The document discusses digital advertising trends in 2020 according to a survey. Almost 48% of marketers spend between 5-25% of their overall marketing budget on paid ads. 68% of marketers stated that paid advertising is very or extremely important to their overall marketing strategy. The survey found that Facebook and Google paid search provide the highest return on investment. 33% of marketers use ads to increase brand awareness while 24% use ads to directly impact sales. Ad placement and audience targeting are the top optimization tactics used by advertisers.

1. DIGITAL
ADVERTISING
TRENDS IN 2020
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2. ROHIT SINGH | @TEAMOYEROHIT | 2020
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Q: What percentage of your overall marketing budget are you spending on paid advertising?
ALMOST 48% OF MARKETERS SPEND 5-25% OF OVERALL MARKETING BUDGET ON PAID ADS.
0% <5% 5-15% 15-25% 25-50% >50% Not Sure
25
20
15
10
5
0

3. ROHIT SINGH | @TEAMOYEROHIT | 2020
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Q: How important is paid advertising to your overall marketing strategy?
68% OF MARKETERS STATED THAT PAID ADVERTISING IS ‘VERY IMPORTANTʼ OR
‘EXTREMELY IMPORTANTʼ TO THEIR OVERALL MARKETING STRATEGY
Not at all imp Slightly imp Moderately imp Very imp Extremely imp
40
30
20
10
0

4. ROHIT SINGH | @TEAMOYEROHIT | 2020
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Q: Which paid channel is providing your company the highest return on your
investment?
FACEBOOK AND GOOGLE PAID SEARCH PROVIDES THE HIGHEST ROI
G
oogle
Paid
Search
Bing
Paid
Search
Facebook
Instagram
Linkedin
Tw
itter
YouTube
C
an'tm
easure
R
O
I
40
30
20
10
0

5. ROHIT SINGH | @TEAMOYEROHIT | 2020
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Q: What is the primary goal of your paid advertising?
33% OF MARKETERS USE ADS TO INCREASE BRAND AWARENESS. 24% USE
ADS TO IMPACT SALES
Awareness & Reach Traffic & Engagement Conversions Sales Not Sure
40
30
20
10
0

6. ROHIT SINGH | @TEAMOYEROHIT | 2020
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Q: What optimization tactics are improving your performance?
AD PLACEMENT AND AUDIENCE TARGETING ARE THE TOP OPTIMIZATION
TACTICS USED BY ADVERTISERS
Target Audience Ad Creative A/B Landing Page A/B Ad Placement Bid Strategy Testing Not Sure
25
20
15
10
5
0

7. ROHIT SINGH | @TEAMOYEROHIT | 2020
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