How to get your message across
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Some ideas for how local (parish and town) councils can engage online, quickly, easily and without much - or any - cost.
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Tom Loosemore (@tomskitomski) spoke at ProductTank in October 2011 about how the UK's Government Digital Services team have:
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The Health and Wellbeing Board (HWBB) in Birmingham brings together strategic management of health and care with democratic representation to address health inequalities in a population of over 1 million that is diverse and generally sicker than average. Early experiences found value in closer community links but challenges include integrating services, managing risks, and balancing representation with effective decision-making. Key priorities are appointing a Director of Public Health, overseeing public health transitions, and establishing clear criteria for assessing joint commissioning and service integration across age groups.
Getting digital engagement right
This document discusses the importance of digital engagement for public services. It notes that consumers now spend far more time online than was previously spent watching television. Some key principles of digital engagement discussed are that online communities should be treated as real communities, participation should be convenient for users, and social media is for communication rather than Communications. The document stresses that public services need a strategic approach to digital engagement to understand why they are using different online tools and to focus on desired outcomes rather than just adopting new technologies. Overall strategies should include objectives, implementation plans, evaluation, and risk management but still allow flexibility.
What is Facebook?
Facebook is a social network that allows users to create profiles, connect with friends, share photos and information. It has hundreds of millions of active users worldwide, making it the largest social network. Users can like and share links and updates, while organizations can create pages to connect with customers. Facebook is also a platform for developers to create engaging apps and games for users. The site encourages sharing information publicly, so users must adjust privacy settings to control what is shared.
What is Flickr?
Flickr is a photo sharing website that allows users to upload, tag, and share photos. Users can join groups organized by location or topic to share relevant photos and discuss them. Photos on Flickr can be commented on, edited online without additional software, and privacy settings allow users to share some photos only with connections or publicly. Flickr helps users discover new photos through tags and browsing group galleries.
Digital Engagement for CSPs
This document discusses digital engagement strategies for community safety partnerships (CSPs). It notes that people now spend much more time engaged online than with traditional media, so CSPs must interact with people digitally. The document provides several principles for effective digital engagement, such as engaging people on their own terms, prioritizing culture over technology, and having interactive organizations to support interactive websites. It stresses the importance of understanding the strategic goals of any digital engagement activities.
Micro-participation
The document discusses the concept of micro-participation, which refers to allowing citizens to engage with their government and participate in civic matters in small, convenient ways. It notes that currently, there are too few people doing too much. Micro-participation aims to make participation more accessible by meeting people on their own terms and timelines through both online and offline means. Examples mentioned include using websites and apps to report issues, translate materials, deliver services, and conduct consultations and meetings in quicker, easier formats. The goal is to make government and civic participation less boring through these small micro-contributions.
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
ここ3000字までしか入らないけどタイトルの方がたくさん文字入ると思います。
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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How to get your message across
- 1. Getting to everyone – how to get your message across Norfolk ALC & SLCC conference 2nd July 2012
- 3. Need to combine traditional comms with new approaches
- 4. Not everyone is online But not everyone is offline, either
- 6. Traditional comms have their online equivalents
- 7. Noticeboards = website Newsletters = email lists Meetings = social networks
- 8. Some quick and simple ideas for online communication
- 11. Twitter.com Storify.com – to collect tweets together
- 12. Start an email newsletter
- 14. Mailchimp.com
- 15. Map your parish
- 18. Ask for ideas
- 20. Wordpress.com or Ideascale.com
- 23. Wordpress.com
- 24. Run a web chat
- 26. Twitter.com or Coveritlive.com
- 27. Hold a Skype surgery
- 29. Skype.com
- 30. Become a local online hub
- 32. Not a technical thing! Open your website to the community.
- 33. Any questions?