This document appears to be notes from a lecture that covered several topics: 1) Developing strategies under uncertain environments, international remittances, and homework on Nash equilibrium and Gans and Stern matrix analyses. 2) Key concepts discussed include technology strategies, disruptive technologies, and the stages in a technology's evolution and a market's development. 3) Digital disruption and future technologies like ubiquitous sensing, connectivity, and the internet of everything were also covered.

1. Lecture 04
Developing strategies under an
uncertain environment 2

2. Dr. Jorge Ramírez Medina
Readings control

3. Dr. Jorge Ramírez Medina
50 Billion Smart objects

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IoT

5. Dr. Jorge Ramírez Medina
Before reviewing Gans and Stern

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Before reviewing Gans and Stern
5/4 1/0
1/0 5/4

7. Dr. Jorge Ramírez Medina
Gans and Stern Matrix

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History of Money

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Bitcoin
Disrupt existing payment systems traditional
money remittances, and perhaps even
established monetary systems.

10. Dr. Jorge Ramírez Medina
Class question
Is Bitcoin the future of digital payments?

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Class exercise
International
remittances

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Homework
Do the Nash equilibrium
analysis and do the matrix
analysis Gans and stern,
Upload to platform

13. Dr. Jorge Ramírez Medina
Key concepts
• Technology; the way an organization produces outputs from
inputs.
• Transformational work. Transactional work. andTacit work.
• What matters is technology change
• Technology strategy
• Complementary assets. Moore’s Law and Metcalfe
• Technology strategy varies with the stage in the technology’s
evolution and the stage in the market’s development

14. Dr. Jorge Ramírez Medina
Key concepts
• “Crossing this chasm, must be the primary focus of any long-term
high-tech marketing plan.”
• An innovator is a firm that introduces a new technology into a
market.
• An innovator’s technology strategy is influenced by two types of
change: the evolution of the technology’s performance and the
development of the market for the new technology.
• Every technology is born, grows, matures, and dies when a new
technology supersedes it.

15. Dr. Jorge Ramírez Medina
Key concepts
• S-curves and Gartner Hype-cyles
• A choice between cooperation and competition, and it depends on
two factors: the robustness of the “market for ideas” and the
ownership of valuable or specialized complementary assets
• “A key characteristic of a disruptive technology is that it changes
the basis of competition.”
• Digital disruption 3 waves
• Ubiquitous Sensing and Ubiquitous Connectivity.
• Stacked ecosystem

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Key concepts
• The innovator dilema. Seven insights
• Nash Equilibrium
• The Internet of everything

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End of session