DiS Keynote Presentation June 2011

1. Diabetes in Spain
content publishing & distribution workflow
Pancreatically Challenged!"
Diabetes Tipo 1, (mdi) múltiples inyecciones diarias desde 1998. Ultimo HbA1c = 7.6%

2. Diabetes in Spain Blog Post Workflow
• Source Content - News/Blogs
• Prepare Blog Content
• Write Content & Add Media
• Optimise Post Content
• Publish Post
• Distribute - Network via Twitter,
Facebook, Linkedin & You Tube

3. Source Content
• Search Google News
• News RSS Feeds
• Diabetes Blog RSS Feeds
• Pharma RSS Feeds
• Social Media Sites; Twitter,
Facebook & Linkedin

4. Blog Posting
• Using the Wordpress CMS/
Blogging Platform
• 100% Free to use with 1000 s
of Free templates.
• Premium Templates and DiS
uses the Canvas framework
from Woothemes.
• Specific SEO Plugin

5. Blog Post SEO
• Review Blog Post
• Headings/Titles
• URL s
• Focus Keyword
• Meta tags
• Page/Post Description
• Content

6. A Fully Published Page, showing post content together with various
data such as Related Posts, Facebook Links and Comments.

7. Post Distribution: Social Media/Networking Sites including Twitter,
Facebook and Linkedin.

8. Reach
• Twitter = 4127 followers
• Facebook = 705 friends
• FB Page = 43 Likes
• Linkedin = 153 (2,507,428 within network)
• RSS Feed = 29
• Total immediate reach = 5057 people. 100% Free!!!
• If just 5% RT s, shares, likes or recommends the post/site then the immediate reach would increase
by 500 people! Question; How much would it cost to generate that offline? €xxxxxxxx,00 s !!

9. Review
• Check Stats
• Various Free tools including
Google Analytics.
• Feel Loved!
• Source of Inbound links.
• See where visitors are heading.
• Scrapers. Content Stealing.

10. Power of the Internet
5 mins & 100% Gratis

11. Muchas Gracias / Thank You
You can find me here / Puedes encontrarme aquí"
 www.diabetesinspain.com
 twitter.com/elgringoinspain
 facebook.com/elgringospain
Internet y Salud: II Congreso de la Blogosfera Sanitaria - Madrid - Junio 2011