Dexter is a group of young professionals from varied backgrounds who have come together to create a team working in multiple areas across domains with an increasing array of services.   Dexter Consultancy provides market research and IT services to SMEs in India and abroad. It specializes in Feasibility studies, B-Plan preparation, Data Analysis, Product Testing, Competitor Analysis and more.

1. A brief profile

2. Brief background
 Started in 2008 by group of professionals
 Educational Institutions – IIM-A, MDI (G), MICA, NIT, IBS, MSU (Baroda)
 Key institutional background – The Nielsen Company, Synovate, TNS, Cognizant, HP, Ingersoll-Rand,
Honeywell, Axis Bank, JWT, McCann
 Extensive use of technology for operational efficiencies in planning and execution
 Offices – Ahmedabad (HO), New Delhi, Jaipur, Hyderabad, Bhubneshwar & Dubai
Dexter is a group of young professionals from varied backgrounds who have come together to create a team
working in multiple areas across domains with an increasing array of services.
Dexter started as a one-room setup before 5 years without capital, clients or experience. From there, Dexter
now occupies more than 5800 sq. ft. of office space across 4 cities. Within a short time, Dexter has completed
more than 350 projects and has setup branches at NCR, Jaipur, Hyderabad, Bhubneshwar and Dubai, apart
from the headquarters at Ahmedabad.

3. Our services
Market
Research
 Customized ERP for SMEs
 Web Portals & Websites
 Mobile Applications
 Online Marketing – SEO / SMO
 GSM Applications
 SMS based Applications
 Database Applications
 MIS Audit
 Software Maintenance
 Implementation Partnership
Design
Implementation
 Consumer Behavior Studies
 Feasibility Studies
 Brand Perception Study
 New Product test Studies
 Segmentation Studies
 Competitor Analysis
 Price Sensitivity Studies
 Distribution Channel
 Ad Effectiveness Studies
 BTL Effectiveness Studies
 Mystery Audit Studies
 Customer Satisfaction Studies
Verticals we have worked
 Ad Agency
 Apparel
 Banking & Finance
 Construction Material
 Education
 Energy
 Engineering
 Entertainment
 FMCG
 Food & Beverages
 Healthcare
 Hospitality
 Jewellery
 Media
 Real Estate
 Retail
 Impact Assessment
 Baseline
 Monitoring & Evaluation
 Socio economic surveys
 Skill Gap Studies
 District/State level DPRs
 Traffic Surveys
 GIS/GPS Mapping
 Channel Development
 Function Set-up and Management
 Sales Process Restructuring
 Supply Chain optimization
 Market Entry Strategy
 Process Audit
Development
Sector
Studies
Information
Technology
SME
Consulting
 Central Government
 State Government
 Municipal bodies
 NGOs
 Int. Funding agencies
 Consulting Majors
Across all sectors
Organisations we have worked for

4. About team
Management team
 Education background : Management / Engineering / Social / Economics
 Average age - 27 years
 Current team size – 73 full time
 Panel of experienced industry experts
Rahul Sanghvi, B.E. , MBA(IIM-A)
MD & CEO
Anand Trivedi, B.E. , MBA (MDI-G)
Head - Client Servicing
Professional Experience
Axis Bank - 15 months, HPCL - 9 months
Abhishek Rathi, MBA
Head – Business Development
Meha Sanghvi, MBA (MICA)
Head - Consumer Research
Professional Experience
Dev Group – 14 months
Dhaval Patel, B.E.
Head - Technology Division
Khyati Acharya, M.Sc. (Economics)
Head - Academic Research
Professional Experience
Macaulay Creatives Glasgow (UK) – 13 months
Saurabh Shukla, B.E.
Head – Human Resource
Professional Experience
Hewlett Packard – 24 months
Gaurav Khatri, MBA
Head - Product Development
Vishal Kapoor, B.E.
Head - Projects
Professional Experience
Cognizant Technologies Ltd– 16 months

5. Our geographical spread
23 states
All metros & Tier-1 cities
600 Tier-2, 3 and 4 locations
4 lakh interviews
Field Presence
Extensively Covered
Worked In
Conducted
NCR
JAIPUR
AHMEDABAD
HYDERABAD
BHUBHANESHWAR
DUBAI
Our Offices

6. Our story so far….
0
50
100
150
200
250
300
07-08 08-09 09-10 10-11 11-12 12-13
Clients: 5
Projects: 8
Clients: 17
Projects: 28
Clients: 31
Projects: 55
Clients: 59
Projects: 107
Clients: 97
Projects: 177
Clients: 170
Projects: 284
No. of Clients &
Projects indicated
are cumulative.
7
13
25
37
52
73
0
20
40
60
80
2007-08 2008-09 2009-10 2010-11 2011-12 2012-13
Team Size

7. Some of our work in Research
• Perception Mapping of PAN Gujarat Men’s Formal wear retailer brand and entry plan for women’s wear covering 1500 samples.
• Mystery audits for an electronics retailer brand to check their retail experience covering 55 retailers.
• Feasibility study to select 10 cities in Maharashtra, and build setup plans for setting up a exclusive laptop store for each of the location.
• Market size & Market Share study for a water storage tank manufacturing company in Gujarat..
• Product test to gauge response to new flavours vis-à-vis competition for a national Ice-cream brand.
• Census of MSME survey of 80,000 Manufacturing and Service sector units of Haryana state.
• Feasibility study for vocational education centres covering 30 locations from 17 states of India.
• Assessment and usage status study on Micro Irrigation system covering 5400 beneficiary farmers
Dexter prepared a report
covering Impact
Assessment study of micro
irrigation system installed
on beneficiary farmers'
field during the period
2005 to 2012
NSDC had mandated Dexter to undertake a District level Skill
Gap Study of the state of Goa, involving various Departments of
the Government of Goa and Industry Bodies, as key
stakeholders. The study focused on identifying district-wise
incremental skilling requirements in the state during the period
next 10 years, for the potential growth sectors in the state.

8. Some of our past work
CONSULTING
• Process Consulting across all functional horizontals for a large hospitality
group with business interests in media and manufacturing sectors as well.
• Organizational revamp for a leading healthcare player in Gujarat, with
implementation support in systems and training.
INFORMATION
TECHNOLOGY
• ERP Product Design & Development for Engineering, Plastics, Foundry, Blood
Banks, Car Dealers and Consulting sectors.
• ERP implementation for across more than 10 organisations.
• A GSM mobile based protocol and application for a gas distribution company
to have status updation of financial transactions from remote location cash
collection centres.
• A Mobile App for a Hindi News Channel fully integrated with the portal.
• E-commerce portals in Hospitality, Education, Real Estate, Retail and Services
categories.
• GIS mapping of more than 10 million public utility assets in Dubai
Emirates for Dubai Government ‘s (RTA – Road & Transport Authority).

9. We have worked with…
3D Print Place
AB Jewels
Adani Institute of
Infra Mgmt
Ahmedabad
University
Anantaa Wellness
Anuva Projects &
Consultants
Ashcroft
Audience Map
Aum Spa
Boston Consulting
Group
Bakeri Infrastructure
Calorx Foundation
Central Power
Research Institute
CEPT University
Chemtreat Inc.
CII (Various Chapters)
City Gold
Entertainment
Consumer Education
Research Centre
Cresque
Crompton Greaves
Danaher Group
Disha Communications
Divya Bhaskar
Dynamic Looms
Educomp Solutions
Centre for Retailing,
IIM-A
Chorus
Communications
Adjavis Ventures
Centre For Montitoring
Health Studies
Centre for
Microfinance
22-7 Online
Arknet Telemedia
Ark N Sol

10. We have worked with…
Metiata Media
Solutions
Micronutrient
Initiative
Mott Macdonald
Mudra
Communications
Multispan
Instruments
MY FM 94.5
National Skill
Development Corp.
Natural Resources
Defense Council
Nilon's
NIS Sparta
O&M
Omega Plasto
Compounds
Otsuka Pharma,
Japan
Paras Pharma
(erstwhile)
Pavit Ceramics
Pradip Overseas
PriceWaterhouse
Coopers
Proflex Innovations
Prudentia Strategic
Partners
Public Health
Foundation of India
Pure Media
R Kumar Opticians
Nirma
Jolly Motors
Khimji Ramdas
Knack Polymers
Knowledge Academy
Kunwarji Financial
Services
Leaman Consulting
Lenovo
Lineworks
Lumium
Innovations
Mahim Hospital

11. We have worked with…
GRAS Academy
GSECL
Gujarat Gas
Company Ltd.
Gujarat Green
Revolution Company
Guj. State Council for
Blood Transfusion
Hanmer MS&L
Harshad Studio
Harvard Business
School
HCP Design &
Projects
Herbal Fab
Hindustan Petroleum
Corporation Ltd.
Hiroshima
University
Icon Communications
Ideal Coaching
Classes
IIM – Ahmedabad
IIM – Kolkata
IL & FS
Infrastructure
IL & FS Skills
Indigo Edge Mgmt
Consultancy
Intuit
Iora Ecological
Solutions
Italia Group
Jade Blue
J B Shah Consultants
Geotrax International
Services
Fresh Lime Soda
Forever Jewellery
FHI 360
Elite Foods
Emall Infotech
Environmental
Planning Collaborative
Essilor India
Feedback Ventures

12. We have worked with…
Sony PIX
Suntrack Energy
Systems
SWAT
The Academy of
Human Potential
The Final Touch
Trans Stadia
Triton
Communications
Trivedi Marbles
Unnati
Urban Dev. Group
UTV Bindass
UVPCE Alumni
Association
Vadilal
Vimal Group
Vitan Architects
Waghbakri
Zaveri & Co.
Zydus Wellness
Total Digitech
Solutions
X-lliant
Sintex
SIS Group
Raghudeep Eye
Clinic
Rajkot Municipal
Corporation
Ranjit Hosiery
Redigital
Rego Advertising
Sadbhav
Engineering
Saturn Industries
Shiv Casting
Simulations
Quality Creations
R3 – The Mall

13. Contact Details:
Website: www.dexteronweb.com
Email ID: contact@dexteronweb.com
Contact Persons:-
Abhishek Rathi : 09727747990 : abhishek@dexteronweb.com
Vishal Kapoor : 09727747997 : vishal@dexteronweb.com
Head Office (Registered Office Address)
’Dexter House’, 1, Sumangal Society,
B/h. Memnagar Fire Station,
Navrangpura, Ahmedabad – 380009
Branch Offices:
MUMBAI DELHI HYDERABAD BHUBANESWAR JAIPUR DUBAI