.

1. Winning on Impact:
how to make your business case

2.  PhD in Engineering ‘08 UPC
 Design Thinking Executive ’12 STANFORD
 Ignite Program Postgraduate ‘11 STANFORD
 European Patent Law ‘11 CEIPI
 Engineering Degree ‘05 UPC
 CEO and Co-Founder of SMARTIVE, HealthApp, Ignite & Garage
Lab.
 European Expert Evaluator for the SME Program
 10 years of academic experience at UPC, UVic, EADA
 UPC, Best Thesis Award 2010
 VALORTEC Award 2011 (Best Business Plan for Start-Up)
Jordi Cusidó Roura
Who am I?
1

3. The SME Program

4. The Examiner Role
Treat Proposals as an
investor.
10 pages are considered
as elevator pitch.

5. • Is there any user need?
• Which will be the impact?
• Which is the actual market opportunity?
• Who are the competitors?
• Which are the barriers of entrance?
• Is there any competitive advantage?
• Who are the early adopters?
Defining Business Opportunity

6. Useful tools

7. Provide Clear Information
TSI
Tecnitest
Tecnology
Market
TECNATOM

8. Use Figures
Forecaste, Price
Turbines
Price SaaS (Euros/month/turbine)
Income Statement Account
Sales Saas
Cost of sales
Assets
Expenses
Personal cost
Project Cost (I+D)
EBIT
PERSONNEL
2015 2016 2017 2018 2019
200 1.056 2.000,0 3.500 4.500
200 € 200 € 200 € 200 € 200 €
480.000 € 2.534.400 € 4.800.000 € 8.400.000 € 10.800.000 €
-48.000 € -253.440 € -480.000 € -2.103.000 € -2.321.000 €
-11.369 € -31.369 € -73.700 € -73.700 € -73.700 €
-159.600 € -915.400 € -2.096.200 € -2.341.460 € -2.575.606 €
-240.309 € -391.888 € -1.073.984 € -1.989.824 € -2.280.324 €
20.722 € 942.303 € 1.076.116 € 1.892.016 € 3.549.370 €
6 10 20 40 50
Reduce wind turbine maintenance cost by 20%: €44 million annually in the Spanish
market, €190 million per year in Europe and €440 million annually in the world market.
Reduce wind turbine operation cost and component replacement of cost by 20%: a
standard park of 50 MW (16 turbines) installation power working 2,100 hours per year
faces production losses of at least €378,000 annually. Our system enables 20% savings of
€75,600 (€4,725 per turbine).

9. • Unclear or unrealistic statements
“It is expected that the humanity increases the
interest to explore the space”
• Non detailed information
“the market is big and grows exponentially”
• Just focus on the Technology or Science behind
Things to avoid

10. • Treat the proposal as it was for an investor
• Stay focused to provide market evidence
• Use clear figures
• Graphical examples are welcome
• Draft clearly your initial strategy
Recomendations

11. Jordi Cusidó CEO
Almeria 40, F. 08226. Terrassa
Ignite Technologies
+34 620 602 495
Info@ignitershub.com
Contact
2
Jordi Cusidó – CEO
Almeria 40, F. 08226. Terrassa
Ignite Technologies
+34 620 602 495
jordi.cusido@ignitetech.org