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101028 SCIP Introduction to social media for non profits

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What is social media? Why is it relevant to not for profit organisations? What should I be doing? How do I find the time? How do measure what works? Is it worth it?

Form a lunchtime seminar delivered by Mark Walker in Community Base, Brighton on Thursday 28 October 2010

Published in: Education, Technology, Business
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101028 SCIP Introduction to social media for non profits

  1. 1. An introduction to social media Mark Walker, SCIP Regional ICT Champion for the South East
  2. 2. About SCIP • Web Design • Tech Support • Training Effective use of IT • More efficient use of time and resources • More effective services and support
  3. 3. About this session • Social Media – What is it? – Who uses it? – Why should I use it? – How do I use it? – When should I do it? – What next?
  4. 4. Context
  5. 5. Who is using the internet? • Young People • Older People • Wealthy People • Poor People • People With Disabilities • Geographic Communities • Communities of Interest • Government • Business • Individuals • Your Colleagues • Your Volunteers • Your Friends • Your Family • Your Funders • Your Partners • Your Customers • Your Competitors • Your Suppliers
  6. 6. Who doesn’t use the internet? • 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] • Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. • 70% of people living in social housing aren’t online – which is 28% of everyone not online [Oxford Internet Survey 2007] • 70% of people over 65 have never used the internet [ONS 08]
  7. 7. What can you use the internet for? • Listening • Collaboration • Productivity • Interaction • Branding • Development • Trust • Fundraising • Communications • Information Communications Better Services Income
  8. 8. How to make an impact online
  9. 9. Think internet first • Low cost • High impact • Share your stories • Hear other voices • Always on • Felixible, dynamic
  10. 10. So What Should I Do?
  11. 11. Step 1: Start Listening • Join In – Twitter – Tweetdeck – Facebook – LinkedIn – Image from www.flickr.com by – Melvin Gaal (Mindsharing.eu)
  12. 12. Twitter
  13. 13. Tweetdeck
  14. 14. LinkedIn
  15. 15. LinkedIn
  16. 16. Step 2: Look and Learn • Get Digging – Online – Offline – Guides – Blogs – Podcasts – News – Books
  17. 17. Step 2: Look and Learn • Who is doing what? • How much time do they put in? • What do they get out of it? • What works? • What do I prefer?
  18. 18. Step 2: Look and Learn • Clients • Colleagues • Competitors • Search on Twitter • Use LinkedIn Groups • Who follows who? • Who blogs? • What do they say?
  19. 19. • 20 minute steps – Check out who’s doing what – TweetDeck – Tidy up your LinkedIn profile – Research your competition – Post a blog entry – Read a book – online or offline – Review your plans – Measure results Image from Flickr.com by Leo Reynolds Step 3: Find the time!
  20. 20. • Start with where you are now • Set achievable goals • Think about campaigns – SCIP Workshop: Get to Grips with Social Media • Three hours, practical, hands on • Questionnaire about current issues – One-to-one help • Regular • Coaching not teaching Next Steps
  21. 21. Useful Guides • www.icrossing.co.uk/what-we-think – Twitter 101 – What is Social Media? • www.nixonmcinnes.co.uk – Download Marketing Guides • Me and My Web Shadow – Buy it online at amzn.to/mayfieldwebshadow
  22. 22. Keep In Touch • www.scip.org.uk • www.seictchampion.org.uk • www.ictchampions.org.uk • www.markwalker.net • www.slideshare.net/scipmark • Twitter @scipmark • LinkedIn scipmark • SCIP List
  23. 23. Good luck! This workshop is based on the work of: • Mark Walker • @scipmark 01273 234049 • www.seictchampion.org.uk • Regional ICT Champions: www.ictchampions.org.uk

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