SEO Fundamentals

On Page Optimization (Part 2)

Paul Wilson
http://search.cx
paul@search.cx
Optimizing for Bots and Bodies
Myths, Misnomers, & Mistakes
"Thoughtful
outbound links can
source: http://plw.me/1bafFnu
help your credibility.“
~Google
...
Myths, Misnomers, & Mistakes
Meta Keywords

Keyword Rich Nav

Duplicate Title Tags

Keyword Density

Keyword Title Tags

E...
Keyword Optimization
Step 1: Determine the User’s Intent

INFORMATIONAL
Step 2: Select Primary Keyword
KEYWORD: Detox or C...
Optimizing Great Content
Have “Snackable” Headlines
Keep Sentences Short
Keep Paragraphs Short
Break Up Content

RESEARCH ...
Internal Linking Correctly
Internal Linking Strategy
Create a Link Map
Identify Valuable Pages
Use Keyword Research
Look and Be Natural
http://plw.me...
Additional Points to Consider
Avoid Header Ads & Noise
Balance Ad to Content Ratio
Integrate Social Factors
Establish RSS ...
Test, Change, Repeat
Key Take Aways
ADDING KEYWORDS TO
WEBSITE NAVIGATION
MAY CAUSE ISSUES
AVOID OVER
OPTIMIZATION BY
DIVERSIFYING
HAVE CONTENT...
SEO Fundamentals

On Page Optimization (Part 2)

Paul Wilson
http://search.cx
paul@search.cx
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5 seo-fundamentals-on page optimization (part 2)-slides

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5 seo-fundamentals-on page optimization (part 2)-slides

  1. 1. SEO Fundamentals On Page Optimization (Part 2) Paul Wilson http://search.cx paul@search.cx
  2. 2. Optimizing for Bots and Bodies
  3. 3. Myths, Misnomers, & Mistakes "Thoughtful outbound links can source: http://plw.me/1bafFnu help your credibility.“ ~Google 2.0 source: http://plw.me/17bQkER Keyword Rich Nav Keyword Density Excessive Pages Minimal Content Avoid Linking Out
  4. 4. Myths, Misnomers, & Mistakes Meta Keywords Keyword Rich Nav Duplicate Title Tags Keyword Density Keyword Title Tags Excess Pages Flash & JavaScript Minimal Content Bolded Keywords Avoid Linking Out
  5. 5. Keyword Optimization Step 1: Determine the User’s Intent INFORMATIONAL Step 2: Select Primary Keyword KEYWORD: Detox or Cleansing? KEYWORD: Scientific Evidence forSupportive Keywords KEYWORD:Step 3: Select Herbal Remedies Herbal Detox Kits COMMERCIAL BOTH Step 4: Decide on Keyword Placement Step 5: Write Great Content
  6. 6. Optimizing Great Content Have “Snackable” Headlines Keep Sentences Short Keep Paragraphs Short Break Up Content RESEARCH FINDINGS Write to an 8th Grade Level "Shorter paragraphs encouraged testers to continue reading.” source: http://plw.me/14vRNXa
  7. 7. Internal Linking Correctly
  8. 8. Internal Linking Strategy Create a Link Map Identify Valuable Pages Use Keyword Research Look and Be Natural http://plw.me/13Yrqpi
  9. 9. Additional Points to Consider Avoid Header Ads & Noise Balance Ad to Content Ratio Integrate Social Factors Establish RSS Feeds Having Official Announcement about Google’s a Facebook social icon stopped online commerce forAlgorithm: their Page Layout major retailers. Source: http://plw.me/13Jlv7u http://plw.me/19b3O5k
  10. 10. Test, Change, Repeat
  11. 11. Key Take Aways ADDING KEYWORDS TO WEBSITE NAVIGATION MAY CAUSE ISSUES AVOID OVER OPTIMIZATION BY DIVERSIFYING HAVE CONTENT THAT IS EASY FOR THE USER TO CONSUME INTERNAL LINKING SHOULD BE NATURAL AND NOT OVER USED
  12. 12. SEO Fundamentals On Page Optimization (Part 2) Paul Wilson http://search.cx paul@search.cx

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