This document discusses digital engagement strategies for community safety partnerships (CSPs). It notes that people now spend much more time engaged online than with traditional media, so CSPs must interact with people digitally. The document provides several principles for effective digital engagement, such as engaging people on their own terms, prioritizing culture over technology, and having interactive organizations to support interactive websites. It stresses the importance of understanding the strategic goals of any digital engagement activities.
Glenn Gore discusses the importance of connecting devices through the Internet of Things. He believes that connecting more devices will drive innovation, especially when devices can be connected for less than $5 each. When more of the world is connected, people will be able to interact with and change their environment, improve life for others by accessing more information, and innovate quickly by lowering the cost of failure. Security is the top priority when connecting devices, with encryption being a fundamental design principle. APIs should be designed to last forever with flexibility and reuse in mind. Automating systems can improve elasticity, scalability, reliability and predictability. Gore encourages attendees to take what they've learned and go build on AWS.
advantage and disadvantage of technology Ziyad Siso
This document discusses the advantages and disadvantages of technology. It begins by defining technology as the electronic machines and systems people use daily, like cell phones and computers. It then explores how technology has greatly impacted society by changing how people communicate, work, and spend their time. While technology allows for easier communication and entertainment, overreliance on devices can reduce real-world social interaction. The document also examines specific technologies like the cell phone, internet, hardware and software. It outlines both benefits of technology, such as improved communication and education, and drawbacks such as health risks from radiation and less time spent outdoors.
The document discusses four main technologies that should not be ignored in 2012: mobile, social, the cloud, and crowdsourcing. It notes that we are experiencing dual revolutions with mobile and social media, with stats showing rising mobile and social media usage. It provides prescriptions for businesses to view their websites on mobile devices, get social on platforms, and explore using the cloud and crowdsourcing opportunities.
IBM World of Watson: IoT Influencer Panel "The Internet of Now"Ryan Boyles
Connecting Businesses, Bots, Things and People. 2016 is said to be the year that the Internet of Things moves from future trend to business reality. Now that the IoT is here to stay, what is the recipe for success with Industry 4.0? From big ideas and small bots to policy shifts and security standards, learn what five industry thought leaders think about IoT right now.
Panelists:
Tim Crawford, AVOA @tcrawford
Anne Ward, CircleClick @annebot
Dr. Lucy Rogers, Makertorium @DrLucyRogers
Mark Hopkins, Rodger Wilco Agency @rizzn
Tamara McCleary, Thulium @TamaraMcCleary
Ryan Boyles, IBM Watson IoT (moderator) @theRab
The document discusses the history and definition of the Internet of Things (IoT). It notes that IoT was coined in 1999 and refers to the network of physical objects embedded with sensors, software and other technologies to enable the collection and exchange of data. Examples provided include ATMs being some of the first IoT devices in 1974. Statistics show there were more connected objects than people by 2008, and predictions estimate over 50 billion connected devices by 2020. The document reflects on IoT being a new but realistic concept that will become more recognized and integrated into everyday life in the coming years.
This document discusses digital engagement strategies for community safety partnerships (CSPs). It notes that people now spend much more time engaged online than with traditional media, so CSPs must interact with people digitally. The document provides several principles for effective digital engagement, such as engaging people on their own terms, prioritizing culture over technology, and having interactive organizations to support interactive websites. It stresses the importance of understanding the strategic goals of any digital engagement activities.
Glenn Gore discusses the importance of connecting devices through the Internet of Things. He believes that connecting more devices will drive innovation, especially when devices can be connected for less than $5 each. When more of the world is connected, people will be able to interact with and change their environment, improve life for others by accessing more information, and innovate quickly by lowering the cost of failure. Security is the top priority when connecting devices, with encryption being a fundamental design principle. APIs should be designed to last forever with flexibility and reuse in mind. Automating systems can improve elasticity, scalability, reliability and predictability. Gore encourages attendees to take what they've learned and go build on AWS.
advantage and disadvantage of technology Ziyad Siso
This document discusses the advantages and disadvantages of technology. It begins by defining technology as the electronic machines and systems people use daily, like cell phones and computers. It then explores how technology has greatly impacted society by changing how people communicate, work, and spend their time. While technology allows for easier communication and entertainment, overreliance on devices can reduce real-world social interaction. The document also examines specific technologies like the cell phone, internet, hardware and software. It outlines both benefits of technology, such as improved communication and education, and drawbacks such as health risks from radiation and less time spent outdoors.
The document discusses four main technologies that should not be ignored in 2012: mobile, social, the cloud, and crowdsourcing. It notes that we are experiencing dual revolutions with mobile and social media, with stats showing rising mobile and social media usage. It provides prescriptions for businesses to view their websites on mobile devices, get social on platforms, and explore using the cloud and crowdsourcing opportunities.
IBM World of Watson: IoT Influencer Panel "The Internet of Now"Ryan Boyles
Connecting Businesses, Bots, Things and People. 2016 is said to be the year that the Internet of Things moves from future trend to business reality. Now that the IoT is here to stay, what is the recipe for success with Industry 4.0? From big ideas and small bots to policy shifts and security standards, learn what five industry thought leaders think about IoT right now.
Panelists:
Tim Crawford, AVOA @tcrawford
Anne Ward, CircleClick @annebot
Dr. Lucy Rogers, Makertorium @DrLucyRogers
Mark Hopkins, Rodger Wilco Agency @rizzn
Tamara McCleary, Thulium @TamaraMcCleary
Ryan Boyles, IBM Watson IoT (moderator) @theRab
The document discusses the history and definition of the Internet of Things (IoT). It notes that IoT was coined in 1999 and refers to the network of physical objects embedded with sensors, software and other technologies to enable the collection and exchange of data. Examples provided include ATMs being some of the first IoT devices in 1974. Statistics show there were more connected objects than people by 2008, and predictions estimate over 50 billion connected devices by 2020. The document reflects on IoT being a new but realistic concept that will become more recognized and integrated into everyday life in the coming years.
Technology has significantly impacted communication in both positive and negative ways. It has improved communication by allowing people to connect across distances quickly and cheaply through email, video conferencing, mobile phones, and social media. However, overreliance on technology for communication has reduced face-to-face interaction and personal communication skills. While technology enables constant connection, it can also be distracting and addictive if not used properly. Younger generations in particular have grown up communicating largely through text, which some argue has harmed the development of interpersonal communication skills. Overall, technology has enhanced global connection and information sharing but also brings some risks if not implemented judiciously.
This document discusses emerging communication technologies and trends between 2022-2024. It covers the growing popularity of wearable technology like smartwatches and Google Glass for their convenience and ability to allow hands-free use. Tablets are also discussed and their integration into education and businesses. The document outlines several theories related to the adoption of new technologies, including critical mass theory, Moore's innovation adoption rate, and media system dependency theory. Smart homes that connect appliances and devices are predicted to become more commonplace in the next ten years.
Future opportunities in social communicationsPawan Gupta
The document discusses frameworks for analyzing the success of communication technologies and their alignment with human behaviors. It argues that successful internet communication products must closely reflect popular analog human communication behaviors. A framework is presented that examines behaviors based on their complexity, popularity, and whether technologies implement them well. The document advocates applying this framework by categorizing the features of existing messaging technologies based on dimensions like "how", "when", and "who" they support to understand their alignment with historical human behaviors.
Presentation discusses these Internet future developments:
1. Social computing will expand to business
2. Internet access will be ubiquitous
3. The Web will become faster
4. The Web will become smarter
5. Security will improve
6. IT products will morph into services
Doesn't IT feel as if everything is about to change? And that you are the ones who can change it
Join Ian Aitchison as he describes how Process is becoming Physical, how re-thinking ITIL Event Management actually provides the key to changing the future of IT Service Management, and how dramatic shifts in current and pending technology have the potential to take us beyond the tipping point - into a new world of User Oriented IT.
Not just ideas and inspiration, this session contains practical examples of re-shaping 'back-end' ITIL activities into measurable improvements in IT Customer productivity.
If you don't engage now. You might not be engaged tomorrow.
For more about TFT please visit www.tomorrowsfuturetoday.com
Submit to speak at #TFT14 here: list.ly/list/7Pn-tft14-february-2014
The document discusses the concept of digital detox, which refers to abstaining from electronic devices for a period of time to reduce stress and focus on the real world. It notes that while internet access is increasing globally, heavy internet and device use can negatively impact humans and the environment. Some negative impacts include less in-person social interaction, environmental pollution from electronic waste and energy use, and the replacement of some human jobs by technology. The document then promotes the Pacuare Lodge in Costa Rica as a luxury eco-hotel that offers a digital detox experience through a lack of wifi or TVs in rooms and a focus on nature, adventure, culture and wellness activities that discourage device use.
The document outlines several advantages and disadvantages of using technology. It lists advantages such as helping people communicate, aim for better living, gather information, access government services, download content, improve education, provide entertainment, online shopping, and stay updated on social media. Disadvantages mentioned include technology addiction, wasting money and time, eye strain, plagiarism, neglecting chores, lack of privacy, increased cybercrime, ruined lives, and virus spreading. Overall, the document presents a list of pros and cons of technology use.
4G tablets and cloud services will drive significant growth in the mobile market over the next few years. Tablets offer instant-on access to rich content through fast 4G networks and enable synchronized content and files across devices using cloud services. While Apple currently has an advantage in cost and volume, Android and cloud services are becoming more ubiquitous. 4G network rollout is accelerating with most major US carriers having launched 4G networks, led by Verizon. Cloud services from companies like Google, Dropbox and Evernote are solving storage and file sharing problems, paving the way for hybrid cloud solutions.
2024 Future of Communication TechnologyHolly Baldwin
The document discusses predictions for communication technology in 2024. It predicts that by 2024, the internet will likely be government-run and funded due to security concerns. Medical implants will be used to monitor health conditions remotely. By 2024, most health adoption rates will have reached the late majority stage. The document also predicts that by 2024, mobile devices will be used by almost everyone globally and will control daily activities, as critical mass theory will be reached with universal access to the internet through mobile technology.
This document summarizes key points from Jonathan Zittrain's book about the future of the internet and how to prevent undesirable outcomes. It discusses the trend toward closed, "tethered" systems controlled by manufacturers that can be remotely updated or disabled. This raises issues around user privacy, security, and control. The document proposes strategies like maintaining net neutrality, privacy, and open standards to guide the internet's evolution in a positive direction rather than allowing total control by governments or corporations.
This document discusses the risks to online privacy from constant connectivity and data collection. It notes that while the internet makes our lives more convenient, our data is being stored by companies and we often don't understand who has access to it or what rights we give up by agreeing to lengthy terms and policies. Only a small percentage of people actually read these documents. The document warns that companies like Facebook and Twitter have policies that claim ownership over user data and photos. It advocates knowing your online rights, who your information is shared with, and taking steps to protect your identity and privacy in the face of new technologies that integrate our digital lives.
This panel will explore how tapping your own personal Alpha Bitch can be a good thing.
Panelists: Genevieve Bell, Intel, Cathy Brooks, Social Media Hour, Elisa Camahort Page, BlogHer, and Heather Harde, TechCrunch
The document argues that technology is evil for several reasons: it promotes laziness, over-reliance on technology is harmful, and some inventions have dangerous unintended consequences. It also claims that technology negatively impacts health, privacy, youth, and wastes time. Examples are given of how devices like home entertainment systems, online services, and GPS enable indolence and reliance on technology over physical activity or human interaction. The privacy of personal information and data is increasingly at risk due to internet use and monitoring devices/practices. Too much technology is believed to contribute to issues like obesity, depression, and stress among youth.
Presentation for #TFT12: Location and the Future of the Interface
In this presentation, Geoloqi founder Amber Case will highlight why developers of apps should look at what users want to do now, as well as what users want to do in the future, why social apps should try to mirror real-world relationships, why sharing should be about who you share with as well as how long you're sharing, and why developers should think about how to make apps "ambient" and require less user interaction.
See Amber's TFT speaker Pinterest board: http://pinterest.com/servicedesk/amber-case/
Jack Oughton - 05.04.11 - Cyberwar Short Cut.pdfJack Oughton
Anonymous has shown that hacktivism can create political change, while Stuxnet targeted Iran's nuclear program. Many hackers have advanced skills but limited career options beyond low-level tech jobs. Their skills give hackers power over electronic systems and personal information, endangering average users. Governments could redirect hackers' talents to useful projects like improving education technology or creating reliable office software instead of illegal activities.
Technology creates social isolation and neurosisBrennan Kellett
The document discusses how various technologies have increased social isolation and mental health issues. It outlines the early history of cellphones, texting, video games, and the internet. It argues that while these technologies have made communication easier, they have reduced in-person social interactions and encouraged isolating behaviors like staying home to play video games or communicate online rather than in-person. The conclusion is that while new technologies are helpful, they have also been detrimental to human social lives and well-being by facilitating isolation.
This document discusses how technology is affecting us. It notes that while technology provides benefits, overuse can negatively impact our brains and behaviors. Excessive technology use may lead to shallow knowledge, fractured attention, and cursory reading. Our brains can change with technology use, impacting judgement, emotions, and social skills. Less social interaction from technology threatens personal development. Solutions proposed include limiting free WiFi and setting family media guidelines.
The document discusses the economic benefits of free trade while acknowledging its political challenges. It summarizes the history of textile jobs in North Carolina being lost to foreign competition. While this hurt workers in the short term, the state was able to shift to higher-paying industries like technology and agriculture. Free trade agreements can further benefit countries by increasing food security through international trade and by reducing risks to the global food supply chain through harmonized safety standards. However, opponents often cite emotional examples of job losses to argue against trade.
Data & Creativity - Komfo summit, Copenhagen 2016Gus Murray
DATA, CREATIVITY & INSIGHT - KILLING THE MISCONCEPTION THAT DATA IS THE ENEMY OF CREATIVITY. The presentation aims to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information about how we can help your brand, go to revolt.dk
Jill Greenburg is a photographer who runs the website hollymastersfearphotography.wordpress.com. Her work focuses on capturing images of crying children. The document provides minimal information about the photographer and her subject matter in crying children photography.
Technology has significantly impacted communication in both positive and negative ways. It has improved communication by allowing people to connect across distances quickly and cheaply through email, video conferencing, mobile phones, and social media. However, overreliance on technology for communication has reduced face-to-face interaction and personal communication skills. While technology enables constant connection, it can also be distracting and addictive if not used properly. Younger generations in particular have grown up communicating largely through text, which some argue has harmed the development of interpersonal communication skills. Overall, technology has enhanced global connection and information sharing but also brings some risks if not implemented judiciously.
This document discusses emerging communication technologies and trends between 2022-2024. It covers the growing popularity of wearable technology like smartwatches and Google Glass for their convenience and ability to allow hands-free use. Tablets are also discussed and their integration into education and businesses. The document outlines several theories related to the adoption of new technologies, including critical mass theory, Moore's innovation adoption rate, and media system dependency theory. Smart homes that connect appliances and devices are predicted to become more commonplace in the next ten years.
Future opportunities in social communicationsPawan Gupta
The document discusses frameworks for analyzing the success of communication technologies and their alignment with human behaviors. It argues that successful internet communication products must closely reflect popular analog human communication behaviors. A framework is presented that examines behaviors based on their complexity, popularity, and whether technologies implement them well. The document advocates applying this framework by categorizing the features of existing messaging technologies based on dimensions like "how", "when", and "who" they support to understand their alignment with historical human behaviors.
Presentation discusses these Internet future developments:
1. Social computing will expand to business
2. Internet access will be ubiquitous
3. The Web will become faster
4. The Web will become smarter
5. Security will improve
6. IT products will morph into services
Doesn't IT feel as if everything is about to change? And that you are the ones who can change it
Join Ian Aitchison as he describes how Process is becoming Physical, how re-thinking ITIL Event Management actually provides the key to changing the future of IT Service Management, and how dramatic shifts in current and pending technology have the potential to take us beyond the tipping point - into a new world of User Oriented IT.
Not just ideas and inspiration, this session contains practical examples of re-shaping 'back-end' ITIL activities into measurable improvements in IT Customer productivity.
If you don't engage now. You might not be engaged tomorrow.
For more about TFT please visit www.tomorrowsfuturetoday.com
Submit to speak at #TFT14 here: list.ly/list/7Pn-tft14-february-2014
The document discusses the concept of digital detox, which refers to abstaining from electronic devices for a period of time to reduce stress and focus on the real world. It notes that while internet access is increasing globally, heavy internet and device use can negatively impact humans and the environment. Some negative impacts include less in-person social interaction, environmental pollution from electronic waste and energy use, and the replacement of some human jobs by technology. The document then promotes the Pacuare Lodge in Costa Rica as a luxury eco-hotel that offers a digital detox experience through a lack of wifi or TVs in rooms and a focus on nature, adventure, culture and wellness activities that discourage device use.
The document outlines several advantages and disadvantages of using technology. It lists advantages such as helping people communicate, aim for better living, gather information, access government services, download content, improve education, provide entertainment, online shopping, and stay updated on social media. Disadvantages mentioned include technology addiction, wasting money and time, eye strain, plagiarism, neglecting chores, lack of privacy, increased cybercrime, ruined lives, and virus spreading. Overall, the document presents a list of pros and cons of technology use.
4G tablets and cloud services will drive significant growth in the mobile market over the next few years. Tablets offer instant-on access to rich content through fast 4G networks and enable synchronized content and files across devices using cloud services. While Apple currently has an advantage in cost and volume, Android and cloud services are becoming more ubiquitous. 4G network rollout is accelerating with most major US carriers having launched 4G networks, led by Verizon. Cloud services from companies like Google, Dropbox and Evernote are solving storage and file sharing problems, paving the way for hybrid cloud solutions.
2024 Future of Communication TechnologyHolly Baldwin
The document discusses predictions for communication technology in 2024. It predicts that by 2024, the internet will likely be government-run and funded due to security concerns. Medical implants will be used to monitor health conditions remotely. By 2024, most health adoption rates will have reached the late majority stage. The document also predicts that by 2024, mobile devices will be used by almost everyone globally and will control daily activities, as critical mass theory will be reached with universal access to the internet through mobile technology.
This document summarizes key points from Jonathan Zittrain's book about the future of the internet and how to prevent undesirable outcomes. It discusses the trend toward closed, "tethered" systems controlled by manufacturers that can be remotely updated or disabled. This raises issues around user privacy, security, and control. The document proposes strategies like maintaining net neutrality, privacy, and open standards to guide the internet's evolution in a positive direction rather than allowing total control by governments or corporations.
This document discusses the risks to online privacy from constant connectivity and data collection. It notes that while the internet makes our lives more convenient, our data is being stored by companies and we often don't understand who has access to it or what rights we give up by agreeing to lengthy terms and policies. Only a small percentage of people actually read these documents. The document warns that companies like Facebook and Twitter have policies that claim ownership over user data and photos. It advocates knowing your online rights, who your information is shared with, and taking steps to protect your identity and privacy in the face of new technologies that integrate our digital lives.
This panel will explore how tapping your own personal Alpha Bitch can be a good thing.
Panelists: Genevieve Bell, Intel, Cathy Brooks, Social Media Hour, Elisa Camahort Page, BlogHer, and Heather Harde, TechCrunch
The document argues that technology is evil for several reasons: it promotes laziness, over-reliance on technology is harmful, and some inventions have dangerous unintended consequences. It also claims that technology negatively impacts health, privacy, youth, and wastes time. Examples are given of how devices like home entertainment systems, online services, and GPS enable indolence and reliance on technology over physical activity or human interaction. The privacy of personal information and data is increasingly at risk due to internet use and monitoring devices/practices. Too much technology is believed to contribute to issues like obesity, depression, and stress among youth.
Presentation for #TFT12: Location and the Future of the Interface
In this presentation, Geoloqi founder Amber Case will highlight why developers of apps should look at what users want to do now, as well as what users want to do in the future, why social apps should try to mirror real-world relationships, why sharing should be about who you share with as well as how long you're sharing, and why developers should think about how to make apps "ambient" and require less user interaction.
See Amber's TFT speaker Pinterest board: http://pinterest.com/servicedesk/amber-case/
Jack Oughton - 05.04.11 - Cyberwar Short Cut.pdfJack Oughton
Anonymous has shown that hacktivism can create political change, while Stuxnet targeted Iran's nuclear program. Many hackers have advanced skills but limited career options beyond low-level tech jobs. Their skills give hackers power over electronic systems and personal information, endangering average users. Governments could redirect hackers' talents to useful projects like improving education technology or creating reliable office software instead of illegal activities.
Technology creates social isolation and neurosisBrennan Kellett
The document discusses how various technologies have increased social isolation and mental health issues. It outlines the early history of cellphones, texting, video games, and the internet. It argues that while these technologies have made communication easier, they have reduced in-person social interactions and encouraged isolating behaviors like staying home to play video games or communicate online rather than in-person. The conclusion is that while new technologies are helpful, they have also been detrimental to human social lives and well-being by facilitating isolation.
This document discusses how technology is affecting us. It notes that while technology provides benefits, overuse can negatively impact our brains and behaviors. Excessive technology use may lead to shallow knowledge, fractured attention, and cursory reading. Our brains can change with technology use, impacting judgement, emotions, and social skills. Less social interaction from technology threatens personal development. Solutions proposed include limiting free WiFi and setting family media guidelines.
The document discusses the economic benefits of free trade while acknowledging its political challenges. It summarizes the history of textile jobs in North Carolina being lost to foreign competition. While this hurt workers in the short term, the state was able to shift to higher-paying industries like technology and agriculture. Free trade agreements can further benefit countries by increasing food security through international trade and by reducing risks to the global food supply chain through harmonized safety standards. However, opponents often cite emotional examples of job losses to argue against trade.
Data & Creativity - Komfo summit, Copenhagen 2016Gus Murray
DATA, CREATIVITY & INSIGHT - KILLING THE MISCONCEPTION THAT DATA IS THE ENEMY OF CREATIVITY. The presentation aims to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information about how we can help your brand, go to revolt.dk
Jill Greenburg is a photographer who runs the website hollymastersfearphotography.wordpress.com. Her work focuses on capturing images of crying children. The document provides minimal information about the photographer and her subject matter in crying children photography.
WABBLE ANIMATIONS GRAPHIC ANIMATION COMPANY is an animation company based in Ecuador that creates animated works for entertainment, advertising, and other projects. The company was founded to fill a need for major animation studios in Ecuador and offers a wide variety of animation services for movies, TV shows, advertisements, and more. They thank potential clients for their time and are ready to work on any animation projects.
This document contains a list of references for an individual. There are 29 references provided including names, companies, titles, phone numbers, and emails. The references are primarily from the defense and aerospace industries as well as some government contacts and all are listed as professional references.
ADHD Discourse and Navigation of Identity/SubjectivityRona Chong
Preparation for a briefing on findings from independent research on discourse on ADHD and ADHD diagnosis (done as part of undergrad thesis for Scripps/Pomona College).
Este documento presenta un programa de formación sobre herramientas de marketing en línea y promoción turística para las Cuadrillas alavesas. Explica conceptos básicos de Google Analytics como cuentas, propiedades, vistas e informes. También cubre la configuración de filtros, la personalización de paneles y la definición de objetivos para medir el rendimiento de sitios web.
This document describes Cuming Corporation's procedure for controlling nonconforming material. It defines responsibilities for identifying, controlling, reporting, and disposing of nonconforming parts. Nonconforming parts are documented on a Discrepant Material Report which is reviewed by a Material Review Board to determine if the part can be used as-is, reworked, repaired, or scrapped. The procedure aims to complete disposition within 10 days and close the report within 30 days, identifying root causes when necessary. Metrics on nonconforming material reports are monitored for trends and included in management reviews.
Holly Masters has a BA in Photography and runs a website called hollymastersfearphotography.wordpress.com. The website appears to focus on Holly's photography work related to fear-inducing subjects. Based on the information provided, Holly Masters has a photography background and website focused on fear-related photography.
The effect of color on bee pollination visitation to artificial flowers.Rona Chong
Brief student presentation on lab research studying the effect of color on bee pollination. Done as part of undergraduate studies at Scripps College/Keck Science Institute.
Este documento describe diferentes tipos de sucesiones numéricas, incluyendo sucesiones de primer grado y segundo grado. Explica cómo encontrar la regla general de una sucesión mediante el cálculo de las diferencias primeras y segundas. También incluye ejemplos y actividades para practicar el análisis de sucesiones y la construcción de desarrollos planos de cilindros.
There's been so much talk about diversity this year, but now the proof is here: diversity works.
Speakers include Ali Hanan, Daniele Fiandanco, Nadya Powell and Michael Islip.
El documento define qué son los objetivos y sus características. Explica que los objetivos deben ser medibles, concretos y orientar el proceso de investigación. Además, proporciona sugerencias para redactar objetivos como determinar el sujeto, establecer acciones mediante verbos, y considerar aspectos como para qué, cómo y por qué.
The document is a resume for a candidate seeking a role as a Test Manager. The summary provides:
1) The candidate has over 7 years of experience in test and development and aims to ensure high quality applications by participating from requirements through production launch.
2) The candidate has experience managing functional testing for agile projects with a focus on order management and reporting. They also have basic performance testing skills.
3) The resume lists the candidate's technical skills and work experience managing testing for various clients such as Vodafone, AIG, and Microsoft. They have experience in testing ecommerce, insurance, and business intelligence applications.
IBM World of Watson: IoT Recipe JamboreeRyan Boyles
Think of this as a cross between a Startup Weekend, an unconference and a cooking channel reality TV show. IBM invited a group of 8 influencers to discuss what matters in IoT right now. IBM thinks the internet of things is meaningless if it does not turn data into insights to make the way we live and work a better experience. Let's explore what people are building, how they are doing it and where it is happening in labs, schools, start-ups, corporations and homes.
Building the Next Big Thing from Barcelona - short presentation for IoT meet ...Claro Partners Inc.
This document promotes building new technologies and businesses through the Internet of Things (IoT) and personal data. It discusses how ownership and access to data and devices is shifting, and opportunities this creates for new services, experiences, and business models. It advertises upcoming panels and workshops at the 4YFN conference on IoT startups, opportunities in IoT, and designing experiences with personal data. It also promotes an IoT and data accelerator program in Barcelona led by Claro Partners and Startupbootcamp.
The Local Government Digital Fund from O2: Do differentO2 Business UK
We live in a world dominated by digital. It's all around us. And it's the way that we all want to interact with one another, and with public services.
That's why O2 have launched the Local Government Digital Fund, with up to £250k up for grabs for local authorities that put forward the best ideas for digital engagement.
Here are the slides from the launch events, and if you've got any questions then get in touch - you can tweet us @O2businessuk.
Insights on IoT Developers Oct 2014 - VisionMobileSlashData
A short presentation with key insights on IoT developers, based on our Apr/May 2014 developer survey, with over 10,000 respondents.
Key Insights:
1. 3.2M Internet of Things developers are ready to start innovating today.
2. IoT/M2M attracts many more developers than Smart TVs, set- top-boxes, consoles and e-readers.
3. Small teams spearhead IoT movement.
4. Western Europe, North America, India and China emerge as key IoT/M2M hubs.
5. Information is more important for IoT/M2M developers than discovery or experimentation.
Want more? Get in touch! matos@visionmobile.com
Microblogging is synonymous with twitter, or at least it seems that way. In reality Facebook and many other social networking environments have adopted this communication paradigm extremely successfully.
The question really is how does this play in the enterprise space? Ian McNairn will discuss how IBM has adapted to this social computing phenomenon and exploits it internally extensively.
He will look at some of the reasons behind the exponential growth in activity as well as the tools and clients being used both within and outside IBM.
A perfect storm is coming from the convergence of several emerging technologies: 3D printing, which enables manufacturing like nature; biomimicry, which imitates nature's designs and processes; the Internet of Things, which connects physical objects through sensors; big data, which allows for automated mass customization through the wisdom of crowds; and artificial intelligence, which can power intelligent systems using these technologies. These converging technologies could transform manufacturing but also raise issues regarding privacy, connectivity, and finding a purpose for all the new data and intelligence created.
NEXT Conference Program Book 2013 (English)Bernard Moon
The document is a program book for the NEXT Conference on Innovation and the Future organized by SparkLabs. The conference will take place on June 14, 2013 in Seoul, South Korea. It will feature sessions on the future of search, education, healthcare, retail, cities as engines of growth, cloud computing, and mobile. Notable speakers include Ray Ozzie, founder of Talko, Gene Wade of UniversityNow, and representatives from Xiaomi, Salesforce, and Samsung. The goal of the conference is to bring together visionaries from around the world to explore innovation across various industries and help spark new ideas for a better future.
Lisa Harris presented on the history of technological change and current trends in social media and big data. Chris Phethean discussed how businesses can evaluate social media to learn from it. Ian Brown explored what businesses can learn from analyzing big data. Lisa Harris then closed with an exercise reflecting on how participation in the module increased understanding of opportunities and challenges of social media for business.
This document discusses digital transformation and its impact across many areas of life and business. It notes that we are living in times of great volatility, uncertainty, complexity and ambiguity. Digital transformation is touching every area of our lives from entertainment to communication to information. The amount of data and connected devices in the world is growing exponentially. Digital transformation is occurring across almost every industry and is bringing about the fourth industrial revolution known as Industry 4.0. While some organizations have succeeded in digital transformation, most fail due to issues with strategy, skills, tools, data management, leadership and culture. To succeed, digital transformation must be a fundamental part of a company's strategy rather than an add-on, and should follow principles like making the customer the
Forum Della Comunicazione May 29th 2008Luca Colombo
This document discusses the evolution of digital media and communication. It notes that consumer behavior is changing from passive consumption to active participation. Technology has also changed, offering content wherever and whenever users want it. This has resulted in touch points that seem infinite across various devices and platforms. Social networks and instant messaging are among the verticals growing faster than the total population in Italy. The challenges with social media include monetizing networks and measuring the value of online "friends." Younger digital natives, who speak the language of digital technologies, process information differently than older digital immigrants.
Esta presentación fue realizada para la materia Knowledge Management en el año 2008, en el cual mi profesor me solicitó que presente (y convenza!) a los alumnos sobre los beneficios de Twitter.
Mi twitter: @ddiament
This document discusses how 5G technology will change social media. It begins with background on 5G and an overview of social media. It then explains that 5G will enable more high-quality video on social platforms through features like live streaming and video chatting without buffering. 5G will also allow for immersive augmented and virtual reality experiences on social media. Additionally, 5G may lead to interacting with "social objects" like smart cars and devices. The document concludes that Asian countries are leading in 5G innovation for social media, with companies like ByteDance pioneering new uses through short video formats and mobile commerce.
The document discusses best practices for involving IoT communities in European IoT projects. It defines IoT communities as individuals who share interests in connected technologies and tools for building connected products. While industry and research are important, IoT communities have been driving innovation through many grassroots DIY projects. However, EU projects often fail to engage these communities. The document suggests identifying local IoT meetups and attending maker events to involve communities from the start of projects. Communities should be engaged in defining use cases, requirements and evaluations. Projects should make data and code open to facilitate collaboration on shared challenges.
This document outlines the agenda for a Smarter Cities: Housing event hosted by Future of London. The agenda includes welcome remarks, presentations on smart cities and housing from representatives of GVA, Hackney Council, and HACT. It then lists topics for breakout group discussions on ensuring connected housing security, the public sector's role in adopting housing technology, skills for using new technology, readiness of housing tech for scale, data privacy, and addressing the digital divide. Attendees will discuss the topics in small groups and report back key points from their discussions. The event aims to explore opportunities for using data and technology to improve housing.
Connected technologies opened new possibilities and changed the way we design products and services. The role and the ways of work of a designer are changing along, demanding a new and broader vision of Design that includes business and technology.
[Mobile Future] Benjamin Keyser | Telefónica DigitalMobilbusiness
This document discusses the rise of over-the-top (OTT) messaging applications and how they have disrupted traditional telecommunications companies. It analyzes popular OTT apps like WhatsApp, Facebook Messenger, LINE, WeChat, and KakaoTalk and their rapid growth in users. It also examines lesser known apps and discusses how OTT apps differentiate themselves through features or disrupt existing services by transferring value to users for free. Finally, it outlines traits of apps that focus on social affinity versus task fitness and how both approaches can achieve widespread adoption.
This document discusses the need for executives to upgrade their digital skills and competencies to keep up with rapid technological changes. It argues that executives are falling behind due to a lack of understanding of emerging technologies, time constraints, frustration with technology, and a lack of experience using it. The author proposes that an immersive experience at an Xperience Lab could help transform executives' understanding, thinking, context and skills to better equip them for leading 21st century organizations.
Big Data and Stream Data Analysis at Politecnico di MilanoMarco Brambilla
This document discusses the work of Marco Brambilla and Emanuele Della Valle in analyzing big data. They are professors who specialize in data science, social media analysis, and stream computing. Their work involves collecting and fusing data from various sources, analyzing it using stream reasoning to gain real-time insights, and applying these insights in domains like smart cities, contact centers, and oil operations.
This document discusses how the business world is becoming increasingly mobile. It begins by outlining key trends driving this shift, such as the proliferation of mobile devices, cloud computing, and consumerization of IT. Next, it examines popular mobile devices like smartphones and tablets. Finally, it provides recommendations for how companies can develop an effective approach to managing the use of personal devices in the workplace, including segmenting employee groups and choosing appropriate security and support tools. The overall message is that businesses must adapt to the new mobile reality in order to remain competitive.
Similar to BIMA Breakfast Briefing | Artificial Intelligence and Robots (20)
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
[Good morning]. Thanks for coming. We know it’s never easy to take time out of your day. You’re all busy and important people. But just how important, and will that remain the case over the coming few years?
We know that there is huge potential for AI to transform our lives, and to transform the relationship between businesses and consumers.
It’s impossible for one person to hope to cover all that’s going on this this world and certainly not in under 10 minutes, but I’ll attempt to do a whistle stop tour of some recent highlights and pick up a couple of aspects of AI that should matter to all our businesses.
Now to understand why AI is such a big deal now, you need to take a step back and look at the impact of the “iPhone decade” we’ve just finished living in. It’s been pretty transformative. We’ve seen a number of science-fiction predictions come to pass and that has set the bar VERY high for consumer expectations of what’s possible with digital. [Examples: I can make video calls, track where I am in the world, and know my heart rate and how well I sleep!). However, it’s also true that while we can create a very compelling individual experience (say on a device or at an event) what we haven’t been able to do it make that a experience coherent across different contexts and devices – because that demands a level of machine intelligence that just hasn’t been possible before now.
So what we’re seeing is all the big players, including these four, invest massively in AI research, either buying up companies that are progressing in this area, or building in-house capability.
Google = at least 12 companies I’m aware of (deepmind, dark blue) for AI, facial & emotional recognition, neural networks, natural language processing, …
Facebook = at least 4 but focused internal team (Moments app – describes image to visually impaired) - Mark Zuckerberg reference to Iron Man’s JARVIS
Apple = Siri platform, Emotient (attention/engagement/sentiment for facial recognition during digital experiences - neuromarketing)
Microsoft = Cortana platform, SwiftKey keyboard interface with predictive AI component
$B dollar+ acquisitions and investments happening in the last 6-12 months alone.
Why? Because they all recognise that this is the key battleground for customers over the coming decade.
If these businesses can move from very simple rules (If this then that) on how to engage with customer and in what way, and get towards interacting based on emotion cues from my face, context and what my diary schedule was looking like, nuances of language I’m using, wider social data, health metrics, economic indicators,…. then they have the potential to connect in a much deeper way with customers and own that space.
So what have we got to show for it so far (since 1956 and the term AI coined at Dartmouth conference)… Well, four quick examples…
In 2014 a computer program successfully passed one interpretation of the Turing test by convincing 10 out of 30 judges that it was a real 13 year old Ukranian boy for whom English is a second language. Even though this was a very flawed and limited approach, it’s clear we’re heading into territory where machines have much more sophisticated and comprehensive ability to engage with humans in a seamless and naturalistic way.
Google’s AlphaGo AI has beaten a few grandmasters at Go. Now you can’t win at Go by just crunching the numbers… you need to be able to build in much more visual intelligence that can then be applied to other areas (like planning different scenarios when running a fleet of driverless cars for example). Again, in itself not that huge a leap forward but another chipping away – another milestone.
Affectiva, Emotient and other systems – built using AI processing of faces and now available as a simple cloud service – standing on the shoulder of digital giants.
Would have been R&D budget of millions of dollars. Now available to allow people to map a monkey onto their face in an app.
And finally there have been some spectacular AI fails. One recent one was the beautiful but tragically doomed chatbot Tay.ai, a Twitter entity powered by a Microsoft AI that learned how to respond through Twitter interactions… because what better way to learn about humanity and the nuances of language than the Twitterverse. As you can imagine, the Internet rose to the challenge of educating this fragile young mind, and so in less than 24 hours we went from this [tweet 1] to this [tweet 2]. Thank you Internet for creating possibly the world’s first racist AI. Not at all worrying there.
OK, it’s not the robot apocalypse Stephen Hawking warned about but for a brand’s reputation it’s not far off!
That’s a quick skip around the current state of AI. We’re seeing some really interesting areas where human and machine interactions are beginning to blur. It’s by no means perfect, and we will get lots of reports in the media every time a Google car has an accident but the pace of learning means that we will see more and more of a transition of and blurring the lines by increasingly capable machines.
To finish, I’d like to just spend a minute looking at one particular area of concern with AI that impacts on brands. It’s not the ‘Stephen Hawkings predition of the total annihilation of the human race’, but for me the interesting area that’s emerging is this…
We’re seeing more and more instances where machine intelligence is being used to provide a compelling digital concierge service.
Siri – mostly PA system for your digital world
M – extending out to real world through things like ordering flowers, Uber, Amazon products…
Only a matter of time before the explosion of integration and specific services allows you to essentially have a digital concierge act on your behalf. As the experience gets better you’ll become more and more comfortable with this arrangement, and the ease of this experience outweighs the marginal loss in not being completely in control of that experience yourself.
We know for marketers, the primary attraction of AI is hyper-personalisation… that it can move us towards an audience of one. We know that people want a seamless and coherent experience, bringing in a whole bunch of personal context that we know people carry around with them online. That’s impossible to do without AI, because we can’t make sense of all that big data and we certainly can’t do it at scale across all our potential customers. But if we can, we know it’s possible to weave these experiences together in a much more compelling way.
But as different providers (Hey Google, Hey Siri, Hey Cortana, Hey Facebook) embed digital concierge this as more and more of an integral part of their ecosystems, they are creating a new challenge. If people can just ask their digital concierge to sort out things in conversation that’s great as an experience, but as a brand, think about the potential implications on our ability to market effectively. In the old world, if a customer saw something they liked online they would follow a link, see a product in context and maybe related things, be exposed to cross-sell and upsell, and be far more exposed to the brand message. In the new world, the customer sees your brand through the lens of a digital concierge. One implication might end up being that it’s far more important how easy it is for an AI to access your services, rather than the customer directly. In effect, we may have to become better at marketing to machines.
In this light it’s easy to see AI as some kind of existential threat. In the short-term it’s far more likely that AI will for the foreseeable future be a tool that enables us to augment our existing abilities and create far more compelling touch-points for customers. But we should always remember that the big players are in the middle of a major land-grab for this new territory to lock out the competition and create a new walled garden that brands need to pay them for the privilege of operating in.
Don’t get left behind – understand what’s happening in this world and start to use AI as a competitive weapon in your toolkit. Incredibly cost-effective (will hear more on that from the IBM team).
Thanks