N Prakash has over 6 years of experience in business research, marketing research, and market intelligence. He has experience conducting qualitative and quantitative research, financial analysis, secondary research using various databases, forecasting market sizes, and delivering reports using frameworks like Porter's Five Forces and SWOT analysis. He is proficient in advanced Excel, R programming, and CRM systems like Salesforce. Currently he works as an Associate Analyst at Digital Insights Research conducting SWOT analyses and competitive benchmarking reports for various sectors.

1. N PRAKASH
Mobile: +91-9908757222, E-Mail: prakashnetha@gmail.com
Over 6 years of experience including 4 years in Business research, Marketing research, Market
intelligence covering qualitative and quantitative research as well as financial analysis.
Work Experience Summary
• Worked on several market, industry & business research projects involving market assessment
& sizing, competitive analysis & benchmarking and industry/sector analysis
• Proficient in secondary research (in-house research) and familiar with all paid research
databases such as Factiva, EBSCO, Emerald, Reuters, Prowess and Proquest.
• Experienced in forecasting market size using multiple valid approaches and providing
triangulation to justify.
• Proficient in delivering reports using frameworks using porter five forces, value chain analysis,
PESTLE analysis and SWOT analysis.
• Content creation for ICT Client Prospector tool.
• Tracking IT software/ service contracts for the companies globally.
• Estimating and forecasting market size for the IT Software/ Services.
• Hands on experience on Salesforce CRM for the company's database to streamline the company
relationship hierarchy by adding relationships for ultimate parent company and subsidiary
company.
• 1.8 Years experience in developing and publishing international standard case studies in the
domains of business strategy, corporate strategy, marketing and technology.
Education
• Advanced Business Analytics Using R Certification from IIT Hyderabad in July
2014.
• PGDM in Marketing, Operations & IT from Master School of Management in 2010.
• B.Tech. in Electronics and Instrumentation from SSJ Engineering College in 2006.
• 12th from Narayana Junior College in 2001.
• 10th from Chaitanya Vidyalayam in 1999.
Core Competencies
Marketing Research, Business Research, Market Intelligence, Industry Analysis, Report Writing,
Benchmarking, Competitive intelligence, Market intelligence, Company Profiling, Marketing Analytics,
Business strategy, SWOT, Porter Five Forces, PESTLE, BCG Frameworks, Team Management, Business
Modeling, Forecasting. Market Engineering, Advanced Excel, Pivot table, salesforce CRM
Skills
• Analyzing and synthesizing data from online research and databases such as EBSCO, Hoovers,
Bloomberg and Thomson Reuters.
• Well versed with SPSS, R programming, Advanced Excel, Word, Power Point and Access.
• Working Knowledge of MS Project & MS Visio.

2. Organizational Experience
Apr’13 – Present: Digital Insights Research Ltd (ProgressiveMedia group), Hyderabad.
Role: Associate Analyst (Level 3)
Key Deliverables:
• Delivering SWOT analysis reports on companies across the sectors including aerospace,
defense, CPG, telecom and technology. The research involves financial and competitive analysis
on companies and presenting information and data using structured methodologies.
• Details covered under the SWOT analysis report include various aspects of a company like its
overview, business description, history, key facts, employee profiles, competitors, products and
services, as well as its financial and SWOT, competitive benchmarking, corporate strategy, and
value chain analyses.
• Developing SWOT points using sources such as SEC filings, company websites, government
statistical bodies, industry/trade associations, regulatory bodies and other secondary sources.
• Strong hold on various industry related KPI's, competitive landscape and regulatory
environment across geographies mainly North American, European, and Japanese markets.
Responsibilities:
• Managing a team of Researchers, Associate Analysts, and guiding them in the development of
reports.
• Handling internal and external client query mails & calls
• Quality Review (QR) of the deliverable reports and also ensuring that the team meets its
deadlines.
• To provide training to Researchers and Associate Analysts about the production process and
process planning.
Adhoc Projects:
• Worked for ICT business intelligence tool (ICT prospector tool), which enables the user with an
information on across industries how companies spend towards their IT software/ services.
The project involves tracking of IT software/ services contracts for the companies across
various sectors globally and produce information graphs and charts.
• Worked on Ultimate Parent company and subsidiary relation mapping to the companies across
the company database using salesforce.com to strengthen company's sales team.
• Worked on developing market assessment and sizing on IT and telecom markets.
Jun’11- Mar’13: IBS Centre for Management Research, IFHE, Hyderabad.
Role: Research Associate
Key Deliverables:
• Developing of case studies, teaching notes and structured assignment on various topics related
to marketing, strategy and management. Which are developed on contemporary business
issues using extensive secondary research.

3. • Organizing, analyzing and synthesizing data from various magazines, databases like EBSCO,
Emerald, Hoovers, Reuters, Prowess and Proquest etc.
• Publishing the case studies continuously for European case clearing house (ECCH) and ICMR
websites at regular intervals.
• Developed more than 16 full length cases covering various industries such as automobile, CPG,
Gems and jewelery, telecom and technology.
Feb’10-Jun’10: Kent RO Systems LTD, Hyderabad
Role: Management Trainee
Key Deliverables:
• Development and Maintaining channel partners such as franchisees and distributors.
• Ensuring the enquiries converted to sales through direct sales distributor or franchisee.
• Appointing the direct sales team at franchisees, direct sale distributors.
• Provide product training to sales men.
• Ensuring placements of product through channel.
• Monitoring of BTL activities.
Sept’06–May’08: Analogic Controls India LTD, Secundrabad
Role: Quality Control Engineer
Key Deliverables:
• Responsible for managing production of defense products and its quality improvement, process
audits, material inward inspection and product part approval process.
• Conducted process reviews with respect to quality, external quality assurance coverage for
production units.
• Coordinating and Working with third party services like TUV, Lloyds, AQA ANAB, MSQAA,
CEMILAC.
• Responsible functional and environmental testing of defense electronic products, which are
supplied to DRDO and other defense laboratories.
• Preparation of Quality assurance plan, Acceptance test plan and documenting of projects.
Sample Publications
• Prakash, N, Muthukumar, R and Purkayastha, D. “Mahindra “Rise”: New Vision, Core Purpose
and Positioning Statement,” 2011, published at www.ecch.com, (311-241-1).
• Prakash,N , Muthukumar, R, and Purkayastha, D, “Blackberry in India: losing its premium
image?” 2012, published at www.ecch.com, (512-033-1).
• Prakash,N , Muthukumar, R, and Purkayastha, D, “VLCC global expansion strategies,” 2011,
published at www.icmrindia.org (CLBS116).
• Prakash,N and Muthukumar, R, “PepsiCo’s Product Communication: Is It Ethical?,” 2011,
published at www.icmrindia.org (CLMM103).
Extramural Engagements
• Participated and part of organizing team in an International Case Study Conference 2012 held
at IBS Hyderabad.
• Participated in Business quiz conducted by AIMA held at Jaipuria Institute of Management,
Lucknow.
• Participated in various events such as paper presentation, panel discussion, business plan
competitions held at MSM, Meerut.
Personal Details

4. Date of Birth: 20th
June, 1984.
Permanent Address: 20-13/2, Gandhi Nagar, Deverakonda, Nalgonda, Telangana, India – 508248.
Languages Known: English, Hindi and Telugu.
(N Prakash)(N Prakash)