Search behavior for financial wellness during COVID-19 | Finance & Banking Industry insights& trends by Oyerohit
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#4 Search behavior trends for the 'Finance & banking' industry during COVID-19. - P.S.: In this unprecedented time, financial service brands can be there for customers by leveraging their strength and expertise to guide consumers through rough waters. Here I post the fourth one from 'the new normal' series - for the finance & banking industry post #coronavirus pandemic. Let me know in the comments, which industries you want to see the new normal for.
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Search behavior for financial wellness during COVID-19 | Finance & Banking Industry insights& trends by Oyerohit
- 1. SEARCH BEHAVIOR FOR FINANCIAL WELLNESS DURING COVID19 ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM
- 2. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 1 203 People are seeking financial help online rise in searches related to 'financial help' in a week during March. Source: Google Trends, U.S., June 9, 2019–March 21, 2020.
- 3. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 2 With lockdown the consumer behavior is shifting 31 rise in Google searches for apps in the 'Finance category' Source: Google Trends, U.S., June 9, 2019–March 21, 2020.
- 4. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 3 People want helpful, up-to-date information 61 rise in search interest for 'how to invest' from March 8, 2020, to March 14, 2020. Source: Google Trends, U.S., June 9, 2019–March 21, 2020.
- 5. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 4 Here are 3 useful strategies Not sure, how? Help build peopleʼs confidence on financial security amid uncertainty
- 6. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 5 1. Demonstrate empathy for what people are experiencing Address their questions Use channels like YouTube to show them how to go paperless Let them know you’re there for them, ready to help
- 7. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 6 2. Share reliable, real-time information Pro Tip: Leverage tools like Google Trends and Google Alert to get insights & monitor the web for new content.
- 8. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 7 3. Provide flexibility Defer scheduled payments for existing customers Delay first payments for new ones Work individually to find solutions tailored to customer's specific circumstances
- 9. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Looking for a professional advice with marketing for your brand? Book an on-call appointment with me at www.oyerohit.com