What is India searching for during these unprecedented times of COVID-19, compiled by oyerohit
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The document discusses search trends in India from January 2020 to March 2020 that provide insights for brands. It notes there was a 300% increase in searches for "ration dukaan" (ration shops), a 550% increase in searches for "grocery delivery near me", and a 58% increase in searches for "pharmacy near me", indicating Indians searched online for essential goods and medication as stores closed. It also saw rises in searches for online vet consultations, movies, and trading platforms, suggesting people looked online to fulfill needs as they stayed home. The trends inform brands on how to meet consumer demand through online offerings.
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What is India searching for during these unprecedented times of COVID-19, compiled by oyerohit
- 1. WHAT IS INDIA SEARCHING FOR? AN INSIGHT FOR BRANDS ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM
- 2. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 1 300 People are searching for offline open shops rise in 'ration dukaan' searches Source: Google Trends, India, Jan 2020–March 2020.
- 3. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 2 Massive surge in “near me” searches 550 jump in 'grocery delivery near me' searches Source: Google Trends, India, Jan 2020–March 2020.
- 4. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 3 Medicines in demand online 58 jump in 'pharmacy near me' searches Source: Google Trends, India, Jan 2020–March 2020.
- 5. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 4 58 Rise in searches for seeing a Vet. jump in 'pharmacy near me' searches Pro Tip - This calls for a requirement of online vet consultation platform.
- 6. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 5 35 Trending 'best' searches in India jump in 'best movies' searches on Youtube Source: Google Trends, India, Jan 2020–March 2020.
- 7. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 6 45 People are looking for online trading platforms rise in searches for 'best trading platform' . Source: Google Trends, India, Jan 2020–March 2020.
- 8. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Looking for a professional advice with marketing for your brand? Book an on-call appointment with me at www.oyerohit.com