Social Networking and Media: PRIORITIZING FOR YOUR SOCIETY

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The Key Point I’d like for you to remember today is this: Social Media Planning is ESSENTIAL for propelling your societies forward.

My Objective this afternoon is to persuade you to use POST Methodology in order to make the most of your time spent in social media.

It seems most organizations are in a position currently so that they are reacting to technology changes instead of proactively anticipating its uses. (Everyone is getting a telephone - we need a telephone.)

The end result of this reactionary period is that organizations are losing opportunity - whether that is measured by fundraising, loyalty, or brand awareness; the majority of organizations out there are still trying to figure out what they need to do.

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  • The Key Point I’d like for you to remember today is this: Social Media Planning is ESSENTIAL for propelling your societies forward. \n\nMy Objective this afternoon is to persuade you to use POST Methodology in order to make the most of your time spent in social media.\n\nIt seems most organizations are in a position currently so that they are reacting to technology changes instead of proactively anticipating its uses. (Everyone is getting a telephone - we need a telephone.)\n\nThe end result of this reactionary period is that organizations are losing opportunity - whether that is measured by fundraising, loyalty, or brand awareness; the majority of organizations out there are still trying to figure out what they need to do.\n\nThe next step is to use POST Methodology and have your social media plan in place as soon as possible. - \n
  • Thanks for inviting me today, my name is KiKi L’Italien and I am a senior consultant and social media strategist for DelCor Technology Solutions. If you are on Twitter, feel free to tweet during my presentation today...\n\nMy Twitter handle is up here and we can use the hashtag #ACHS11...\n\nFor those of you not on Twitter, you have no reason to look down at your smartphones while we are talking today.\n
  • When I meet with association executives and I ask how they came to where they are presently using social media, the number one response is what you see on my slide right here... someone, it’s always different, but someone said, “We need a Facebook.” And so they did.\n\nAnd it’s totally bizarre because we don’t make other decisions in our lives like this...we usually know what we’re trying to find a solution to...and then we decide what that solution is.\n
  • Otherwise, “I need a jar of honey” could mean taking up beekeeping...and you know there are easier ways to get a jar of honey.\n\nSo it doesn’t make sense to start out that way...stating “we need a facebook” when there are many many tools available that might meet the organization’s needs better.\n\nWhat other tools? I’m so glad you asked!\n
  • Tools abound...there are many many more than this available and depending on what it is you are trying to achieve - what your goals are - some of these may make more sense for you than others.\n\nSo let’s do a quick poll...\n
  • How many of your organizations have a social media plan right now? Don’t be shy...some groups ma have solved this problem already and it will be nice for us to know as we’re talking together who has already put a lot of thought into what they are doing...\n\nThanks for raising your hands - I might call on you later to help me explain some things to everyone else. Fair warning!\n\nYou are going to want to get your pens out...this is when you’ll want to start tweeting or taking notes for later.\n
  • There are three social media must haves for ever organization, business, mom & pop store out there.\n\nYou need to have a social media plan, \nsocial media monitoring, and\na social media policy.\n\nAll of these things are important...critical for any business to have. Today we’re focusing on the first.\n
  • And it all begins by understanding POST Methodology.\n\nHow many people here today are already familiar with the POST Methodology? We are going to go through and discuss what this is and then you will break out into groups and create your own social media plan using the methodology.\n\n____ might be able to help you and I will check in with tables as we go along, so pay attention to these next four slides. The beauty of all of this is that for making decisions on technology, it all comes back to using our brains and using pen and paper...someone just needs to force organizations to do it.\n
  • - Who is your audience? Who are you trying to engage? \n- Who will be the primary visitor/user to this site?\n- Who on your team will be working on the interaction there? Who will own the project?\n- Who needs to buy-into this?\n- Who are your audience influencers? People who are held in high regard and listened to?\n
  • - What exactly are you trying to accomplish?\n- Are you seeking to educate or inform?\n- Are you seeking to energize or evaluate?\n- What are the metrics of success? How will we know if we are accomplishing our goals?\n\n
  • Think of the “S” as “Steps”\nWhat is the timeline and schedule for roll-out?\nWhat is the budget?\nWhat resources are available? Manpower & headcount?\nWhat is the decision-making tree? Who’s ultimately responsible?\n\n
  • Online blog\nTwitter, Facebook, YouTube, LinkedIn\nUStream\nPrivate member communities\nMeetings\nYour strategy is not a tool or technology\nLook to answer core needs/goals/mission as an organization with tools. Simpler implementation and tools is often the best.\nDue diligence and patient decision-making is underrated\n\n\n
  • Wake up! Now that we’ve discussed the POST Methodology, I’d like for each of you to work on filling out your POST for using social media and share your ideas with your partners at your tables. I will give everyone 20 minutes to go through and work on this and then check in with all of you. \n\nThis will also give you a good chance to dig deeper and find out more about everyone else’s societies.\n
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  • Let’s review what some of you have come up with - do I have any volunteers?\n
  • Who Monitors?\n
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  • \nNational Society of Collegiate Scholars — Scholarship, Leadership & Service\nBailey Kasten at kasten@nscs.org and Steve Loflin at loflin@nscs.org - @sloflin @baileyan\nFounded at The George Washington University on April 30, 1994Admitted to ACHS: 2004No of Active Chapters: 280No of Alumni Chapters/Clubs: 6Total Membership: 750000Publications: The Collegiate Scholar\n PURPOSE: To offer membership to high-achieving first- and second-year college students for outstanding academic achievement. NSCS offers students more undergraduate scholarship dollars than any other honor society nationwide, as well as exclusive access to career resources, leadership and service opportunities. NSCS also provides students with a network of other members and alumni on their campus and across the country.\nELIGIBILITY: NSCS invites first- and second-year students who are ranked in the top 20 percent of their class and have a minimum cumulative grade point average of 3.4.\nOFFICIAL CONTACT: Major General (Retired) Douglas O. Dollar, National Executive Director, Scabbard and Blade, 1018 S. Lewis St., Stillwater, OK 74074 Tel: 405-372-6158  Fax: 405-377-2237 Email: ddollar@ScabbardAndBlade.org  Website: www.NSCS.org\n\n
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  • People talk about everything and all the time...a social experience has people looking at their smartphones rather than at each other. How prepared is your organization for that kind of activity? Are you paying attention to what is being said? This can help you create meaningful content for your chosen social media tools...\n
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  • -Exposes them to more potential clients, provides service to existing clients, and places them as a thought leader and resource in the community. More press - more visibility - more touchpoints with potential members...\n
  • Not related to an official organization - started by two consultants - again, places them as thought leaders in industry, provides solid case study, horn in side of national organization that leverages the community the best it can, but competes with it with its own efforts to have a YAP community...\n
  • Private community for members only allows for greater security in conversations.\nOrganization is able to collect data on activities of members as the community is connected to the organization’s database.\nDanger = engagement...must have good content & activity for members to go there...past a sign on...\n
  • Security\nTracking\nChallenge: Engagement\n
  • - You have a plan\n- You are listening to the industry, your members, and your watch list\n- You have thought through whether or not you need a public or private place for members\n- Let’s quickly bring it all together in how you optimize what you have to make the most of it...\n
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  • At this point, we’ve come a long way from “We need a Facebook” thinking. Who here has some clear cut ideas about something they are going to do with their social media when they get back from the meeting?\n
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  • The most important change you can make is addressing whether or not POST Methodology is at work for you in social media. Are you reaching the people you want to reach, are your objectives clear, is there a strategy in place for how you are communicating, and are you using the appropriate technology for your needs?\n
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  • Social Networking and Media: PRIORITIZING FOR YOUR SOCIETY

    1. 1. SOCIAL NETWORKING AND MEDIA: PRIORITIZING FOR YOUR SOCIETY Association of College Honor Societies 2011 Annual Council Meeting February 17, 2011 Jacksonville, Florida
    2. 2. SPEAKERKiKi LItalienSenior Consultant, Technology ManagementDelCor Technology SolutionsPhone: (240) 821-1790 www.delcor.com Follow me on Twitter @kikilitalien
    3. 3. “WE NEED A FACEBOOK.”
    4. 4. “I NEED A JAR OF HONEY.”
    5. 5. TOOLS ABOUND
    6. 6. QUICK POLL
    7. 7. THREE SOCIAL MEDIA “MUST HAVES” • Social Media Plan • Social Media Monitoring • Social Media Policy
    8. 8. POSTMethodology
    9. 9. P IS FOR PEOPLE
    10. 10. O IS FOR OBJECTIVES
    11. 11. S IS FOR STRATEGY
    12. 12. T IS FOR TOOLS
    13. 13. GROUP ACTIVITY ALERT
    14. 14. POSTMethodology
    15. 15. REVIEWING
    16. 16. QUICK POLL
    17. 17. The rise of Web 2.0 technology has ushered in a era where people are talking, ranting, complaining, praising, reviewing, and sharing everything online for the world to see. They are talking about products, services, companies, experiences (bad or good) and providing their feedback, on their terms. They demand to be heard!
    18. 18. PEOPLE TALK ABOUTEVERYTHING
    19. 19. ...AND I MEAN EVERYTHING
    20. 20. THE NEW REALITY
    21. 21. STEP 1: CREATE A WATCH LIST
    22. 22. STEP 2: GOOGLE ALERTS
    23. 23. STEP 3: PLAN FOR THE DATA
    24. 24. VOLUNTEER ALERT
    25. 25. LET’S CREATE A WATCH LIST • What’s on it? • Who’s checking it? How often? • What are you going to do with it?
    26. 26. REVIEWING
    27. 27. COMMUNITIES: PUBLIC & PRIVATE
    28. 28. PUBLIC COMMUNITY
    29. 29. PUBLIC COMMUNITY
    30. 30. PRIVATE COMMUNITY
    31. 31. PRIVATE COMMUNITY
    32. 32. SOCIAL MEDIA OPTIMIZATION• Social Media Plan (POST)• Social Media Monitoring• Private & Public Communities
    33. 33. SOCIAL MEDIA OPTIMIZATION Increase Linkability - Sharing Make tagging and bookmarking easy Reward inbound links Help your content travel Encourage the mashup
    34. 34. “WE NEED A FACEBOOK.”
    35. 35. Before you jump into social media, there issome planning involved. Plan today!
    36. 36. POSTMethodology
    37. 37. THANK YOU @kikilitalien
    38. 38. SOCIAL MEDIA RESOURCES• Groundswell, Li & Bernoff• Tribes, Seth Godin• Engage, Brian Solis• Trust Agents, Brogan & Smith• Crush It!, Gary• Social Media Sweet Spot web show - Fridays at 12:30 ET

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