This document discusses the automotive service marketplace in the UK and introduces the service Who Can Fix My Car. It notes that consumers today use aggregators and online search to find services. Who Can Fix My Car allows drivers to post what car service they need and receive quotes from local garages. Garages benefit by gaining new customers and paying only if they win the work. The service has partnerships with automotive websites and newspapers to help drivers and garages connect. Case studies show garages have successfully used the service to increase their business.

1. in partnership with Trinity Mirror
An introduction…

2. How do UK consumers buy services today?
Aggregators / vertical search rules
 Be it finance, insurance, domestic
energy, travel, aggregators are establishing
themselves in every market
 They plug seamlessly into online search engines
and have become a go-to resource.
The consumer appeal is clear
 Saving time, money, feeling in control and
removing the pain from expensive decisions
 Their growth was accelerated in 2008-2012 but
‘savvy shopping’ remains the norm in times of
growth.
Trend is moving to Automotive SMR
 AutoTrader is the established leader in
new/used cars but no business has replicated
the model in Automotive after-sales.

3. How do UK drivers approach vehicle maintenance?
Drivers are open-minded
50% undecided at start of process
Drivers are thorough
8-day process on average
 Average of 3-4 online sources used.
Drivers are tech-savvy
40%used their smartphone as part of
the process.
…but reputation rules
 Opinions of friends and family are the
most influential sources (followed by search
engines).
Source: Google Gearshift Survey 2013

4. The solution? Who Can Fix My Car
Drivers use a drop-
down menu and free-
text field to describe
what service is needed.
Garages are notified
by text and email and
respond with pricing
and comments.
Drivers decide based on
pricing, responses, location
and, most
importantly, customer
feedback.
Garages win new customers,
who are encouraged to leave
reviews. Garages pay a small
commission fee on successful
jobs and retain ALL the up-sell.

5. What are the benefits for YOUR garage?
 Stay connected, receive SMS/
e-mail notifications as soon as
jobs are posted local to your
garage
 Messaging system lets you
communicate directly with new
customers before confirming
 Build your reputation online and
stay ahead of your local
competitors - reviews exclusively
from Who Can Fix My Car
motorists
 Benefit from being associated
with growing business’s
marketing campaigns

6. Does it work? The mechanics’ view
Garage and location Jobs won (Apr 2014) Est. revenue WCFMC fees
Automotive Components Specialist, Enfield 156
Your Mobile Garage, Islington 154
Whitepost Garage, Gloucester 60
A&A Auto Electrics, Bolton 48
Enterprise Garage, Oldbury 43
Drive-In, Aylesbury 31
Once registered, our Garages ONLY pay, when they win new work

7. Does it work? Our drivers say…
32k Jobs Posted (Apr 2014)
96% Customer Satisfaction

8. We have Trinity Mirror Group as a partner…
 UK’s biggest national newspaper
network
 TMG reach 26 million people
every week
 The Daily Mirror, The People and
120 regional titles
 New Business Division to deliver
unique services along side media
and content
 Ability to coordinate strategic
marketing across multiple
channels and regions

9. …and unique partnerships with Automotive-focused portals
 Who Can Fix My Car’s
partnership with PistonHeads
goes live in June 2014.
 PistonHeads is the second largest
UK motoring website with 5
million visits every month from
automotive-conscious audience.
 PistonHeads has 5,000 private
car classifieds posted every
month.
 Word of mouth: PistonHeads has
250,000 active automotive forum
members.
 Haymarket owns What Car?
Another recognised title that
helps educate UK motorists.

10. Case Study: Meet Patrick at ACS Enfield
 Over 100 jobs won in 2013
 Total focus on customer service
 Consistent feedback creates
momentum
 http://garagewire.co.uk/news/indepe
ndent-gears-up-for-expansion-after-
online-success/

11. Case Study: Stoneacre Motor Group
 22/26 different STONEACRE
dealerships have won work via
Who Can Fix My Car
 Strong, centralised call-centre
coordination
 Over monthly leads sent
across STONEACRE’s network
 Diverse manufacturer mix.

12. Our Success Fees are LOW…
 Brake replacement:
 Battery replacement:
 MOT:
 Full Service:
 Exhaust repairs:
 Wheel Alignment:
 Diagnostic/Engine Balancing
 Air Conditioning Service/Repair
 Clutch Replacement
Prices exclude VAT
“Average job
spend is at least
£xxx, and does
not include any
further up-sell
captured at the
garage.”

13. National recognition:

14. A Rich and Diverse Mix of Jobs
Top 25 Car Makes: Top 25 Service types:
Make % Jobs Category % Jobs

15. Next steps? Get started…today!
 Go to www.whocanfixmycar.com/mapsandpackages
 Select the vehicle makes and job types that your
business specialises in – then only receive leads that
matter.
 Write a short description telling customers about your
garage
 Pay £50 annual membership
 THAT’S IT: you will begin receiving leads that day!
 ADDITIONAL: seek out extra work beyond your normal
radius with our ‘Find a job’ map function
 QUESTIONS? team@whocanfixmycar.com
or 0191 269 6875