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Dianne McIntosh | IADT - IMKT120 | Northwestern Technologies

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Dianne McIntosh's Unit One Individual Project for IADT IMKT120 - Dr. Terry Powell

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Northwestern Technologies WELCOME TO SOCIAL MEDIA @Dianne McIntosh IMKT120  –  Unit  One  IP   Dr.  Terry  Powell  |  February  23rd  2014  
Welcome Northwestern Technologies Page 1 TODAY’S AGENDA •  What is Social Media? •  Emergences in the Corporate World •  Current Trends •  Opportunities •  Benefits Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014    
What is Social Media? An Online Communication Network of… •  Community •  Interaction •  Content sharing •  Collaboration Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014   Page 2
Emergence of Social Media in the Corporate World First Email - 1971 Bulletins Board System (BBS) – Late 70’s Tom Truscott & Jim Ellis’ Usernets -1979 Online Services – CompuServe & Prodigy Instant Messaging Early Social Networks – Six Degrees and Live Journal •  Advances in Social Media – Friendster, Hi5 and MySpace •  Media Sharing & Social News •  •  •  •  •  •  Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014   Page 3
Current Trends in Social Media & IT •  Job Posting •  Background Checks •  Social Paid Advertising •  The “#” Hashtag   Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014   Page 4
Social Media Opportunities To build authentic relationships with current and prospective… •  Customers •  Stakeholders •  Investors •  Employees •  The Media Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014   Page 5
Social Media Benefits •  Brand Awareness •  Credibility •  Real-Time Communication •  Cheap! •  Global Outreach Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014   Page 6
Conclusion Page 7 •  Company Acknowledgement •  Improves Social Engagement •  Institutes an Online Presence •  Generate Searchability Through SEO Techniques Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  
References Page 8 Works Cited   Borgini, Julia. 14 Social Media Trends for 2014. 22 1 2014. Crazy Egg Inc. 23 2 2014 <http://blog.crazyegg.com/2014/01/22/14-social-media-trends-2014/>. Grahl, Tim. The 6 Types of Social Media. Out: Think Group. 23 2 2014 <http://outthinkgroup.com/tips/the-6-types-of-social-media>. Hiscott, Rebecca. The Beginner's Guide to the Hashtag. 8 10 2013. 23 2 2014 <http://mashable.com/2013/10/08/what-is-hashtag/>. Mehta, Mithila. Role of Social Media in the Corporate World. Mumbai Mirror. 23 02 2014 <http://economictimes.indiatimes.com/ slideshows/work-career/role-of-social-media-in-the-corporate-world/the-role-of-social-media-in-the-corporateworld/slideshow/18223490.cms>. Mehta, Mithila. "Social Media in the Corporate World." 24 8 2013. The Times of India. Mumbai Mirror. 23 2 2014 <http:// timesofindia.indiatimes.com/life-style/relationships/work/Social-media-in-the-corporate-world/articleshow/ 18219516.cms?referral=PM>. Rouse, Margaret. Social Media. Tech Target. 23 2 2014 <http://whatis.techtarget.com/definition/social-media>. "Social Media and the Corporate World." IADT - IMKT120 - Media Design Concepts. 23 2 2014 <https://campus.academy.edu/ courses/IMKT120/u1/hub1/32031.pdf>. The History and Evolution of Social Media. 7 10 2009. 23 2 2014 <http://www.webdesignerdepot.com/2009/10/the-history-andevolution-of-social-media/>.   Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  

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Dianne McIntosh | IADT - IMKT120 | Northwestern Technologies

  • 1. Northwestern Technologies WELCOME TO SOCIAL MEDIA @Dianne McIntosh IMKT120  –  Unit  One  IP   Dr.  Terry  Powell  |  February  23rd  2014  
  • 2. Welcome Northwestern Technologies Page 1 TODAY’S AGENDA •  What is Social Media? •  Emergences in the Corporate World •  Current Trends •  Opportunities •  Benefits Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014    
  • 3. What is Social Media? An Online Communication Network of… •  Community •  Interaction •  Content sharing •  Collaboration Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014   Page 2
  • 4. Emergence of Social Media in the Corporate World First Email - 1971 Bulletins Board System (BBS) – Late 70’s Tom Truscott & Jim Ellis’ Usernets -1979 Online Services – CompuServe & Prodigy Instant Messaging Early Social Networks – Six Degrees and Live Journal •  Advances in Social Media – Friendster, Hi5 and MySpace •  Media Sharing & Social News •  •  •  •  •  •  Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014   Page 3
  • 5. Current Trends in Social Media & IT •  Job Posting •  Background Checks •  Social Paid Advertising •  The “#” Hashtag   Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014   Page 4
  • 6. Social Media Opportunities To build authentic relationships with current and prospective… •  Customers •  Stakeholders •  Investors •  Employees •  The Media Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014   Page 5
  • 7. Social Media Benefits •  Brand Awareness •  Credibility •  Real-Time Communication •  Cheap! •  Global Outreach Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014   Page 6
  • 8. Conclusion Page 7 •  Company Acknowledgement •  Improves Social Engagement •  Institutes an Online Presence •  Generate Searchability Through SEO Techniques Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014  
  • 9. References Page 8 Works Cited   Borgini, Julia. 14 Social Media Trends for 2014. 22 1 2014. Crazy Egg Inc. 23 2 2014 <http://blog.crazyegg.com/2014/01/22/14-social-media-trends-2014/>. Grahl, Tim. The 6 Types of Social Media. Out: Think Group. 23 2 2014 <http://outthinkgroup.com/tips/the-6-types-of-social-media>. Hiscott, Rebecca. The Beginner's Guide to the Hashtag. 8 10 2013. 23 2 2014 <http://mashable.com/2013/10/08/what-is-hashtag/>. Mehta, Mithila. Role of Social Media in the Corporate World. Mumbai Mirror. 23 02 2014 <http://economictimes.indiatimes.com/ slideshows/work-career/role-of-social-media-in-the-corporate-world/the-role-of-social-media-in-the-corporateworld/slideshow/18223490.cms>. Mehta, Mithila. "Social Media in the Corporate World." 24 8 2013. The Times of India. Mumbai Mirror. 23 2 2014 <http:// timesofindia.indiatimes.com/life-style/relationships/work/Social-media-in-the-corporate-world/articleshow/ 18219516.cms?referral=PM>. Rouse, Margaret. Social Media. Tech Target. 23 2 2014 <http://whatis.techtarget.com/definition/social-media>. "Social Media and the Corporate World." IADT - IMKT120 - Media Design Concepts. 23 2 2014 <https://campus.academy.edu/ courses/IMKT120/u1/hub1/32031.pdf>. The History and Evolution of Social Media. 7 10 2009. 23 2 2014 <http://www.webdesignerdepot.com/2009/10/the-history-andevolution-of-social-media/>.   Dianne  McIntosh  |    Dr.  Terry  Powell  |  IMKT120  |  Feb.  23rd  2014