The document provides reviews of three different digital music packaging designs, or "Digi-Packs". For the first, a Mr. Blue Sky design, the reviewer likes that the colors match the music video and finds it eye-catching, but suggests making the shapes on the front cover smaller. The second, a Mumford and Sons design, is praised for its dark colors matching the theme, but the photos are called basic and it could have used the location more creatively. Text is also hard to read against the dark background. The third, an Arctic Monkeys design, is called one of the best with extra photos making it look professional. The dark theme also matches the video well. The

1. Digi-Packs
By Josh Bestford

2. Mr. Blue Sky Digi Pack
 I think this Digi pack is very effective due to the fact that it is very similar to music
video. The colours used are identical which makes that clear link to the music video.
 I like the bright colours as it makes the video very bold and really fits the music video. I
also like the idea of taking an extra picture to put on the front cover. This makes the
pack look more realistic and professional.
 The only improvement I could suggest is perhaps making the shapes on the outer sun, a
little smaller so the middle can be enlarged so the writing is more clear.
 Overall, I really like this Digi pack as it is so noticeable to the music video and is very
eye catching.

3. Mumford and Sons Digi Pack
 I think this Digi pack is very effective as colour is very dark matching the theme of the
‘cave’. Visually, it is very interesting to look at, as there are many different pictures to
look at. The effect of the different lighting is very good.
 The camera shots taken, however, are very basic and could have been a bit more
creative. They could have used their location more effectively using the power of focus
which would have made a very effective shot. It would give the album more design.
 Inside the pack, it is very hard to make out the text as the black texts clashes with the
dark background. If the text was white, to match the rest of the pack, that could have
been a lot more effective.
 Overall, I think the Digi Pack is very good, but a few minor changes and it could have
been a lot better.

4. Arctic Monkeys Digi Pack
 I think this is one of the best Digi packs that I have looked at. The extra pictures make
the Digi pack look very professional and slick. The dark colour theme works so well with
the music video, that you can easily tell which music video it belongs too. My favourite
part is the shot of the gas mask. The smoke that surrounds it makes it look so amazing.
 From looking at this, I can’t find anything I would change or improve.
 Overall, I think this is very very good.