Digital analytics: Wrap-up (Lecture 12)Joni Salminen
The document provides information about a 3-week digital analytics program at Aalto University taught by Dr. Joni Salminen. The first week introduces basics of analytics using Google Analytics and covers metrics and dashboards. The second and third weeks focus on optimization, A/B testing, cohort analysis, visualization, and algorithm-based marketing. Students will learn to choose relevant metrics, manage analytics projects, perform website audits, and make better business decisions using data. The document emphasizes learning tools like Google Analytics, Tableau, and R, and continuing education after the program.
A short workshop from MERL Tech 2016 on how we can think more purposefully about telling stories with our data and designing visualizations to bring those stories to life in global health and development.
Data Visualization Design Best Practices WorkshopJSI
This document provides guidance on effective data visualization. It emphasizes starting with the audience and their needs, identifying the key story or message in the data, and using simple, clear design principles. Charts should be designed in 5-8 seconds to engage the audience. The document recommends several resources for choosing effective chart types and improving visualization skills. Overall, it stresses the importance of visualization in empowering stakeholders to make informed decisions.
Designing Data Visualizations to Strengthen Health SystemsAmanda Makulec
Slide deck from our hands-on workshop hosted at the 4th Global Symposium on Health Systems Research, focused on basic design tips, tricks, and best practices to improve your charts and graphs.
Digital analytics: Wrap-up (Lecture 12)Joni Salminen
The document provides information about a 3-week digital analytics program at Aalto University taught by Dr. Joni Salminen. The first week introduces basics of analytics using Google Analytics and covers metrics and dashboards. The second and third weeks focus on optimization, A/B testing, cohort analysis, visualization, and algorithm-based marketing. Students will learn to choose relevant metrics, manage analytics projects, perform website audits, and make better business decisions using data. The document emphasizes learning tools like Google Analytics, Tableau, and R, and continuing education after the program.
A short workshop from MERL Tech 2016 on how we can think more purposefully about telling stories with our data and designing visualizations to bring those stories to life in global health and development.
Data Visualization Design Best Practices WorkshopJSI
This document provides guidance on effective data visualization. It emphasizes starting with the audience and their needs, identifying the key story or message in the data, and using simple, clear design principles. Charts should be designed in 5-8 seconds to engage the audience. The document recommends several resources for choosing effective chart types and improving visualization skills. Overall, it stresses the importance of visualization in empowering stakeholders to make informed decisions.
Designing Data Visualizations to Strengthen Health SystemsAmanda Makulec
Slide deck from our hands-on workshop hosted at the 4th Global Symposium on Health Systems Research, focused on basic design tips, tricks, and best practices to improve your charts and graphs.
Understanding your audience and considering them in your design is essential for building great visualizations. This deck will walk you through the critical steps for identifying and understanding your audience, and developing a complex visualization storyboard to share your message.
1. Visualizations are a core application of e-science that can help mediate between humans and complex datasets by highlighting patterns and selecting relevant data for analysis.
2. Examples of social science visualizations discussed include History Flow for tracking Wikipedia edits, Evolino simulations of group dynamics, and treemap diagrams of Usenet postings.
3. New "born digital" visualizations like Blog Pulse and TouchGraph provide fast, free online tools to visualize trends in blogs and relationships between websites.
This is a presentation I gave on Data Visualization at a General Assembly event in Singapore, on January 22, 2016. The presso provides a brief history of dataviz as well as examples of common chart and visualization formatting mistakes that you should never make.
Best Practices for Killer Data VisualizationQualtrics
There’s something special about simple, powerful visualizations that tell a story. In fact, 65% of people are visual learners.
Join Qualtrics and Sasha Pasulka from Tableau as we illuminate the world of data visualization and give you clear takeaways to help you tell a better story with data. Getting executive buy-in or that seat at the table may come down to who can visualize data in a way that excites and enlightens the audience.
The Future of Business Intelligence: Data VisualizationKristen Sosulski
Kristen Sosulski
The future of business intelligence: Data Visualization
How can data visualization be used as a platform to reveal intelligent insights and help business analysts make timely decisions? In this talk, Kristen Sosulski will discuss the opportunities for personalized, location aware, context relevant, and platform independent information visualizations as a toolkit for business analysts.
Borrowing from the communications and media experts, storyboarding is one of my favorite approaches to work through a data visualization design with a team. First identify your audience & what your data story is, then map it out visually to come to a common understanding of what your team is designing.
The document provides an introduction and overview of an introductory course on visual analytics. It outlines the course objectives, which include fundamental concepts in data visualization and analysis, exposure to visualization work across different domains, and hands-on experience using data visualization tools. The course covers basic principles of data analysis, perception and design. It includes a survey of visualization examples and teaches students to apply these principles to create their own visualizations. The document also provides a weekly plan that includes topics like data processing, visualization design, cognitive science, and a review of best practices.
This document discusses data visualization. It begins by defining data visualization as conveying information through visual representations and reinforcing human cognition to gain knowledge about data. The document then outlines three main functions of visualization: to record information, analyze information, and communicate information to others. Finally, it discusses various frameworks, tools, and examples of inspiring data visualizations.
The Future Of Data Visualization
with Gert Franke
OVERVIEW
Data visualization has become increasingly popular over the last few years. Many tools nowadays include some kind of data visualization which gives you insight in usage, the best possible way to travel, the best product offering, etc. Data visualization seems to be a powerful solution for summarising information in a world where the amount of information targeted towards us is increasing every day. But is this the holy grail for processing information? What new possibilities does visualising data provide us? What is the best possible way to present and interact with these data visualizations?
In this talk Gert Franke will briefly show where data visualization comes from, how it now influences our daily life, what the potential of data visualization is and what the future of data visualization might look like.
OBJECTIVE
Show the history, potential and future of data visualization.
TARGET AUDIENCE
People that want to understand the possibilities of interactive data visualizations.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
The history of data visualization
The reasons why data visualization became so hot the last few years
The potential of data visualization
The things we have to be aware of when creating (interactive) data visualizations
What might the future look like with the use of data visualization
North Raleigh Rotarian Katie Turnbull gave a great presentation at our Friday morning extension meeting about data visualization. Katie is a consultant at research and advisory firm, Gartner, Inc.
CEN4722 HUMAN COMPUTER INTERACTIONS:
Please read Box 8.1: Use and abuse of numbers on Page 277 view the video on Data visualization. Will data visualization help us make better decisions? What are the downsides?
Storyboarding for Data Visualization Designspatialhistory
This is derived from a lecture given by Frederico Freitas at the Spatial History Project / Center for Spatial and Textual Analysis at Stanford University. It describes how the process of storyboarding helps clarify design intent and facilitates design decision-making.
Data visualization is the graphical representation of information and data. It is used to communicate data or information clearly and effectively to readers by leveraging the human mind's receptiveness to visual information. Effective data visualization can improve transparency and communication, answer questions, discover trends, find patterns, see data in context, support calculations, and present or tell a story. Common tools for data visualization include charts, graphs, maps, and diagrams. Specialized roles involved in data visualization include data visualization experts, data analysts, business intelligence consultants, tool-specific consultants, business analysts, and data scientists.
5 Big Data Visualization Maps that Will Make Your HEAD EXPLODEBI Brainz
From BI Brainz Analytics on Fire
Original Blog Post: http://bit.ly/1Dab2JG
Written by Ryan Goodman - @rmgoodm
Posted on Analytics on Fire - @analyticsonfire
Not all data visualizations can be simplified to a speedometer or bar chart. Big data visualizations require more sophisticated visualization tools and more brainpower. Here are some big data visualizations examples that will blow your mind!
This document discusses how data-driven design uses quantitative and qualitative data to inform design decisions. It provides examples of data, such as 47% of people expecting a web page to load within 2 seconds and 40% choosing an alternative search result if the first is not mobile friendly. While data helps inform decisions, it does not replace human design judgment. Intuition combined with data analysis can lead to effective design solutions.
This document presents insights from analyzing visitor behavior and activities on a website using R. It finds that there are three categories of visitors - new users, returning users, and neither. Returning users have lower bounce rates than new users. There are also natural clusters in user activities that correspond to the different visitor categories. The analysis finds temporal patterns by month but not strong weekday/weekend patterns due to the dummy nature of the data. It also examines trends based on user platform and site visited, finding that some sites are more popular across platforms than others.
This document discusses the key topics related to web analytics and digital consulting including key performance indicators, conversions, user experience, click story, data visualization, and digital trends. The main focus is on analyzing website and digital marketing performance through metrics and visualizing data to improve user experience and conversions.
Understanding your audience and considering them in your design is essential for building great visualizations. This deck will walk you through the critical steps for identifying and understanding your audience, and developing a complex visualization storyboard to share your message.
1. Visualizations are a core application of e-science that can help mediate between humans and complex datasets by highlighting patterns and selecting relevant data for analysis.
2. Examples of social science visualizations discussed include History Flow for tracking Wikipedia edits, Evolino simulations of group dynamics, and treemap diagrams of Usenet postings.
3. New "born digital" visualizations like Blog Pulse and TouchGraph provide fast, free online tools to visualize trends in blogs and relationships between websites.
This is a presentation I gave on Data Visualization at a General Assembly event in Singapore, on January 22, 2016. The presso provides a brief history of dataviz as well as examples of common chart and visualization formatting mistakes that you should never make.
Best Practices for Killer Data VisualizationQualtrics
There’s something special about simple, powerful visualizations that tell a story. In fact, 65% of people are visual learners.
Join Qualtrics and Sasha Pasulka from Tableau as we illuminate the world of data visualization and give you clear takeaways to help you tell a better story with data. Getting executive buy-in or that seat at the table may come down to who can visualize data in a way that excites and enlightens the audience.
The Future of Business Intelligence: Data VisualizationKristen Sosulski
Kristen Sosulski
The future of business intelligence: Data Visualization
How can data visualization be used as a platform to reveal intelligent insights and help business analysts make timely decisions? In this talk, Kristen Sosulski will discuss the opportunities for personalized, location aware, context relevant, and platform independent information visualizations as a toolkit for business analysts.
Borrowing from the communications and media experts, storyboarding is one of my favorite approaches to work through a data visualization design with a team. First identify your audience & what your data story is, then map it out visually to come to a common understanding of what your team is designing.
The document provides an introduction and overview of an introductory course on visual analytics. It outlines the course objectives, which include fundamental concepts in data visualization and analysis, exposure to visualization work across different domains, and hands-on experience using data visualization tools. The course covers basic principles of data analysis, perception and design. It includes a survey of visualization examples and teaches students to apply these principles to create their own visualizations. The document also provides a weekly plan that includes topics like data processing, visualization design, cognitive science, and a review of best practices.
This document discusses data visualization. It begins by defining data visualization as conveying information through visual representations and reinforcing human cognition to gain knowledge about data. The document then outlines three main functions of visualization: to record information, analyze information, and communicate information to others. Finally, it discusses various frameworks, tools, and examples of inspiring data visualizations.
The Future Of Data Visualization
with Gert Franke
OVERVIEW
Data visualization has become increasingly popular over the last few years. Many tools nowadays include some kind of data visualization which gives you insight in usage, the best possible way to travel, the best product offering, etc. Data visualization seems to be a powerful solution for summarising information in a world where the amount of information targeted towards us is increasing every day. But is this the holy grail for processing information? What new possibilities does visualising data provide us? What is the best possible way to present and interact with these data visualizations?
In this talk Gert Franke will briefly show where data visualization comes from, how it now influences our daily life, what the potential of data visualization is and what the future of data visualization might look like.
OBJECTIVE
Show the history, potential and future of data visualization.
TARGET AUDIENCE
People that want to understand the possibilities of interactive data visualizations.
FIVE THINGS AUDIENCE MEMBERS WILL LEARN
The history of data visualization
The reasons why data visualization became so hot the last few years
The potential of data visualization
The things we have to be aware of when creating (interactive) data visualizations
What might the future look like with the use of data visualization
North Raleigh Rotarian Katie Turnbull gave a great presentation at our Friday morning extension meeting about data visualization. Katie is a consultant at research and advisory firm, Gartner, Inc.
CEN4722 HUMAN COMPUTER INTERACTIONS:
Please read Box 8.1: Use and abuse of numbers on Page 277 view the video on Data visualization. Will data visualization help us make better decisions? What are the downsides?
Storyboarding for Data Visualization Designspatialhistory
This is derived from a lecture given by Frederico Freitas at the Spatial History Project / Center for Spatial and Textual Analysis at Stanford University. It describes how the process of storyboarding helps clarify design intent and facilitates design decision-making.
Data visualization is the graphical representation of information and data. It is used to communicate data or information clearly and effectively to readers by leveraging the human mind's receptiveness to visual information. Effective data visualization can improve transparency and communication, answer questions, discover trends, find patterns, see data in context, support calculations, and present or tell a story. Common tools for data visualization include charts, graphs, maps, and diagrams. Specialized roles involved in data visualization include data visualization experts, data analysts, business intelligence consultants, tool-specific consultants, business analysts, and data scientists.
5 Big Data Visualization Maps that Will Make Your HEAD EXPLODEBI Brainz
From BI Brainz Analytics on Fire
Original Blog Post: http://bit.ly/1Dab2JG
Written by Ryan Goodman - @rmgoodm
Posted on Analytics on Fire - @analyticsonfire
Not all data visualizations can be simplified to a speedometer or bar chart. Big data visualizations require more sophisticated visualization tools and more brainpower. Here are some big data visualizations examples that will blow your mind!
This document discusses how data-driven design uses quantitative and qualitative data to inform design decisions. It provides examples of data, such as 47% of people expecting a web page to load within 2 seconds and 40% choosing an alternative search result if the first is not mobile friendly. While data helps inform decisions, it does not replace human design judgment. Intuition combined with data analysis can lead to effective design solutions.
This document presents insights from analyzing visitor behavior and activities on a website using R. It finds that there are three categories of visitors - new users, returning users, and neither. Returning users have lower bounce rates than new users. There are also natural clusters in user activities that correspond to the different visitor categories. The analysis finds temporal patterns by month but not strong weekday/weekend patterns due to the dummy nature of the data. It also examines trends based on user platform and site visited, finding that some sites are more popular across platforms than others.
This document discusses the key topics related to web analytics and digital consulting including key performance indicators, conversions, user experience, click story, data visualization, and digital trends. The main focus is on analyzing website and digital marketing performance through metrics and visualizing data to improve user experience and conversions.
Visitor data is now collected from more sources than ever before, including web analytics, test and target campaigns, audience libraries, media buying platforms, CRM systems, and third party data. This extensive cross-channel, cross-platform, and cross-brand data collection allows organizations to gain a more comprehensive understanding of visitor segments than was previously possible. Marketers can now analyze high-quality audience data to better target messaging and campaigns.
The what, why and how of web analytics testingAnand Bagmar
Slides from my talk in UNICOM's Next Generation Testing Conference on 13th December in Bangalore on "The What, Why and How of Web Analytics Testing". This is based on my open-source tool - WAAT.
More information about the talk is available here: http://goo.gl/FxISG
Information about WAAT is available here: http://goo.gl/oUNHU
This proposal review guide provides criteria for evaluating advanced analytics proposals in 3 key areas:
1) The process methodology should include an iterative approach to allow for discoveries during execution.
2) The business problem should be clearly defined and the proposed solution should address it. Both supervised and unsupervised problems require defining relevant variables and attributes.
3) The data preparation, modeling, evaluation, and deployment stages need to be thoroughly planned, using appropriate techniques and metrics given the problem and data. Ongoing evaluation and model management are important once deployed.
Digital analytics with R - Sydney Users of R Forum - May 2015Johann de Boer
This document discusses using the ganalytics R package to access and analyze Google Analytics data through R. It provides an overview of Google Analytics and its APIs, demonstrates how to build queries with ganalytics, extract and summarize data in R. It also discusses enhancing ganalytics by improving documentation, testing, adding features, and internationalization. The document encourages participation in open source development of the package.
The document proposes a project to investigate adopting visual analytics tools for unstructured content analysis and providing these tools as a service. It outlines a 3 stage process: 1) Needs analysis, 2) Survey available tools, 3) Pilot study selecting 1-2 tools. The pilot study would train teams and have them use the tools on 2 client projects each to evaluate effectiveness, usability and client feedback. The goals are to help answer client questions, improve analysis of unstructured content, and provide sophisticated analysis skills.
Design to Differentiate An Approach to Test, Target and LearnTallada Kishore
This is a framework and a disciplined approach of how test, target and learn program works. This post can help companies who are already testing or trying to bring a discipline into their culture. This post can act like a reference guide for optimization practitioners.
This document discusses several models of audience segmentation:
1) A Channel 4 quiz that places people into subcultures based on answers to questions about lifestyle and brand preferences. However, this is subjective.
2) Young & Rubicam asked about brands purchased and feelings, dividing people into 7 groups based on "core motivation." This acknowledges cultural influences but is reductionist.
3) YouGov Profiles uses data from 250,000 members to provide many audience segments like demographics and interests. This large sample increases validity and generalizability.
This document outlines an agenda for a seminar on data science applications for e-commerce. It discusses how data science can be used to improve recommendations, analyze the relationship between physical and online sales, enable dynamic pricing and personalized offerings, gather and use external data, optimize order fulfillment through anticipatory shipping, and improve customer service. Specific examples are provided for how data mining techniques can be applied to transaction data, web logs, product data and other sources to gain insights.
This document provides 9 tips for getting the most from Google Analytics reports. It discusses configuring features like Adwords auto-tagging, ecommerce tracking, goals and funnels, campaign tracking codes, customizing the dashboard, scheduling email reports, site search tracking, event tracking, and exploring advanced reports. Additional resources on Google Analytics and analytics terminology are also referenced.
This document discusses sentiment analysis and how it is used. It defines sentiment analysis as extracting opinions, emotions, and sentiments from data. Examples are given of how companies like Delta Airlines and Macy's use sentiment analysis of social media to improve customer experience. Tools for implementing sentiment analysis are mentioned, and steps for performing sentiment analysis in R are outlined, including loading data, creating word lists, applying algorithms, and analyzing results.
The Web Analytics framework is a guiding blueprint on how to set up digital intelligence and optimization team in an organization and drive change. This presentation is to showcase all possible interconnected links of Digital Analytics and how it works as a system.
This R Programming Tutorial will unravel the complete Introduction to R, Benefits of R for Business, What is Sentiment Analysis?, Advantages & Applications of Sentiment Analysis. In addition, we will also extensively cover Data Collection & Results using Sentiment Analysis.
At the end, you'll have strong knowledge regarding Sentiment Analytics via R Programming.
PPT Agenda
✓ Introduction to R Programming
✓ R for Data Analysis
✓ What is Sentiment Analysis all about?
✓ How Sentiment Analysis works
✓ Real World Applications of R Sentiment Analysis
✓ Job Trends for R
----------
What is R Programming?
R is a programming language and software environment for statistical computing and graphics. It is widely used among statisticians and data miners for data analysis and visualization.
What is Sentiment Analysis?
Sentiment analysis is the process of computing, identifying and categorizing opinions expressed in a blurb of text in order to determine whether a user's attitude towards a particular topic or product is positive, negative, or neutral. It uses natural language processing, text analysis and computational linguistics to identify and extract subjective information from text.
----------
Sentiment Analysis has the following components:
1. Collect Data from Desired Sources
2. Remove Sentiment Neutral Words
3. Two Way Categorization
4. Results are Positive on Negative
5. Act on the Model!
----------
Applications of Predictive Analysis
1. Analytical Customer Relationship Management (CRM)
2. Clinical decision support systems
3. Customer satisfaction & retention
4. Direct marketing
5. Fraud detection
----------
Skillspeed is a live e-learning company focusing on high-technology courses. We provide live instructor led training in BIG Data & Hadoop featuring Realtime Projects, 24/7 Lifetime Support & 100% Placement Assistance.
Email: sales@skillspeed.com
Website: https://www.skillspeed.com
Slides from workshop conducted at ThoughtWorks, Pune in vodQA, on Sat, 27th August, 2016.
Workshop Facilitators - Anand Bagmar, Smriti Tuteja, Pallipuspa Samal, Rohit Singhal, S Ramalingam, Shilpa G
More information about vodQA, and this workshop can be found from the following links -
https://essenceoftesting.blogspot.com/2016/08/vodqa-pune-less-talk-only-action-agenda.html
https://essenceoftesting.blogspot.com/search/label/vodQA
https://essenceoftesting.blogspot.com/search/label/waat
Kebutuhan Sentiment Analysis
Text Mining untuk Sentiment Analysis
Pengolahan kata Text Mining menggunakan Machine Learning
Studi Kasus Sentiment Analysis
Sentiment analysis software uses natural language processing and artificial intelligence to analyze text such as reviews and identify whether the opinions and sentiments expressed are positive or negative. It can help businesses understand customer perceptions of products and brands. While sentiment analysis works reasonably well for classifying simple positive and negative sentiments, it faces challenges in dealing with ambiguity and nuance in human language. The accuracy of sentiment analysis depends on factors such as the complexity of the language analyzed and how finely sentiments are classified.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Make a query regarding a topic of interest and come to know the sentiment for the day in pie-chart or for the week in form of line-chart for the tweets gathered from twitter.com
The Inquisitive Data Scientist: Facilitating Well-Informed Data Science throu...Cagatay Turkay
Slides for my talk at the VRVis Research Centre in Vienna as part of their VRVIS Forum talk series on November 8th 2018 -- https://www.vrvis.at/newsroom/events/forum/148-invited-talk-by-cagatay-turkay-the-inquisitive-data-scientist/
The talk argues the importance of being "inquisitive" as a data scientist and discusses techniques from visualisation that support this.
Why is it suboptimal to visualize data as plain figures? What is the purpose of data visualization? Why should you care? What is the interplay between statistics, data analysis, and a good marketing story? In this talk, I'll give some answers and try to convince you to adopt best practices in dataviz.
This document provides guidance on data visualization best practices. It discusses two main reasons to visualize data: for efficient communication and to detect patterns in data. It emphasizes exploiting the human visual system through techniques like Gestalt theory and preattentive attributes. The document provides tips on choosing effective visuals, focusing on the important information, removing clutter, and making visualizations accessible to broader audiences. Throughout, it stresses simplicity, truthful representation of data, and letting data drive visual design choices over aesthetics.
Real-life Data Visualization - guest lecture for McGill INSY-442Mike Deutsch
Guest lecture given to McGill University undergrad class on Business Intelligence & Analytics, April 2014. Narrative: Data Visualization defined; What *good* visualization is; Visualization in business; a final Exercise in visualizing Higher Education Research data.
Data visualization refers to visually representing data through charts, graphs, and other images to more easily identify patterns and insights. It is an important tool for understanding data, communicating findings to others, and making informed decisions. Effective data visualization requires choosing the right type of visual based on the data, ensuring the data is accurate and from a reliable source, and using the visualization to tell a story or answer key questions. There are many tools available for creating data visualizations, from Excel and Google Sheets for basic charts to more advanced options like Tableau and Photoshop.
Data Visualisation Design Workshop #UXbneCam Taylor
In this workshop we’ll explore both the art and science of communicating information graphically in the digital world.
With lots of great examples and a hands-on team exercise, the session is intended to make us think about how we can convey information more clearly and efficiently in our apps, presentations, reports, emails and other forms of communication.
The approach to visualize information into graphic designTracy Hsu
A study record and works about information graphic during 2011-2012 by Tracy Hsu Hsuan-Chi in the master course: visual communication in Birmingham City University (BIAD).
STA-O Discussion Question Four - Statistics.pdf Discussi.docxdessiechisomjj4
STA-O Discussion Question Four - Statistics.pdf
Discussion Question Four – Statistics
For this week’s discussion read “Imagine a Pie Chart Stomping on an Infographic Forever” by Eronarn
(below).
• Discuss each of the visualizations/infographs.
• Talk about why each infograph (A-M) is ineffective, and what changes could be made to better
represent the data visually.
• Go through the information learned in this article and how you can apply it to your future in design.
Note: Images are linked for a clearer view, and certain portions have been omitted for brevity’s sake.
Your submission is due by Friday at 11:59 p.m EST.
Reference the discussion-grading rubric to understand the expectations for your posts. Use specific
examples, find other sources of information (cite any sources you use), and tell a story. Be as detailed as
possible. All discussion posts are expected to be at least 250 words long.
Imagine A Pie Chart Stomping On An Infographic Forever
By Eronarn May 10th, 2010
http://www.smashingmagazine.com/2010/05/10/imagine-a-pie-chart-stomping-on-an-infographic-forever/
A certain category of design gaffes can be boiled down to violations of audience expectations. Websites
that don’t work in Internet Explorer are a heck of a nasty surprise for users who, bless their souls, want the
same Internet experience as everyone else. Websites that prevent copying, whether through careless text-
as-image conversions or those wretched copyright pop-ups from the turn of the century, cripple a feature
that works nearly everywhere else on the Internet. Avoiding this category of blunders is crucial to good
design, which is why I am upset that one particular pitfall has been overlooked with extreme frequency.
According to statlit.org, statistical literacy is the ability to read and interpret summary statistics in the
everyday media: in graphs, tables, statements, surveys and studies. Statistical literacy is needed by data
consumers.
The importance of statistical literacy in the Internet age is clear, but the concept is not exclusive to
designers. I’d like to focus on it because designers must consider it in a way that most people do not have
to: statistical literacy is more than learning the laws of statistics; it is about representations that the human
mind can understand and remember (source: Psychological Science in the Public Interest).
(A) Can you notice what’s wrong with this infographics? You will find a detailed answer below, in the
showcase of bad infographics.
As a designer, you get to choose those representations. Most of the time this is a positive aspect. Visual
representations allow you to quickly summarize a data set or make connections that might be difficult to
perceive otherwise. Unfortunately, designers too often forget that data exists for more than entertainment
or aesthetics. If you design a visualization before correctly understanding the data on wh.
Data visualization through network graphinggesinaphillips
Workshop two of a two-workshop series for graduate-level English students. Find part one here: https://www.slideshare.net/gesinaphillips/creating-metadata-for-data-visualization-100296871
AMIA 2015 Visual Analytics in Healthcare Tutorial Part 1David Gotz
A concise introduction to the topic of visualization. Designed for beginners with no prior experience with visualization. These slides were the first part of a half-day tutorial on Visual Analytics held in conjunction with the 2015 AMIA Annual Symposium. It was sponsored by the AMIA Visual Analytics Working Group. For more information, please see www.visualanalyticshealthcare.org or contact the author of the slides: David Gotz @ http://gotz.web.unc.edu
The document discusses objectives of statistics and data visualization. It provides examples of the large amount of data being generated every minute from various sources. Visualizing and making sense of large data is important. Effective data visualization can help navigate complex information and provide insights. Examples are given of innovative data visualizations, including one showing how different industries were impacted by the recession through 255 charts. Tools and techniques for visualizing data and uncertainties are discussed.
This document discusses the importance of data visualization and provides examples of effective data visualizations. It begins by defining data visualization and explaining why it is important for communicating analytical results and insights to diverse audiences. It then provides examples of pioneering data visualizations from Florence Nightingale and William Playford. Finally, it showcases various modern data visualization tools and interactive examples using datasets on marriage trends, time use, music popularity, air quality, and sports analytics.
This document presents research on developing a novel visualization called Spherule diagrams for social networks. Spherule diagrams address limitations of traditional visualizations like graphs, Euler diagrams, and treemaps by improving complexity, scalability, and layout issues. An empirical study evaluated Spherule diagrams against Euler diagrams on 28 participants and found Spherule diagrams had fewer errors and faster task completion times, and were preferred by 75% of participants. Future work aims to further optimize Spherule diagram graphs and conduct larger-scale user evaluations.
Dianne Finch, visiting assistant professor of communications at Elon University, provided this data visualization handout from an issue of the Communications of the ACM during the SABEW 2014 session, "Data Visualization: A Hands-On Primer for Business Journalists," March 28, 2014.
For more information about training for journalists, please visit http://businessjournalism.org.
Data visualization is an interdisciplinary field that deals with the graphic representation of data. It is a particularly efficient way of communicating when the data is numerous as for example a time series.
LESSON 1 PPT NATURAL SCIENCE VS SOCIAL SCIENCE.pptxDawnMuncada1
The document provides an overview of the key differences between social sciences and natural sciences. It discusses that both are considered real sciences but that social sciences deal with human society and interactions, while natural sciences deal with natural phenomena. Some key differences highlighted include natural sciences relying more on mathematical methods given nature's uniformity, while social sciences studies are more limited by factors like the need to interpret findings and inability to easily control variables. Ethical issues can also arise more in social sciences when studying questions could impact participants' well-being.
Similar to Digital analytics: Visualization (Lecture 5) (20)
The document discusses agreement levels among raters when evaluating comments. It shows that with 3 raters, 100% agreement is achieved, but with 5 raters only 40.1% of comments reach at least 66.7% agreement, and increasing the number of raters to 7 and 9 only modestly increases the percentage of comments with over 66.7% agreement to 43.5% and 44.9%, respectively.
User Studies for APG: How to support system development with user feedback?Joni Salminen
Presentation at QCRI's Science Monday of the Social Computing group. January 14, 2019. Doha, Qatar. Access the Automatic Persona Generation system: https://persona.qcri.org
Combining Behaviors and Demographics to Segment Online Audiences:Experiments ...Joni Salminen
Link to article: https://www.springerprofessional.de/en/combining-behaviors-and-demographics-to-segment-online-audiences/16204306
CITE: Jansen, Bernard J., Jung, S., Salminen, J., An, J. and Kwak, H. (2018), “Combining Behaviors and Demographics to Segment Online Audiences: Experiments with a YouTube Channel”, Proceedings of the 5th International Conference of Internet Science (INSCI 2018), Springer, St. Petersburg, Russia.
Link to Automatic Persona Generation: https://persona.qcri.org
Research Roadmap for Automatic Persona Generation (2018)Joni Salminen
This document outlines a research roadmap for automatically generating personas by addressing key challenges including choosing the correct information elements and layouts for different users and use cases, finding representative quotes, evaluating completeness and credibility of personas, inferring user attributes from data, analyzing changes over time, selecting profile images, and applying personas in different contexts such as e-commerce, politics, and gaming. The goal is to process vast online data to better represent users.
To Use Branded Keywords or Not? Rationale of Professional Search-engine Marke...Joni Salminen
CITE: "Lyytikkä, J., Salminen, J., & Jansen, B. J. (2018). To Use Branded Keywords or Not? Rationale of Professional Search-engine Marketers for Brand Bidding Strategy. Presented at the 13th Global Brand Conference, Northumbria University, UK, 2–4 May."
Download paper: http://jonisalminen.com/wp-content/uploads/2018/08/To-use-branded-keywords-or-not-Rationale-of-professional-search-engine-marketers-for-brand-bidding-strategy.pdf
Determining Online Brand Reputation with Machine Learning from Social Media M...Joni Salminen
CITE: "Rantanen, A., Salminen, J., & Jansen, B. J. (2018). Determining Online Brand Reputation with Machine Learning from Social Media Mentions: A Study in the Banking Context. Presented at the 13th Global Brand Conference, Northumbria University, UK, 2–4 May."
Is More Better?: Impact of Multiple Photos on Perception of Persona ProfilesJoni Salminen
The document reports on a study that examined how the inclusion of different types of photos in automatically generated online persona profiles impacts people's perceptions of confusion and informativeness. The study found that including contextual photos increased perceived informativeness while including multiple similar attribute photos increased confusion. The results suggest that including a headshot photo and contextual photos of the same person provides the optimal persona profile design.
Anatomy of Online Hate: Developing a Taxonomy and Machine Learning Models for...Joni Salminen
CITE: "Salminen, J., Almerekhi, H., Milenković, M., Jung, S., An, J., Kwak, H., & Jansen, B. J. (2018). Anatomy of Online Hate: Developing a Taxonomy and Machine Learning Models for Identifying and Classifying Hate in Online News Media. In Proceedings of the International AAAI Conference on Web and Social Media (ICWSM 2018), San Francisco, California, USA, 25–28 June."
Download paper: http://jonisalminen.com/wp-content/uploads/2018/08/Anatomy-of-hate_aaai18_ICWSM18_submit_final_camera.pdf
OSS-EBM: Open Source Software Entrepreneurial Business ModellingJoni Salminen
CITE: Teixeira, J., & Salminen, J. (2014). Open-Source Software Entrepreneurial Business Modelling. In L. Corral, A. Sillitti, G. Succi, J. Vlasenko, & A. I. Wasserman (Eds.), Open Source Software: Mobile Open Source Technologies (pp. 80–82). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-55128-4_10
Gender effect on e-commerce sales of experience gifts: Preliminary empirical ...Joni Salminen
CITE: "Salminen, J., Seitz, S., Jansen, B. J., & Salenius, T. (2017). Gender Effect on E-Commerce Sales of Experience Gifts: Preliminary Empirical Findings. In Proceedings of International Conference on Electronic Business (ICEB 2017). Dubai, 4–8 December."
We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.
Link to full paper: https://www.researchgate.net/publication/321586760_Gender_effect_on_e-commerce_sales_of_experience_gifts_Preliminary_empirical_findings
Keywords: e-commerce; online consumer behavior; online purchase behavior; online shopping behavior; gender
Tips for Scale Development: Evaluating Automatic PersonasJoni Salminen
This document discusses research on automatically generating persona profiles from online data. It describes an Automatic Persona Generation (APG) system that aims to computationally analyze vast amounts of online data to discover useful representations of personas. Various techniques are discussed for different aspects of persona generation, including information architecture, commenting analysis, profile picture generation, topic classification, and temporal analysis of how personas change over time. It also discusses challenges in evaluating generated personas, both in terms of objective accuracy and subjective user perceptions. The document provides tips and guidelines for developing a persona perception scale to systematically measure how users view automatically generated personas.
Big Data, Small Personas: Research Agenda for Automatic Persona GenerationJoni Salminen
A presentation at ICSEC17. Doha, Qatar. Read more: https://persona.qcri.org
***
Automatic Persona Generation (APG) is a system and methodology developed at Qatar Computing Research Institute, Hamad Bin Khalifa University.
The goal is to give faces to social and online analytics data. Personas can be generated from YouTube, Facebook, and Google Analytics data.
The system can be found at https://persona.qcri.org
Why do startups avoid difficult problems?Joni Salminen
CITE: "Salminen, J. (2013) Why avoid difficult problems? Exploring the avoidance behavior within startup motive. Proceedings of LCBR European Marketing Conference, August 15–16, 2013, Frankfurt."
Download paper: http://jonisalminen.com/wp-content/uploads/2018/08/why-founders-avoid-difficult-problems.pdf
Social Espionage: Drawing Benefit from Competitors’ Social Media PresenceJoni Salminen
This document discusses social espionage, which involves drawing competitive intelligence from rivals' social media presence. Social espionage combines traditional competitive intelligence gathering with analysis of information on social media to gain strategic advantages. It outlines how firms can now access customer relationships through social media and describes tactical, operational, and strategic activities that constitute social espionage, such as intercepting messages, encouraging customer switching, and identifying weaknesses. Benefits include gaining insights at tactical, operational, and strategic levels, but it also carries risks. The document advocates a strategic grid approach and defines social espionage as a combination of competitive intelligence, social media monitoring, and a "Machiavellian" mindset.
Strategic Digital Marketing (Digital Marketing '15 @ Oulu University)Joni Salminen
The document discusses strategic considerations for digital marketing and channel choice. It begins by defining strategy and outlining some strategic issues in digital marketing, such as choice of channels/platforms and how digital fits in a company's business model. It then discusses factors to consider when choosing marketing channels like customer behavior, profitability, and reach. Approaches to channel choice are compared to Roman military strategies of focusing resources or dividing them. The document also covers adoption of new platforms over time, managing a portfolio of digital marketing channels at the strategic, tactical, and operational levels, and how "operative" marketing can become strategic by being linked to goals and customer interface.
Social Media Marketing (Digital Marketing '15 @ Oulu University)Joni Salminen
This document discusses marketing in social media and provides guidance on using social media for job searching. It begins by defining social media and explaining its characteristics as two-way communication platforms for user-generated content. It then discusses why companies should use social media, noting that conversion is the ultimate goal but social media can also be used for branding. The document provides tips for running a targeted social media job campaign using Twitter, Pinterest, a landing page, and optimizing one's LinkedIn profile. It emphasizes that people are more interested in other people than companies on social media and that social media optimization will grow more important for career development.
Search Engine Marketing (Digital Marketing '15 @ Oulu University)Joni Salminen
This document provides an overview of search engine marketing (SEM). It defines SEM and discusses the importance of search engines in driving website traffic. SEM involves both search engine optimization (SEO), which influences organic rankings, and search engine advertising (PPC), which involves paid text ads. Key factors in SEO include keywords, links, and content while PPC involves bidding on keywords. Non-linear search behavior and short searches are also covered. Overall SEM aims to match websites to customer intent based on keywords and drive qualified traffic and sales.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Build applications with generative AI on Google CloudMárton Kodok
We will explore Vertex AI - Model Garden powered experiences, we are going to learn more about the integration of these generative AI APIs. We are going to see in action what the Gemini family of generative models are for developers to build and deploy AI-driven applications. Vertex AI includes a suite of foundation models, these are referred to as the PaLM and Gemini family of generative ai models, and they come in different versions. We are going to cover how to use via API to: - execute prompts in text and chat - cover multimodal use cases with image prompts. - finetune and distill to improve knowledge domains - run function calls with foundation models to optimize them for specific tasks. At the end of the session, developers will understand how to innovate with generative AI and develop apps using the generative ai industry trends.
3. Welcome back!
Here’s what we have left:
1. Data visualization (hip!)
2. Analytics problems (hip!)
3. Optimization (hooray!)
4. A word about Big Data (wow)
5. Building and managing an analytics team (’nuff)
6. Future of analytics (dude…)
7. Wrap-up (& goodbye!)
2
CAN’T WAIT,
CAN’T WAIT!!!1
5. Contents (today & tomorrow)
a. principles of visualization
b. chart types & how to choose them
c. tools: GA, Tableau (fun fun)
d. lying with data (ooohhh)
4
6. Exercises in Tableau
Why Tableau?
Tableau is one of the most used business tools for
analyzing and visualizing ”big data”. The learning curve
to get started is low, yet the software is super powerful
(almost as powerful as R :)
5
7. Exercises in Tableau
What to do first:
1. Go to www.tableau.com/tft/activation
2. Download and install Tableau Desktop software
3. Go to Basecamp: download license key (text file)
and exercise files (three documents)
6
8. Exercises in Tableau
• We will go through the use of Tableau in the class
with the help of example exercises
• You can use it for making analyses and visualisations
for your GA audit report (not mandatory, but gives
extra point).
7
9. Instructions: Click on the link and select Get
Started. On the form, enter your university
email address for “Business email”; and
under "Organization", please input the name
of your school.
8
12. In a same way, data (or its visualization) is
not reality – it’s a representation of reality.
And representations have all kinds of
sketchy features, as we’re about to see…
11
”No chart is reality” –Jones, 2013
13. What is visualization?
Visualization is a form of data presentation. The
visualizer holds power of inclusion and exclusion of
relevant data, as well as portraying various visual
cues, such as size (relative and absolute), coloring,
positions, and so on.
The viewers of visualization are subject to cognitive
limitations, and will draw conclusions based on what
they are shown.
12
25. Two purposes of visualization…
(Underwood, 2013)
1. Explore → discover what the data is telling (gain a
descriptive understanding of the phenomenon)
2. Explain → tell that to others (highlight certain
aspects)
24
26. The workflow of statistical analysis
First visualize, then create hypotheses.
a. visualization = exploration
b. hypotheses = testing
25
29. Data can be visualized in many ways. Let’s
start from charts which are a form of
graphs. We’ll look at some charts and
graphs, and discuss their properties as we
go along.
28
30. Types of charts (…and when to use them)
a. bar chart
b. histogram
c. line chart
d. pie chart
e. bubble chart
f. sparkline
g. treemap
h. heatmap
i. network analysis
j. geospatial radius
29
42. Pie charts are bad (?)
““Pie charts (or any kin thereof) = bad” was the
message. I don’t really want to fight about whether they
are good, nor bad—the reality is probably in between.
(Tufte, the most cited source to the ‘pie charts are bad’
rhetoric, never really said pie charts were bad, only that
given the space they took up they were, perhaps
less informative than other graphical choices.) Do
people have trouble reading radians? Sure. Is the
message in the data obscured because of this? Most of
the time, no.” (Whitelaw-Jones, 2013)
41
46. When to use tree maps?
45
”Use Treemaps to display large numbers of values that
exceed the number that can effectively be shown in a
bar graph.” (Underwood, 2013)
49. Treemap: example in digital marketing
”When we are doing a keyword analysis for an
SEO/SEM client, we present it in a TREEMAP. When
you are working with a Fortune 100 client that has
thousands of potential target keywords, the best way to
present that data is in the form.” (Stewart, 2014)
48
50. Heatmaps: banner blindness
“Heatmaps from eyetracking studies: The areas where users looked the most
are colored red; the yellow areas indicate fewer views, followed by the least-
viewed blue areas. Gray areas didn't attract any fixations. Green boxes were
drawn on top of the images after the study to highlight the advertisements.”
(Nielsen, 2006)
49
51. Heatmap: Google Golden Triangle
50
Heatmaps tell
us where the
user is
focusing her
attention on
52. Heatmaps: landing page optimization
51
Knowing the psychology behind
perception, attention can be
guided towards desired ends.
53. Alternative ways to accomplish heatmaps
a. Click maps (e.g., Google Analytics)
b. Eye-tracking (costly but more data)
52
64. Goal flow (Google, 2015)
63
What’s the difference between goal flow
and conversion path?
65. Conversion path (SearchEngineLand.com, 2013)
64
(there can be many sources for one
conversion; together they form a path,
and these paths can be examined in
conversion path report.)