** Background to Regional Champions – 5 mins This presentation has been developed by a group of the regional ICT Champions
Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don’t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
Objectives ...Decide what message you want to convey or what campaign to raise Audience ... Don’t decide on a social media platform / tool and then ask your supporters to join that platform then support you as they will first be faced with the barrier of accessing the new tool. Instead establish a presence in the platform or using the tool where you already know your target audience are. Strategy ... Have a clear idea of where the use of social media should take you – treat it like any “traditional” marketing campaign in this sense. Its about people and their stories. Implement ... See what others are doing, look at similar organisations. Try out tools and websites, sign up for free trials, tell a limited number of supporters at first. Sustain ... Very important. Don’t launch and then leave alone! Social networks need to be cultivated, conversations need to be stimulated and people need their questions and points they raise responded to. If this doesn’t take place the network will very quickly loose its inertia. Consider writing this “gardening” role into someone’s job description or recognising it as a key organisational task. Don’t be concerned if you feel the need to “pull the plug” on a communication idea if its not working. As most social media is free or very low cost this shouldn’t have a huge impact financially.
Thanks & To Find Out More
100107 Third Sectorand Social Media
Introduction to Social Media
Mark Walker, SCIP
Regional ICT Champion for the South East
Regional ICT Champions
• A champion for ICT in your region
• To help local infrastructure organisations
– Operate more efficiently in its day to day work
– Be more effective in its reach and influence
– Meet the needs of front line organisations
• Voice, representation, advocacy
• Signposting sources of help
• Strategic support
About This Session
• What is Social Media
• What is it for?
• How does it work?
• Suggested next steps
• Your questions
• Your name and organisation
• One question you want answered today
Who uses the internet?
• Who uses the internet in and around your organisation?
– Peer Group
– Beneficiaries/service users
Who doesn’t use the internet?
• 10 million adults have never used the internet of which
4 million are also socially excluded [PWC 2009]
• Of the 4 million, 39% are over 65, 38% are unemployed
and 19% are families with children.
• 70% of people living in social housing aren’t online –
which is 28% of everyone not online
[Oxford Internet Survey 2007]
• 70% of people over 65 have never used the internet
Third Sector use of the internet
66% - fundraising and other research
61% - purchasing goods and services
51% - online membership or subscriptions
45% - remote access
40% - e-learning
37% - social networking
21% - blogging
20% - VoIP / Skype – internet telephone calls
nfpSynergy, Virtual Promise 2008 - groups with <£1m turnover
Social Media and Web 2.0
• Online reflecting offline
• Networks + community
• New ways of doing things
What is Social Media?
• Social spaces
• Online community
Who is Using Social Media?
• Young People
• Older People
• Wealthy People
• Poor People
• People With Disabilities
• Geographic Communities
• Communities of Interest
• Your Colleagues
• Your Volunteers
• Your Friends
• Your Family
• Your Funders
• Your Partners
• Your Customers
• Your Competitors
• Your Suppliers
Third Sector Use of Social Media
• 94% of orgs had HEARD of New Media or Social Media
• Of these, 60% had used Social Media in some form
• 70% had used Forums
• 60% had used Blogs
• 60% had used Media Storage
• 60% had used Google Apps
• 40% had used Wikis
• 20% had used Twitter
• 10% had used Social Bookmarking
[ICT Champion survey of third sector organisations in East of England – March 2009]
Next Steps: Finding Your Way
• www.icrossing.co.uk/what-we-think - Twitter 101 + What is Social Media?
• Search for: Social Media Non Profits UK
This workshop is based on the work of:
Visit the Regional ICT Champions website at