Diane Vickroy
•Download as PPTX, PDF•
0 likes•253 views
Secret Media helps premium publishers create a sustainable user experience by providing an advertising solution that improves the ad experience for users, increases audience reach for advertisers, and restores revenues for publishers. Their solution aims to decrease the number of ads users see while maintaining the value generated, balancing the goals of users, advertisers, and publishers.
Report
Share
Report
Share
Recommended
Cake socialyse twitter_updates_12.2015
Twitter is testing promoted tweets for logged-out users to help brands reach the 500 million monthly logged-out visitors to the site. These promoted tweets will be visible on profile and tweet pages to the logged-out audience, which exceeds Twitter's 320 million monthly active users. The initial test of promoted tweets for logged-out users is with select advertisers in the US, UK, Japan, and Australia and will support campaigns driving website clicks, conversions, or video views. Advertisers will have the same controls over these ads as they do for logged-in users, allowing them to leverage Twitter's targeting, creative, and measurement capabilities to reach a new, massive audience.
How to Tell Your Brand Story in a Fragmented World
In an increasingly crowded marketplace, consumers are looking for information to help them make sound decisions. How do you ensure the story they receive is accurate and up to date? By using new tools and new approaches. This means making the story consistent, shareable and measurable.
PalaroundWith
This document promotes a networking app that facilitates meaningful connections between attendees of events. It maximizes networks by turning users into brand advocates through fun personality quizzes and timely push notifications. The familiar swipe interface enables attendees to easily meet mutual friends and make relevant connections. By the numbers, it shows high percentages of users who start conversations, post about the app on social media, feel a stronger bond to the brand, and engage with matches in person. Setup and management is simple by uploading user emails or a CSV file.
Jed Hartman
Jed Hartman is the Chief Revenue Officer who oversees experimentation and innovation in technology, consumer revenue streams from events, direct and programmatic advertising, licensing of VR/360 video, social content creation, native videos and sponsorships to maximize legacy revenue sources.
Robyn Tomlin
This document discusses the challenges and opportunities for local journalism to survive in a digital media ecosystem where publishers have many distribution channels beyond their own websites. It notes that the economics favor scale, while local journalism does not scale well. It outlines various distribution channels a local newspaper is testing, including Facebook videos, Snapchat, Instagram, and Instant Articles. The challenges include algorithms favoring national brands, limited monetization opportunities, and platforms becoming new gatekeepers. Opportunities include expanding reach through native social distribution and improving storytelling skills.
Jason Kint
This document discusses how advertising is no longer effectively subsidizing journalism due to issues like ad blocking, declining CPMs, viewability problems, and the shift to mobile. It notes that the need to monetize through advertising has led newspapers to overload pages with ads, interrupt users' experience, and compromise privacy. The document predicts that ad blocking adoption will continue growing and presents an opportunity to focus on consumers, remove untrusted ads, and increase the value of premium content subscriptions.
Marcelo Leite
This document discusses ZH Tablet, a proposed tablet product from one of the largest media groups in Brazil. It aims to stimulate digital adoption among more traditional readers by providing a digital platform to read printed content, while also offering interactivity and convenience. The financial rationale discusses selling the tablet tied to a subscription, with the cost offset by contributions from the subscription over 12 months. It provides goals of reaching 8,600 subscribers by the end of the year and 15,000 in 2018. The proposal aims to transition traditional print readers to digital while maintaining revenue streams from print advertising.
Borja Echevarria
The document discusses the challenges faced by media companies in a digital world. It notes that while video traffic is increasing, much of it comes from amplified distributed content rather than owned and operated channels. This is seen as bad news for business objectives. Some recommendations are made to address this, including finding a balance between business goals and distributed content, fostering a data-driven culture, embracing an iterative startup approach, adapting video for different platforms, and diversifying skillsets.
Recommended
Cake socialyse twitter_updates_12.2015
Twitter is testing promoted tweets for logged-out users to help brands reach the 500 million monthly logged-out visitors to the site. These promoted tweets will be visible on profile and tweet pages to the logged-out audience, which exceeds Twitter's 320 million monthly active users. The initial test of promoted tweets for logged-out users is with select advertisers in the US, UK, Japan, and Australia and will support campaigns driving website clicks, conversions, or video views. Advertisers will have the same controls over these ads as they do for logged-in users, allowing them to leverage Twitter's targeting, creative, and measurement capabilities to reach a new, massive audience.
How to Tell Your Brand Story in a Fragmented World
In an increasingly crowded marketplace, consumers are looking for information to help them make sound decisions. How do you ensure the story they receive is accurate and up to date? By using new tools and new approaches. This means making the story consistent, shareable and measurable.
PalaroundWith
This document promotes a networking app that facilitates meaningful connections between attendees of events. It maximizes networks by turning users into brand advocates through fun personality quizzes and timely push notifications. The familiar swipe interface enables attendees to easily meet mutual friends and make relevant connections. By the numbers, it shows high percentages of users who start conversations, post about the app on social media, feel a stronger bond to the brand, and engage with matches in person. Setup and management is simple by uploading user emails or a CSV file.
Jed Hartman
Jed Hartman is the Chief Revenue Officer who oversees experimentation and innovation in technology, consumer revenue streams from events, direct and programmatic advertising, licensing of VR/360 video, social content creation, native videos and sponsorships to maximize legacy revenue sources.
Robyn Tomlin
This document discusses the challenges and opportunities for local journalism to survive in a digital media ecosystem where publishers have many distribution channels beyond their own websites. It notes that the economics favor scale, while local journalism does not scale well. It outlines various distribution channels a local newspaper is testing, including Facebook videos, Snapchat, Instagram, and Instant Articles. The challenges include algorithms favoring national brands, limited monetization opportunities, and platforms becoming new gatekeepers. Opportunities include expanding reach through native social distribution and improving storytelling skills.
Jason Kint
This document discusses how advertising is no longer effectively subsidizing journalism due to issues like ad blocking, declining CPMs, viewability problems, and the shift to mobile. It notes that the need to monetize through advertising has led newspapers to overload pages with ads, interrupt users' experience, and compromise privacy. The document predicts that ad blocking adoption will continue growing and presents an opportunity to focus on consumers, remove untrusted ads, and increase the value of premium content subscriptions.
Marcelo Leite
This document discusses ZH Tablet, a proposed tablet product from one of the largest media groups in Brazil. It aims to stimulate digital adoption among more traditional readers by providing a digital platform to read printed content, while also offering interactivity and convenience. The financial rationale discusses selling the tablet tied to a subscription, with the cost offset by contributions from the subscription over 12 months. It provides goals of reaching 8,600 subscribers by the end of the year and 15,000 in 2018. The proposal aims to transition traditional print readers to digital while maintaining revenue streams from print advertising.
Borja Echevarria
The document discusses the challenges faced by media companies in a digital world. It notes that while video traffic is increasing, much of it comes from amplified distributed content rather than owned and operated channels. This is seen as bad news for business objectives. Some recommendations are made to address this, including finding a balance between business goals and distributed content, fostering a data-driven culture, embracing an iterative startup approach, adapting video for different platforms, and diversifying skillsets.
Summer Anne Burton
1) Social media is no longer just a source for traffic and brand building for BuzzFeed, it is a place where their work is directly published to reach people where they are already spending time.
2) BuzzFeed has learned that content can reach much larger audiences by adapting it to different platforms and formats - a GIF posted to Imgur, Twitter and Tumblr received over 600,000 views and engagements.
3) Thinking creatively about distribution and testing different variations of content can help things spread much further than imagined, as seen through BuzzFeed's experiences with cross-posting videos, comics and livestreams.
Daniela Gerson
The document discusses community-engaged journalism and how it has shifted from traditional media where one person has the microphone. Community-engaged journalism involves citizen reporting, citizen journalism, and user-generated content which allows for more voices and increased accessibility. This new model of journalism better disseminates critical information to communities.
Mc combs
This document discusses agenda-setting effects in media and how the internet is a new frontier for these effects. It outlines key findings from 1968 and later studies showing how media agenda influences public agenda. While the internet provides diverse sources, most people rely on major outlets. Studies suggest the internet has not reduced influence of top media sources or ended consensus, though continued research explores its effects.
Santos
This document discusses changes to the online strategy and operations of the Portuguese newspaper Jornal de Notícias. It describes the redesign of the newspaper's website in 2008 to be more user-centered and multimedia-focused. It also discusses how the changes impacted the newsroom, requiring journalists to take on new skills and roles in breaking news, user-generated content management, and multimedia production. The discussion section reflects on challenges newspapers face with collapsed business models, lost user trust and loyalty, and an need for journalists to be more transparent and conversational partners rather than just authoritative news sources.
Mensing. 2005.
- The document summarizes two surveys from 1996 and 2005 of online newspapers in the US regarding their revenue models.
- In 1996, the top revenue sources were display advertising at 34.4% and internet access fees at 20.4%. By 2005, display advertising at 34.5% and classified advertising at 29.9% were the top anticipated sources.
- The 2005 survey found classified advertising and display advertising to be the most important revenue sources, rated as very important by 79% and 58% respectively. Subscriptions and archives were also somewhat important sources.
- Other comparisons between the surveys included attitudes towards micropayments, user registration, and the relationship between online and print newspapers. The document concludes by summar
Ronderos
This document discusses storytelling on the web in Colombia. It outlines some of the challenges journalists face in telling stories, including in-depth investigations and abstract ideas that are difficult to explain simply. The document notes some advantages of web-based storytelling, such as allowing more types of information to be shared, reviving quality journalism by making stories more accessible, and giving journalists more freedom in choosing the best medium. It also discusses the need for journalists to think differently on the web, where they cannot fully control the narrative, and to innovate, clarify concepts, and involve readers in producing content.
Geoffrey
The document analyzes how news of student editors resigning from The Red & Black newspaper and forming their own digital publication called The Red & Dead spread virally in August 2012. It finds that:
1) The Red & Dead team actively used social media like Twitter to spread the news and ask influencers to help, gaining over 1,000 followers within hours.
2) The news spread so quickly because it resonated with journalism alumni and organizations who began tweeting about it, as well as the publication's targeted outreach strategy.
3) The Red & Dead was able to build a large online audience through the resulting news coverage and social media activity driving over 126,000 views in 36 hours.
Groves
The document discusses WellCommons.com, a news website that aims to break down barriers between journalists and the community. It analyzes content posted on the site from April 2010 to February 2012, including 705 posts that were categorized by story type, 1,137 users that were analyzed by profession and identity, and 6,408 interactions that were examined by posts, reposts and comments. It also discusses how the site allows community members to post news themselves and how the community can then decide what is worth reading, as opposed to editors deciding on newsworthiness.
Evan Smith
The document discusses challenges facing media and civic engagement in Texas, including a decline in statewide issues coverage from fewer newspapers and staff, and increasing polarization. Voter turnout is lower and the generational makeup is shifting as the state grows more diverse. The Texas Tribune nonprofit news organization aims to address these issues by informing residents about public policy and engaging them in discussion.
Picard
Newspapers are facing challenges from new digital media that are disrupting their business models. While newspapers still generate a significant portion of advertising revenue, that share is declining as readers and advertisers have more options. Younger generations are accessing news and information differently online and via mobile. Newspapers must develop transition strategies like moving into new digital media while still defending their core print business to replace declining revenue over time. The key challenge is transitioning without sacrificing the existing print business too quickly before new digital revenues can replace it.
Fairfield hannah
The document discusses immersive storytelling through virtual reality. It describes a VR simulation of mountain skiers navigating different paths down the mountain. The author asks what future applications could come from this type of immersive storytelling technology.
Missouri
This document discusses the launch and results of MyMissourian, a citizen journalism website created by the Missouri School of Journalism. It launched in 2004 to give non-professional community members a voice and help train students. It was successful and generated enough content to launch a print edition in 2006. While there were initial concerns about credibility and control, the site found that citizens generally followed simple rules and produced compelling, original content. The project provided lessons for both teaching journalism and integrating audiences into the reporting process.
Avery
This document summarizes a study that examined Twitter users' motivations for sharing links. The researchers conducted a survey of 396 Twitter users to measure eight potential motives for link sharing: information seeking, information sharing, interpersonal utility, convenience and entertainment, passing time, social support, control, and promoting work. Through factor analysis, they identified six categorical motives: information seeking, information sharing, interpersonal utility, convenience and entertainment, passing time, and control and promoting work. The results showed information sharing was the most salient motive, and information sharing correlated most strongly with control/promoting work and convenience/entertainment. Regression analysis found control/promoting work and information seeking were significant predictors of higher link-sharing frequency, while
Mensing
This study analyzed the news ecosystem and linking patterns of 114 news sites in the San Francisco Bay Area. It found that traditional media sites like the Mercury News and SFGate received the most inbound links, but did not necessarily have the most influence. While these sites were popular, their outbound linking emphasized commercialism over agenda setting. The study also found that a network of nonprofit news sites has the potential to influence the agenda and fill the void left by mainstream media outlets.
Cantrell. 2005.
1) The document summarizes a study examining factors that influence college students' reading of international news online, particularly focusing on gender differences.
2) The results found that males and those with more international travel experience were more likely to often read international news online than females and those with less travel experience.
3) The study provides insight into how familiarity with other cultures and locations can drive greater interest in and consumption of international news through online sources.
Pilhofer
The document discusses the New York Times' Interactive News team, which consists of seven journalist/developers who create news-focused, data-driven projects at newsroom speed. The team is based in the newsroom and run by relatively nerdy journalists, focusing on journalism rather than just news products. They provide examples like schedules for Clinton and interactive maps for election results, with the goal of providing context, analysis, and inviting exploration through opinionated data that tells a story rather than just throwing data online without context.
Linda jean
This document summarizes a study examining Samoa Topix, an online forum and news aggregator. The researchers analyzed over 100 forums and over 100 news stories from Samoa Topix and a similar number from the Samoa Observer newspaper. They found that while Samoa Topix aims to encourage democratic debate, most forum discussions descended into racial slurs and attacks. News stories on Samoa Topix lacked context, balance, and relevance to Samoa. The researchers question if aggregators like Samoa Topix should be accountable for not contributing more meaningfully to public debate.
Dugmore
Rapidly growing cell phone access in South Africa provides an opportunity for inexpensive mobile news delivery. Almost 100% of families have cell phones, and phone capabilities are improving. However, internet access remains expensive in many areas. This document discusses experiments using citizen journalism, SMS/text messages, and social media to deliver low-cost news and information on mobile platforms. Content is gathered through training citizens, incentives, and embracing user-generated input. The goal is to create "informed, engaged communities" in resource-poor areas by shifting to mobile-first strategies and distributing content through multiple affordable mobile channels.
Keefe
The document describes a Mood Cube, which is a device that allows users to express their current emotional state by selecting from six different colored faces on a cube that each represent a different mood or emotion. The Mood Cube is designed to help users identify and communicate how they are feeling to others through a simple selection of color rather than words alone.
Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017
Presentation from Tony Haile, CEO of Scroll, about his new startup in the Digital Media Track at Media Days Munich 2017
PageFair presentation WAN-IFRA AdBlock Action Day
1. Ad blocking has grown significantly in recent years, with 45 million monthly active users blocking ads in Q2 2015.
2. People block ads for reasons like ads obscuring content, privacy concerns from data collection, and ads slowing website load times.
3. The growth of ad blocking is a result of the advertising industry focusing too much on short term gains rather than building user trust, through tactics like increasing ad volume, interrupting the user experience, and collecting personal data without permission.
More Related Content
Viewers also liked
Summer Anne Burton
1) Social media is no longer just a source for traffic and brand building for BuzzFeed, it is a place where their work is directly published to reach people where they are already spending time.
2) BuzzFeed has learned that content can reach much larger audiences by adapting it to different platforms and formats - a GIF posted to Imgur, Twitter and Tumblr received over 600,000 views and engagements.
3) Thinking creatively about distribution and testing different variations of content can help things spread much further than imagined, as seen through BuzzFeed's experiences with cross-posting videos, comics and livestreams.
Daniela Gerson
The document discusses community-engaged journalism and how it has shifted from traditional media where one person has the microphone. Community-engaged journalism involves citizen reporting, citizen journalism, and user-generated content which allows for more voices and increased accessibility. This new model of journalism better disseminates critical information to communities.
Mc combs
This document discusses agenda-setting effects in media and how the internet is a new frontier for these effects. It outlines key findings from 1968 and later studies showing how media agenda influences public agenda. While the internet provides diverse sources, most people rely on major outlets. Studies suggest the internet has not reduced influence of top media sources or ended consensus, though continued research explores its effects.
Santos
This document discusses changes to the online strategy and operations of the Portuguese newspaper Jornal de Notícias. It describes the redesign of the newspaper's website in 2008 to be more user-centered and multimedia-focused. It also discusses how the changes impacted the newsroom, requiring journalists to take on new skills and roles in breaking news, user-generated content management, and multimedia production. The discussion section reflects on challenges newspapers face with collapsed business models, lost user trust and loyalty, and an need for journalists to be more transparent and conversational partners rather than just authoritative news sources.
Mensing. 2005.
- The document summarizes two surveys from 1996 and 2005 of online newspapers in the US regarding their revenue models.
- In 1996, the top revenue sources were display advertising at 34.4% and internet access fees at 20.4%. By 2005, display advertising at 34.5% and classified advertising at 29.9% were the top anticipated sources.
- The 2005 survey found classified advertising and display advertising to be the most important revenue sources, rated as very important by 79% and 58% respectively. Subscriptions and archives were also somewhat important sources.
- Other comparisons between the surveys included attitudes towards micropayments, user registration, and the relationship between online and print newspapers. The document concludes by summar
Ronderos
This document discusses storytelling on the web in Colombia. It outlines some of the challenges journalists face in telling stories, including in-depth investigations and abstract ideas that are difficult to explain simply. The document notes some advantages of web-based storytelling, such as allowing more types of information to be shared, reviving quality journalism by making stories more accessible, and giving journalists more freedom in choosing the best medium. It also discusses the need for journalists to think differently on the web, where they cannot fully control the narrative, and to innovate, clarify concepts, and involve readers in producing content.
Geoffrey
The document analyzes how news of student editors resigning from The Red & Black newspaper and forming their own digital publication called The Red & Dead spread virally in August 2012. It finds that:
1) The Red & Dead team actively used social media like Twitter to spread the news and ask influencers to help, gaining over 1,000 followers within hours.
2) The news spread so quickly because it resonated with journalism alumni and organizations who began tweeting about it, as well as the publication's targeted outreach strategy.
3) The Red & Dead was able to build a large online audience through the resulting news coverage and social media activity driving over 126,000 views in 36 hours.
Groves
The document discusses WellCommons.com, a news website that aims to break down barriers between journalists and the community. It analyzes content posted on the site from April 2010 to February 2012, including 705 posts that were categorized by story type, 1,137 users that were analyzed by profession and identity, and 6,408 interactions that were examined by posts, reposts and comments. It also discusses how the site allows community members to post news themselves and how the community can then decide what is worth reading, as opposed to editors deciding on newsworthiness.
Evan Smith
The document discusses challenges facing media and civic engagement in Texas, including a decline in statewide issues coverage from fewer newspapers and staff, and increasing polarization. Voter turnout is lower and the generational makeup is shifting as the state grows more diverse. The Texas Tribune nonprofit news organization aims to address these issues by informing residents about public policy and engaging them in discussion.
Picard
Newspapers are facing challenges from new digital media that are disrupting their business models. While newspapers still generate a significant portion of advertising revenue, that share is declining as readers and advertisers have more options. Younger generations are accessing news and information differently online and via mobile. Newspapers must develop transition strategies like moving into new digital media while still defending their core print business to replace declining revenue over time. The key challenge is transitioning without sacrificing the existing print business too quickly before new digital revenues can replace it.
Fairfield hannah
The document discusses immersive storytelling through virtual reality. It describes a VR simulation of mountain skiers navigating different paths down the mountain. The author asks what future applications could come from this type of immersive storytelling technology.
Missouri
This document discusses the launch and results of MyMissourian, a citizen journalism website created by the Missouri School of Journalism. It launched in 2004 to give non-professional community members a voice and help train students. It was successful and generated enough content to launch a print edition in 2006. While there were initial concerns about credibility and control, the site found that citizens generally followed simple rules and produced compelling, original content. The project provided lessons for both teaching journalism and integrating audiences into the reporting process.
Avery
This document summarizes a study that examined Twitter users' motivations for sharing links. The researchers conducted a survey of 396 Twitter users to measure eight potential motives for link sharing: information seeking, information sharing, interpersonal utility, convenience and entertainment, passing time, social support, control, and promoting work. Through factor analysis, they identified six categorical motives: information seeking, information sharing, interpersonal utility, convenience and entertainment, passing time, and control and promoting work. The results showed information sharing was the most salient motive, and information sharing correlated most strongly with control/promoting work and convenience/entertainment. Regression analysis found control/promoting work and information seeking were significant predictors of higher link-sharing frequency, while
Mensing
This study analyzed the news ecosystem and linking patterns of 114 news sites in the San Francisco Bay Area. It found that traditional media sites like the Mercury News and SFGate received the most inbound links, but did not necessarily have the most influence. While these sites were popular, their outbound linking emphasized commercialism over agenda setting. The study also found that a network of nonprofit news sites has the potential to influence the agenda and fill the void left by mainstream media outlets.
Cantrell. 2005.
1) The document summarizes a study examining factors that influence college students' reading of international news online, particularly focusing on gender differences.
2) The results found that males and those with more international travel experience were more likely to often read international news online than females and those with less travel experience.
3) The study provides insight into how familiarity with other cultures and locations can drive greater interest in and consumption of international news through online sources.
Pilhofer
The document discusses the New York Times' Interactive News team, which consists of seven journalist/developers who create news-focused, data-driven projects at newsroom speed. The team is based in the newsroom and run by relatively nerdy journalists, focusing on journalism rather than just news products. They provide examples like schedules for Clinton and interactive maps for election results, with the goal of providing context, analysis, and inviting exploration through opinionated data that tells a story rather than just throwing data online without context.
Linda jean
This document summarizes a study examining Samoa Topix, an online forum and news aggregator. The researchers analyzed over 100 forums and over 100 news stories from Samoa Topix and a similar number from the Samoa Observer newspaper. They found that while Samoa Topix aims to encourage democratic debate, most forum discussions descended into racial slurs and attacks. News stories on Samoa Topix lacked context, balance, and relevance to Samoa. The researchers question if aggregators like Samoa Topix should be accountable for not contributing more meaningfully to public debate.
Dugmore
Rapidly growing cell phone access in South Africa provides an opportunity for inexpensive mobile news delivery. Almost 100% of families have cell phones, and phone capabilities are improving. However, internet access remains expensive in many areas. This document discusses experiments using citizen journalism, SMS/text messages, and social media to deliver low-cost news and information on mobile platforms. Content is gathered through training citizens, incentives, and embracing user-generated input. The goal is to create "informed, engaged communities" in resource-poor areas by shifting to mobile-first strategies and distributing content through multiple affordable mobile channels.
Keefe
The document describes a Mood Cube, which is a device that allows users to express their current emotional state by selecting from six different colored faces on a cube that each represent a different mood or emotion. The Mood Cube is designed to help users identify and communicate how they are feeling to others through a simple selection of color rather than words alone.
Viewers also liked (20)
Similar to Diane Vickroy
Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017
Presentation from Tony Haile, CEO of Scroll, about his new startup in the Digital Media Track at Media Days Munich 2017
PageFair presentation WAN-IFRA AdBlock Action Day
1. Ad blocking has grown significantly in recent years, with 45 million monthly active users blocking ads in Q2 2015.
2. People block ads for reasons like ads obscuring content, privacy concerns from data collection, and ads slowing website load times.
3. The growth of ad blocking is a result of the advertising industry focusing too much on short term gains rather than building user trust, through tactics like increasing ad volume, interrupting the user experience, and collecting personal data without permission.
Oct-2016_AdAsia Credentials
Ms. Huyen
M: +84 912 42 5679
E: huyen@adasiaholdings.com
Skype: huyen.bi
Thank you for your interest in AdAsia Digital Platform. Please feel free to contact us if you have any other questions. We look forward to discussing how we can help you achieve your digital marketing goals.
Adobe Digital Insights Advertising Demand Report 2016: North America
Adobe Digital Insight’s latest report, the Advertising Demand Report 2016: North America, reveals new trends around internet saturation and the now competitive space that websites face. This report dives into which advertising channels have been most beneficial to websites and consumer sentiment regarding different forms of advertising within the United States, including thoughts around personalization and what consumers are most annoyed with when it comes to advertising.
PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...
1. The user must have immediate tools to reject and complain about advertising, putting the consumer at the core of reform.
2. There should be a more sustainable balance between 'above the line' and 'below the line' advertising, displaying only a limited number of premium ad slots to clean up the web.
3. Contextual targeting can be increased to establish ad relevance, reducing reliance on behavioral tracking.
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Le support de mon intervention à Programmatique Expo Paris au sujet des DMP, avec Adobe Audience Manager.
Insights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen
Originally presented during EducationConnect 2015 on 10/15/15 in NY, Stephen DiMarco, CEO, Millward Brown Digital, and George Pappachen, EVP, Global Strategy, WPP discuss industry trends in digital.
Insights from the cutting edge of digital
The document discusses ways that marketers can better target online audiences and measure advertising effectiveness in the digital space. It provides examples of how refined targeting of existing customers for a TV provider increased engagement. It also discusses how utilizing real-time competitive ad occurrence data allowed an advertiser to target second screen ads during TV commercials. The document advocates measuring advertising across awareness, behavior, and sales outcomes to understand total ROI. It presents an example where measuring across these metrics found that $6.89 was returned for every $1 spent on advertising.
Presentacion AMDIA RSS
This document discusses how content syndication through RSS feeds can help advertisers by allowing them to create custom content modules and feeds that align with their brand and drive traffic to their sites. It provides a case study of how Reuters worked with Coca-Cola to create a "On a Lighter Note" content module and campaign promoting Diet Coke. It also discusses how Ameritrade used syndicated Reuters content and custom pages and newsletters to engage investors during earnings season.
Media kit cannes edition Mexico 2017
Teads is a digital media company that provides advertising solutions across Latin America. It has a large reach of over 1.2 billion unique visitors across the region. In Mexico specifically, Teads reaches 59 million unique visitors, representing 93% of the country's internet population. Teads focuses on viewable, brand-safe advertising and has industry-leading metrics on ad fraud and viewability. It provides tools to target audiences and measure campaign performance.
Speaking at INMA World Congress 2016 on the future beyond adblocking
Presentation on adblocking, and how publishers can use it to bring the wisdom of print to digital, finally.
KindWhale - Micro-payments for Digital Publishers
We are building a product to enable publishers to experiment with Micropayments.
More then 50% of today's consumer blocks ads. Ads being the main source of Publisher revenue, publishers need to get creative with how they reach and monetize from their audience.
At KindWhale, we are building a solution that allows publishers to spin up an alternative monetization model to charge readers by the article.
Inside:
Problem Space
Preview of the product and screenshots
Founding team
Contact: mansi@kindwhale.com
Selling Display to Your SMB Clients
This document provides information about display advertising strategies for small and medium-sized businesses. It discusses when to use retargeting versus prospecting campaigns and describes various retargeting and prospecting tactics that can be used. It also summarizes the capabilities of the Acquisio Trading Desk, including its access to exchanges, ad sizes and formats, and integration with platforms like Facebook, YouTube, and mobile apps. Case studies demonstrate how combining retargeting and prospecting can improve campaign performance.
Selling display display to your smb clients final
Display isn’t just for large brands. Without display in an SMB’s media offering, they are missing out on a huge potential revenue stream. Maria Coletta, Director of ATD, runs through the reasons to run display campaigns alongside PPC for small local businesses.
World Web Network Corporate Presentation
This document provides information about the WWN company, which operates a global network of premium online publishers. Some key details include:
- WWN has a network of over 350 prestigious publishers across over 40 countries, delivering over 2.5 billion impressions per month to over 250 million unique users.
- It was founded in 2003 and has 6 offices worldwide, offering global reach through local market knowledge.
- WWN works exclusively with brand advertisers and agencies, using its proprietary platform to access high-quality inventory and guarantee competitive rates.
- It provides brand-focused metrics and measurement capabilities to evaluate campaign effectiveness.
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...
Faced with infinite choice, how today’s consumer watches TV has changed. Enhanced availability of premium programming anywhere and everywhere has resulted in increased viewing on mobile, tablets and especially on over-the-top (OTT) platforms, as people seek out the best screen available to watch their favourite shows. A new era for TV has arrived, sparking an evolution for the advertising that supports it.
Viamedia Advertising Solutions
The document provides information about Viamedia, a company that offers cross-media advertising solutions. It summarizes Viamedia's services, which include audience analysis, campaign creation, digital and TV ad creative development, and placement across platforms like cable TV, OTT, display, video, social media. It also lists their clients in various industries, highlights case studies of successful campaigns, and explains why Viamedia is a trusted partner through their experience, data resources, and independent approach.
Microsubscriptions As A Catalyst For Advertising
The document discusses how microsubscriptions can help address two major threats facing the publishing industry by bridging the gap between free content and subscriptions. It notes that ad revenues are under pressure due to ad blocking and competition, and consumers are less likely to subscribe to a single news source. Microsubscriptions allow publishers to monetize all customer types through pay-as-you-go or low-cost subscription options. The document suggests that microsubscriptions can boost full subscription conversions and help publishers understand what content users are willing to pay for.
Rashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_Final
1. Ad blocking has increased significantly in recent years due to ads becoming irrelevant, compromising the user experience, and raising privacy concerns.
2. Agencies and clients should focus on creating relevant, non-intrusive ads and being transparent about data collection in order to address these issues driving ad blocking.
3. Native advertising is presented as a solution because it allows ads to be less disruptive while maintaining relevance within the surrounding content.
Similar to Diane Vickroy (20)
Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017
Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017
Adobe Digital Insights Advertising Demand Report 2016: North America
Adobe Digital Insights Advertising Demand Report 2016: North America
PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...
PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Insights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen
Insights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen
Speaking at INMA World Congress 2016 on the future beyond adblocking
Speaking at INMA World Congress 2016 on the future beyond adblocking
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...
Rashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_Final
Rashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_Final
More from Knight Center
Martin
This document discusses mediating online news commenting to promote social inclusion. It references a definition of digital inclusion as effective and sustainable engagement with information technologies that allows full participation in society. The document poses questions about what type of access people have to commenting, where interaction occurs, the scale and scope of participation across sites, who is commenting, and the gender breakdown of top commenters on different types of news sites. It examines issues of social inclusion, political participation, media diversity, cultural citizenship, and media economics in online news commenting.
Britt
The document discusses how online news archives and streaming video technologies can transport viewers back and forth in time. It provides examples of CBS News streaming its live 1963 coverage of JFK's assassination and the British Pathé archive making its 85,000 historical videos available on YouTube. These archives allow audiences not present for the original news events to experience them through a sense of presence and transportation. The use of digital technologies to preserve and share archived news content across time is analyzed.
Joseph yoo
This study examined the influence of mobile application use and interpersonal discussions on political participation. It tested hypotheses based on the Differential Gains Model and Communication Mediation Model. The results showed that online political participation is positively related to the interaction between mobile application use and online discussions. It also found that online and face-to-face discussions mediate the relationship between mobile application use and both online and offline political participation. The study concludes that mobile applications have the potential to complement face-to-face discussions and mobilize individuals for online political activities.
Singer
This study analyzed the presidential campaign coverage from 2000 to 2012 on the websites of major U.S. newspapers. It found that while newspapers incorporated new technologies each election, editors focused on providing political information in traditional ways. Editors saw their role as guardians of democracy by reliably informing citizens. Over time, editors embraced innovations but remained dedicated to in-depth, timely reporting rather than user contributions. The study concluded that journalists were eager to adopt new practices for traffic but less willing to share responsibility for the democratic process with users.
Ramirez
This document summarizes the crowdfunding campaign of the Spanish news organization El Español. It details how the organization raised over $3.1 million from 5,500 people between January and March 2015, setting a world record for journalism. The document outlines El Español's social media strategy and how they used platforms like Twitter, Facebook, and Instagram to engage supporters and recruit new backers during their campaign.
Griggs
The document discusses reformatting a business model for a nonprofit news organization that is five years old and covers state politics. It focuses on maintaining revenue diversity through various sources such as corporate sponsors, foundations, individual donors, consumer payments, and other sources. Revenue diversity is important because it protects the organization from market forces, allows it to focus on innovation rather than specific revenue sources, and prevents undue influence from any single funder. The organization has successfully diversified its revenue streams over five years.
Ting tingchia
- Malaysiakini has built a strong base of loyal supporters over the years by being one of the only independent news outlets in Malaysia not owned by the ruling party, filling the demand for objective reporting. This creates a sense of community with readers who share the site's ideals and have defended it against authorities.
- The most popular section, "Yoursay", publishes readers' comments daily, making Malaysiakini not just a news site but a platform for citizens' voices.
- Moving forward, Malaysiakini aims to strengthen bonds with readers by hosting events at their new premises, engaging readers both online and offline, and upgrading services and products.
Symson
Mobile technology is reshaping how news is delivered by making journalism more personalized and relevant to each user. Traditional broad media experiences are becoming less effective as consumers expect news on their mobile devices. To succeed, news organizations must change their workflows to focus on the consumer, harness the ubiquity of mobile, use consumer data to tailor news and utility to each individual, and ensure their content is hyper-relevant or risk becoming irrelevant.
Garcia ruiz
Our most popular story received over 6 million visits and detailed the winners of the 2014 Pulitzer Prizes. The story provided a concise recap of the Pulitzer winners across categories such as breaking news reporting, feature writing, and public service journalism.
Brundrett. 2015
This document discusses the importance of fast loading times, especially on mobile, where users typically have less patience. It notes that page load times above one second can interrupt the user experience, and that on mobile a site really only has 400 milliseconds to provide something to the user before they may leave the site. It also provides examples of load times for Vox Media's sites, both initial loads and repeat loads, and discusses some of the steps Vox has taken to improve performance, such as establishing a dedicated performance team and making speed a company-wide metric.
J moroney
In the United States, newspapers provide over 50% of reporting on local governments. If newspapers go away, this important oversight of democracy will be lost. Expanding digital subscriptions and advertising is not sufficient to replace declining print revenues and support needed newsroom staffing levels. New approaches are needed to sustain innovative news reporting and diversify revenue sources to continue serving communities.
Collins
In September 2014, Alex MacCallum formed an Audience Development team at The Times to ensure their journalism was reaching readers and bringing readers back repeatedly. In October 2014, the Brown sisters joined the effort. Their strategy focused on commanding attention on social media, connecting with readers, and using compelling examples to show and tell readers about new articles through repetition, while also learning from successes and failures. When implemented altogether, this approach helped make The Times' pages the most visited in 2014 and number one for social referrals.
Owen
This document discusses a project to create a virtual reality (VR) documentary about the spread of Ebola in West Africa. The goals were to investigate the process of making this type of journalism in VR, understand its potential for non-fiction storytelling, and produce a work that provides new understanding. Key moments documented include the tree where Ebola likely jumped to humans, a village where it spread, and a field hospital. Findings showed VR can have a powerful immersive effect but requires shooting and production specifically for the format. Interactivity and menu framing were also found important. Production requires large teams and budgets while post-production is still cumbersome.
Royal blasingame
Data journalism can be defined as a process that uses data analysis and visualization techniques to tell stories and engage the public. It draws on skills from fields like statistics, programming, and investigative reporting. While analyzing data is not entirely new to journalism, data journalism utilizes new digital tools that allow journalists to more easily work with large datasets and present information interactively.
Diakopoulos
The document discusses criteria for selecting comments for the "NYT Picks" section of the New York Times website. It examines literature on positive criteria for inclusion such as thoughtfulness, brevity, relevance, and diversity. It poses research questions on whether NYT Picks comments reflect these criteria and whether algorithms could be developed to assess criteria and augment human moderation. While automation may scale moderation and improve the user experience, it also raises issues regarding over-generalization and need for transparency.
Scacco
This document summarizes a study on organizational gatekeeping practices in online news. It discusses how news organizations develop different socialization philosophies and practices for engaging audiences based on their available resources and structures. The study found that news has fragmented partly due to these organizational divergences. Differences in organizational practices provide variety in how news organizations present and distribute news.
Havlak
The Verge aims to attract a more diverse audience, especially younger readers and more women. Currently, most readers are men aged 25-34. The Verge posts content to 10 social media platforms to reach audiences where they spend time. They produce multiple versions and formats of stories for each platform, such as short videos for Facebook and Snapchat. While social media drives some traffic, the Verge maintains overall traffic through search engine optimization and investing in new platforms before they contribute directly to site traffic. Their goal is building their audience wherever people interact with their content.
Lee
The document discusses projections for increasing diversity in the US population from 1970 to 2030. It notes that non-Hispanic white populations will decline as minorities increase, with Hispanic populations projected to become the largest ethnic group in the country by 2030. Public K-12 schools will also become more diverse, with minorities projected to outnumber non-Hispanic whites nationally by 2020. The document aims to outline these demographic trends to media companies to help them understand changes in their audience demographics over time.
Hernandez
This document discusses the potential for virtual reality (VR) and journalism. It provides definitions for VR and augmented reality (AR), noting how VR aims to fully immerse users in simulated environments while AR supplements the real world. Examples are given of early VR journalism projects. The document suggests journalists should care about these technologies now as they may disrupt media in the future. It introduces Robert Hernandez, who discusses his work exploring VR journalism at USC.
More from Knight Center (20)
Recently uploaded
15062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
17062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
13062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Reuters Institute Digital News Report 2024
Reuters Institute Digital News Report 2024Reuters Institute for the Study of Journalism, Oxford University
Slide deck with charts from our Digital News Report 2024, the most comprehensive exploration of news consumption habits around the world, based on survey data from more than 95,000 respondents across 47 countries.Organisations.pdf k[poikdip-jhhohuhejhnjhn
ग्रेटर मुंबई के नगर आयुक्त को एक खुले पत्र में याचिका दायर कर 540 से अधिक मुंबईकरों ने सभी अवैध और अस्थिर होर्डिंग्स, साइनबोर्ड और इलेक्ट्रिक साइनेज को तत्काल हटाने और 13 मई, 2024 की शाम को घाटकोपर में अवैध होर्डिंग के गिरने की विनाशकारी घटना के बाद अपराधियों के खिलाफ सख्त कार्रवाई की मांग की है, जिसमें 17 लोगों की जान चली गई और कई निर्दोष लोग गंभीर रूप से घायल हो गए।
Why We Chose ScyllaDB over DynamoDB for "User Watch Status"
Yichen Wei and Adam Drennan share the architecture and technical requirements behind "user watch status" for a major global media streaming service, what that meant for their database, the pros and cons of the many options they considered for replacing DynamoDB, why they ultimately chose ScyllaDB, and their lessons learned so far.
projet de traité négocié à Istanbul (anglais).pdf
Ceci est le projet de traité qui avait été négocié entre Russes et Ukrainiens à Istanbul en mars 2022, avant que les Etats-Unis et la Grande-Bretagne ne détournent Kiev de signer.
A draft Ukraine-Russia treaty from April 2022
A draft Ukraine-Russia treaty from April 2022, published here in full for the first time.
16062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...The Lifesciences Magazine
Federal authorities have advised the public to remain vigilant but calm in response to the ongoing bird flu outbreak of highly pathogenic avian influenza, commonly known as bird flu.在线办理(latrobe毕业证书)拉筹伯大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(latrobe毕业证书)拉筹伯大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
लालू यादव की जीवनी LALU PRASAD YADAV BIOGRAPHY
Discover the life and times of Lalu Prasad Yadav with a comprehensive biography in Hindi. Learn about his early days, rise in politics, controversies, and contribution.
12062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
#WenguiGuo#WashingtonFarm Guo Wengui Wolf son ambition exposed to open a far...
Since fleeing to the United States in 2014, Guo Wengui has founded a number of projects in the United States, such as GTV Media Group, GTV private equity, farm loan project, G Club Operations Co., LTD., and Himalaya Exchange.
Snigdha-Sreenath-Minor-v-Travancore-Devaswom-Board-WPCNO-39847-OF-2023-2024-L...
केरल उच्च न्यायालय ने 11 जून, 2024 को मंडला पूजा में भाग लेने की अनुमति मांगने वाली 10 वर्षीय लड़की की रिट याचिका को खारिज कर दिया, जिसमें सर्वोच्च न्यायालय की एक बड़ी पीठ के समक्ष इस मुद्दे की लंबित प्रकृति पर जोर दिया गया। यह आदेश न्यायमूर्ति अनिल के. नरेंद्रन और न्यायमूर्ति हरिशंकर वी. मेनन की खंडपीठ द्वारा पारित किया गया
The Rise of Christian Persecution In Islamic Countries (1).pdf
The Rise of Christian Persecution In Islamic Countries (1).pdfECSPE - Saving the Persecuted and Enslaved
Recent years have seen a disturbing rise in violence, discrimination, and intolerance against Christian communities in various Islamic countries. This multifaceted challenge, deeply rooted in historical, social, and political animosities, demands urgent attention. Despite the escalating persecution, substantial support from the Western world remains lacking.
ACSA confirms operational readiness ahead the arrival of Heads of State at OR...
ACSA says it is ready for the arrival of foreign heads of state ahead of the Presidential Inauguration on Wednesday at OR Tambo International Airport.
18062024_First India Newspaper Jaipur.pdf
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
Recently uploaded (20)
The Impact of Imperial Mode of Living on Migration.pdf
The Impact of Imperial Mode of Living on Migration.pdf
Why We Chose ScyllaDB over DynamoDB for "User Watch Status"
Why We Chose ScyllaDB over DynamoDB for "User Watch Status"
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...
Federal Authorities Urge Vigilance Amid Bird Flu Outbreak | The Lifesciences ...
#WenguiGuo#WashingtonFarm Guo Wengui Wolf son ambition exposed to open a far...
#WenguiGuo#WashingtonFarm Guo Wengui Wolf son ambition exposed to open a far...
Snigdha-Sreenath-Minor-v-Travancore-Devaswom-Board-WPCNO-39847-OF-2023-2024-L...
Snigdha-Sreenath-Minor-v-Travancore-Devaswom-Board-WPCNO-39847-OF-2023-2024-L...
The Rise of Christian Persecution In Islamic Countries (1).pdf
The Rise of Christian Persecution In Islamic Countries (1).pdf
ACSA confirms operational readiness ahead the arrival of Heads of State at OR...
ACSA confirms operational readiness ahead the arrival of Heads of State at OR...
Diane Vickroy
- 1. SECRET MEDIA HELPING PREMIUM PUBLISHERS TO CREATE A SUSTAINABLE USER EXPERIENCE Diane Vickroy, VP Business Development diane@secretmedia.com
- 2. WE BELIEVE IN AD SUPPORTED CONTENT NO PAYMENT FRICTION between publishers and users EASY ACCESS to information for the 3 billion global internet users Maintains the INTEGRITY of independent journalism
- 4. USER CONCERNS Latency Data usage High exposure to ads PUBLISHER CONCERNS Data leakage Malware
- 5. For the average online article, 80% of the bandwidth is dedicated to the ads. Ad server & CDN
- 6. Publishers have lost control of their pages.
- 7. of time spent online is Adblocked in the U.S. 26% * Secret Media/JW Player: Adblock & The Global Video Market, 2015 What happens next?
- 8. of time spent online is Adblocked in Germany 62%
- 9. Publishers Advertiser User How can we restore the virtuous cycle?
- 10. Annoyed Entertained CONTEXT The difference is in the
- 11. The market needs to focus on the User.
- 12. Advertising Journalism Shouldn’t this separation be maintained?
- 13. Revenue per user Number of ads WE HELP PUBLISHERS BUILD A BALANCED LEVEL OF MONETIZATION
- 14. SECRET MEDIA SOLUTION USERS Improved ad experience ADVERTISERS Increased audience reach PUBLISHERS Restored revenues
- 15. Decrease by Number of ads Maintain the VALUE generated Complimentary Goals
- 16. SECRET MEDIA HELPING PREMIUM PUBLISHERS TO CREATE A SUSTAINABLE USER EXPERIENCE Diane Vickroy, VP Business Development diane@secretmedia.com