Marketing Media Overview / лето 2016 / УкраинаIsobar Ukraine
Качаешь? лайкни! мы старались :)
1. Новости digital рынка
2. Новые инструменты
3. Интернет в цифрах
4. Трансформация онлайн видео
5. Тренды (боты, соцсети)
Marketing Media Overview / лето 2016 / УкраинаIsobar Ukraine
Качаешь? лайкни! мы старались :)
1. Новости digital рынка
2. Новые инструменты
3. Интернет в цифрах
4. Трансформация онлайн видео
5. Тренды (боты, соцсети)
Experienced UX Designer Vladyslav Miasnikov shares his vision for 2015:
– Fashion trends in the UI industry
– The end of Web design era — anti-advice about survival
– Five qualities of the ideal UX designer
– 10 inspiring drives in UX
Потребительские тренды в регионах России для вашего бизнесаBanana Trends
Это предложение агентства потребительских инсайтов и трендов, Banana Trends. Мы специализируемся в определении, анализе и применении потребительских трендов в бизнесе (для разработки продуктовых концепций, маркетинговых коммуникаций, позиционирования бренда, организации бизнеса).
Brands and branding techniques are changing to reflect changes in consumer behavior, market requirements and lifetime at all. What should we wait in 2016? Here are some of major trends.
Design Code presentation (in Russian).
Design Code, founded in 2008, Ukrainian digital agency specializing on web-development integrated in interactive communication, branding, corporate style, user interface and website development.
We are a team of highly qualified UI and Art designers.
Experienced UX Designer Vladyslav Miasnikov shares his vision for 2015:
– Fashion trends in the UI industry
– The end of Web design era — anti-advice about survival
– Five qualities of the ideal UX designer
– 10 inspiring drives in UX
Потребительские тренды в регионах России для вашего бизнесаBanana Trends
Это предложение агентства потребительских инсайтов и трендов, Banana Trends. Мы специализируемся в определении, анализе и применении потребительских трендов в бизнесе (для разработки продуктовых концепций, маркетинговых коммуникаций, позиционирования бренда, организации бизнеса).
Brands and branding techniques are changing to reflect changes in consumer behavior, market requirements and lifetime at all. What should we wait in 2016? Here are some of major trends.
Design Code presentation (in Russian).
Design Code, founded in 2008, Ukrainian digital agency specializing on web-development integrated in interactive communication, branding, corporate style, user interface and website development.
We are a team of highly qualified UI and Art designers.
The document discusses trends in digital technologies and their impact on businesses. It provides statistics that show most businesses plan to increase their investment in digital technologies in 2019 and have seen increased profitability due to their digital strategies. Many executives already have or plan to implement technologies like machine learning and artificial intelligence. However, Ukraine has significantly fewer investors in AI and tech compared to top countries in Eastern Europe. The document emphasizes that companies must understand how to merge new technologies with their strategies in order to succeed given the rapidly changing business environment driven by technology advances.
This document discusses Techstars, a worldwide network that helps entrepreneurs succeed through startup programs. It highlights that Techstars has 350k+ alumni, 12k+ organizers, and supports startup weekends in 1300+ cities. The document also provides tips for pitching an idea at a startup weekend, including outlining the problem, solution, needed team, and calling for people to join the weekend.
The document discusses the consequences of a cyber attack or data breach for organizations. Only 12% of organizations are capable of detecting targeted attacks, and 77% of attacks target small and medium businesses. When an organization is hacked, they can lose money, clients, time, reputation and their business. 57% of customers blame companies for data breaches. If a brand experiences a breach, 78% of people would stop engaging with them online and 36% would stop altogether. Companies often focus on new features rather than security. To protect against hacking, organizations should implement security by design, maintain cyber hygiene practices, and utilize professional security services.
3. ЧТО ОБЫЧНО ПРОИСХОДИТ В КРИЗИС?
3
0%
20%
40%
60%
80%
100%
Before crisis During crisis
premium average+ average low
Crisis 2009 showed middle price segments decrease
28. Тогда мы проведем тендер
и выберем тех, кто на это
согласен, мы не хотим
знать как это возможно.
ЧТО СЕЙЧАС ПРОИСХОДИТ
28
Мы хотим уменьшить
бюджет в два раза, и
чтобы вы зафиксировали
цену фана на ФБ в
гривнах на год.
Но мы так не хотим.
Давайте лучше сделаем
этот очень классный и
дорогой фестивальный
проект.
29. ВЫХОД ИЗ КРИЗИСА ЭТО НЕ УДАЧА ИЛИ
ИНТУИЦИЯ, ЭТО ПРОЦЕСС
29
Наша задача:
сделать его
эффективным