Navigating your Retail Business through the Covid19 wave by Oyerohit | Trends, stats & reports

•

0 likes•67 views

#3 The new normal for the Retail industry during COVID-19 - P.S.: Retailers are faced with tough decisions — closing their stores, fluctuating supply chains, protecting employees. At the same time, digital commerce has become a lifeline for retailers and we see millions of people doing product-related searches on Google every day. Here's to help retailers and brands adapt to this dynamic environment

Retail

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
1
1. People are searching for info & content to
meet essential needs
100 60
searches for 'home delivery' from
March 20.
consumers searches for 'what's open near
me' online.

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
2
2. Consumers are adjusting their routines
to be internet-first
bought things online which they
generally bought in-store
24
Searches for “groceries delivery slots”
from April
300

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
3
Use a COVID-19 post in Google My Business.
Update your open day's & time slots.
Show whether your store offers pickup, delivery through your Google My Business attributes.
Do these 3 primary updates:
3. Be current & transparent

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
4
70
4. Consider flexible delivery options
growth in searches for “curbside pickup”
Pro Tip: Implement contact-less shopping options and let your customers know

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
5
Item 1
85%
h
15%
85
Source: Google commissioned Ipsos COVID-19 tracker
5. What consumers say
consumers said it is acceptable for brands to be communicating at this time.

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
6
consumers can't find the products
they want or need.
25 3 /10
..what else we found
consumers bought brands they don't know or
don't normally buy.
Source: Google commissioned Ipsos COVID-19 tracker, Global, AU, BR, CA, CN, FR, DE, IN, IT, JP, MX, RU, ES, U.K., U.S.

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
BY WWW.OYEROHIT.COM
7
6. Show up in new ways
Dedicated times for seniors, pregnant woman and disabled to get access before others.
Help the community in any way possible.
Implement new ways of 'Curbside sales and delivery'.
Follow and communicate, safety of customers and employees as a top priority.

Similar to Navigating your Retail Business through the Covid19 wave by Oyerohit | Trends, stats & reports

4 Ways Brands Should Act During COVID-19

Riku Vassinen

#4 Search behavior trends for the 'Finance & banking' industry during COVID-19. - P.S.: In this unprecedented time, financial service brands can be there for customers by leveraging their strength and expertise to guide consumers through rough waters. Here I post the fourth one from 'the new normal' series - for the finance & banking industry post #coronavirus pandemic. Let me know in the comments, which industries you want to see the new normal for.

Search behavior for financial wellness during COVID-19 | Finance & Banking In...

Oyerohit

Riccardo Brenna Insight Review. May-June 2019

Riccardo Brenna

The crisis associated with COVID-19 is changing the e-commerce market. In just a few weeks, we have found ourselves in a completely new reality. For some, the pandemic is a chance for business development and gaining new market segments; for others, it has become a dramatic struggle for survival. That's why our Codest experts dived into the market, analyzed available data, and prepared our own analysis and tips for all e-commerce companies which are struggling to win the battle with COVID-19. We released the report that is must-read for the whole industry (and not only!). It will help you understand better the current situation on the market and inspire you how to turn a threat into a success.

E-commerce: New state of the game 2020

The Codest

Fitbit Public Relations Plan

Alicja Fratczak

Michael Collins_TravelMedia.ie_SATW Sept 2022_Bogota Colombia_presentation.pptx

TravelMedia.ie

P & G

Tawhid Rahman

TrendWatch September 2017

Solange Francois

2020 has been a nightmare year for brands and communities alike struggling for survival. As lockdown restrictions ease, businesses are taking steps necessary to resume operations. Checkout the presentation to learn about different approaches taken by the top brands to survive the crisis and restore normalcy. Read https://www.yo-kart.com/blog/how-top-ecommerce-marketplaces-are-resuming-operations-amid-covid-19/ for more details!

Top Brands Responding to COVID-19

YoKart - eCommerce Platform

Kids wear industry in india

oxolloxo

Marketing in the Age of COVID-19

Michael King

Part 3: Strategic Summary Chart Summarize your findings from the research you’ve conducted thus far. This research includes both secondary research (from Assignment 1) and primary research from this assignment. These are the major conclusions that you have drawn from the research work that you’ve done. Use a “data-strategy” table to organize your key takeaways and what it will mean for your group’s plan. A data-strategy table itemizes each key research finding and its corresponding strategic action. (See Exhibit A on the last page as an example - this came directly from the competition’s website). Think big when it comes to your data findings. Don’t just report that 50% of the people that took your survey were men – that’s not helpful for a marketing plan. Say something like: Finding (Data) Action Consumer reports online in addition to results from primary data collection (qualitative and quantitative) suggest that 18-35 year olds are more willing now than ever to buy wearable technology. Promote Q Smartwatches as a new way of life – something that everyone is doing – and that makes a life’s experience more fun! 18-35 year olds prioritize value in their technological expenditures. If they feel as though they are not getting a great deal, they are not interested since they have limited resources. Many use loyalty clubs and coupons to help save discretionary income (Insert a citation link here) Illustrate that the Fossil Q Smartwatches are not only a great technological solution, but also great value. Consider sales promotions and free shipping… (These are purely just example – I have not collected any data on this) This strategic summary chart will be prominently featured in your final plans, so now is the time to create it – we’ll work on it several times. The chart itself should be a simple, two-columned chart with the research conclusion on the left and the corresponding action on the right. Be sure to format it in a way that is reader-friendly and visually satisfying. This will help sell your plan and create credibility for your team. Focus in on the high level findings, not specific quotes or overly-detailed secondary research discoveries. Be concise, clear, and super-professional with your words in this chart. Essentially, this chart provides justification for the plan that you’ll be recommending. Have at least ten findings and corresponding actions. Because it basically summarizes all of the research that you’ll do for this project, this is the most important deliverable of Assignment 2! Deliverables: · Everyone watches the Marketing Research Videos and at least one member from each group takes the online course on Social Media and Data Analytics. · Depth Interview Draft (Requires Approval Prior to Collecting Data) · You should send this to me by Tuesday, 2/20 · Executive Summary of how the assignment went (1-2 paragraphs) · 2 page summary of results of research findings – include sample size from each method · Strategic Summary Char.

Part 3 Strategic Summary ChartSummarize your findings from the .docx

danhaley45372

Impact of Covid-19 on Global Ecommerce

Vikrant Shukla

Trends Across the Planet (TAP) - April 2020

Momentum Worldwide

As we're adjusting to our new normal, I thought it would be helpful to pull together a number of resources that are available for entrepreneurs, we're calling it our COVID-19 Entrepreneur Resource Pack. Some of the links are to moving documents that will be updated constantly, others are to funding available at the time of publishing - feel free to add the links to helpful resources you've discovered in the comments. Please share freely with those you believe it will help. Let's all be in the #GrowthZone.

Covid-19 entrepreneur resource pack

Bridget Greenwood

Rare Coronavirus Consumer tracker: With Foresight Series 18.6.2020

Ben Pask

Digital As Of 2020 And COVID-19

Mostafa Abou Gamrah

Social tech ecom_food_innovation_2013

Max Tremblay

What Ecommerce Trends are Emerging During Covid-19 and How to Follow Them?

Softpulse Infotech

How to make Black Friday you BF

George Gritzalas

Similar to Navigating your Retail Business through the Covid19 wave by Oyerohit | Trends, stats & reports (20)

4 Ways Brands Should Act During COVID-19

Search behavior for financial wellness during COVID-19 | Finance & Banking In...

Riccardo Brenna Insight Review. May-June 2019

E-commerce: New state of the game 2020

Fitbit Public Relations Plan

Michael Collins_TravelMedia.ie_SATW Sept 2022_Bogota Colombia_presentation.pptx

P & G

TrendWatch September 2017

Top Brands Responding to COVID-19

Kids wear industry in india

Marketing in the Age of COVID-19

Part 3 Strategic Summary ChartSummarize your findings from the .docx

Impact of Covid-19 on Global Ecommerce

Trends Across the Planet (TAP) - April 2020

Covid-19 entrepreneur resource pack

Rare Coronavirus Consumer tracker: With Foresight Series 18.6.2020

Digital As Of 2020 And COVID-19

Social tech ecom_food_innovation_2013

What Ecommerce Trends are Emerging During Covid-19 and How to Follow Them?

How to make Black Friday you BF

More from Oyerohit

How to write a killer headline for your content marketing and social media ...

Oyerohit

What are your brand colors? Is it portraying the right message? - P.S.: You won't believe me if I showed you something green, and then say it's not good for your health. It's no strange. Because we are used to seeing and perceiving green as a color of health. But how did we associate green with health? Thank's to the brands, and now we are used to it. A brand’s choice of color is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Choose them wisely. Let me know if this was useful in the comments

What is color psychology in branding & marketing? Psychology of colors explai...

Oyerohit

Types of Chatbots you should deploy right away to maintain the competitive ed...

Oyerohit

What is India searching for during these unprecedented times of COVID-19, com...

Oyerohit

#1 The new normal for Auto industries post COVID-19. COVID-19 is accelerating trends in the automotive industry that was already on the way but had not been widely adopted. Though we cannot predict the future, here are a few of the shifts in the consumer behavior we've found out for you. - P.S.: Here I post the first one from 'the new normal' series - for the auto industries post the #coronavirus pandemic. Let me know in the comments, which industries you want to see the new normal for.

5 trends shaping the new normal for the auto industry post coronavirus pandemic

Oyerohit

Introduction to Neuro-marketing techniques & tools for marketers to influence...

Oyerohit

As per data, 63% of marketers are looking to make a website upgrade this year. Are you? P.S: Websites have come a long way from serving as digital business cards to being everything but that. For marketers, 2020 will be all about reducing complexity (even more) and creating a concise and transparent user experience. In 2020, build your web strategy around your audience’s accessibility & needs first.

Website Performance Trends and Technology Strategy For 2020 by Oyerohit

Oyerohit

The new focus requires marketers to understand the psychology of users . - P.S.: Marketers need to start thinking of their leads more like audiences, and that they are either product-interested or content-interested. Tailor your promotional strategy to ensure that audiences are seeing ads most relevant to them. Marketers may be tempted to target audiences who have expressed interest only in their content with a product ad, but be patient and nurture them first!

Digital Advertising strategy with trends, market research, facts and figures ...

Oyerohit

The world is numb to generic social media broadcasts . Series: Marketing Trends Report 2020 | Topic 2: Social Media Marketing PS.: If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts. On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to ROI.

Social Media Marketing Trends Report for 2020 & beyond | Social Media Facts &...

Oyerohit

5 Threats to analyze for before you start up - by Oyerohit P.S.: This is also known as 'Porter's 5 Forces Model'. Analyzing a new product or service along these five forces helps #businesses to understand the factors affecting profitability in a specific industry, and can help make more informed decisions: whether to enter a specific market; whether to increase capacity in a specific #market and how to develop competitive strategies. An example of understanding Porter’s five forces is the cell phone industry in India. Since the entry of multiple players such as Micromax, Oppo, Gionee and others, competition for existing players such as Apple, Samsung, Nokia has increased tremendously. This has led to an increase in the buyer’s power due to the plethora of choices available, resulting in decreasing cell phone prices.

Porter's Five forces competitive position analysis explained with example

Oyerohit

More from Oyerohit (10)