5 trends shaping the new normal for the auto industry post coronavirus pandemic

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#1 The new normal for Auto industries post COVID-19. COVID-19 is accelerating trends in the automotive industry that was already on the way but had not been widely adopted. Though we cannot predict the future, here are a few of the shifts in the consumer behavior we've found out for you. - P.S.: Here I post the first one from 'the new normal' series - for the auto industries post the #coronavirus pandemic. Let me know in the comments, which industries you want to see the new normal for.

Business

5 TRENDS
SHAPING THE
NEW NORMAL
FOR THE AUTO
INDUSTRY
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
1
1. People are finding comfort in car
ownership
Item 1
93%
b
7%
93%
of people say they are now using personal vehicles more.
Source: Cars.com, Ride-Sharing Drops, Online Car Shopping Increases in Coronavirus’ Wake, March 30, 2020.

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
2
2. People expect to find car deals
9x searches
Search for “is it a good time to buy a car” went up by more than 9X in 3 months.
Source: Google Trends, U.S., Jan. 2020–April 2020.

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
3
3. People want the dealer experience close
to home
At-home test drive
Review videos
Online configurator
VR test drive
Digital showroom
Videoconference
New Preferences:

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
4
4. People want online car buying and at-home
delivery
b
82%
Item 1
18%
18%
of autoshoppers would buy a vehicle sooner if there was an online purchase
option.
Source: Google Survey

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
4
5. People are tuning in to digital events
Hyundai,unveiled its 2021 Elantra in early March through a live stream.
LIVE
GOT 800,000 COMBINED VIEWS

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