Introduction to Neuro-marketing techniques & tools for marketers to influence consumer's buying decisions by Oyerohit

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Everything we feel or do is the product of neural activity in the brain 易 P.S.: The field of neuromarketing or consumer neuroscience studies the brain to predict and potentially even manipulate consumer behavior and decision making. 'Facebook Cambridge Analytica' scam where it potentially tried to manipulate the audience's decisions into voting the desired candidate is a great example of this.

Marketing

ROHIT SINGH | @TEAMOYEROHIT | 2020
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Detects blood flow in the brain associated with increased neural activity
fMRIfunctional Magnetic Resonance Imaging
HOW IT WORKS?
detailed emotional responses
level of engagement
WHAT IT REVEALS?
recall
1

ROHIT SINGH | @TEAMOYEROHIT | 2020
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Records electrical signals on the scalp from
neurons inside the brain
EEGelectro-encephalogram
HOW IT WORKS?
level of engagement
WHAT IT REVEALS?
recall
2

ROHIT SINGH | @TEAMOYEROHIT | 2020
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Detects exactly where subjects direct their gaze
Eye tracking
Gaze
HOW IT WORKS?
what grabs their attention
what confuses them
WHAT IT REVEALS?
speed of recognition
3

ROHIT SINGH | @TEAMOYEROHIT | 2020
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Measures whether subjects’ pupils are dilated
Eye tracking
Pupilometry
HOW IT WORKS?
level of engagement
WHAT IT REVEALS?
helps improve website design, ads, and packaging
4

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
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Measures skin conductance, heart rate, and respiration
Biometrics
HOW IT WORKS?
level of engagement
WHAT IT REVEALS?
whether their response is positive or negative
5

ROHIT SINGH | @TEAMOYEROHIT | 2020
GET EDUCATED AT OYEROHIT.COM/BLOGS
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Identifies facial expressions
Facial coding
HOW IT WORKS?
General emotional response: happiness,
surprise, fear, and so on
WHAT IT REVEALS?
6

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