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The first step toward strengthening your marketing is making better use of a tool that is already on your desk: the phone. If your business already uses a marketing automation system, the phone is often an underappreciated part of the automation equation. And if your company doesn’t yet use marketing automation, there is no better and simpler place to start with marketing automation than by using the tool you already use every day. In part because of all the marketing advances outlined above, businesses often take the phone for granted. We forget that simply talking with your customers can effectively market and grow your business.