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Adding Value to your business
Adding Value to your business
Introduction
 At Focus Insights, our way of working is focused on partnership.
We listen to your issues and work together with you in order to
ensure the best solution.
 We offer the full range of research techniques, both
quantitative and qualitative. We offer creative solutions that
provide actionable insights
 We design and implement business and marketing solutions to
take your business to the next level
 We fulfil your training and development needs by preparing
user friendly documents and conducting effective training
workshops
Adding Value to your business
About us…
We at Focus Insight
 are highly experienced
 are aimed at adding value to
your business based on
knowledge and experience – across various sectors with
varying size and stature
 have a deep understanding of client’s business areas
 have a strong on ground field team which enables you to
connect with your target audience immediately
 can deliver meaningful insights into employee behaviour,
and conduct development & evaluation programmes
Adding Value to your business
Our Offerings
Research & Consulting
Marketing &
Branding
Human Resource
Management &
Training
Business Strategy – Formulation
and Implementation
Adding Value to your business
Our Services…
Research and Consulting
 Qualitative and Quantitative
Research
 Customized research
 Consumer Research
 Social Research
 Business (B2B) and Industrial
Research
COMPLETE RESEARCH SOLUTION  RESEARCH NEED IDENTIFICATION,
RESEARCH DESIGNING, DATA COLLECTION, ANALYTICS AND REPORTING
Research and Consulting Marketing and Branding Human Resource Consulting
Adding Value to your businessRecent Research Studies..
 Consumer Insights Studies:
 Qualitative studies on customer behavior, choices and preferences
on regular basis for Star India Entertainment Pvt. Ltd – monthly
meet 50-60 viewers to understand their views and perception
towards the channel and show content
 Quantitative Telephonic Customer Survey of 2000 customers
for Star India Entertainment Pvt. Ltd
 Customer Satisfaction Survey:
 Quantitative Customer satisfaction survey of 300 customers
for Arambagh’s Foodmart Pvt. Ltd. (Chain of Retail stores in
West Bengal)
Adding Value to your business
 Social Sector Research Studies
 Currently working with Government of West Bengal and Unicef on
“Revision of Communication strategy” of the Kanyashree Prakalpa
 Impact Assessment, Situational analysis using Qualitative and
Quantitative research methods for Child in Need Institute (CINI – a
leading NGO in Eastern India)
 Industrial Feasibility Studies
 Demand Estimation
 New product development
 New Store launch studies
Research Studies..
Adding Value to your business
Our Services…
Marketing and Branding
 Strategizing on Brand Building and Awareness
 Advertising and Promotion in Print, Radio and
Television Media
 Digital and Social Media campaign
 Door to Door Campaign and database generation
Research and Consulting Marketing and Branding Human Resource Consulting
Adding Value to your businessBrand Building….
We are consultants to help your business grow to next level
We have empanelled vendors who will support you at right price for
 Designing, printing of Logo, Branding Materials, Leaflets, Banners, Standees
 Distribution of branding materials and leaflets at important points
 Development of video ads and corporate films
We do Customer Engagement Programs – Helps you to connect with
right customers
Adding Value to your businessBrand Building….
Adding Value to your businessBrand Building….
Adding Value to your business
Banner Leaflet
Dangler
Brand Building….
Adding Value to your businessBrand Building….
Print Media Advertisement
Outdoor Advertisement
Wall
Painting
Adding Value to your business
Advertising and Promotion..
We help you in Advertising in Print, Radio and Television Media
 Radio Mirchi
 All Leading Daily News Papers and Magazine
 Star Entertainments Channels and Local Channels
Advertising in Bus (Local and Volvo Buses) and Hoarding
Mobile and Email communications, Facebook, Twitter
Development of Promotional Films, AD Films
Outdoor Advertisement: Promotional Activity and Hoarding
Adding Value to your business
Advertising and Promotion..
Bus
Branding
Print Media
Advertisement
Radio Advertisement
Adding Value to your business
Digital Advertising
Expert in Digital and Social Media Campaigns- Google Certified
Digital Marketing Expert
 Fan Page Management in Facebook
 Leads though Facebook Page
 Leads through Google Adwords
AdWords allows you to take advantage of showing your ads to
the right people, in the right place, and at the right time.
Adding Value to your business
Our Services…
Human Resource Consulting
 Training and Development
 Literacy training
 Interpersonal skills training
 Technical training
 Problem solving training
 Performance Assessment and
Evaluation
 Defining parameters and developing
instruments for 360 degree evaluation
 Calculating scores and Bell curve fitting
 Prepare Performance Improvement Plan
Research and Consulting Marketing and Branding Human Resource Consulting
Adding Value to your business
Snapshot of our work…
 Strategy development for IT/Telecom companies – Route to market strategies,
Profiling, Need gap analysis
 Analysis and reporting of health research projects – Situation analysis, Baseline-
Endline survey, Programme evaluation
 Consumer connect research for one of the leading entertainment houses – content
diagnostics, pilot testing of content, show health diagnostics
 Marketing and branding – on ground activities, digital and social media
marketing, advertising and promotion in Print and Radio for a leading retail
chain of stores in West Bengal
 Employee performance appraisal – development of appraisal procedure,
defining relevant performance indicators, 360˚ appraisal, Performance
evaluation and Performance improvement plan
 Employee development – retail staff training on grooming and communication,
leadership and team-building, corporate etiquette training for middle-senior
management
Adding Value to your business
Our Team…
 FI is an enthusiastic team with
work experience in varied field
and wide range of
qualification
 MBA graduate
 Masters in Economics
 Chartered Accountant
 Engineering graduate
Research &
Consulting
Industrial /
Manufacturing
Consumer
Goods
Financial
Organizations
Entertainment
IT & Telecom Government
Departments
Health Sector
Non-
Government
Organizations
 Specialized in-house fieldwork and
data collection capability
 We have exposure in the following
sectors:
 Strategic tie-up with
eminent consultants and
industry experts
Adding Value to your business
Our Clients
Adding Value to your business
Testimonials…
FOCUS INSIGHTS
Contact us
Office Address : 3, Priyonath Ghosh Road,
Kolkata – 700 075
Website : www.focus-insights.com
Nilanjana Mitra
 nilanjana.mitra@focus-insights.com
+91-9836071661
Swarnava Sengupta
 swarnava.sengupta@focus-insights.com
+91-9830391661

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Focus Insights Introduction on 08112016

  • 1. Adding Value to your business
  • 2. Adding Value to your business Introduction  At Focus Insights, our way of working is focused on partnership. We listen to your issues and work together with you in order to ensure the best solution.  We offer the full range of research techniques, both quantitative and qualitative. We offer creative solutions that provide actionable insights  We design and implement business and marketing solutions to take your business to the next level  We fulfil your training and development needs by preparing user friendly documents and conducting effective training workshops
  • 3. Adding Value to your business About us… We at Focus Insight  are highly experienced  are aimed at adding value to your business based on knowledge and experience – across various sectors with varying size and stature  have a deep understanding of client’s business areas  have a strong on ground field team which enables you to connect with your target audience immediately  can deliver meaningful insights into employee behaviour, and conduct development & evaluation programmes
  • 4. Adding Value to your business Our Offerings Research & Consulting Marketing & Branding Human Resource Management & Training Business Strategy – Formulation and Implementation
  • 5. Adding Value to your business Our Services… Research and Consulting  Qualitative and Quantitative Research  Customized research  Consumer Research  Social Research  Business (B2B) and Industrial Research COMPLETE RESEARCH SOLUTION  RESEARCH NEED IDENTIFICATION, RESEARCH DESIGNING, DATA COLLECTION, ANALYTICS AND REPORTING Research and Consulting Marketing and Branding Human Resource Consulting
  • 6. Adding Value to your businessRecent Research Studies..  Consumer Insights Studies:  Qualitative studies on customer behavior, choices and preferences on regular basis for Star India Entertainment Pvt. Ltd – monthly meet 50-60 viewers to understand their views and perception towards the channel and show content  Quantitative Telephonic Customer Survey of 2000 customers for Star India Entertainment Pvt. Ltd  Customer Satisfaction Survey:  Quantitative Customer satisfaction survey of 300 customers for Arambagh’s Foodmart Pvt. Ltd. (Chain of Retail stores in West Bengal)
  • 7. Adding Value to your business  Social Sector Research Studies  Currently working with Government of West Bengal and Unicef on “Revision of Communication strategy” of the Kanyashree Prakalpa  Impact Assessment, Situational analysis using Qualitative and Quantitative research methods for Child in Need Institute (CINI – a leading NGO in Eastern India)  Industrial Feasibility Studies  Demand Estimation  New product development  New Store launch studies Research Studies..
  • 8. Adding Value to your business Our Services… Marketing and Branding  Strategizing on Brand Building and Awareness  Advertising and Promotion in Print, Radio and Television Media  Digital and Social Media campaign  Door to Door Campaign and database generation Research and Consulting Marketing and Branding Human Resource Consulting
  • 9. Adding Value to your businessBrand Building…. We are consultants to help your business grow to next level We have empanelled vendors who will support you at right price for  Designing, printing of Logo, Branding Materials, Leaflets, Banners, Standees  Distribution of branding materials and leaflets at important points  Development of video ads and corporate films We do Customer Engagement Programs – Helps you to connect with right customers
  • 10. Adding Value to your businessBrand Building….
  • 11. Adding Value to your businessBrand Building….
  • 12. Adding Value to your business Banner Leaflet Dangler Brand Building….
  • 13. Adding Value to your businessBrand Building…. Print Media Advertisement Outdoor Advertisement Wall Painting
  • 14. Adding Value to your business Advertising and Promotion.. We help you in Advertising in Print, Radio and Television Media  Radio Mirchi  All Leading Daily News Papers and Magazine  Star Entertainments Channels and Local Channels Advertising in Bus (Local and Volvo Buses) and Hoarding Mobile and Email communications, Facebook, Twitter Development of Promotional Films, AD Films Outdoor Advertisement: Promotional Activity and Hoarding
  • 15. Adding Value to your business Advertising and Promotion.. Bus Branding Print Media Advertisement Radio Advertisement
  • 16. Adding Value to your business Digital Advertising Expert in Digital and Social Media Campaigns- Google Certified Digital Marketing Expert  Fan Page Management in Facebook  Leads though Facebook Page  Leads through Google Adwords AdWords allows you to take advantage of showing your ads to the right people, in the right place, and at the right time.
  • 17. Adding Value to your business Our Services… Human Resource Consulting  Training and Development  Literacy training  Interpersonal skills training  Technical training  Problem solving training  Performance Assessment and Evaluation  Defining parameters and developing instruments for 360 degree evaluation  Calculating scores and Bell curve fitting  Prepare Performance Improvement Plan Research and Consulting Marketing and Branding Human Resource Consulting
  • 18. Adding Value to your business Snapshot of our work…  Strategy development for IT/Telecom companies – Route to market strategies, Profiling, Need gap analysis  Analysis and reporting of health research projects – Situation analysis, Baseline- Endline survey, Programme evaluation  Consumer connect research for one of the leading entertainment houses – content diagnostics, pilot testing of content, show health diagnostics  Marketing and branding – on ground activities, digital and social media marketing, advertising and promotion in Print and Radio for a leading retail chain of stores in West Bengal  Employee performance appraisal – development of appraisal procedure, defining relevant performance indicators, 360˚ appraisal, Performance evaluation and Performance improvement plan  Employee development – retail staff training on grooming and communication, leadership and team-building, corporate etiquette training for middle-senior management
  • 19. Adding Value to your business Our Team…  FI is an enthusiastic team with work experience in varied field and wide range of qualification  MBA graduate  Masters in Economics  Chartered Accountant  Engineering graduate Research & Consulting Industrial / Manufacturing Consumer Goods Financial Organizations Entertainment IT & Telecom Government Departments Health Sector Non- Government Organizations  Specialized in-house fieldwork and data collection capability  We have exposure in the following sectors:  Strategic tie-up with eminent consultants and industry experts
  • 20. Adding Value to your business Our Clients
  • 21. Adding Value to your business Testimonials…
  • 22. FOCUS INSIGHTS Contact us Office Address : 3, Priyonath Ghosh Road, Kolkata – 700 075 Website : www.focus-insights.com Nilanjana Mitra  nilanjana.mitra@focus-insights.com +91-9836071661 Swarnava Sengupta  swarnava.sengupta@focus-insights.com +91-9830391661