2. Basic Information
• Born July 1970 in Queens, New York, USA.
• He is a director and writer and is most famous for
Will Smith Gettin’ Jiggy Wit It (1997).
• In 2014, He won the BET award for the Best Video
Director and was nominated in 2012,2015 and 2016.
• Also in 2006, he won a MTV Music Video award for
Michael Jackson Video Vanguard Award.
3. Music Videos that he’s made
• Will Smith -Gettin’ Jiggy Wit It
• Beyoncé-Blow
• Coldplay-Viva La Vida
• Kayne West-Stronger
• Nicki Minaj- Stupid Hoe
• Kayne West-All Of The Lights
• Jennifer Lopez ft. Iggy Azalea- Booty
4. Other Information
• Hype Williams is most famous for his film Belly in
1998.
• The film is about a pair of violent men that have
spiritual awakenings. It made over $9,000,000 in the
USA by January 1999 from a $3,000,000 budget.
• The film received a 6.0/10 on IMDB from 7,707
reviews.
• The film got nominated for the Best Cinematography.
5. Analysis of Will Smith
• During the first part of the video, several close ups have
been used. This has mainly shown their faces and bodies.
This is due to show them dancing and ‘Getting Jiggy’. The
audience will straight away see the pace of the music video
and will know that it is an upbeat cheerful song. This is
important as this is exactly what the song is about. We can
really get an insight into what the rest of the music video is
going to be like from this opening.
• Towards the end of the video, several different groups of
people are dancing. Wide shots have been used to get
them all in the same shot. This is effective as we can see all
of them dancing in sync to the music video. This makes the
audience aware of the happy vibe that the music video is
trying to portray.
6. Continued
• The clothing used throughout the video is very unique.
All of them are very bold and are not used very often.
This relates back to the ‘Jiggy’ of the music video. This
is important as it adds to the wackiness of the music
video. This is important as the music video was made
for fun along with the song itself.
• At one point in the video, they are next to the Statue of
Liberty, dancing beside it. This as been done to add to
the randomness of the video. It makes the audience
laugh and wonder why they are there. This is important
as the music video as a whole makes the audience
laugh.
