SlideShare a Scribd company logo
SECRET MEDIA
HELPING PREMIUM PUBLISHERS TO CREATE
A SUSTAINABLE USER EXPERIENCE
Diane Vickroy, VP Business Development
diane@secretmedia.com
WE BELIEVE IN AD SUPPORTED CONTENT
NO PAYMENT FRICTION between publishers and users
EASY ACCESS to information for the 3 billion global internet users
Maintains the INTEGRITY of independent journalism
USER CONCERNS
Latency
Data usage
High exposure to ads
PUBLISHER CONCERNS
Data leakage
Malware
For the average online article,
80% of the bandwidth is dedicated to the ads.
Ad server
&
CDN
Publishers have lost control of their pages.
of time spent online is Adblocked in the U.S.
26%
* Secret Media/JW Player: Adblock & The Global Video Market, 2015
What happens next?
of time spent online is Adblocked in Germany
62%
Publishers
Advertiser User
How can we restore the virtuous cycle?
Annoyed Entertained
CONTEXT
The difference is in the
The market needs to focus on the User.
Advertising Journalism
Shouldn’t this separation be maintained?
Revenue
per user
Number of ads
WE HELP PUBLISHERS BUILD A BALANCED LEVEL OF MONETIZATION
SECRET MEDIA
SOLUTION
USERS
Improved ad experience
ADVERTISERS
Increased audience reach
PUBLISHERS
Restored revenues
Decrease by
Number of ads
Maintain the
VALUE
generated
Complimentary Goals
SECRET MEDIA
HELPING PREMIUM PUBLISHERS TO CREATE
A SUSTAINABLE USER EXPERIENCE
Diane Vickroy, VP Business Development
diane@secretmedia.com

More Related Content

Viewers also liked

Summer Anne Burton
Summer Anne BurtonSummer Anne Burton
Summer Anne Burton
Knight Center
 
Daniela Gerson
Daniela GersonDaniela Gerson
Daniela Gerson
Knight Center
 
Mc combs
Mc combsMc combs
Mc combs
Knight Center
 
Santos
SantosSantos
Mensing. 2005.
Mensing. 2005.Mensing. 2005.
Mensing. 2005.
Knight Center
 
Ronderos
RonderosRonderos
Ronderos
Knight Center
 
Geoffrey
GeoffreyGeoffrey
Geoffrey
Knight Center
 
Groves
GrovesGroves
Evan Smith
Evan SmithEvan Smith
Evan Smith
Knight Center
 
Carlos Salamanca
Carlos SalamancaCarlos Salamanca
Carlos Salamanca
Knight Center
 
Picard
PicardPicard
Fairfield hannah
Fairfield hannahFairfield hannah
Fairfield hannah
Knight Center
 
Missouri
MissouriMissouri
Missouri
Knight Center
 
Avery
AveryAvery
Mensing
MensingMensing
Mensing
Knight Center
 
Cantrell. 2005.
Cantrell. 2005.Cantrell. 2005.
Cantrell. 2005.
Knight Center
 
Pilhofer
PilhoferPilhofer
Pilhofer
Knight Center
 
Linda jean
Linda jeanLinda jean
Linda jean
Knight Center
 
Dugmore
DugmoreDugmore
Dugmore
Knight Center
 
Keefe
KeefeKeefe

Viewers also liked (20)

Summer Anne Burton
Summer Anne BurtonSummer Anne Burton
Summer Anne Burton
 
Daniela Gerson
Daniela GersonDaniela Gerson
Daniela Gerson
 
Mc combs
Mc combsMc combs
Mc combs
 
Santos
SantosSantos
Santos
 
Mensing. 2005.
Mensing. 2005.Mensing. 2005.
Mensing. 2005.
 
Ronderos
RonderosRonderos
Ronderos
 
Geoffrey
GeoffreyGeoffrey
Geoffrey
 
Groves
GrovesGroves
Groves
 
Evan Smith
Evan SmithEvan Smith
Evan Smith
 
Carlos Salamanca
Carlos SalamancaCarlos Salamanca
Carlos Salamanca
 
Picard
PicardPicard
Picard
 
Fairfield hannah
Fairfield hannahFairfield hannah
Fairfield hannah
 
Missouri
MissouriMissouri
Missouri
 
Avery
AveryAvery
Avery
 
Mensing
MensingMensing
Mensing
 
Cantrell. 2005.
Cantrell. 2005.Cantrell. 2005.
Cantrell. 2005.
 
Pilhofer
PilhoferPilhofer
Pilhofer
 
Linda jean
Linda jeanLinda jean
Linda jean
 
Dugmore
DugmoreDugmore
Dugmore
 
Keefe
KeefeKeefe
Keefe
 

Similar to Diane Vickroy

Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017
Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017
Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017
Media Lab Bayern
 
PageFair presentation WAN-IFRA AdBlock Action Day
PageFair presentation WAN-IFRA AdBlock Action Day PageFair presentation WAN-IFRA AdBlock Action Day
PageFair presentation WAN-IFRA AdBlock Action Day
Johnny Ryan
 
Seedtag Media Kit 2024 Faaor UAE and KSA
Seedtag Media Kit 2024 Faaor UAE and KSASeedtag Media Kit 2024 Faaor UAE and KSA
Seedtag Media Kit 2024 Faaor UAE and KSA
AdilHussain801079
 
Oct-2016_AdAsia Credentials
Oct-2016_AdAsia CredentialsOct-2016_AdAsia Credentials
Oct-2016_AdAsia Credentials
Dang Pham
 
Adobe Digital Insights Advertising Demand Report 2016: North America
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe Digital Insights Advertising Demand Report 2016: North America
Adobe Digital Insights Advertising Demand Report 2016: North America
Adobe
 
PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...
PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...
PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...
Johnny Ryan
 
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Christophe Lauer
 
Insights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen
Insights from the Cutting Edge of Digital - Stephen DiMarco and George PappachenInsights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen
Insights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen
LinkedIn
 
Insights from the cutting edge of digital
Insights from the cutting edge of digitalInsights from the cutting edge of digital
Insights from the cutting edge of digital
Black Marketing
 
Presentacion AMDIA RSS
Presentacion AMDIA RSSPresentacion AMDIA RSS
Presentacion AMDIA RSS
Mariano Amartino
 
Media kit cannes edition Mexico 2017
Media kit cannes edition Mexico 2017Media kit cannes edition Mexico 2017
Media kit cannes edition Mexico 2017
Lucia Márquez
 
Speaking at INMA World Congress 2016 on the future beyond adblocking
Speaking at INMA World Congress 2016 on the future beyond adblocking  Speaking at INMA World Congress 2016 on the future beyond adblocking
Speaking at INMA World Congress 2016 on the future beyond adblocking
Johnny Ryan
 
KindWhale - Micro-payments for Digital Publishers
KindWhale - Micro-payments for Digital PublishersKindWhale - Micro-payments for Digital Publishers
KindWhale - Micro-payments for Digital Publishers
Mansi Parikh
 
Selling Display to Your SMB Clients
Selling Display to Your SMB ClientsSelling Display to Your SMB Clients
Selling Display to Your SMB Clients
Acquisio
 
Selling display display to your smb clients final
Selling display display to your smb clients   finalSelling display display to your smb clients   final
Selling display display to your smb clients final
Acquisio
 
World Web Network Corporate Presentation
World Web Network Corporate PresentationWorld Web Network Corporate Presentation
World Web Network Corporate Presentation
World Web Network
 
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...
IAB Europe
 
Viamedia Advertising Solutions
Viamedia Advertising SolutionsViamedia Advertising Solutions
Viamedia Advertising Solutions
Marc Elmore
 
Microsubscriptions As A Catalyst For Advertising
Microsubscriptions As A Catalyst For AdvertisingMicrosubscriptions As A Catalyst For Advertising
Microsubscriptions As A Catalyst For Advertising
James Jardine
 
Rashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_Final
Rashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_FinalRashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_Final
Rashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_Final
Rashi Chhajed
 

Similar to Diane Vickroy (20)

Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017
Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017
Scroll - Fricitionless Access to Thriving Free Press - Medientage München 2017
 
PageFair presentation WAN-IFRA AdBlock Action Day
PageFair presentation WAN-IFRA AdBlock Action Day PageFair presentation WAN-IFRA AdBlock Action Day
PageFair presentation WAN-IFRA AdBlock Action Day
 
Seedtag Media Kit 2024 Faaor UAE and KSA
Seedtag Media Kit 2024 Faaor UAE and KSASeedtag Media Kit 2024 Faaor UAE and KSA
Seedtag Media Kit 2024 Faaor UAE and KSA
 
Oct-2016_AdAsia Credentials
Oct-2016_AdAsia CredentialsOct-2016_AdAsia Credentials
Oct-2016_AdAsia Credentials
 
Adobe Digital Insights Advertising Demand Report 2016: North America
Adobe Digital Insights Advertising Demand Report 2016: North AmericaAdobe Digital Insights Advertising Demand Report 2016: North America
Adobe Digital Insights Advertising Demand Report 2016: North America
 
PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...
PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...
PageFair presentation at Worldwide Magazine Media Association (FIPP London 20...
 
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
Adobe : Comment toucher la meilleure audience possible grâce à une DMP - Prog...
 
Insights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen
Insights from the Cutting Edge of Digital - Stephen DiMarco and George PappachenInsights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen
Insights from the Cutting Edge of Digital - Stephen DiMarco and George Pappachen
 
Insights from the cutting edge of digital
Insights from the cutting edge of digitalInsights from the cutting edge of digital
Insights from the cutting edge of digital
 
Presentacion AMDIA RSS
Presentacion AMDIA RSSPresentacion AMDIA RSS
Presentacion AMDIA RSS
 
Media kit cannes edition Mexico 2017
Media kit cannes edition Mexico 2017Media kit cannes edition Mexico 2017
Media kit cannes edition Mexico 2017
 
Speaking at INMA World Congress 2016 on the future beyond adblocking
Speaking at INMA World Congress 2016 on the future beyond adblocking  Speaking at INMA World Congress 2016 on the future beyond adblocking
Speaking at INMA World Congress 2016 on the future beyond adblocking
 
KindWhale - Micro-payments for Digital Publishers
KindWhale - Micro-payments for Digital PublishersKindWhale - Micro-payments for Digital Publishers
KindWhale - Micro-payments for Digital Publishers
 
Selling Display to Your SMB Clients
Selling Display to Your SMB ClientsSelling Display to Your SMB Clients
Selling Display to Your SMB Clients
 
Selling display display to your smb clients final
Selling display display to your smb clients   finalSelling display display to your smb clients   final
Selling display display to your smb clients final
 
World Web Network Corporate Presentation
World Web Network Corporate PresentationWorld Web Network Corporate Presentation
World Web Network Corporate Presentation
 
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...
FreeWheel Position Paper: Why Premium Video Matters for Advertisers: a Europe...
 
Viamedia Advertising Solutions
Viamedia Advertising SolutionsViamedia Advertising Solutions
Viamedia Advertising Solutions
 
Microsubscriptions As A Catalyst For Advertising
Microsubscriptions As A Catalyst For AdvertisingMicrosubscriptions As A Catalyst For Advertising
Microsubscriptions As A Catalyst For Advertising
 
Rashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_Final
Rashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_FinalRashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_Final
Rashi Chhajed_Ad Blocking POV_Aug 2016_Consumer Strategy Resident_Final
 

More from Knight Center

Martin
MartinMartin
Britt
BrittBritt
Joseph yoo
Joseph yooJoseph yoo
Joseph yoo
Knight Center
 
Singer
SingerSinger
Ramirez
RamirezRamirez
Ramirez
Knight Center
 
Griggs
GriggsGriggs
Ting tingchia
Ting tingchiaTing tingchia
Ting tingchia
Knight Center
 
Symson
SymsonSymson
Garcia ruiz
Garcia ruizGarcia ruiz
Garcia ruiz
Knight Center
 
Brundrett. 2015
Brundrett. 2015Brundrett. 2015
Brundrett. 2015
Knight Center
 
J moroney
J moroneyJ moroney
J moroney
Knight Center
 
Collins
CollinsCollins
Collins
Knight Center
 
Ray
RayRay
Owen
OwenOwen
Royal blasingame
Royal blasingameRoyal blasingame
Royal blasingame
Knight Center
 
Diakopoulos
DiakopoulosDiakopoulos
Diakopoulos
Knight Center
 
Scacco
ScaccoScacco
Havlak
HavlakHavlak
Lee
LeeLee
Hernandez
HernandezHernandez
Hernandez
Knight Center
 

More from Knight Center (20)

Martin
MartinMartin
Martin
 
Britt
BrittBritt
Britt
 
Joseph yoo
Joseph yooJoseph yoo
Joseph yoo
 
Singer
SingerSinger
Singer
 
Ramirez
RamirezRamirez
Ramirez
 
Griggs
GriggsGriggs
Griggs
 
Ting tingchia
Ting tingchiaTing tingchia
Ting tingchia
 
Symson
SymsonSymson
Symson
 
Garcia ruiz
Garcia ruizGarcia ruiz
Garcia ruiz
 
Brundrett. 2015
Brundrett. 2015Brundrett. 2015
Brundrett. 2015
 
J moroney
J moroneyJ moroney
J moroney
 
Collins
CollinsCollins
Collins
 
Ray
RayRay
Ray
 
Owen
OwenOwen
Owen
 
Royal blasingame
Royal blasingameRoyal blasingame
Royal blasingame
 
Diakopoulos
DiakopoulosDiakopoulos
Diakopoulos
 
Scacco
ScaccoScacco
Scacco
 
Havlak
HavlakHavlak
Havlak
 
Lee
LeeLee
Lee
 
Hernandez
HernandezHernandez
Hernandez
 

Recently uploaded

2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
CIkumparan
 
Acolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdfAcolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdf
46adnanshahzad
 
What Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s InvasionWhat Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s Invasion
LUMINATIVE MEDIA/PROJECT COUNSEL MEDIA GROUP
 
EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023
El Estrecho Digital
 
04062024_First India Newspaper Jaipur.pdf
04062024_First India Newspaper Jaipur.pdf04062024_First India Newspaper Jaipur.pdf
04062024_First India Newspaper Jaipur.pdf
FIRST INDIA
 
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdfLetter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
bhavenpr
 
Resolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdfResolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdf
bhavenpr
 
Hindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release nowHindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release now
hindustaninsider22
 
Gabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary JudgmentGabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary Judgment
Abdul-Hakim Shabazz
 
Hogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returnedHogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returned
rbakerj2
 

Recently uploaded (10)

2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
2015pmkemenhub163.pdf 2015pmkemenhub163.pdf
 
Acolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdfAcolyte Episodes review (TV series)..pdf
Acolyte Episodes review (TV series)..pdf
 
What Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s InvasionWhat Ukraine Has Lost During Russia’s Invasion
What Ukraine Has Lost During Russia’s Invasion
 
EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023EED - The Container Port PERFORMANCE INDEX 2023
EED - The Container Port PERFORMANCE INDEX 2023
 
04062024_First India Newspaper Jaipur.pdf
04062024_First India Newspaper Jaipur.pdf04062024_First India Newspaper Jaipur.pdf
04062024_First India Newspaper Jaipur.pdf
 
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdfLetter-from-ECI-to-MeiTY-21st-march-2024.pdf
Letter-from-ECI-to-MeiTY-21st-march-2024.pdf
 
Resolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdfResolutions-Key-Interventions-28-May-2024.pdf
Resolutions-Key-Interventions-28-May-2024.pdf
 
Hindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release nowHindustan Insider 2nd edition release now
Hindustan Insider 2nd edition release now
 
Gabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary JudgmentGabriel Whitley's Motion Summary Judgment
Gabriel Whitley's Motion Summary Judgment
 
Hogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returnedHogan Comes Home: an MIA WWII crewman is returned
Hogan Comes Home: an MIA WWII crewman is returned
 

Diane Vickroy