The proposal outlines a children's book based on the story of Goldilocks and the Three Bears. Key details include a 16-page book in PDF format with a December 18th deadline. The target audience is children aged 5-7 and the book will be created using the rotoscope technique in Photoshop. The idea generation includes a mind map of story elements, techniques, and audiences as well as a mood board providing visual inspiration for the book.