This document provides an overview of business intelligence and related concepts. It discusses how new technologies can enable new industries and competitive waves. It defines data, information, and knowledge and describes transactional and analytical processing. The five stages of BI are outlined as data, ETL, data warehousing, analytic engine, and presentation layer. Finally, it discusses the evolution of BI, different levels of BI, examples of BI tools, and frameworks for analyzing technology adoption cycles.
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Big Data : From HindSight to Insight to ForesightSunil Ranka
When it comes to Analytics and Reporting , There is a fine line between HindSight to Insight to Foresight . With the evolution of BigData technology, there is a need in deriving value out of the larger datasets, not available in the past. Even before we can start using the new shiny technologies, there is a need of understanding what is categorized as reporting or business intelligence or Big Data and Analytics. Based on my experience, people struggle to distinguish between reporting, Analytics, and Business Intelligence.
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Big Data : From HindSight to Insight to ForesightSunil Ranka
When it comes to Analytics and Reporting , There is a fine line between HindSight to Insight to Foresight . With the evolution of BigData technology, there is a need in deriving value out of the larger datasets, not available in the past. Even before we can start using the new shiny technologies, there is a need of understanding what is categorized as reporting or business intelligence or Big Data and Analytics. Based on my experience, people struggle to distinguish between reporting, Analytics, and Business Intelligence.
Big Data for beginners, the main points you need to know. Simple answers to: What is Big Data? What are the benefits of Big Data? What is the future of Big Data?
Big Data, why the Big fuss.
Volume, Variety, Velocity ... we know the 3 V's of Big Data. But Big Data if it yields little Information is useless, so focus on the 4th V = Value.
If you haven't sorted quality & data governance for your "little data" then seriously consider if you want to venture into the world of Big Data
I volunteered my time to share about big data to those looking to understand the space.
This was for Networking with Grace, a group that is focused on helping those get back to work. I put this presentation together to help people learn about big data and how to transition their skill sets to the space.
Europe’s General Data Protection Regulations (GDPR) will go into effect in less than a year (on 25 May 2018). Achieving data compliance is far from simple and businesses must continuously review how they gather, process and protect personal data. From how data is stored and used to how you secure and even erase information from corporate systems, discover how graph technology can address key challenges relating to Data Quality, Governance and Metadata Management.
Big Data Lecture given at the University of Balamand by Fady Sayah Digi Web Founder.
Why Big Data Now?
Types of Databases
The 4 Vs of Big Data
Big Data Challenges
Big Data & Marketing
Big Data Impact on Social Media
Big Data & Hospitality
Big Data Scalable systems
BIg Data and Higher Education
Big Data Success Stories
You can view the presentation on this link.
Data science skills are necessary for entrepreneurs today, irrespective of their job title. Know why data science skills are important for entrepreneurs.
Eric van Heck - Congres 'Data gedreven Beleidsontwikkeling'ScienceWorks
De presentatie van Eric van Heck, tijdens de parallelle sessie 'Uitdagingen voor data science binnen de overheidsagenda's' van het congres 'Data gedreven Beleidsontwikkeling' in Den Haag op 28 november 2017.
Whether you believe into the hype around Big Data's affirmation to transform business, it is true that learning how to use the present deluge of data can help you make better decisions. Thanks to big data technologies, everything can now be used as data, giving you unparalleled access to market determinants. Contact V2Soft's Big Data Solutions if you wish to implement big data technology in your business and need help getting started. https://bit.ly/2kmiYFp
Data mining is one of the most talked about topics today, yet many companies are only scratching the surface of what it can mean for their business. In this talk, Dr. Bikram Ghosh will discuss:
What data mining is
How it is used
Techniques you can leverage
Implementation strategies to increase differentiation for your brand
Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
Many key performance indicators on healthcare dashboards fail to drive real results or are missing key organizational improvement indicators. Microsoft SQL Server 2012 and SharePoint 2013 provide the perfect combination for creating compelling dashboards and scorecards, especially for healthcare organizations working to lower costs, improve productivity and meet regulatory reporting demands.
In this slideshare, we look at the business side of key performance indicators:
How to convert your critical success factors and annual strategic plan into meaningful dashboards for real change in your organization
How your KPIs have the potential to make a significant, positive impact on the business
Key note at Big Data Insight Forum - using Big Data to drive innovation across the enterprise. A different look at big data and how your organisation can drive real value now.
A Hitchhiker’s Guide to the Digital Economy for Banks by Ilker TasdemirMDS ap
MDSap Presentation at MEBIS 2018 on how the banking industry is being disrupted in the digital economy where technology changes everything from how customers find, select and engage with banks to how third-party financial services, P2P platforms, and the broader FSI eco-systems will be replacing many of the traditional services banks provide. This session offers advisory for banks to start their digital transformation and the best way to quickly gain ROI.
Big Data for beginners, the main points you need to know. Simple answers to: What is Big Data? What are the benefits of Big Data? What is the future of Big Data?
Big Data, why the Big fuss.
Volume, Variety, Velocity ... we know the 3 V's of Big Data. But Big Data if it yields little Information is useless, so focus on the 4th V = Value.
If you haven't sorted quality & data governance for your "little data" then seriously consider if you want to venture into the world of Big Data
I volunteered my time to share about big data to those looking to understand the space.
This was for Networking with Grace, a group that is focused on helping those get back to work. I put this presentation together to help people learn about big data and how to transition their skill sets to the space.
Europe’s General Data Protection Regulations (GDPR) will go into effect in less than a year (on 25 May 2018). Achieving data compliance is far from simple and businesses must continuously review how they gather, process and protect personal data. From how data is stored and used to how you secure and even erase information from corporate systems, discover how graph technology can address key challenges relating to Data Quality, Governance and Metadata Management.
Big Data Lecture given at the University of Balamand by Fady Sayah Digi Web Founder.
Why Big Data Now?
Types of Databases
The 4 Vs of Big Data
Big Data Challenges
Big Data & Marketing
Big Data Impact on Social Media
Big Data & Hospitality
Big Data Scalable systems
BIg Data and Higher Education
Big Data Success Stories
You can view the presentation on this link.
Data science skills are necessary for entrepreneurs today, irrespective of their job title. Know why data science skills are important for entrepreneurs.
Eric van Heck - Congres 'Data gedreven Beleidsontwikkeling'ScienceWorks
De presentatie van Eric van Heck, tijdens de parallelle sessie 'Uitdagingen voor data science binnen de overheidsagenda's' van het congres 'Data gedreven Beleidsontwikkeling' in Den Haag op 28 november 2017.
Whether you believe into the hype around Big Data's affirmation to transform business, it is true that learning how to use the present deluge of data can help you make better decisions. Thanks to big data technologies, everything can now be used as data, giving you unparalleled access to market determinants. Contact V2Soft's Big Data Solutions if you wish to implement big data technology in your business and need help getting started. https://bit.ly/2kmiYFp
Data mining is one of the most talked about topics today, yet many companies are only scratching the surface of what it can mean for their business. In this talk, Dr. Bikram Ghosh will discuss:
What data mining is
How it is used
Techniques you can leverage
Implementation strategies to increase differentiation for your brand
Modern Services Marketing Session at TSIA/TSW 2017 San DiegoFred Isbell
Digital transformation and innovations including cloud, social media, and Big Data/analytics have redefined services marketing -- no one debates that. The modern services marketer must both combine art and science to meet changing needs of the services marketplace, including digital technologies, thought leadership and storytelling, and analytics for key insights. We addressed the skills of a successful modern services marketer, technology as a key enabler to transformation and innovation, and address key best practices in this session given at the TSIA Technology Services World (TSW) 2017 event in San Diego CA.
Many key performance indicators on healthcare dashboards fail to drive real results or are missing key organizational improvement indicators. Microsoft SQL Server 2012 and SharePoint 2013 provide the perfect combination for creating compelling dashboards and scorecards, especially for healthcare organizations working to lower costs, improve productivity and meet regulatory reporting demands.
In this slideshare, we look at the business side of key performance indicators:
How to convert your critical success factors and annual strategic plan into meaningful dashboards for real change in your organization
How your KPIs have the potential to make a significant, positive impact on the business
Key note at Big Data Insight Forum - using Big Data to drive innovation across the enterprise. A different look at big data and how your organisation can drive real value now.
A Hitchhiker’s Guide to the Digital Economy for Banks by Ilker TasdemirMDS ap
MDSap Presentation at MEBIS 2018 on how the banking industry is being disrupted in the digital economy where technology changes everything from how customers find, select and engage with banks to how third-party financial services, P2P platforms, and the broader FSI eco-systems will be replacing many of the traditional services banks provide. This session offers advisory for banks to start their digital transformation and the best way to quickly gain ROI.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Dr. Jorge Ramírez Medina
Course Information
Grade
Class discussion 10%
Cases analysis 40%
Project 20%
Class Quiz 30%
Skype: karoshi.darkside
Email: Jorge.Ramirez@itesm.mx
3. Dr. Jorge Ramírez Medina
Rationale behind the course
Edinburgh at in the mid- to late eighteenth
century
A world-renowned cultural center
4. Dr. Jorge Ramírez Medina
Rationale behind the course
Colin Macfarquhar printer Andrew Bell an
engraver
1768 a “Dictionary of Arts and Sciences”
5. Dr. Jorge Ramírez Medina
Rationale behind the course
William Smellie editor
1771 three volume set.
By 1815, 20 volumes
6. Dr. Jorge Ramírez Medina
Rationale behind the course
Throughout the nineteenth century and into
the twentieth moved to US
Reputation as the premier source of
knowledge
7. Dr. Jorge Ramírez Medina
Rationale behind the course
1943 William Benton,
publisher and board chairman
8. Dr. Jorge Ramírez Medina
Rationale behind the course
late 1960’s and early 1970’s
Home Call Sales Presentation
9. Dr. Jorge Ramírez Medina
Rationale behind the course
By 1990 sales revenues hit $650 million USD
successful business model for over 200 years
10. Dr. Jorge Ramírez Medina
Rationale behind the course
650
650
586
540
453
400
325
300
350
400
450
500
550
600
650
700
1990 1991 1992 1993 1994 1995 1996
Annual revenues
($ in millions)
Year
Hard Copy encyclopaedia
sales
120,000
117,000
55,000
12. Dr. Jorge Ramírez Medina
Thoughts about discussion
Technologies that create an entirely new offering can lead to the formation of new industries.
Instead of competing to capture a share of the value in an existing industry, a new technology can
allow a firm to create and capture value in an entirely new industry.
13. Dr. Jorge Ramírez Medina
Value
The fundamental principles of competitive strategy are the same: The value captured depends on the
value you create, your competitive advantage, and your bargaining power.
14. Dr. Jorge Ramírez Medina
Digital disruption
Commercial Internet Economies of mass Hyperscaling.
Philip Evans & Patrick Forth
15. Dr. Jorge Ramírez Medina
Digital disruption
Commercial Internet the dot-com era, falling transaction costs altered the
traditional trade-off between richness and reach: rich
information could suddenly be communicated broadly and
cheaply, forever changing how products are made and
sold.
16. Dr. Jorge Ramírez Medina
Digital disruption
Economies of mass
Small became beautiful. It was the era of the “long tail”
and of collaborative production on a massive scale.
Facebook transformed marketing by turning a billion
“friends” into advertisers, merchandisers, and customers.
17. Dr. Jorge Ramírez Medina
Digital disruption
Hyperscaling Big—really big—is becoming beautiful, hyperscaling
demands a bold, new architecture for businesses .
Amazon Web Services (AWS)—cloud computing
19. Dr. Jorge Ramírez Medina
Data-Information-Knowledge
• Data
Is a set of values of qualitative or quantitative variables
• Information
Data that is accurate and timely, specific and organized for a purpose,
presented within a context that gives it meaning and relevance, and can lead
to an increase in understanding and decrease in uncertainty.
• Knowledge
is a familiarity or understanding of something, that geminates from
combination of information and individual experience.
20. Dr. Jorge Ramírez Medina
Types of information processing
Transactional Processing
Focus on individual data item processing: data insertion,
modification, deletion, and transmission
Analytical Processing
Focus on reporting, analysis, transformation, and
decision support
21. Dr. Jorge Ramírez Medina
Convert Transactional data
into Analytical data
Data Processing
Operational
Analytical
1980 Codd
OLTP OnLineTransactionProcessing
OLAP
22. Dr. Jorge Ramírez Medina
OLAP
(Online Analytical Processing)
OLAP is a function/operation that is optimized to answer queries that are multi-dimensional in
nature.
Multi-dimensional queries
• A dimension is a particular way (or an attribute) of describing and categorizing data
• Such queries are usually arithmetic aggregation operations (sum, average, etc.) on records grouped
by multiple dimensions (attributes) at different aggregation levels.
23. Dr. Jorge Ramírez Medina
OLAP Cubes
Cubes consist of:
•Dimensions
• Criteria for analysis of data
• Macro-problem objects
• Independent Variables
• Axes in the hypercube
• Measures
• Values or indicators to analyze
• Data associated with relationships between objects of the
problem
• Dependent Variables
• Variables in the intersection of the dimensions
24. Dr. Jorge Ramírez Medina
OLAP cubes
Analyze
Visualize
Discover
Search, access, and transform
public and internal data sources
Easy data modeling and lightning
fast in-memory analytics
Bold new interactive data
visualizations
25. Dr. Jorge Ramírez Medina
Datawarehouse
Integrates the information generated in all areas of business activity (sales, production, finance,
marketing, etc.) and allows access to and use of the information.
27. Dr. Jorge Ramírez Medina
Data + Intelligence + Technology + Business
28. Dr. Jorge Ramírez Medina
Business Intelligence, definition
Business Intelligence is a set of methods, processes, architectures, applications, and technologies that
gather and transform raw data into meaningful and useful information used to enable more effective
strategic, tactical, and operational insights and decision-making (to drive business performance).
Adapted from Forrester Report“Topic Overview: Business Intelligence”, 2008
30. Dr. Jorge Ramírez Medina
The 5 Stages of
Business Intelligence
1. The Data:
defining which data will be loaded into the system and analyzed.
Where all information is stored
Technology dependent
2. The ETL (Extract, Transform, and Load) Engine:
moving the source data to the Data Warehouse. This can be a complex step involving modifications and calculations on the
data itself. If this step doesn’t work properly, the BI solution simply cannot be effective.
3. Data Warehousing:
Connects electronic data from different operational systems so that the data can be queried and analyzed over time for
business decision making.
A data warehouse is an analytically oriented, integrated, time-variant, and nonvolatile collection of data that supports
decision making processes
Large databases that aggregate data collected from multiple sources
31. Dr. Jorge Ramírez Medina
The 5 Stages of
Business Intelligence
4. Analytic Engine:
analyzes multidimensional data sets found in a data warehouse to identify trends, outliers, and patterns. (ex. Data
Mining)
5. Presentation Layer:
the dashboards, reports and alerts that present findings from the analysis. Typically Technology Agnostic -The
presentation layer is for the user.
32. Dr. Jorge Ramírez Medina
The 5 Stages of
Business Intelligence
Data ETL
Data Warehousing
Analytic Engine
Presentation
35. Dr. Jorge Ramírez Medina
Digital disruption
• For over 5,000 years analytics were done manually
• 1985, the PC and Excel changes analytics forever
• 1995, Age of BI. The ability to manipulate data emerge
38. Dr. Jorge Ramírez Medina
Evolution of BI semantics
EndUser
3rd Wave
EndUser
Everyone
1st Wave
Technical
2nd Wave
SelfService
EndUserIT Analyst
39. Dr. Jorge Ramírez Medina
Levels of BI
• Strategic: focused on high level organizational strategies and directions
• Tactic: focused on goals of a organization unit
• Operational: focused on streamlining day-to-day operations.
46. Dr. Jorge Ramírez Medina
Hype Cycle for Business Intelligence and Analytics,
2015
47. Dr. Jorge Ramírez Medina
Gartner Magic
Leaders execute well against their current vision and are well positioned for
tomorrow.
Visionaries understand where the market is going or have a vision for
changing market rules, but do not yet execute well.
Niche Players focus successfully on a small segment, or are unfocused and do
not out-innovate or outperform others.
Challengers execute well today or may dominate a large segment, but do not
demonstrate an understanding of market direction.
48. Dr. Jorge Ramírez Medina
Magic Quadrant for Business Intelligence and Analytics
Platforms
50. Dr. Jorge Ramírez Medina
Final thoughts
• Business Intelligence (BI) is about getting the right information, to the right
decision makers, at the right time.
• BI is an enterprise-wide platform that supports reporting, analysis and decision
making.
• BI leads to:
• fact-based decision making
• “single version of the truth”
• BI use information from yesterday and today , in order to make better decisions
about tomorrow
52. Dr. Jorge Ramírez Medina
Summary
• Technologies that create an entirely new offering can lead to the formation of new industries.
• Instead of competing to capture a share of the value in an existing industry, a new technology can
allow a firm to create and capture value in an entirely new industry.
• According to Philip Evans & Patrick Forth, there are three competitive tech waves namely:
Commercial Internet, Economies of mass and Hyperscaling
53. Dr. Jorge Ramírez Medina
Summary
• Knowledge is the necessary condition for decisión making. Data-Information-Knowledge
• 2 Types of information processing; Transactional OLTP and Analytical OLAP
• OLAP is a function/operation that is optimized to answer queries that are multi-dimensional in
nature
• A Data Warehouse integrates the information generated in all areas of business activity (sales,
production, finance, marketing, etc.) and allows access to and use of the information.
54. Dr. Jorge Ramírez Medina
Summary
• Business Intelligence is a set of methods, processes, architectures, applications, and technologies that
gather and transform raw data into meaningful and useful information used to enable more effective
strategic, tactical, and operational insights and decision-making (to drive business performance).
• The 5 Stages of Business Intelligence are; Data, ETL, Data Warehousing:, Analytic Engine,
Presentation Layer (related to BI LifeCycle)
55. Dr. Jorge Ramírez Medina
Summary
• 3 levels of BI; Strategic, Tactic and Operational
• Power BI is a free BI tool
• Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies
and applications, and how they are potentially relevant to solving real business problems and
exploiting new opportunities.
• Gartner Magic Quadrant putsTechnology Players Within a Specific Market
Scotland enjoyed its own “information age,”
It was an era that embraced industrialization, spawned revolutionary ideas (Adam Smith’s “invisible hand” theory of economics is one example), and transformed
http://www.hbs.edu/faculty/Publication%20Files/20007_EncyBrit_A%5B1%5D_a1eed6be-ff5a-4de9-a353-0feabaabdc0e.pdf
Colin Macfarquhar was a printer and Andrew Bell an engraver when they formed a partnership in 1768 to publish what they called a “Dictionary of Arts and Sciences.”
two enterprising men decided to capture and market that knowledge
Oposición a la iniciativa francesa de Diderot
William Smellie, hired to edit the vast collection, emphasized usefulness in his preface to the three volume set.
William Smellie, hired to edit the vast collection, emphasized usefulness in his preface to the three volume set.
The new reference guide, which took three years to complete, was offered to consumers in weekly installments
Even George Washington even bought a set.
The company recruited notable scientists and scholars, including Thomas Malthus, Sigmund Freud, and Marie Curie, to contribute.
It expounded upon such cutting-edge topics as taboos, anarchism, ether, and Darwin’s theory of evolution.
fue co-fundador de Benton & Bowles con Chester Bowles en Nueva York. Se trasladó a Norwalk, Connecticut, en 1932, y sirvió como vice presidente a tiempo parcial de la Universidad de Chicago desde 1937 a 1945.
Target;
Medium income parents
children an advantage in school and in life.
By 1990, consumers were snapping up Encyclopædia Britannica print sets at $1,500
to $2,000. The company’s sales revenues hit a new high—$650 million. Not only
that, the 32-volume set remained the standard to which other encyclopedias around
the world aspired.
Encarta, sold for less than
$100.
How vulnerable was this model in the early 1990’s?
1989 Brittanica releases CD-ROM versión of comptons enciclopedia
1996 Britanica solds to invertors for 135 M
2012 print versión closes
https://watson.analytics.ibmcloud.com/
one of the most striking and important aspects of new technology is that it can create an entirely new offering.
The genius of Facebook, for example, is that it allows advertisers to do something they couldn’t do before: insert their messages into people’s social communications.
The advent of the smartphone, for example, led to the creation of a mobile apps industry.
Whether a company is competing using a new technology or an existing one,
The difference with a new technology is that all of these are continually changing as the market grows and the technology develops. If the new technology produces a competitive advantage, competitors will rush to exploit it.
A large market will open up. Having created value, the challenge for the technology innovator is to capture a share of that value in the face of the many other market participants—suppliers, powerful customers, competitors, potential entrants, suppliers of substitute products, and complementors—who would like to secure that value for themselves.
A successful strategy for a technology innovator will include many of the following elements:
● Seek to dominate a market segment.
● Sustain competitive advantage by improving the value proposition.
● Be prepared to adjust your offering and cannibalize your business.
● Preempt competitors.
● Establish and defend intellectual property.
● Establish a position of power in an ecosystem.
● Exploit switching costs and increasing returns to scale.
In the first wave of the commercial Internet, the dot-com era, falling transaction costs altered the traditional trade-off between richness and reach: rich information could suddenly be communicated broadly and cheaply, forever changing how products are made and sold. Incumbent value chains could be “deconstructed” by competitors focused on narrow slivers of added value. Caso de la encyclopedia Britannica y encarta
Small became beautiful. It was the era of the “long tail” and of collaborative production on a massive scale. Caso Linux y Wikipedia.
IBM embraced Open Source to challenge Microsoft’s position in server software;
Apple and Google curated communities of app developers so that they could compete in mobile;
SAP recruited thousands of app developers from among its users;
Facebook transformed marketing by turning a billion “friends” into advertisers, merchandisers, and customers.
Big—really big—is becoming beautiful, hyperscaling demands a bold, new architecture for businesses
The exemplar of this is Amazon, whose successive innovations have been at the leading edge of each phase.
Jeff Bezos’s initial idea was to exploit the Web to deconstruct traditional bookselling. offered a catalogue ten times larger than that of the largest Main Street superstore, at prices 10 to 15 percent cheaper.
Then Amazon went on to exploit the emerging economics of community. collaborative filtering algorithms, goosing sales with messages that “people like you who bought X often buy Y.” launched Amazon Marketplace more than 2 million. All these strategies benefited from the network effect
At third wave Amazon built a global network of 80 fulfillment centers and relentlessly broadened its product line to include almost any product that can be delivered by truck. It offered fulfillment services as an option for small merchants, which could thereby distribute almost as efficiently as Walmart. In 2006 opened Amazon Web Services (AWS)—cloud computing. a complex stack of computing services. (Amazon even sells the service to competitors such as Netflix.) According to Gartner, in 2013, AWS had five times the capacity of the next 14 competitors put together
ruthlessly cannibalizing its own business where necessary
Kindel llego cuando ten´pia que llegar y Clou también.
he adapted his business model to the possibilities—and the imperatives—of technology
We are entering the third, and most consequential, wave of digital disruption. It has profound implications not only for strategy but also for the structures of companies and industries.
Caso de la encyclopedia Britannica y encarta
The exemplar of this is Amazon, whose successive innovations have been at the leading edge of each phase.
Jeff Bezos’s initial idea was to exploit the Web to deconstruct traditional bookselling. offered a catalogue ten times larger than that of the largest Main Street superstore, at prices 10 to 15 percent cheaper.
Caso Linux y Wikipedia.
Then Amazon went on to exploit the emerging economics of community. collaborative filtering algorithms, goosing sales with messages that “people like you who bought X often buy Y.” launched Amazon Marketplace more than 2 million. All these strategies benefited from the network effect
At third wave Amazon built a global network of 80 fulfillment centers and relentlessly broadened its product line to include almost any product that can be delivered by truck. It offered fulfillment services as an option for small merchants, which could thereby distribute almost as efficiently as Walmart.
In 2006 opened Amazon Web Services (AWS)—cloud computing. a complex stack of computing services. (Amazon even sells the service to competitors such as Netflix.) According to Gartner, in 2013, AWS had five times the capacity of the next 14 competitors put together
El volumen.en los últimos 10 años se ha creado más información que en toda la historia de la humanidad.
La tendencia es cada vez generar más datos.
Muchas personas utilizan como sinónimo el término OLAP con Datawarehouse.
En 1980 Codd introdujo el término
(Bases Datos Operativas).
Hablar de OData
OLTP : indican si hay lugares disponibles en un avión para cierto vuelo, y generar una reservación.
OLAP : muestran la ocupación histórica de los vuelos, esto permite calendarizar sus actividades, etc.
BI is the an umbrella term for a set of methods, processes, applications, and technologies used to
–gather, provide access to, and analyze data and information
–support decision making
•Narrowly speaking, intelligence comes from data (facts).
–In this sense, BI focuses on analytical processing.
•Broadly speaking, intelligence, or knowledge, also comes from human experience and tacit knowledge.
–In this sense, BI is also related to knowledge management (either BI under KM or vice versa)
Not easy….
Technology transforms industries
The position of an industry on this curve depends on the degree to which companies and customers within it have embraced a technology
While conceptual, the curve shows how laggard incumbents have already disappeared from industries in which digital disruption began early, such as traditional media.
In industries where digitization is less pervasive but more a gathering force, there is still time for incumbents to adapt and survive.
Moore refers to the gap between the needs of the early adopters and the needs of the majority as a chasm. “Crossing this chasm,”
Richard Foster describes the evolution of the performance of a technology using an S-curve, as shown in Figure 1. In the beginning, performance improves slowly.
Then, as problems are solved, performance improves rapidly. Finally, the technology reaches its performance limit, and additional expenditure to improve it is unproductive
Most markets experience technology transitions, as shown in Figure 4.
While one technology is in wide use, the next new technology is in development. A technology transition occurs when the performance of the new technology
surpasses the old one. In the lighting industry,
for example, the energy efficiency of incandescent bulbs was surpassed by compact fluorescent tubes, which were in turn overtaken by LED bulbs.
“Crossing this chasm,” he writes, “must be the primary focus of any long-term high-tech marketing plan.”
Clayton Christensen cites the example of 3.5-inch disk drive manufacturers, which targeted the new portable computer market rather than the large and well-established desktop computer market.
Netscape, the producer of the first widely used Web browser, chose instead to challenge Microsoft openly with a potential replacement for applications software (Web apps), eliciting a powerful competitive response. Michael Cusumano and David Yoffie, arguing that this may not have been the wisest strategy, offer this memorable advice:
“Don’t moon the giant.”
A Magic Quadrant provides a graphical competitive positioning of four types of technology providers, in markets where growth is high and provider differentiation is distinct:
El Cuadrante Mágico de Gartneres una representación gráfica de la situación en el mercado de un producto tecnológico en un momento determinado.
http ://www.gartner.com/
El gráfico está dividido en cuatro partes dónde se distribuyen las principales compañías en función de su tipología y la de sus productos.