This document summarizes the founding and growth of Dexter Consultants over seven years. When started, Dexter aimed to be the largest service company in India, operating across social sectors. It planned to reach small locations lacking quality services. Dexter dreamed of nurturing entrepreneurship. Today, Dexter has grown significantly, working in over 600 cities and towns across many domains. It has a young, dynamic team and continues pursuing growth opportunities in research, technology, skills development and more.

2. SEVEN YEARS BACK, WHEN DEXTER WAS
STARTED
We aimed to be the biggest company in service
industry in India.
We wanted to be a significant player in the social
sector across domains like Education, Healthcare,
Urban Infrastructure, Rural Development etc.
We planned to reach every small location in India
which has so many businesses but no quality service
providers of professional services.
We dreamed of building an organization which will
nurture the best of every individual’s entrepreneurial
instinct.
We set ourselves to build a team and a culture where
we can all happily say that we are having the time of
our lives and doing some real great work.
TODAY
We have learnt what it is to actually build a business,
and we strongly believe that we can be the biggest
company in service industry in India.
We have developed significant credentials in the social
sector across domains, with more than 350 projects in
research and consulting – having worked for Govt.,
Semi-govt., Not-for-profit and corporates in the area.
We have worked in more than 600 cities and towns of
India, and understand the ground reality much better –
and plan to therefore expand to all major Tier II and III
locations quickly.
We have been able to build a young and dynamic team
who are as entrepreneurial as they get.
We have certainly had a lot of fun, and plan to
continue to do so.

4. Baseline Studies
Impact Assessment
Studies
Evaluation Studies
SERVICES
Stakeholder Studies
Validation Studies
Facility Audits
Government & Semi-Government Bodies including Central
and State Government Bodies.
International Funding Agencies like World Bank, US Aid
and others.
International NGOs comprising organizations like
Micronutrient Initiative, Plan India, etc.
National NGOs / Academic Institutions like SAATH, Public
Health Foundation of India, and Centre for Monitoring
Heath Studies.
NATURE OF CLIENTS
Expanding very fast as funding for social causes
is increasingly coming with a mandate for impact
assessment.
Competition is mostly sector-specific or region-
specific.
MARKET CHARACTERISTICS
Huge number of opportunities, especially in
Healthcare, Women & Child Development,
Education and Livelihood areas
Capabilities and experience in having done many
projects in rural areas across states, we are now
eligible for more than half the tenders/RFPs
brought out by Govt. / Independent bodies
across India.
Strong Academic Backgrounds and associations
with experts across domains becomes an
advantage in working with International
Agencies.
OPPORTUNITIES

5. Vocational skills is being seen as the next big
thing in Education in India.
Competition is only from the consulting majors
who are not at their most comfortable in on-field
research based assignments.
MARKET CHARACTERISTICS
With experience of working with all the major
stakeholders in the vocational skills space, we
are uniquely placed to penetrate the market.
Opportunities for advisory in this area are now
opening up for us because of the breadth and
width of assignments handled.
Gives us an opportunity to create large industry-
datasets for areas which we have swept during
assignments in this area.
OPPORTUNITIES
HIGHLIGHTS
IL&FS Skills
NIS Sparta
Various Chapters of CII
Private Partners to Govt.
Schemes in Vocational Skills
Developed as a niche area of expertise
Empanelled with National Skills Development
Corporation – Apex body of the Govt. of India
Our methodology for conducting Vocation Skill Gap
Assessment Studies has been acknowledged by the NSDC
as one of the best and most accurate
Clientele includes:
Educomp
GRAS Academy
State Level Industrial
Development Corporations
State Governments

6. IIM-Ahmedabad
IIM-Kolkata
Harvard University
Hiroshima University
Adani Institute of Infrastructure
Management
CEPT University
Ahmedabad University
Execution partners with academic
institutions for their research activities
Informal tie-ups with many professors and
academicians acting as experts for specific
projects
Worked with:
HIGHLIGHTS
No competitor focused on Academic Research
in India.
Poised to grow very fast as Academic
Institutions across India are increasing their
spends on Academic Research rapidly –
benchmarks are now becoming global.
MARKET CHARACTERISTICS
Having worked with a few premier institutes already, tie-
ups with all major academic institutions in India are on
the cards.
Tie-ups with universities across the world for any
research to be done in India.
Premier academic backgrounds, along with
understanding of specialized research requirements of an
academic publication helps.
OPPORTUNITIES

7. Consumer Studies
Feasibility Studies
Marketing Effectiveness
Studies
SERVICES
Product Tests
Retailer-Distributor
Studies
Retail Audits
Clientele of top consumer facing businesses
in Gujarat, including Waghbakri, Vadilal, Forever Jewellery,
AB Jewels & Jade Blue.
Execution partners with Consulting majors
including BCG, PwC, Mott Macdonald, Feedback Ventures
and KPMG.
National clients including Crompton Greaves, Sony Pix and
Educomp.
More than 100 projects across FMCG, Retail, Media,
Jewelry, Consumer Electronics, Real Estate, Healthcare,
Education, Hospitality, Automobile, Telecom, BFSI etc.
HIGHLIGHTS
All major players concentrated primarily in
Mumbai, NCR, Bangalore.
Not many mid-sized players capable of PAN-India
operations at mid-range costs
MARKET CHARACTERISTICS
Expand in cities like Jaipur, Indore, Kochi, where
there is no big player to gain a first-mover
advantage.
Develop city / region specific research reports,
currently available only at the state level at best.
Utilise our expertise in dealing with SME
clientele to capture a lot of SME clients who are
graduating from family-run businesses to
professionally run organisations as they look at
research and advisory services for the first time.
OPPORTUNITIES

8. Slum Mapping in 3 cities of Orissa
Public Asset Mapping in Dubai
Land Surveying Exercises in Gujarat
Retailer Mapping in Gujarat
Emerged as a huge opportunity to leverage
our strengths in technology as well as large
scale field work
Already have credentials in GIS specific
work; very little competition
GIS specific JV with a Hyderabad based
company which is into GIS for 25+ years
Our work till date includes:
HIGHLIGHTS HIGHLIGHTS
Developed as a niche area of expertise, since larger
players are highly priced and less interested
Requires the ability to conduct qualitative interviews
with middle and top management personnel at a large
scale
Credentials:
30+ projects 1,25,000+ mgmt interviews
Sectors include:
Media, BFSI, Agriculture, Engineering, FMCG,
Retail, Real Estate, Education, Healthcare,
Consumer Electronics, Exports, etc.

9. Have developed our in-house product for SMEs,
targeting both, manufacturing as well as service
industry
Web-based Tally-integratable product which can be
offered as a product or in the form of Software as a
Service
Our unique implementation kickoff support service
has resulted in more than 70% successful ERP
implementations against industry average of 30-
40%
Low-cost low resource requiring system, which has
been integrated to mobile based modules for
remote access
We have deployed our own product at Dexter and
have been using it for more than 2 years now
HIGHLIGHTS HIGHLIGHTS
Online business management consulting /
partnership
All common web design and development services
End-to-end web portals including e-commerce and
traffic management services
Mobile development on Android, iOS and
Windows platforms
OPPORTUNITIES
Often an easy service to start a relationship with a
customer as it doesn’t require concept selling.
Easy to cross sell.
With our geographical presence, we have a natural
advantage of being local operations partners for
online businesses.

11. 8 8 8 8
5.5
Social
Sector

13. Name Qualifications Experience and Expertise Areas of Input
Santosh Kumar MBA ( Marketing )
Has more than 10 years experience in the retail and jewellery
industry, including a stint as VP (Marketing ) at Forever
Jewellery at Ahmedabad. He is also on the Academic Council
of the MIT institute of Design, Pune, and a visiting faculty at
NIFT, Gandhinagar.
Channel Development,
New Product
Development
Dr. Mukesh Patel
Ph.D ( Edinburgh
University, UK )
Has worked on research assignments across countries and
verticals.
Strategy and Marketing Consultant to Knowledge Academy ( A
Lalbhai Group venture ), Member on board of College of
Engg., Changa, Visiting Faculty and Consultant to Nirma
Institute of Management.
Strategic Business
Initiatives
Rakesh Jain B.E. ( Mechanical )
After spending 6 years at Ingersoll Rand as a Purchase
Engineer, he ventured on his own. Today he runs 2 production
units – One each in Engineering job work and Modular
Furniture and a projects company which undertakes turnkey
projects.
Domain Expert and
Advisor for Engineering
Products and Technology

14. Name Qualifications Experience and Expertise Areas of Input
Prof. P. K. Sinha
Ph.D (Sardar Patel
University)
Professor of marketing and Chairperson for the center of
retailing at IIM Ahmedabad. Prior to joining IIM Ahmedabad,
he has served as the Dean of Mudra Institute of
Communications, Ahmedabad. He also has marketing stints in
Gujarat Gas and a couple of other organizations in his profile.
Domain Expert and
Advisor for Retail and
Communications
Dr. P. V. Desai
Ph.D (Mgt.),
UNDP-ILO Fellow,
Certified
Management
Consultant
Has worked on research assignments across countries and
verticals.
Strategy and Marketing Consultant to Knowledge Academy ( A
Lalbhai Group venture ), Member on board of College of
Engg., Changa, Visiting Faculty and Consultant to Nirma
Institute of Management.
Domain Expert and
Advisor for Projects in
Social Sector and
Education

16. SOCIAL
RESEARCH
• A national study for National Skills Development Corporation ( NSDC ) to map
and estimate the entire migration that happens in India for the purpose of
seeking employment.
• Census of MSME survey of 80,000 Manufacturing and Service sector units of
Haryana state.
• GIS mapping of more than 10 million public utility assets in Dubai Emirates
for Dubai Government ‘s (RTA – Road & Transport Authority).
• Socio-economic surveys of 50,000 Households for Rajkot Municipal
corporation under RAY, JNNURM.
• District level Skill gap study for Goa state for National Skill Development
Council (NSDC).
• Feasibility study for vocational education centres covering 30 locations from
17 states of India.
• Assessment and usage status study on Micro Irrigation system covering 5400
beneficiary farmers

17. MARKET
RESEARCH
• A detailed feasibility study to select 10 cities in Maharashtra, and build setup
plans for setting up a exclusive laptop store for each of the location.
• Market size & Market Share study for a water storage tank manufacturing
company in Gujarat.
• Ad campaign effectiveness study for a leading FMCG brand in the men’s
personal care category.
• A detailed consumer behaviour study in the Telecom sector jointly with a
consulting major and IIM-A across India.
• Product test to gauge response to new flavours vis-à-vis competition for a
national Ice-cream brand.
CONSULTING
• Process Consulting across all functional horizontals for a large hospitality
group with business interests in media and manufacturing sectors as well.
• Organizational revamp for a leading healthcare player in Gujarat, with
implementation support in systems and training.

18. INFORMATION
TECHNOLOGY
• ERP Product Design & Development for Engineering, Plastics, Foundry, Blood
Banks, Car Dealers and Consulting sectors.
• ERP implementation for across more than 10 organisations.
• A GSM mobile based protocol and application for a gas distribution company
to have status updation of financial transactions from remote location cash
collection centres.
• A Mobile App for a Hindi News Channel fully integrated with the portal.
• E-commerce portals in Hospitality, Education, Real Estate, Retail and Services
categories.
• Workflow Management Solution for a player in media.
• Technical Partners to a portal in the dining-booking space in India.
• Technical Partners to a portal in the 3-D Printing space in Europe.
• Design and development of more than 30 Websites for clients across
categories.

19. 3D Print Place
AB Jewels
Adani Institute of
Infra Mgmt
Ahmedabad
University
Anantaa Wellness
Arknet Telemedia
Anuva Projects &
Consultants
Ashcroft
Audience Map
Aum Spa
Boston Consulting
Group
Bakeri Infrastructure
Calorx Foundation
Central Power
Research Institute
CEPT University
Chemtreat Inc.
CII (Various Chapters)
City Gold
Entertainment
Consumer Education
Research Centre
Cresque
Crompton Greaves
Danaher Group
Disha Communications
Divya Bhaskar
DynamicLooms
EducompSolutions
Ark N Sol
Centre for Retailing,
IIM-A
Chorus
Communications
Adjavis Ventures
Centre For Montitoring
HealthStudies
Centre for
Microfinance
22-7 Online

20. GRAS Academy
GSECL
GujaratGas
Company Ltd.
GujaratGreen
RevolutionCompany
Guj. State Council for
Blood Transfusion
Hanmer MS&L
Harshad Studio
Harvard Business
School
HCP Design &
Projects
Herbal Fab
Hindustan Petroleum
Corporation Ltd.
Hiroshima
University
Icon Communications
Ideal Coaching
Classes
IIM – Ahmedabad
IIM – Kolkata
IL & FS
Infrastructure
IL & FS Skills
Indigo Edge Mgmt
Consultancy
Intuit
Iora Ecological
Solutions
ItaliaGroup
Jade Blue
J B Shah Consultants
Geotrax International
Services
Fresh Lime Soda
Forever Jewellery
FHI 360
EliteFoods
Emall Infotech
Environmental
PlanningCollaborative
Essilor India
Feedback Ventures

21. Metiata Media
Solutions
Micronutrient
Initiative
Mott Macdonald
Mudra
Communications
Multispan
Instruments
MY FM 94.5
National Skill
DevelopmentCorp.
Natural Resources
Defense Council
Nilon's
NIS Sparta
O&M
Omega Plasto
Compounds
Otsuka Pharma,
Japan
Paras Pharma
(erstwhile)
Pavit Ceramics
PradipOverseas
PriceWaterhouse
Coopers
ProflexInnovations
PrudentiaStrategic
Partners
PublicHealth
Foundation of India
Pure Media
R Kumar Opticians
Nirma
Jolly Motors
Khimji Ramdas
Knack Polymers
KnowledgeAcademy
Kunwarji Financial
Services
Leaman Consulting
Lenovo
Lineworks
Lumium
Innovations
Mahim Hospital

22. Sony PIX
Suntrack Energy
Systems
SWAT
The Academy of
Human Potential
The Final Touch
Trans Stadia
Triton
Communications
Trivedi Marbles
Unnati
Urban Dev. Group
UTV Bindass
UVPCE Alumni
Association
Vadilal
Vimal Group
Vitan Architects
Waghbakri
Zaveri & Co.
Zydus Wellness
TotalDigitech
Solutions
X-lliant
Sintex
SIS Group
Raghudeep Eye
Clinic
Rajkot Municipal
Corporation
Ranjit Hosiery
Redigital
Rego Advertising
Sadbhav
Engineering
Saturn Industries
Shiv Casting
Simulations
QualityCreations
R3 – The Mall

24. We can plan and execute large projects, including but not limited to those involving extensive
field work.
 On-ground experience enabling best-in-class optimization of time and costs, with some the
industry’s most stringent QC processes.
 When we were just 4, we moved our workflow management and administration to our own
ERP, and now things like project status, capacity utilization, payroll reports, time cost distribution,
budgets and actual costs, inquiry management, cash flow management are all live and online on
our system.
 In-house tech division allows us to delve into areas / ideas / ventures which require hands-on
expertise in technology along with an understanding and capability of on-ground implementation.
 The team consists of people originating from more than 17 states of India giving us a good
diversity as well as a tactical advantage in field operations.

25.  We are a recruiter of choice at more than 30 Tier-2 and Tier-3 B-Schools, and we also receive
more than 400 walk-in applications per month.
 We have become the recruiter of choice at Engineering colleges across Gujarat for candidates
who do not wish to pursue a career in their technical domain.
 A culture promoting speed – average time between promotions is less than 6 months, and
attrition over 6 years has been less than 10%.
 Strong performance monitoring – Everyone from the CEO to the data entry operators have a
variable monthly remuneration component linked to their performance evaluation done by peers
and seniors every month.
 Stress on transparency across all levels.
 We insist on people having fun at workplace.

26. All states
All metros & Tier-1 cities
600 Tier-2, 3 and 4 locations
6 lakh interviews
Field Presence
Extensively Covered
Worked In
Conducted
NCR
JAIPUR
AHMEDABAD
HYDERABAD
BHUBHANESHWAR
Our Offices

27. Website :
Mail :
Contact Details:
www.dexteronweb.com
contact@dexteronweb.com
Contact Persons:
+91 97277 47957 :
+91 99250 03763 :
+91 97277 479907
:
Rahul Sanghvi :
Anand Trivedi :
Vishal Kapoor :
rahul@dexteronweb.com
anand@dexteronweb.com
vishal@dexteronweb.com