiple touchpoints and across organizational assets. Effective upgrading requires having a plan for every patron type and focusing first on the biggest opportunities to cultivate meaningful relationships and growth.
This document discusses statistics from a survey about event marketing. Some key findings include:
- Educating audiences ranked as the top reason for hosting events, followed by generating leads.
- Educational events like classes and workshops were the most common types of events held.
- Email was the most widely used method for promoting events, used by over 90% of respondents, while magazine ads were used the least.
- Around half of respondents said getting people to respond to event invites was their biggest marketing challenge.
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010danielpearce
The survey found that sales of US holidays by UK travel agents were up compared to the previous year, with 51% of agents reporting increased sales. Most agents said familiarization trips and dedicated US websites would help increase sales. While price is a key factor for customers, positive media coverage and advertising also influence bookings. The majority of agents said the US continues to provide good value for tourists.
Achieving The ‘Triple Win’ - Exploring New Ways For Non-Profits & Busine...Jay Ziskrout
Webinar hosted by FirstGiving, delivered by Jay Ziskrout and Leslie Myers of Charitable Checkout (http://charitablecheckout.com).
The predominant archetype of the nonprofit-business relationship has typically centered on nonprofits asking for economic and/or in-kind support, in exchange for corporate bragging points.
It’s time to re-engineer this stale model. There needs to be an evolved approach that more completely, and measurably, aligns the objectives of both nonprofits and business.
Incentivizing both giving and spending
Being better at giving credit where credit is due
Using digital media to generate positive reinforcement for donors and consumers
Why ‘Win-Win’ is not enough and how to create ‘Win’ for the public as well
Individual giving accounts for 72% of total annual U.S. giving. However, non-profits are relying more on community support as they face increased competition for donor dollars and demand for services rises. An e-commerce marketplace is proposed as a potential solution, where donors can support non-profits through regular online shopping with a portion of sales going back to the non-profits. The company Cause Genesis offers such a marketplace platform and claims it can generate consistent income and keep donors engaged without interfering with existing fundraising strategies.
Introducing Cause Genesis for Non-Profit OrganizationsCause Genesis
Re-imagining the way non-profits raise money and nurture donor relationships. We help non-profits innovate their way to organizational success and prosperity.
This document discusses strategies for effective marketing in a changing environment. It emphasizes the importance of understanding one's target market and crafting messaging to meet their specific needs. Examples are provided of companies like Barefoot Wine that changed their approach to focus directly on their best customers through cause marketing, personalized messaging, and grassroots efforts instead of traditional ads. The conclusion emphasizes defining goals and tracking the activities and results of one's marketing investments.
While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.
Loyalty can be achieved when a patrons’ passion for the arts is activated. Strategies that promote loyalty involve common-sense measures to draw in "newbies" and deepen relationships among first- and long-time patrons. Best practices focus on increasing patron satisfaction and, in turn, ongoing revenue. The 5th Avenue Theatre, in collaboration with TRG Arts, is building a wholly new model of audience engagement, centered on this view of patron loyalty.
5th Avenue Theatre’s Vice President of Marketing and Communications Sean Kelly and TRG’s Senior Consultant Laura Willumsen lead this webinar, which focuses on the benefits of viewing patron interactions through the lens of their lifetime loyalty to your organizations. You’ll learn:
● why loyalty is the only sustainable model for revenue growth
● what makes a targeted, purposeful loyalty strategy different from more general audience engagement programs
● about the specific techniques Kelly and Willumsen used to drive retention, as well as increase engagement and revenue at 5th Avenue Theatre
Fundraising: How to Yield Millennial EngagementAmanda Starbuck
The document discusses strategies for engaging millennial donors in fundraising campaigns. It notes that millennials are more inclined to volunteer or donate both time and money to causes they care about. Effective strategies include clearly communicating an organization's mission and motivations to provoke interest, making the donation process simple with only a few clicks, and cultivating advocates by maintaining engagement through social media, showing donors that their input matters, and being transparent about organizational finances and goals.
The document discusses how changes to US bankruptcy laws in 2005 made it more difficult and expensive to file for bankruptcy. This reduced lenders' losses from defaults but also encouraged more lending, even to high-risk borrowers. While lowering bankruptcies, it increased financial distress among consumers. The author argues bankruptcy policy should balance discouraging overborrowing while also penalizing lenders that exploit tendencies to overborrow. Reforming policies could affect how social, moral, and economic incentives shape credit markets.
In this presentation, we were given a choice between three products that were in the falling out stage of the product life style, we were told to reposition the brand to give it a new life. We came up with new promotions and at the end, we were able to gain the attention of the "Company" and they wanted to work with us.
This document outlines recommendations for loyalty programs to attract and retain young shoppers ages 14-24. It discusses insights about this group's attitudes toward loyalty programs, including that they prefer instant discounts to collecting points, want experiences not just discounts, rarely redeem points, find programs unclear and communications irrelevant. It recommends loyalty programs offer faster rewards, clearer points values, more relevant communications, options to convert points to credits, allow point sharing, target offers better, offer incentives for customer activities like reviews or volunteering.
The document discusses how reading news reports about wars, homelessness, and human trafficking can negatively impact one's view of the world. However, the author finds their faith in humanity restored when learning about random acts of kindness. The document provides examples of inspiring kindness movements and ideas, like pay it forward days, good deeds, and socially conscious companies, that help counter the negative news and remind us of our shared humanity. It concludes by providing contact information for Trikle Trade, a company focused on promoting kindness.
This document discusses data from marketing campaigns across different media types and audiences. It shows that campaigns using multiple media like display and advertorial/native content performed better on key performance indicators than display-only campaigns. It also shows better performance for campaigns using digital magazines and print compared to print-only. Additionally, it found that magazine brands online performed better than other digital environments.
And the Survey Says ... What prospective donors really thinkTrueSense Marketing
We’ll discuss a poll of TSA’s prime prospective donors in all four Territories. The results enable us to make statistically reliable analyses of these donors by age. We’ll present key findings and recommendations. Find out: What do they think we should be doing in their community? What channels do they use? How does this vary by age? By Territory? And how can we use this information when building a strategy?
This document summarizes a social enterprise called A Better Tomorrow that connects customers to local charities through apparel sales. The organization donates 51% of profits to featured charities. While initial traction was low, sales increased after consulting marketing students and partnering with a Notre Dame football player. To date, the organization has generated $3,425 in revenue and donated $900 to charities. It is seeking $14,000 in funding to support marketing, inventory, legal fees and website costs as it aims to support more local charities.
cosas que debes pensar antes de poner un negocioAlejandro Novia
Este documento ofrece consejos sobre el éxito en los negocios y sobre la franquicia. En cuanto al éxito, recomienda adaptarse al cliente, pensar en el cliente como persona, seguir tendencias en lugar de modas, ser líder en lugar de imitar, comunicar ideas sencillas y centrarse. Sobre la franquicia, señala que es una fórmula de alto riesgo aunque puede ser útil para crecer, pero requiere cumplir ciertos requisitos y adaptarse para evitar problemas con los franquiciados. Casi cualquier negocio
Workshop 2 - generic social media policyJustin Barrie
This policy outlines guidelines for members and staff of an organization regarding appropriate use of social media. It defines social media and provides principles for using platforms to represent the organization. Members and staff are expected to protect the reputation of the organization when using social media and not disclose confidential information. Breaches of this policy, such as posting offensive comments about others, may result in disciplinary action from the organization. The policy provides a point of contact for members seeking advice on social media use.
Affordable Special Events Data Tracking and Analysis4Good.org
Special events can be complex and in the process of planning a perfect event, details can be missed. Using data to track the ways in which people participated in the event can help you determine what worked, what didn't work and what people are responding to about your event.
These free give away gift cards have saved a lot of jobless people all over the United States. With the economic situation, they can help you raise some money, vouchers, gifts cards are items you can resell .
Watch Out for Money links that will help you make money without hard work
https://sites.google.com/view/freegive-away-giftcards-vouche/home
https://bit.ly/2ZfdU9T
WORLD NO.1 2021 FREEGIVE AWAY GIFTCARDS, VOUCHERS, IPHONES, MONEY
Sweepstakes a Month - $1000 Gas Card
https://bit.ly/3nRd9y6
Get a $100 Starbucks Gift Card
https://bit.ly/2XHcc0y
Get a $100 Walmart Gift Card
https://bit.ly/2XAIfi4
Get a Pizza Gift Card - One Field
https://bit.ly/3kpasl1
Get a $100 Target Gift Card
https://bit.ly/3AxF6i0
Get a $500 Visa Gift Card
https://bit.ly/3CvQo6G
Get a $100 Petco Gift Card - One
https://bit.ly/3nOWICh
Is Donald Trump Doing a Good Job? Get a VISA Gift Card - One Field
https://bit.ly/3zs480i
Amazon Gift Card - Consumer Survey
https://bit.ly/3tUJrsU
$1000 AMEX Gift Card
https://bit.ly/3nOsPBY
$1000 in Huggies Diapers
https://bit.ly/3kpc1j3
$100 Gift Card to See Captain
https://bit.ly/3hPG3ed
Get your Copy of FIFA 19 (US)
https://bit.ly/3zB6kD7
Receive a Years Worth of Starbucks (US)
https://bit.ly/2VTPPUE
Coke vs. Pepsi - Email Submit
https://bit.ly/3hQb29U
$500 Grocery Gift Card
https://bit.ly/2VTQJR2
$200 Target Gift Card
https://bit.ly/3knyj4v
Win a Fitbit - Email Submit
https://bit.ly/3tUS9aw
Get the new PS5 - SOI (US)
https://bit.ly/39ntPEY
Wendys Gift Card (US)
https://bit.ly/3nQKwkk
$500 Sams Club - Gift Card
https://bit.ly/3nMGRUQ
$150 Amazon Prime - Gift Card (US)
https://bit.ly/2XG234d
$1000 GSC Aldi - Grocery GiftCard (US)
https://bit.ly/3hSpJZZ
S&P - Ikea $1000 Gift Card
https://bit.ly/3zkl4WI
Retail Rewards Club - $1000 Visa Gift Card
https://bit.ly/3CteJKr
GSC Aldi - Grocery GiftCard (US)
https://bit.ly/39np7qM
YOUSWEEPS - Win a PlayStation 5 (US)
https://bit.ly/3lG11gH
BEST HOME MEAL DELIVERY
https://bit.ly/2XFc5T2
Win a $250 Uber Eats Voucher - AU
https://bit.ly/39lP4a7
CryptoCash - DE, SE, UK
https://bit.ly/3nKB4z8
Survey Voices - Work From Home
https://bit.ly/3lDVM0Z
Don't stop believin' 4 journeys to engage supporters faithfullyBrandonFuller18
You can design a marketing automation Anyway You Want It. But to keep those supporters turning to you with Open Arms, make sure you’ve setup these four Journeys. Raise the Roots’ Brandon Fuller will walk you through the different ways Humane Society International has successfully configured four categories of automations to welcome and re-engage supporters, while growing monthly giving and birthday peer-to-peer campaigns. See the stats, emails, and automation designs, then learn how to setup your own.
The Art of the Upgrade: A TRG Master Class for BlackbaudBlackbaud
This document discusses strategies for increasing patron loyalty and donations through targeted "upgrades." It defines upgrades as asking patrons to take the next step, such as renewing a membership at a higher level, adding an additional donation, or attending more events. The document outlines how upgrades can be identified through data analysis to recognize patterns. It provides examples of increasing yields from single ticket buyers to renewing subscriber-donors. The key is engaging patrons at multiple touchpoints and across organizational assets. Effective upgrading requires having a plan for every patron type and focusing first on the biggest opportunities to cultivate meaningful relationships and growth.
This document discusses statistics from a survey about event marketing. Some key findings include:
- Educating audiences ranked as the top reason for hosting events, followed by generating leads.
- Educational events like classes and workshops were the most common types of events held.
- Email was the most widely used method for promoting events, used by over 90% of respondents, while magazine ads were used the least.
- Around half of respondents said getting people to respond to event invites was their biggest marketing challenge.
C:\Documents And Settings\Dpearce\Desktop\Visitusasurvey2010danielpearce
The survey found that sales of US holidays by UK travel agents were up compared to the previous year, with 51% of agents reporting increased sales. Most agents said familiarization trips and dedicated US websites would help increase sales. While price is a key factor for customers, positive media coverage and advertising also influence bookings. The majority of agents said the US continues to provide good value for tourists.
Achieving The ‘Triple Win’ - Exploring New Ways For Non-Profits & Busine...Jay Ziskrout
Webinar hosted by FirstGiving, delivered by Jay Ziskrout and Leslie Myers of Charitable Checkout (http://charitablecheckout.com).
The predominant archetype of the nonprofit-business relationship has typically centered on nonprofits asking for economic and/or in-kind support, in exchange for corporate bragging points.
It’s time to re-engineer this stale model. There needs to be an evolved approach that more completely, and measurably, aligns the objectives of both nonprofits and business.
Incentivizing both giving and spending
Being better at giving credit where credit is due
Using digital media to generate positive reinforcement for donors and consumers
Why ‘Win-Win’ is not enough and how to create ‘Win’ for the public as well
Individual giving accounts for 72% of total annual U.S. giving. However, non-profits are relying more on community support as they face increased competition for donor dollars and demand for services rises. An e-commerce marketplace is proposed as a potential solution, where donors can support non-profits through regular online shopping with a portion of sales going back to the non-profits. The company Cause Genesis offers such a marketplace platform and claims it can generate consistent income and keep donors engaged without interfering with existing fundraising strategies.
Introducing Cause Genesis for Non-Profit OrganizationsCause Genesis
Re-imagining the way non-profits raise money and nurture donor relationships. We help non-profits innovate their way to organizational success and prosperity.
This document discusses strategies for effective marketing in a changing environment. It emphasizes the importance of understanding one's target market and crafting messaging to meet their specific needs. Examples are provided of companies like Barefoot Wine that changed their approach to focus directly on their best customers through cause marketing, personalized messaging, and grassroots efforts instead of traditional ads. The conclusion emphasizes defining goals and tracking the activities and results of one's marketing investments.
While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.
Loyalty can be achieved when a patrons’ passion for the arts is activated. Strategies that promote loyalty involve common-sense measures to draw in "newbies" and deepen relationships among first- and long-time patrons. Best practices focus on increasing patron satisfaction and, in turn, ongoing revenue. The 5th Avenue Theatre, in collaboration with TRG Arts, is building a wholly new model of audience engagement, centered on this view of patron loyalty.
5th Avenue Theatre’s Vice President of Marketing and Communications Sean Kelly and TRG’s Senior Consultant Laura Willumsen lead this webinar, which focuses on the benefits of viewing patron interactions through the lens of their lifetime loyalty to your organizations. You’ll learn:
● why loyalty is the only sustainable model for revenue growth
● what makes a targeted, purposeful loyalty strategy different from more general audience engagement programs
● about the specific techniques Kelly and Willumsen used to drive retention, as well as increase engagement and revenue at 5th Avenue Theatre
Fundraising: How to Yield Millennial EngagementAmanda Starbuck
The document discusses strategies for engaging millennial donors in fundraising campaigns. It notes that millennials are more inclined to volunteer or donate both time and money to causes they care about. Effective strategies include clearly communicating an organization's mission and motivations to provoke interest, making the donation process simple with only a few clicks, and cultivating advocates by maintaining engagement through social media, showing donors that their input matters, and being transparent about organizational finances and goals.
The document discusses how changes to US bankruptcy laws in 2005 made it more difficult and expensive to file for bankruptcy. This reduced lenders' losses from defaults but also encouraged more lending, even to high-risk borrowers. While lowering bankruptcies, it increased financial distress among consumers. The author argues bankruptcy policy should balance discouraging overborrowing while also penalizing lenders that exploit tendencies to overborrow. Reforming policies could affect how social, moral, and economic incentives shape credit markets.
In this presentation, we were given a choice between three products that were in the falling out stage of the product life style, we were told to reposition the brand to give it a new life. We came up with new promotions and at the end, we were able to gain the attention of the "Company" and they wanted to work with us.
This document outlines recommendations for loyalty programs to attract and retain young shoppers ages 14-24. It discusses insights about this group's attitudes toward loyalty programs, including that they prefer instant discounts to collecting points, want experiences not just discounts, rarely redeem points, find programs unclear and communications irrelevant. It recommends loyalty programs offer faster rewards, clearer points values, more relevant communications, options to convert points to credits, allow point sharing, target offers better, offer incentives for customer activities like reviews or volunteering.
The document discusses how reading news reports about wars, homelessness, and human trafficking can negatively impact one's view of the world. However, the author finds their faith in humanity restored when learning about random acts of kindness. The document provides examples of inspiring kindness movements and ideas, like pay it forward days, good deeds, and socially conscious companies, that help counter the negative news and remind us of our shared humanity. It concludes by providing contact information for Trikle Trade, a company focused on promoting kindness.
This document discusses data from marketing campaigns across different media types and audiences. It shows that campaigns using multiple media like display and advertorial/native content performed better on key performance indicators than display-only campaigns. It also shows better performance for campaigns using digital magazines and print compared to print-only. Additionally, it found that magazine brands online performed better than other digital environments.
And the Survey Says ... What prospective donors really thinkTrueSense Marketing
We’ll discuss a poll of TSA’s prime prospective donors in all four Territories. The results enable us to make statistically reliable analyses of these donors by age. We’ll present key findings and recommendations. Find out: What do they think we should be doing in their community? What channels do they use? How does this vary by age? By Territory? And how can we use this information when building a strategy?
This document summarizes a social enterprise called A Better Tomorrow that connects customers to local charities through apparel sales. The organization donates 51% of profits to featured charities. While initial traction was low, sales increased after consulting marketing students and partnering with a Notre Dame football player. To date, the organization has generated $3,425 in revenue and donated $900 to charities. It is seeking $14,000 in funding to support marketing, inventory, legal fees and website costs as it aims to support more local charities.
cosas que debes pensar antes de poner un negocioAlejandro Novia
Este documento ofrece consejos sobre el éxito en los negocios y sobre la franquicia. En cuanto al éxito, recomienda adaptarse al cliente, pensar en el cliente como persona, seguir tendencias en lugar de modas, ser líder en lugar de imitar, comunicar ideas sencillas y centrarse. Sobre la franquicia, señala que es una fórmula de alto riesgo aunque puede ser útil para crecer, pero requiere cumplir ciertos requisitos y adaptarse para evitar problemas con los franquiciados. Casi cualquier negocio
Workshop 2 - generic social media policyJustin Barrie
This policy outlines guidelines for members and staff of an organization regarding appropriate use of social media. It defines social media and provides principles for using platforms to represent the organization. Members and staff are expected to protect the reputation of the organization when using social media and not disclose confidential information. Breaches of this policy, such as posting offensive comments about others, may result in disciplinary action from the organization. The policy provides a point of contact for members seeking advice on social media use.
This document provides portfolio samples from Sam Vayner, an associate creative director at DesignDrive.com Inc. It includes over 30 samples of work for clients in various industries including food and beverage, sports, and entertainment. The samples describe projects such as advertising campaigns, packaging design, and graphic design work. Contact information is provided for Sam Vayner and DesignDrive.com Inc. at the bottom of each page.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document discusses a new online loyalty rewards community called perk olator that aims to simplify the rewards experience for members and increase value for program providers. It notes there are over 1.3 billion rewards memberships in the US alone, showing a need for streamlining. The company wants to meet with investors, potential team members, customers, and partners to discuss its plans to increase awareness and sophistication of the rewards space through its new platform.
El documento describe los pasos para realizar la extracción de sangre en bolsas plásticas de manera segura y efectiva, incluyendo preparar el área y equipamiento, el procedimiento de extracción, mezclar la sangre con el anticoagulante, obtener muestras, y proporcionar información y cuidados al donante después de la donación. Es responsabilidad del personal del banco de sangre seguir estos pasos para garantizar la calidad y seguridad de la donación de sangre.
Este documento ofrece consejos para la gestión básica de una tienda. En primer lugar, habla sobre la importancia de formar al personal, fidelizar a los buenos empleados y disponer de suficiente personal. También enfatiza tratar bien a todos los clientes, no hacerles esperar y respetar los horarios. Luego, cubre temas como el merchandising externo e interno, incluyendo consejos sobre el rótulo, escaparate, distribución de productos y más. El objetivo general es atraer y retener clientes de manera profesional.
El documento ofrece consejos sobre estrategias de marketing y gestión comercial para pequeñas empresas. En particular, se discuten las ventajas de definir una política comercial clara, diferenciarse de la competencia a través del marketing mix y la atención al cliente, utilizar técnicas de marketing invisible y de campo, decidir entre un enfoque de marketing horizontal o vertical, y formas de aumentar las ventas sin reducir los precios mediante la ampliación de la gama de productos.
Este documento ofrece consejos para preparar la apertura de un nuevo negocio, incluyendo la creación de una marca y logo sólidos. Recomienda ofrecer un buen producto o servicio, conocer a los clientes, ser original, y trabajar con eficacia. También aconseja investigar el mercado, estudiar a la competencia, y elegir un color para la marca que sea coherente y se diferencie de otros.
Grandma Prairie Dog's family was growing very large and problems arose from not having enough food or space, leading to daily fights. She held a family meeting to address this and suggested they split up, with half moving to a new area that had plenty of land and food. This solved the problems and allowed both groups to live happily with enough resources.
This document outlines a digital and social communications framework for an organization. It discusses the organization's values, mission, goals, and objectives. It also identifies key audiences and messages, as well as the social and digital media platforms that will be used to broadcast content, engage audiences, promote the organization, and facilitate internal communication. The document aims to align the social media strategy with the organization's existing communication channels.
An introduction to Social Media for sports organisations in the Australian Capital Territory, delivered by Design Managers Australia for the ACT Government.
Does the social game business model work for mobile apps?Norman Liang
GetJar is a company with 60 employees and offices in Silicon Valley and London that has facilitated over 2.5 billion app downloads. The document discusses how social games have driven more app traffic and revenue than other models, with only 1% of users generating a majority of revenue in free-to-play games. It promotes GetJar's platform as a way for developers to launch apps, integrate rewards SDKs, and reach advertisers to monetize their apps.
The document discusses skills that are in high demand by employers according to recent surveys. Interpersonal communication, collaboration/teamwork, and creative problem solving were among the top skills cited as important. However, many employees lack these skills. University of Phoenix degree programs aim to help students develop these relevant skills through learning goals focused on areas like critical thinking, communication, collaboration and team learning. The programs are designed with industry input and are intended to provide practical, real-world learning that can benefit both employees and businesses.
The document discusses genome sequencing projects and their history. It describes how Frederic Sanger invented the shotgun sequencing method and how it works. The first bacterial genome completed was Haemophilus influenzae in 1995. Early animal genome projects included sequencing the genome of C. elegans, Drosophila melanogaster, mouse, and human. Genome assembly and annotation are also discussed, along with some early plant, animal, and marine genome sequencing projects. Issues with human genome sequencing are also mentioned.
Global Gift Card Market - A PerspectiveAnand Menon
Global gift card sales are projected to grow substantially over the next several years, reaching close to $750 billion by 2025. Consumers are increasingly choosing gift cards because they allow the recipient flexibility to choose their own gift and are faster and more convenient than other options. There are two main types of gift cards - closed loop cards that can only be used at a single merchant and open loop cards that can be used in multiple locations. Factors like growing smartphone usage, corporate incentives, and social occasions are driving more gift card usage globally. Key players in the gift card industry include Blackhawk Network, National Gift Card, and Qwikcilver Solutions.
Retailers are experiencing benefits from participating in open loop, multi-store prepaid gift card schemes. These schemes allow consumers to redeem gifts in a variety of stores nationwide, giving retailers access to the £5 billion gift card market and potential increased sales. As consumer spending shifts away from high streets, gift cards provide incentives for shopping occasions. The gift card market has grown to £5 billion annually, with fastest growth in multi-store cards. Younger, female, higher income consumers most likely to receive and spend gift cards. Retailers see additional 40p spent per £1 loaded on gift cards due to top-up spending and increased patronage. Fashion sector experiences highest growth but wide variety of sectors benefitting.
Payments Pulse Survey: Small Business Edition (October 2019)Payments Canada
This year’s survey, which focuses on the payment trends, interests, and views of Canadian small businesses, revealed the majority of small businesses do fewer than 25 per cent of their transactions in cash but still feel obligated to accept it.
The 2019 Payments Pulse: Small Business Edition was undertaken by Leger and Payments Canada between September 17, 2019 and September 24, 2019. An online survey of 300 Canadian small business owners of companies with less than 499 employees was completed using Leger’s online panel. The margin of error for this study was +/- 5.6%, 19 times out of 20.
As the holidays draw near, learn the preparations that shoppers will make for their holiday purchases this year. With information that includes consumer attitudes relative to information security and privacy, you can discover how the opinions of those who have become recent victims of a data breach view shopping and retailers can differ. Learn who is more likely to have made a budget in advance, who prefers to reward themselves, and who's considering a DIY gift this year. Make your shopping merry this holiday season - and learn how others will shape their approach, too.
eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Research and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.
Simon Rowles Institutional Bank Presentation July 2014Simon Rowles
Presentation to a New Zealand institutional bank and their customers. The big data arms race is supermarket retail has finally come to banking with loyalty program now capable of covering all bank products through data driven merchant funded value.
The third annual Payments Pulse Survey: Consumer Edition explores the payment preferences of Canadians and the forces driving the movement for innovative payment methods. The study revealed significant generational insights into Millennials and Generation Z when it comes to the way Canadians pay and what they are yearning for.
The study was conducted by Leger Marketing Inc., on behalf of Payments Canada between April 12 and April 19, 2019. An online survey of 1,564 Canadians was completed using Leger’s online panel. The margin of error for this study was +/-2.8%, 19 times out of 20.
- The document discusses shopper perspectives on engagement, loyalty, and personalization in apparel retail. It analyzes results from a survey conducted by Fits Me, a company that helps retailers understand customer fit preferences.
- The survey finds that most shoppers find it annoying to search through many clothing options and would prefer retailers to show them items more tailored to their fit needs. It also shows that while many shoppers think of themselves as loyal, their definitions of loyalty are inconsistent and many will shop widely for the best prices.
Holiday Sales and Gift Card Statistics that eCommerce Merchants Should KnowM-Connect Media
The gift card is trendy for holiday sales and present PPT depicting statistics regarding it beautifully to give insights to Magento merchants who wish to leverage holiday seasons.
This document discusses the results of a survey of over 3000 loyalty program members. It finds that:
1) Customers want relevant communications from brands on their own terms, rather than frequent emails, and will disengage if their expectations are not met.
2) Younger customers prefer rewards like prize draws and partner offers, while older customers prefer exclusive access and previews.
3) Not all customers are active on social media, so brands should use a variety of channels for communications.
4) Loyalty programs are still effective at increasing customer spending, though the relationship varies by age.
THE PULSE OF THE CANADIAN STUDENT SHOPPER 2013 LOYALTY LANDSCAPE UPDATESPC Card
SPC Card and Conversion are proud to announce the release of the second annual “Pulse of the Canadian Student Shopper” study.
With 1 million+ cardholders aged 14-24 per year,
SPC Card - Canada’s leading student loyalty program, enjoys robust and privileged access to young Canadian shoppers.
The second annual survey was fielded in September, 2012 and has derived a robust sample size of 1440 young Canadian shoppers aged 14-24.
The study provides unprecedented access to, and of-the-moment perspective on, the volatile, influential and lucrative student consumer market in Canada. To match the evolving focus points of the industry writ large a major focus of this year’s study has been on the shifting expectations young Canadian shoppers have of loyalty programs.
Consumers now have more power and choices than ever before. They make purchase decisions quickly and abandon shopping carts without buying over 50% of the time. Traditional segmentation and demographic targeting is no longer effective, as people connect based on shared values rather than age or location. Businesses must develop deep insights into individual customers rather than statistical averages and focus on meeting emotional needs rather than just rational ones. Excellent customer service can increase profits substantially by boosting retention and referrals.
Vietnam is in the top of the country in the world having the fastest growing population of ultra rich individuals. This leads to a blooming consumption. The modern trade therefore thrives.
The competition among retail chains is very tough. All the retail brands take measures to engage their customers, retain and drive repeat purchases. A loyalty program is one of a most useful tool to manage the customer database and increase the engagement with the brand.
The research was conducted to have a better understand of the loyalty program usage. It surveyed 260 shoppers at modern retail chains, from 15 to 60 years old nationwide.
This document summarizes the results of a survey about consumer preferences and sentiments regarding charitable donations made at retail checkout registers. Some key findings include:
- 71% of respondents have donated to charity at the register before.
- Consumers prefer donation requests from cashiers that involve rounding up their bill by $1. While most consumers have a positive view of charitable checkout campaigns, preferences differ across demographics.
- Brand recognition and personal connection to a cause are the top reasons consumers choose to donate. Younger generations are most likely to donate and have the most positive sentiments toward charities and retailers.
Inside the customer mind maze: 5 tips for navigating through your customer’s ...Digital Alchemy Limited
Capture your customer’s mind… and you capture their heart! As you know, it’s all about building the experiences and relationship throughout the customer’s journey. So start with these 5 tips and see how the mind is a maze - that can truly amaze!
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The retail consumer survey helps retailers analyze how consumer behavior in the US is influenced and how they can develop a CX strategy that brings ROI.
iC Group is an expert in online promotional marketing, having delivered over 2,500 promotions for major brands. They have a track record of over 75 million registrations and 100 million game plays delivered. Their services include developing creative concepts, online media strategies, and providing a full suite of promotional tools and technologies to engage consumers. They take an integrated approach to promotions across online, mobile, social media, and other channels to maximize participation and drive business objectives.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.