This document outlines a 10 step approach to developing internal agile coaches from scratch within an organization that has no prior agile experience. The steps include initial training, reading agile literature, testing knowledge through exams, observing teams, simulating coaching activities, problem solving practice, writing guidance documents, and continuous self-improvement. Key activities involve hands-on workshops, reading plans, exam preparation, observation and discussion of real cases, simulating teaching and facilitation, gemba walks, and positioning coaches within the organization. The goal is to establish a coach team that can continuously improve through practice and feedback.