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Personal branding


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Personal branding

  1. 1. Nobody wants to hire the real you using social media to build a personal brand that can help you
  2. 2. Why do you need a brand ? To get attention To get a date To get money/a job
  3. 3. Why do you need a brand ? Because it’s easier with a brand
  4. 4. A personal brand puts you in the right Tribe A personal brands put you in the right industry A personal brand puts you in the right entourage A personal brand puts you in the right job Even if your real self does not
  5. 5. The essential rules of personal branding through SM <ul><li>Personal brands are build, they seldom happen. </li></ul><ul><li>Pick your social medium. </li></ul><ul><li>Create a badge. </li></ul><ul><li>Share right and like usefully. </li></ul><ul><li>Friends are your worst enemies. </li></ul>6. Be careful .
  6. 6. Personal brands are build, they seldom happen <ul><li>Set a target – what do you want to become? </li></ul><ul><li>Create a game plan – what are your deadlines, who is your audience? </li></ul><ul><li>Start preparing – tools, schedule, people </li></ul><ul><li>Implement </li></ul>
  7. 7. Pick your social medium <ul><li>The right network sends the right message – do you want dates or job opps? </li></ul><ul><li>The right instrument generates the correct feedback – do you want likes, or comments? </li></ul><ul><li>Be the best profile you can be </li></ul><ul><li>Identify the opinion leaders and your specific targets – what’s your industry? Who’s who in that industry? What do they do on SM? </li></ul><ul><li>Don’t stalk! Network. </li></ul><ul><li>Be everywhere but with moderation </li></ul>
  8. 9. Create a badge/personal footprint <ul><li>Imagery is essential – what pictures are there of you online? </li></ul><ul><li>Quality design is essential – do you use the standard WP template? </li></ul><ul><li>Design speaks about who you are – did your GF pick the color of your page? </li></ul><ul><li>Invest in your image – have a decent photographer friend take some pics of you; treat him to a beer </li></ul><ul><li>PLEASE: stop using vacation pics as your desktop backgrounds if you use your computer for presentations </li></ul>
  9. 10. Share right and like usefully <ul><li>Content makes your brand – what do you write about? How often? How? </li></ul><ul><li>Spelling is essential – can’t write properly? Tweet </li></ul><ul><li>Content makes your list – people follow you based on what you write </li></ul><ul><li>Don’t be afraid to sacrifice volume to quality – so what if your GF’s BF does not “like” your profile? </li></ul><ul><li>Your likes tell me who you are </li></ul><ul><li>Like usefully </li></ul>
  10. 11. Friends are your worst enemies <ul><li>Separate SM based on intention – tell your friends what you use the profiles for </li></ul><ul><li>Monitor what your friends tag you in </li></ul><ul><li>DM with explanations when you erase something </li></ul><ul><li>Remove all stupid quizzes from your wall, comments from your blog and chat usefully on Twitter (chat frivolously on chat) </li></ul><ul><li>Stay strong – GFs and BFFs can ruin a good profile forever </li></ul>
  11. 12. Be careful <ul><li>Identify trolls and defend yourself </li></ul><ul><li>Don’t give in to late night depressions and Monday blues </li></ul><ul><li>NEVER complain about your professional situation specifically </li></ul><ul><li>Think before you ENTER </li></ul>
  12. 13. <ul><li>Thanks! </li></ul>