1. BRYAN MAKASIAR
44 Soliven III
Loyola Grand Villas, QC
Phone: +6329217864 Mobile: +639175279265
Email: bryan.makasiar@gmail.com;
bmak_dl@yahoo.com
EDUCATION
2013 – 2015 International Institute of Digital Marketing Manila, Philippines
Certified Digital Marketer (CDM)
2006 – 2008 Asian Institute of Management Manila, Philippines
Masters in Business Administration
1997 – 2001 Ateneo de Manila University Manila, Philippines
AB Economics
PROFESSIONAL EXPERIENCE
Aug 14 – Present Globe Digital Advertising Group Manila, Philippines
(Entertainment Gateway Group)
Mar 15 – Present Sr. Manager – Product Management – As of March 2015, all products have been
centralized under me as I now lead a small team of highly capable product
managers. We are responsible for building and managing all products used and
sold by the Group. This includes products under Core Telco, Data, Media,
Platforms and Technology.
Aug 14 – Mar 15 Sr. Product Manager – Core Telco & Data – Handled two product lines under
Globe’s Digital Advertising Group. My Core Telco portfolio included SMS, Voice,
and other telecommunication channels (ex. USSD) used as advertising products.
This comprises products such as location-based SMS, hyper-targeted SMS, ad
calls, etc.
For my Data portfolio, this entailed looking at Globe’s different data sources and
creating data products (consumer insights) for monetization.
Accomplishments:
• Launched the Redeem-A-Load and Redeem-A-Promo services. These
services allow clients to sponsor load/promos for their customers.
Customers may then redeem their load/promos via SMS.
• Launched several consumer insight data products within my first two
months.

2. Feb 14 – Aug 14 Ambient Digital Group Manila, Philippines
Sr. Sales Manager – Ambient Digital is one of the premiere ad networks here in
the Philippines. Responsibilities as a Senior Sales Manager are to manage key
accounts (agencies and direct clients) and to look for new business opportunities.
Accomplishments:
• Handled and managed display ad campaigns for agencies such as MEC,
Maxus, Mindshare.
• Landed DDB as a new agency partner for Ambient Digital.
Aug 08 – Aug 13 Globe Telecom Manila, Philippines
Jun 13 – Aug 13 Sr. Product Manager – Globe Prepaid – Handled Globe Prepaid as a product
which entailed the development and launching of new Globe Prepaid offers,
project management, and service management. As the norm, I had high
interaction with Sales, Customer Service, Marketing, and technical teams to
ensure the best experience for our customers.
Accomplishments:
• Implemented the rebranding of SUPERUNLI25 to GOUNLI25, which meant
the development of an offer with a Viber (smartphone instant messaging
application) component.
• Implemented the rebranding of GOUNLI30 to include instant messaging as a
component (Viber, Line, WeChat, KakaoTalk, Facebook Messenger, etc.)
Jan 11 – Aug 13 Sr. Product Manager – M-Commerce (Reloads) Product and Platform Manager –
From 2011 to present, I have been the Product and Platform Manager for both
AutoloadMAX (AMAX) and Share-A-Load (SAL). Because this product category
serves as the main revenue driver of the company, it is crucial that I display
expertise in the following: product management, platform management, project
management, and service management. As a central product to Globe, I have
had high interaction with Sales, Customer Service, Marketing, and technical
teams to ensure the best experience for our customers.
Accomplishments:
• Implemented Sales strategies by working on the development of both product
and platform sides (ex. enabling Globe retailers to sell higher denominations,
enabling Globe retailers to sell promo offers instead of just load,
implementation of a new trade discount scheme, implementation of an
Android application that retailers can use to sell load).
• Implemented Share-A-Promo which, instead of load, allows subscribers to
share or gift promo offers to other subscribers.
• Achieved high system/platform performance for both AMAX and SAL in 2011
and 2012 by leading and working closely with technical teams. This meant
enforcing service management disciplines --- ensuring escalation channels are
always working, and having thorough reviews on system performance to

3. make certain that sales operations and transactions are not disrupted.
Likewise, it is my responsibility to ensure that critical incidents are resolved
within service level agreements.
Jan 11 – Dec 11 Sr. Product Manager – Value Added Services Product and Platform Manager - In
2011, I was likewise asked to handle Value Added Services products and
platforms (i.e. Ringback Tones). Key function of the role was to ensure that VAS
products and their enabling platforms are aligned. This meant understanding
consumer needs and identifying how to develop a product to address it and
seeing if the current systems are able to provide the right solution. Output is to
ensure that design, pricing, and promotion of programs are done in order to
encourage subscriber and revenue growth.
Accomplishments:
• Achieved historical highs in terms of Ringback Tone subscribers by focusing
on programs that educated subscribers on the use of the product (ex. Free
ringback tone for new subscribers). As such, ringback tones remain the
driver of VAS revenues.
• Launched Ringback Tone “gifting” as an expansion of service offerings to
consumers. This enabled subscribers to shoulder the cost of a ringback tone
for someone he or she would like to give it to. This entailed working with
the platform vendor for development of the feature.
• Developed a Ringback Tone product roadmap by engaging different platform
vendors on industry trends and developing VAS markets.
Jul 10 – Dec 10 Sr. Product Manager – Value Added Services; Messaging 2.0 and Applications – I
took the role as Product Manager for Messaging 2.0 and Applications.
Accountable for revenues, key aspects of the post entailed the design, pricing,
and promotion of new programs that would encourage subscriber and revenue
growth.
Accomplishments:
• Improved current offerings (UnliChat, UnliMail) by taking market insights (via
focus grouped discussions and surveys) and engaging vendors to
enhancement our services. This led to an increase in subscriber take-up.
• Developed a roadmap of services based on industry trends. This meant
reaching out to different international vendors for possible Philippines
implementations.
Jan 09 – Jun 10 Sr. Product Manager International Platforms and Roaming Service Management -
In 2009, I was assigned as International Platforms and Roaming Service
Manager. This is a dual-role function aimed at developing both technical and
business competencies. Duties as Roaming Service Manager entailed ensuring
the best subscriber experience, and aligning this with business and technical
structures. My other role, that as International Platforms Manager, required being
able to look at the current capabilities of our platforms and to see how these can
be improved (upgraded, changed, etc.), in order to facilitate and market new
international products.

4. Accomplishments:
• Implemented a service management framework that aimed for: stronger
coordination between different groups (Business/Customer
Service/Network/Information Systems), streamlined processes for quicker
escalation and resolution, and agreed upon service level metrics for proper
accountability. The framework led to an improved customer experience as
issues were quickly escalated and addressed.
• Achieved a 60% reduction in customer complaints for Globe’s roaming services
by leading and managing the International Roaming Service Management Task
Force. Said cross-functional team was able to identify and address crucial lapses
in business rules, system configurations, and platform inefficiencies.
Aug 08 – Mar 09 Sr. Product Manager ISMS – As part of the International & Core Services Group
of Globe, I was designated as Head Senior Product Manager for International
SMS (ISMS). Accountable for revenues, key aspects of the post entailed the
design, pricing, and promotion of new programs that would encourage subscriber
and revenue growth.
Accomplishments:
• Increased International SMS net revenues by leading a team to review and
correct traffic routing, which greatly affects monthly payout to foreign carriers.
This led to a decrease in monthly payout by 75%; resulting to higher net
revenues.
• Implemented Bulk ISMS and Korean SMS service offerings to address growing
market trends and consumer needs. These banner ISMS offers successfully
met the demands of ISMS consumers as usage and return subscriptions
increased.
May 02 – May 06 Manila Electric Company (MERALCO) Manila, Philippines
Process Analyst – As part of the Customer Process Management department in
Meralco, I was assigned to the Service Application Team. This position required
being competent in the following areas: policy formulation, data analysis,
specifications formulation for system enhancements, and end-user training.
Accomplishments:
§ 10% Interest Rate on Deposits:
o Implemented the change of interest rate (from 6% to 10%) on the deposits
paid by customers upon service application. Specifications formulation,
systems testing and end-users training were required. In depth data and
financial analysis was needed in this project; impact of which was in the
billions of pesos.
§ Formulation of Policies and Procedures for Company Owned Services:
o Formulated policies and procedures that facilitated the correct record
creation in the system of company owned services, the correct reading cycle

5. of the meters, and the correct reading/billing of the services. Training of
employees was performed as well.
§ Various System Clean-ups:
o Performed various system clean-ups of customer deposits. This required in-
depth analysis of the system and of the customer records. Though the
impact of changes was in the millions of pesos.
ACADEMIC PROJECTS
May 06 – May 08 Asian Institute of Management (AIM) Manila, Philippines
§ Brand Strategy for Ling Nam
§ Marketing Strategy for Sitel
§ Action Consultancy – Competitive Intelligence and Branding for IBM Business
Services (IBS). Output of which was a BPO Competitive Intelligence Report
which considered understanding who competitors are, what they do, how they
are different, etc. Another deliverable was a branding strategy, aimed at how
to communicate the IBS brand internally and externally.
§ Management Research Report – An On-Line Venture for Unsigned Filipino
Artists. A venture feasibility study on establishing an on-line business that aims
to help unsigned Filipino artists/musicians.
PROFESSIONAL TRAINING
§ Globe: Postings within the company have given me high levels of exposure to different business
functions such as product/business management, product marketing, and operations. While this has
made me a more rounded manager, an added value I have received is a stronger technical mindset.
§ Globe: Due to their high business impacts, assigned tasks and working group outputs all had top-
management visibility.
§ Meralco: Included as a team-member for high-level, cross-functional working groups that reported
directly to the Chairman and President of the company. Individual tasks/assignments also had high
business impacts; and these were being monitored by top-management.
ACADEMIC/PROFESSIONAL ACHIEVEMENT(s)
§ Professional: In Meralco, I was promoted thrice in four years (leaving Meralco at a supervisory
level).
§ Professional: In 2005 (Meralco), my immediate supervisor gave me a performance rating of
excellent. Furthermore, I was ranked as Number 1 among all analysts in the Customer Process
Management department.
§ Academic: Dean’s List in the last semester of college (Second Honors).
§ Academic: Dean’s List in the last trimester of business/graduate school (AIM).