The document discusses trends in digital technologies and their impact on businesses. It provides statistics that show most businesses plan to increase their investment in digital technologies in 2019 and have seen increased profitability due to their digital strategies. Many executives already have or plan to implement technologies like machine learning and artificial intelligence. However, Ukraine has significantly fewer investors in AI and tech compared to top countries in Eastern Europe. The document emphasizes that companies must understand how to merge new technologies with their strategies in order to succeed given the rapidly changing business environment driven by technology advances.