few pointers of social media and its marketing

1. Social Media Marketing
NAME:IVINE .M.RAJU
BBA STUDENT
BATCH:2015

2. CONTENT
 DEFNITION
 HISTORY
 DEVELOPMENT
 APPLICATION
 ADVANTAGES
 DISADVANTAGES
 REFERENCES
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3. DEFNITION
 Social media marketing is the use of social media platforms and
websites to promote a product or service.
 Social media marketing (SMM) refers to techniques that target social
networks and applications to spread brand awareness or promote
particular products. Social media marketing campaigns usually center
around:
1) Establishing a social media presence on major platforms
2) Creating shareable content and advertorials
3) Cultivating customer feedback throughout the campaign through
surveys and contests
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4. HISTORY
 1970s and 1980s spent most of their time on social networks like dating sites and
online forums. Six Degrees, Live journal, and Friendster were the earliest form of
social medias.
 1995 – 2002 was a critical event that allowed the internet to become a viable
marketing tool. It began with search marketing, prompting brands to create
websites to establish an online presence. As Google, Yahoo and MSN’s search
engines evolved, companies turned to SEO strategies to remain at the top of
search results.
 2003 – 2004, the arrival social media sites like Facebook, LinkedIn and My
Space initiates the shift of internet users from multiplayer online games into social
networking sites.
 Nowadays, over 90% of marketing executives utilize social media as part of their
marketing strategies, and successful businesses utilize social media marketing for
branding, lead generation, customer retention, research and e-commerce.SOCIAL MEDIA MARKETING 4

5. DEVELOPMENT
 94% of all businesses with a marketing department used social media as
part of their marketing platform
 Almost 60% of marketers are devoting the equivalent of a full work day
to social media marketing development and maintenance
 43% of people aged 20-29 spend more than 10 hours a week on social
media sites
 85% of all businesses that have a dedicated social media platform as
part of their marketing strategy reported an increase in their market
exposure
 58% of businesses that have used social media marketing for over 3
years reported an increase in sales over that period
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6. APPLICATION
 Facebook
 Google+
 Pinterest
 Twitter
 LinkedIn
 YouTube
 Reddit
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7. ADVANTAGES
 Run targeted ads with real-time results
 Generate higher converting leads
 Provide rich customer experiences
 Increase website traffic and search ranking
 Find out what your competitors are doing
 Share content faster and easier
 Geotarget content
 Build relationships
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8. DISADVANTAGES
 Updating your social media accounts takes time and effort. A senior person
with knowledge about the company and products should handle your social
media presence, and the cost in time means the media is not completely free. It
is ongoing work to find new angles about your products continually and to post
and re-post information. The information is only visible for a short time before
newer posts replace it. In addition, publishing obvious advertising copy is
unacceptable in the social media world, therefore you must present the
information in the form of conversation or you will lose followers.
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9. REFERENCE
 https://en.wikipedia.org/wiki/Social_media_marketing
 https://www.techopedia.com/definition/5396/social-media-marketing-smm
 https://www.techopedia.com/definition/5396/social-media-marketing-smm
 http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-
developing-role-of-social-media-in-the-modern-business-
world/#558b76034189
 https://blog.hootsuite.com/social-media-for-business/
 http://smallbusiness.chron.com/advantages-disadvantages-social-media-
marketing-21890.html
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