How restaurants can do better during the COVID-19 | Industry trends, Stats & Consumer behavior reports
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#2 The new normal for Restaurant industries during COVID-19 - by Oyerohit. - P.S.: Restaurants are the heart of many communities. As brands grapple with how to respond to #Covid19, here's how restaurants can quickly strategize to find new ways to serve their communities. Here I post the second one from 'the new normal' series - for the restaurant industry post #coronavirus pandemic. Let me know in the comments, which industries you want to see the new normal for
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How restaurants can do better during the COVID-19 | Industry trends, Stats & Consumer behavior reports
- 1. HOW RESTAURANTS CAN DO BETTER DURING THE COVID-19 WAVE ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM
- 2. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 1 1. Help your customers plan and prepare 285% increase in 'Take out' search interest since the start of March. Source:Google Trends, U.S., March 1, 2020–March 24, 2020.
- 3. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 2 2. Proactively communicating changes Update Business Profile on Google Update your hours & temporary closings Update whether you’re offering takeout or delivery
- 4. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 3 3. Communicate takeout/ delivery solutions soundly 'Restaurants near me' ranked most popular “near me” search for the last 5 years untill COVID-19.
- 5. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 4 ... but now the consumer behavior has changed 100% spike in search interest for “food delivery” related queries in last 3 weeks Source: Google Trends, U.S., March 9, 2020–March 24, 2020.
- 6. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 5 4. Inform people with alternate dine-out options 285% increase in search interest for “take away” related queries. Source: Google Trends, U.S., March 9, 2020–March 24, 2020.
- 7. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 6 5. Reassure customers that you are concerned & taking steps for safety 650% increase in search interest for “is food delivery safe” related queries. Source: Google Trends, U.S., March 1, 2020–March 24, 2020.
- 8. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM 7 6. What updates to send to customers? Dedicated team to focus on food safety Stringent cleaning procedures Increase in frequency of hand-washing among staff Communicate your employee sick leave policy Safe and convenient food options
- 9. ROHIT SINGH | @TEAMOYEROHIT | 2020 GET EDUCATED AT OYEROHIT.COM/BLOGS BY WWW.OYEROHIT.COM Looking for a professional advice with marketing for your brand? Book an on-call appointment with me at www.oyerohit.com