Product marketing involves promoting and selling tangible goods that can be seen, touched, and felt, while service marketing is the process of promoting intangible activities offered by one party to another. The key differences between product and service marketing are: products are transported through distribution channels while services are location-based, product quality is embedded during manufacture while service quality can vary between customers, product marketing focuses more on selling while service marketing focuses more on relationships, and products can be owned as assets while services cannot be owned.

1. Difference Between Product and Service Marketing
AMAL JOSEPH
B4GMBA 3004

2. PRODUCT MARKETING
PRODUCT
 An article or substances that is manufactured or redefined for sale.
 Tangible, See, touch and feel.
PRODUCT MARKETING
It is the process of promoting and selling a product to the people.
amalz

3. SERVICE MARKETING
SERVICE
 Service is something someone can do for anything.
 Intangible
 More importance to relationship
SERVICE MARKETING
It is the process of intangible economic activities offered by one
party to another.
amalz

4. Differences between Product and Service Marketing
 Whom comes to whom
o Products are transported through distribution channels
o Services are location based
 Quality
o Quality of product within itself is embedded at the time of manufacture
o It may vary from customer to customer
amalz

5.  Focus
o More product selling.
o More on relationships
 Ownership
o Product can be an asset
o Service can not be owned
amalz

6.  Tangibility
o Can see, touch and feel before buying
o It is through experience
 Sources of Value
o How Materials are chosen
o How the service provider behave
amalz

7. THANK YOU
amalz