Porter's Five forces competitive position analysis explained with example

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5 Threats to analyze for before you start up - by Oyerohit P.S.: This is also known as 'Porter's 5 Forces Model'. Analyzing a new product or service along these five forces helps #businesses to understand the factors affecting profitability in a specific industry, and can help make more informed decisions: whether to enter a specific market; whether to increase capacity in a specific #market and how to develop competitive strategies. An example of understanding Porter’s five forces is the cell phone industry in India. Since the entry of multiple players such as Micromax, Oppo, Gionee and others, competition for existing players such as Apple, Samsung, Nokia has increased tremendously. This has led to an increase in the buyer’s power due to the plethora of choices available, resulting in decreasing cell phone prices.

Marketing

5 THREATS TO
ANALYZE FOR
BEFORE YOU
START UP
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM

#1 Threat of new entrants
How easy is it for a new competitor to enter this market?
Pro Tip: If its easy you'll face competition. It is better to have a
high barrier to entry before you start.
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM

#3 Threat of substitute products
What is the likelihood of a customer to switch to a similar product?
Pro Tip: If it is more likely, check the relative price and quality of
substitute. Try to win on all fronts.
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM

#4 Power of buyers
How easy is it for buyers to drive prices down?
Pro Tip: Increased competition usually ends up concentrating power in
the hands of buyers. Be unique, superior on price & quality.
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM

#5 Power of suppliers
How easy it is for suppliers to drive prices up?
Pro Tip: Stats like no. of suppliers, uniqueness of suppliers, and
your cost to substitute, should give you idea about bargain power
of suppliers.
ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM

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